Publication Search

70,516 articles from 611 journals · 1,760 citations tracked

Showing 321-340 of 358

Analytics

Silvi Nurul Fauziah; Ari Arisman; Suci Putri Lestari

Jurnal Manajemen dan Ekonomi Bisnis 2023 Pusat Riset dan Inovasi Nasional

Technological developments have penetrated in all fields, not only in one area but also in all sectors of human life, including transportation. The internet is needed nowadays, including in the daily activities of the community. The purpose of this study was to determine the effect of e-service quality and e-trust on Maxim consumer satisfaction in Tasikmalaya City. This type of research is quantitative research, with a sampling technique that is non-probabilty sampling and accidental sampling, with a total of 100 respondents. The data collection method in this study is a survey method using a questionnaire that is distributed to respondents online via google form. The data analysis technique in this study uses multiple linear regression analysis which is processed using SPSS 25. The results of this study indicate that the e - service quality variable has a positive and significant effect on customer satisfaction, the e -trust variable also has a positive and significant effect on customer satisfaction. Simultaneously, e-service quality and e-trust have a positive and significant effect on Maxim customer satisfaction in Tasikmalaya City.

Ahmad Muhzazin; Anzu Elvia Zahara; Sri Rahma

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The banking industry is one of the businesses that relies on trust which is the main foundation of banking activities, namely confidence from the public as a Islamic banking service user, grows well for an Islamic banking can be seen from the financial performance itself. Today’s liquidity is very important for Islamic banks in carrying out activities, whether to overcome urgent needs, meet customer demand to financing, providing flexibility in achieving interesting and profitable investment opportunities so as not to inhibit sharia banking itself. In this study aims to determine the Effect of Third Party Fund (Dpk), Return On Asset (Roa), And Capital Adequacy Ratio (Car) On Liquidity (Fdr) At the Sharia Bank of General Sharia Year 2017-2022. This study used the type of Quantitative Research using secondary data acquired from the official www.ojk.go.id This study was carried out using a multiple linear regression analysis method that has the results of the study that Third Party Fund negatively affects Financing Deposit Ratio which is evidenced with -thitung> ttabel (-2,605> 1.720). The Return On Asset did not significantly affect Financing Deposit Ratio which was evidenced by thitung <ttabel (1.487 <1.720). Capital Adequacy Ratio has no significant effect to Financing Deposit Ratio which is evidenced by -thitung <ttabel (-1,315 <1.720). As well as Third Party Funds, Return On Asset, Capital Adequacy Ratio Has a simultaneous effect on Financing Deposit Ratio which is evidenced by Fstatistik <0.05 (0.000 <0.05) and Fhitung Ftabel (16.647> 39). With an effect of 0.714 or 71% on FDR at Bank Syariah Public and the remaining 29% are influenced by other variables not included in this study.

Reynaldi Syahputra; Rina Ayu Vildayanti

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

The problem of the level of consumer trust and satisfaction is important in the trade business. However, not all products that have been and have not been regulated have adequate after-sales service. The purpose of this study was to determine the effect of after-sales service, product quality and product warranty on customer satisfaction. The number of samples in this study amounted to 100 consumers from a population of 180 consumers and are active consumers of PT Karya Bahari Abadi Jakarta. The sampling technique is by accidental sampling. The data collection technique is primary data or data taken directly from the respondents through a questionnaire. This study uses multiple linear regression and comparative analysis for data analysis with the help of SPSS Ver. 21, This study obtained the results that the quality product, after-sales service, product guarantee has a positive effect simultaneously on customer satisfaction, quality product, after-sales service, product guarantee has a partial positive effect on customer satisfaction. Through data processing, researchers can provide input or advice to companies, namely companies are expected to be able to maintain product quality that has been rated well by customers and pay more attention to after-purchase services to create satisfaction which ultimately impacts on customer loyalty.

Hana Nafisah; Ahmad Amin Dalimunte; M. Ikhsan Harahap

Jurnal Mutiara Ilmu Akuntansi (JUMIA) 2023 Pusat Riset dan Inovasi Nasional

This study aims to determine the Analysis of the Effect of Customer Trust on the Decision to Use Mobile Banking Through Perceived Risk as an Intervening Variable (Case Study on Mobile Banking Application Users at UIN North Sumatra Students). This study uses a quantitative approach. In this study, a questionnaire was used to collect data, and 100 students at UIN Sumatra Utara were selected as a sample using a purposive sampling method. Data analysis in this research is quantitative data analysis. Statistical tests known as the T-test, F-test, and the coefficient of determination R2 are all components of this analysis, as are the path analysis tests. Based on the research analysis, it can be concluded that customer trust has a positive and significant effect on perceived risk, customer trust has a positive and significant effect on the decision to use, perceived risk has a positive and significant effect on the decision to use, customer trust has a positive and significant effect on the decision to use through perceived risk as intervening variable. This means that a high perceived risk in accordance with customer trust will lead to a high decision to use the mobile banking application. This result is important for Islamic banking to minimize the risks that will be felt. Through breakthroughs to improve the security of the mobile banking system, thereby maintaining customer trust which will have an impact on the decision to use mobile banking services.

Syafira Delviana; Rahmiati Rahmiati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of website quality, security and trust on purchasing decisions on the Shopee application. The method in this study uses quantitative methods. This research was conducted in the area of Padang Ngeri University. For this experiment, a probability sampling approach was used to choose the sample. Up to 200 Padang State University students who use Shopee will take part in the survey as responders. This study demonstrates that customers' trust in Shopee-compatible online marketplaces directly and favorably affects their willingness to shop there, Website quality has a positive and significant effect on consumer trust through online purchase decisions on online buying and selling sites on the application Shopee, Security online purchases has a positive and significant effect on online purchase decisions mediated by customer trust on online buying and selling sites on the Shopee application, Security online purchases has a positive and significant effect on customer trust through online purchase decisions on online buying and selling sites on the Shopee application , customer trust has a positive and significant effect on online purchase decisions on online buying and selling sites on the Shopee application.

M. Sulhan; Fani Dwi Rahma

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Current technological developments can develop very rapidly and this causes changes in people's lifestyles. With the presence of the internet, not only marketing- based businesses but also developing online transportation services such as Grab, which provides online transportation services to consumers. This needs to be considered as a service provider to maintain the loyalty of service users. This study aims to determine the effect of e-service quality and e-trust on e-loyalty through customer satisfaction on users of grab transportation services. This research was conducted in the community in the district Kecamatan Pandaan who uses grab transportation services in 2023. The data collection technique used is a questionnaire which is distributed online via Google Form. The selection of the sample used in the study was 100 respondents using the purposive sampling method, which is a sampling technique in which the people selected as samples are in accordance with the purpose of conducting research on data management, this research was conducted using the path analysis method (Path Analysis). Based on the results of this study it can be seen that e-service quality has a positive and significant effect on satisfaction, e-trust has a positive and significant effect on satisfaction, e-service quality has a positive and significant effect on e- loyalty, there is no significant relationship between e-trust directly to e-loyalty, and satisfaction has a positive and significant effect on e-loyalty

Rio Andika Setiawan; Wydha Mustika Maharani; Muhammad Nasyirudin

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

The research conducted has the aim of knowing and seeking an overview of the quality of public services in the field of administration regarding the perspective of good governance in public services at the Rembang Village Office, Blitar City. Research conducted using qualitative methods with a case study research approach (case study). Data collection techniques were carried out using participatory observation methods, conducting interviews with selected informants and conducting literature studies and examining data sources from documents related to research. From all the data that has been collected, the researcher processes it using data collection, data condensation, data presentation (information display), and verification of research or conclusions, then the researcher checks the validity of the data using 1) Credibility test which consists of technical triangulation techniques, data source triangulation, time triangulation, 2) transferability tests in which researchers compile research reports by providing detailed, systematic, and reliable descriptions, 3) reliability tests are carried out through a series of audit processes by supervisors and, 4 ) Objectivity Test (Confirmability) in which the results of this study were tested through a series of examination processes carried out by the supervisor and the team of examiners through the final exam. Based on the results of the study, 1) the quality of public services in the administrative field at the Rembang Kelurahan Office is already good with evidence of the facilities, facilities and infrastructure provided by the Rembang Kelurahan Office being sufficient and supporting public services in public services at the office. In addition, professionalism, timeliness and speed in providing appropriate services are important factors regarding improving the quality of public services; 2) Administrative public services at the Rembang Village Office apply the principles of good governance, namely participation, rule of law, and transparency in public services by involving the community in all service activities, starting from the policy formulation stage to the evaluation level. This can improve the quality of public services and strengthen public trust in the government; 3) Supporting factors in public services in the field of administration at the Rembang Village Office, namely: a) adequate facilities and infrastructure; b) there is professionalism in providing services, as well as being responsive to customers, c) services that are in accordance with operational standards and are not complicated. While the inhibiting factors for public services at the Rembang Village Office are a) the lack of completeness of the requirements brought by the community; b) the public's lack of understanding of the requirements when applying for documents; c) the dissemination of information related to public services is still limited in order to improve public services through quality.

Devi Khoiriyah; Jojok Dwiridotjahjono

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Catering "Miss Tote" is one of the MSMEs located in Kepanjen Kidul Village, Kepanjen Kidul District, Blitar City. In today's modern era, the catering business is faced with problems related to technology and digitalization. The implementation of community service aims to optimize product marketing through the use of the Canva application as a branding medium and mentoring the use of Instagram social media to expand customer reach and introduce products to potential customers. The method used is a case study with a qualitative approach, the data obtained from interviews with the owner of the MSMEs Catering "Miss Tote" and observations of marketing that has been done and documentation during the implementation process. The results of the study show that the "Miss Tote" MSMEs has marketing potential that has not been optimized, therefore students contribute to making logos, banners, catalogs and brochures as media branding of the "Miss Tote" MSMEs. Implementing a marketing strategy using Canva can have a positive impact such as building a strong brand image so that it can increase customer trust and become the hallmark of a business.

Ellisa Adelia; Rizky Dermawan

Jurnal Bintang Manajemen (JUBIMA) 2023 Pusat Riset dan Inovasi Nasional

Socialization is a very useful thing in raising and conveying positive values to individuals, the socialization process is education through individual understanding and acceptance of the connections that occur in an activity that can provide input and output feedback. Learning from the monetary crisis that occurred in Indonesia in 1997-1998 which was marked by the decline in the joints of the economy caused by the rupiah exchange rate falling or dropping drastically against the dollar exchange rate. In 1998 many big entrepreneurs fell in Indonesia, but MSMEs were still able to survive and even increased in number. In this way, UMKM contribute to supporting the economy of a country so that the existence of UMKM is highly expected in the development and progress of the country's economy and is able to absorb the number of unemployed. In this background, MSMEs can be used as a part in expanding employment opportunities, play a role in the formation of the Gross Domestic Product (GDP) and increase foreign exchange earnings for the country of Indonesia because its market can reach national to international. Bareng Village, Bareng District, Jombang Regency is an agricultural producing village in the form of rice, corn, sugar cane, soybeans, vegetables, chilies and others. The livelihoods of the majority of the population are farmers, self-employed, and partly in the government. UMKM problems often occur due to capital problems and licensing matters, the Business Identification Number (NIB) is the identity of a business license issued by the "Online Single Submission (OSS)" agency, helping to fulfill the legal and administrative aspects of UMKM and providing advantages in funding. Then the socialization and technical guidance was carried out by Group 1, then the output of the socialization was to help UMKM actors in the Village with the method of opening a post at the Village Hall/Village Office and the door to door method or direct permits to the homes of UMKM actors. At the same time creating a logo that is useful in brand equity as trustworthiness with the product name and symbol, providing additional value to a product. The direction of the arrow as a direction for the location has the aim of providing instructions for potential consumers and customers to find homes for UMKM actors to get products or order products.

Annisa Aprilia Husnul Khotimah; Danurwenda Permana Erlushandy; Virginia Mandasari

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and  their customer trust with their products in long term.

Clarissa Safira Maharani; Tri widarmanti

Jurnal Ilmiah Serat Acitya 2023 Universitas 17 Agustus 1945

The development of internet technology in the current era of globalization has had a significant impact on the world of business and the economy. The use of internet technology in business has increased marketing reach, transaction speed, and speed of delivery of goods and services. This is shown by the large number of offers for beauty and body care product categories on e-commerce platforms. The beauty industry notes that ways to promote and encourage product purchase transactions are influenced by eWOM communications, one of which is customer reviews and influencer reviews. The purpose of this study was to measure the direct effect of eWOM, including customer reviews and influencer support, on purchase intentions for Avoskin products, with trust as a moderator variable. The method used in this research is a quantitative method of causal research. The sampling technique in this study was non-probability sampling and the method used was convenience sampling with 400 respondents. This study used a questionnaire data collection technique with an ordinal scale and used data analysis techniques (PLS-SEM). The results of this study conclude that customer reviews have a significant positive effect on purchase intention of Avoskin products, influencer reviews do not have a significant positive effect on purchase intentions of Avoskin products, trust negatively moderates the relationship between customer reviews on purchase intention of Avoskin products and trust does not moderate the relationship between influencer reviews and purchase intention of Avoskin products.

Abdul Hamid; Mardi Mardi

Jurnal Sistem Informasi dan Ilmu Komputer 2023 International Forum of Researchers and Lecturers

Public services that provide a service to clients is one of the important variables that provide an important commitment to create a good reputation and trust locally. Public protests in the form of long queues, helpless assistance, and actually bad offices do not satisfactorily influence the picture and quality of administrative levels in public areas. the research that I use is descriptive research. This research is called descriptive research with data collection techniques in this study using questionnaires. The population in this study are all people who are customers at the Praya District Office. The sampling technique used is nonprobability sampling technique. Based on the results of research conducted on 60 respondents regarding community perceptions and satisfaction with the services of the Praya District Office, it is measured based on community satisfaction using the Community Satisfaction Index (IKM) in terms of administrative services, the results obtained are Community Satisfaction Index per indicator where there are 14 indicators, namely ( 1) service procedures with a total IKM score of 76.66 included in the good category, (2) service requirements with a total IKM score of 68.33 included in the good category, (3) clarity of service officers with a total IKM score of 63.33 included in the good category, (4) the discipline of service officers with a total IKM score of 63.75 is included in the good category, (5) the responsibility of service officers with a total IKM value of 65.41 is included in the good category, (6) the ability of service officers with the total IKM score of 66.66 is included in the good category, (7) the speed of service with a total IKM score of 61.66 is included in the poor category, (8) the fairness of getting services with a total IKM score of 64.58 is included in the good category, (9) politeness and friendliness of staff with a total IKM score of 63.75 included in the good category, (10) fairness of service fees with a total IKM score of 65.83 included in the good category, (11) certainty of service fees with a total IKM score of 64.16 is included in the good category, (12) the certainty of service schedules with a total IKM value of 56.66 is included in the good category, (13) environmental comfort with a total IKM value of 66.66 is included in the good category and (14) environmental safety with a total IKM value of 66.25 included in the good category.

Hakam Ali Niazi; Agus Sriyanto; Dermawan Chasan

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effect of location, trust and service quality on customer satisfaction, namely residents of the Thamrin Residence Apartment in Central Jakarta. In this study, the population is the residents of Apartment Thamrin Residence. The sample in this study amounted to 64 respondents. The data was processed using the help of the SPSS 21 statistical analysis program. The results obtained were that location partially had a significant effect on customer satisfaction, partial trust had no significant effect on customer satisfaction, service quality partially had a significant effect on customer satisfaction at the Thamrin Residence Jakarta Pusat.

Suhaemi Suhaemi

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The study aims to determine the influence viral marketing on purchasing decisions with consumer trust as an intervening variable on MS Glow. This type of research is quantitative and uses descriptive analysis method. The data analysis technique used is path analysis. The sample used in this study amounted to 98 respondents who knew the social media instagram MS Glow, and once bought and consumed MS Glow by using purposive sampling. In this study using data collection techniques with questionnaires and analyzed using path analysis. The conclusion of this study is (1) the Viral Marketing have a significant effect on Consumer Trust with a value of 10,890 , (2) the Viral Marketing have a significant effect on Purchasing Decisions with a value of 8,137, (3) Consumer Trust have a significant effect on Purchasing Decisions with a value of 3,555, and (4) consumer trust is not able to mediate viral marketing on purchasing decisions with a Z value of 1,389.

Moniq Angelia Cahya Kartika; Tri Ratna Pamikatsih

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

Technological advances in Indonesia are so rapidly developing in human life that it cannot be separated from the use of technology in the midst of global competitors. In the increase in cashless e-wallet transactions for online payments, its application has increased dramatically around the world. DANA introduces its users to payments through digital wallets and non-cash and non-card transactions, making it easier for users. The DANA digital wallet concept is different from other digital wallets that are already present in the Indonesian market, namely with the open platform concept. This study aims to determine the effect of data convenience, service features, and customer trust on asking to use e-wallets in the DANA application. The population in this study were all e-wallet users in East Java. The data collection technique used a questionnaire. Data analysis in the form of multiple linear regression analysis. Partial test results obtained Ease of Data does not have a significant effect on Interest in Using e-wallets in the DANA application. Partial test results obtained Service Features and Customer Trust have a significant effect on Interest in Using e-wallets in the DANA application. Comprehensive results obtained Ease of Data, Service Features, and Trust have a simultaneous effect on Interest in Use.

Luluq il Jannah; Abdilla Rungki P; Ariny Asyhari; Ratih Kusumastuti

Journal of Student Research 2023 Pusat Riset dan Inovasi Nasional

Performance appraisal aims to determine progress and to increase the trust of external parties. There are two types of assessment of company performance, namely the assessment of financial performance and non-financial performance. Financial performance is an analysis carried out to see how far a company has carried out by using the rules of financial implementation properly and correctly. The research methodology used is based on data and data sources, data collection methods, operational definitions, and analytical methods. The analytical method used is financial ratio analysis which is a form of quantitative analysis. In 2020, the current ratio, quick ratio and cash ratio are respectively 115%, 66% and 52% and in 2021 they are 113%, 64% and 53%. The cash turnover ratios in 2020 and 2021 are 2 times and 4 times. Debt to Asset Ratio in 2020 and 2021 is 46% and 41%. Working capital turnover for 2020 and 2021 is 2 times and 4 times. Fixed asset turnover for 2020 and 2021 is 0.23 times, and 0.28 times. Meanwhile, total asset turnover for 2020 and 2021 is 0.12 times and 0.16 times. The net profit margin in 2020 and 2021 is 37% and 35%. After conducting research on the performance of the BRI Simpang Rimbo Besar Unit, it can be concluded that the performance of the BRI Simpang Rimbo Besar Unit for the periods of 2020 and 2021 from a liquidity standpoint is quite good as well as from a solvency perspective. is good enough. However, in terms of activity and profitability, the performance of BRI Simpang Rimbo Unit is not good. For this reason, the authors suggest that the BRI Simpang Rimbo Besar Unit further improve promotions and service levels to attract potential customers

Rian Mulawarman; Stephanie Vivian Yuricha; Roni Hermanto; Feri Ferdian

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

This study aims to determine the effect of hotel image and trust on guest loyalty at Grand Basko Hotel Padang. This research method uses quantitative descriptive research with a causal associative approach, data collected through surveys of guests who have stayed at Grand Basko Hotel Padang using 98 respondents from a population of 7,560 guests staying at Grand Basko Hotel Padang because the sample determination based on the type of non-probability sampling used is purposive sampling technique. Based on the results of data analysis using Smart PLS with the results of Cronbach's each variable 4.245, 9.506 and 4.446 shows that hotel image has a positive and significant effect on guest loyalty, as well as hotel image has a positive and significant effect on trust and trust also has a positive and significant effect on guest loyalty, on the mediating variable hotel image has a direct effect on customer loyalty and indirectly affects customer loyalty through trust as the mediating variable.

Indawati Lestari; Isfenti Sadalia; Endang Sulistya Rini; Beby Karina Fawzeea Sembiring

Proceeding. of The International Conference on Business and Economics 2023 Universitas 17 Agustus 1945 Semarang

The purpose of this study was to determine and analyze the effect of brand trust and product quality on customer loyalty through customer engagement with Toyota car users in Medan City. The research was conducted on Toyota car users in Medan City. The population of all Toyota brand car users in Medan City. Samples were taken using the Slovin formula of 150 respondents. Data analysis was performed using path analysis in the SPSS program. The results of the sub-1 analysis prove that brand trust and product quality have a positive and significant effect on customer engagement. The results of the sub-2 analysis prove that brand trust and product quality have a positive and significant effect on customer loyalty through customer engagement.

Mega Wulan; Rita Tri Yusnita; Depy Muhamad Pauzy

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

This study aims to determine the Effect of Price on Switching Barrier, Trust in brand on Switching Barrier and to determine the Effect of Price, Switching Barrier and Trust in Brand on Customer Loyalty (Survey on customers of PT. Sinar Niaga Sejahtera Garudafood Depo Tasikmalaya Distribution Division). The method used in this research is quantitative method, the research sample is 80 respondents and the analytical tool used in this research is path analysis using SPSS version 25. The method of determining the sample uses probability sampling. The results of this study indicate that the price has a significant effect on the Switching Barrier; Trust in Brand has a significant effect on Switching Barrier; Price, Switching Barrier and Trust in Brand simultaneously have a significant effect on Customer Loyalty; Price partially has no significant effect on customer loyalty; Switching Barrier partially has a significant effect on Customer Loyalty; Trust in Brand partially has a significant effect on Customer Loyalty; Price through Switching Barrier has a significant effect on Customer Loyalty; Trust in Brand through Switching Barrier has no significant effect on Customer Loyalty.

Ahriyati Ahriyati; Puput Iswandiyah Raysharie; Luluk Tri Harinie; Bella Frista; Ahmad Maulana +8 more

Manajemen Kreatif Jurnal (MAKREJU) 2023 Pusat Riset dan Inovasi Nasional

 Communication is one of the basic things in human life. Communication cannot be separated from human life, because it is a process of interaction between a person or group of people and their environment. In this case, good communication is very influential on the quality of service. The better the quality of service in the company, the higher the achievement of customer satisfaction. At the same time, poor service can undermine customer trust and satisfaction. . The purpose of this study was to determine the relationship between service quality and Telkomsel customer satisfaction in Palangka Raya City. Data collection was carried out by distributing 100 questionnaires to Telkomsel service users in Palangka Raya City who were selected by random sampling. Respondents were asked to provide value or satisfaction points for Telkomsel's service quality. The procedure used in this study is a simple regression procedure with cross section data type. The data obtained was processed using the Eviews 12 application. The results of the data analysis obtained the regression model Y = 15.706 + 0.8041X. From this study it can be concluded that service quality has a positive and significant effect on customer satisfaction.