Publication Search

The digitalization of public services improves efficiency, openness, and accessibility, particularly in the administration of public grievances. Information and communication technology facilitates effective, rapid, and responsive complaint resolution while safeguarding user data security. This strategy promotes public engagement using digital channels, including web applications, social media, and unified online complaint mechanisms. Nonetheless, issues such as the digital divide, technological proficiency, and infrastructure preparedness must be resolved. This study utilizes a literature review methodology, employing documentation methodologies and content analysis. The results indicate that the use of e-Government in Indonesia has markedly enhanced the efficiency, openness, and accountability of public services. The use of technology enhances the administration of public grievances in accordance with principles of good governance and current rules. However, issues with infrastructure, human resources, and community engagement remain. To optimize its beneficial effects, initiatives should concentrate on improving technology infrastructure, advancing human resource skills, and amplifying public awareness of the advantages of e-Government. These approaches intend to enhance the system's efficacy in providing high-quality and responsive public services.

In the digital era, the personal branding of lecturers and alumni plays a strategic role in enhancing university brand awareness. A strong academic identity and a positive image presented through digital platforms can strengthen the reputation of higher education institutions. This study aims to analyze how optimizing the personal branding of lecturers and alumni contributes to shaping university brand awareness. The research method used is a literature review by analyzing various scientific sources related to personal branding, brand awareness, and digital marketing strategies in the context of higher education. Data were collected from academic journals, books, and relevant publications discussing the role of digital media in building the image of academic institutions.The findings indicate that consistent and authentic personal branding of lecturers and alumni on digital platforms such as social media, university websites, and professional networks can enhance university exposure and appeal to prospective students and other stakeholders. Active interaction, expertise-based content, and participation in online academic discussions are key factors in building credibility and public trust. The implications of this study provide insights for universities in designing effective digital branding strategies by leveraging the active role of lecturers and alumni. Universities should encourage the strengthening of personal branding through training programs and structured digital communication policies to enhance institutional competitiveness at both national and global levels.

The increasing competition among higher education institutions necessitates effective marketing strategies to build brand awareness. Digital marketing has become a crucial tool in achieving this goal. This study aims to analyze the role of digital marketing in enhancing brand awareness in higher education institutions. The research method employed is a literature review, gathering and analyzing various relevant sources, including scientific journals, books, and previous research reports. The results indicate that implementing digital marketing strategies, such as the use of social media, content marketing, and search engine optimization (SEO), significantly contributes to the enhancement of brand awareness in higher education institutions. Moreover, active interaction and relevant content on digital platforms can increase audience engagement and loyalty. The implications of this study highlight the importance for higher education institutions to integrate digital marketing into their communication strategies to expand reach and strengthen brand image in the public eye.

The use of information and communication technology (ICT) in procurement services is one of the efforts to realize good governance. The electronic procurement system is present by simplifying the stages of the procurement process, the vendor search stage, price comparison from each vendor, approval, monitoring, billing, to payment, all of which are done digitally. Thus, it is hoped that procurement activities for goods/services will be carried out with good procurement principles, namely effective, efficient, transparent, open, competitive, fair, and accountable. This study aims to analyze the implementation of an electronic-based procurement system for goods/services at the Aceh Industry and Trade Service and the obstacles faced in its implementation. The research method used is descriptive qualitative with data collection through interviews, observations, and documentation. The results of the study indicate that although the electronic-based procurement system can increase the transparency and efficiency of the procurement process, its implementation still faces challenges such as limited technological infrastructure and lack of technical competence of human resources. The implications of these findings indicate the need to increase human resource capacity and strengthen ICT infrastructure to support more optimal implementation.

The rapid advancement of technology and information is significantly impacting various sectors, particularly the healthcare sector. By optimizing the use of digital media for communication, education, and the facilitation of information dissemination, this analysis aims to assess the effectiveness of health promotion through social media, driven by the high utilization of digital platforms that render them potential tools for spreading health information. The study employs a literature review methodology, utilizing articles sourced from five relevant Indonesian journals published between 2017 and 2024. The findings from these five journals indicate that the use of technology, such as social media, can yield effective outcomes in health promotion through social media interventions, emphasizing the necessity for collaboration and cooperation among all stakeholders involved. Social media can serve as an effective tool to encourage the public to achieve better health, enhance their health literacy, adhere to their care regimens, and engage in health decision-making processes.

This research analyzes the public relations communication strategy implemented by Pratama Bina Medika Clinic in building brand awareness as a new health facility. This study uses a qualitative method with a descriptive approach with data collection techniques using interviews and literature studies to determine the effectiveness of direct marketing strategies (direct selling), word of mouth communication (WOM), and digital marketing in introducing health services (clinics) to the public. The research results show that the direct selling strategy through visits to posyandu is effective in building personal relationships with the community, increasing trust, and expanding brand awareness. WOM communication, both directly and via social media, supports the dissemination of wider and more reliable information. The use of digital marketing through social media platforms such as TikTok and Instagram expands the reach of information and facilitates interaction with the public. This holistic approach has succeeded in creating a positive image of the clinic as a provider of quality and affordable health services, while increasing public trust in the services offered.

The development of communication and information technology currently has a major impact on the pattern of public complaints about public services which in the era of digital democracy are inseparable from the dynamics of regional government. The presence of regulations regarding public services through Law Number 25 of 2009 and various derivative regulations in the implementation of regional government is an important part of moving towards a more democratic life. This study aims to discuss the policy of the South Sumatera Provincial Government in handling public service complaints through electronic communication media in the era of digital democracy from a political and public policy perspective. The study uses a combination of normative legal methods and secondary data analysis. The study concludes that politically, handling public complaints about regional government services is a positive thing. In the context of digital democracy and the quality of public services, the response of the regional government to public complaints is a measure of good governance. The issuance of Regional Regulation Number 3 of 2013, Governor Regulation Number 26 of 2016, and Governor Regulation Number 9 of 2022 are concrete manifestations of public policy. As a product of the political process, this is substantively related to public services and public complaints in the digital era. The existence of an electronic complaint channel regarding public services opens up space for increasing public awareness of their rights. Political life will be more democratic when communication between the government and the people runs functionally. There are several regional policy substances that need to be improved.

Digital branding is the process of building and framing a business brand online, especially using social media such as Instagram, YouTube, TikTok, Facebook, and many more. By getting to know customers more closely, communication becomes easier than before, this is one of the keys to success for all businesses. The objectives of this service activity include knowing how to use social media in online-based business marketing and knowing how to apply social media as an online marketing medium in the era of globalization. The method used is assistance to business actors regarding the importance of applying social media as a means of promoting products among the public. The results of this mentoring activity support that business digitalization can increase the role of digital branding, through the use of social media access so that it can facilitate the reach of target markets in business development and also as a way to help increase revenue at Berdikari Kopi, and can compete globally, and contribute to the opening of jobs for the surrounding community.

This study analyzes social media comments related to a controversial incident involving Gus Miftah and a street vendor, using Edward T. Hall's theory of High- and Low-Context Communication. The goal is to identify the degree of context in each comment and explore how cultural and social values shape online discourse. A qualitative content analysis was conducted on 9 user-generated comments from a social media platform. The comments were categorized as either High-Context or Low-Context based on the use of cultural references, implicit meanings, and the need for shared cultural knowledge to understand the message. The analysis found that 5 out of 9 comments (55%) were Ligh-Context, while 4 comments (45%) were How-Context. High-context comments often utilized religious symbolism, cultural idioms, and implicit moral critiques, reflecting Indonesia’s deeply rooted religious and moral values. In contrast, low-context comments relied on direct language, explicit criticism, and factual storytelling, making them universally understandable across cultures. The study highlights how local cultural norms, religious values, and moral expectations influence the nature of public discourse online. This approach demonstrates Hall's framework's relevance in cross-cultural communication studies while also providing insights into how Indonesian social media users engage in moral and religious criticism. This analysis can be used as a basis for future research on the intersection of culture, religion, and digital discourse.

The objective of this study is to evaluate the effectiveness of criminal law policies in Indonesia in addressing the dissemination of pornographic videos on social media. The spread of pornographic videos on social media has become a serious issue in Indonesia, affecting societal morality, particularly among the younger generation. This study aims to analyze the criminal law policies implemented in Indonesia to combat the distribution of pornographic videos through social media platforms. Social media refers to tools or platforms used for communication via networks. This research adopts a normative approach by analyzing relevant regulations, such as the Electronic Information and Transactions (ITE) Law and criminal laws governing pornography. The findings indicate that while several regulations address the dissemination of pornographic content, the effective implementation of these laws remains limited. Challenges include a lack of legal awareness, difficulties in enforcing laws in the digital realm, and weak coordination among law enforcement agencies. Therefore, this study recommends strengthening policies, enhancing public education on the negative impacts of pornography dissemination, and improving the capacity of law enforcement officers to tackle cybercrimes.  

Since early 2021, the population administration service in Bandung Regency has been supported by service innovations implementation through an online service system, with the presence of the SAKEDAP application. Hence, the Population and Civil Registration Office of Bandung Regency makes use of Information and Communication Technology as an application of Agile Governance in order to deal with the dynamics of the environment. Nevertheless, at the implementation level of the newest version of SAKEDAP application, the limit of the Q-Ban is only 150 queues a day from 4,000 applicants per day. To tackle these problems, outreach should be tailored through a broad range of accessible media platforms, the recruitment of IT specialists to assure the strength of the system and the ability to increase capacity when necessary. Such measures, which, will enhance public understanding and easier access to services, are consistent with the ideals of the good governance which espouses efficiency and responsiveness. The objective of this study is to discover and analyze Agile Governance based Integrated Population Queue System Service in the Population and Civil Registration Office of Bandung Regency. Observer-participant, in-depth interviews and document review were the main data collection techniques used. In addition to Good Enough Governance, business- driven, Human Focused, Based on Quick Wins, Systematic and Adaptive Approach, Simple design and Continuous Responsiveness, based on the research conducted, the researcher found the responsiveness factor or the ability factor, which is intended to help and provide fast service to customers with clear information and can support the successful implementation of Agile Governance.

The transformation of fiqh principles is crucial in addressing the challenges of Islamic law in the era of social media and e-commerce. As technology advances, new phenomena such as digital transactions, online communication, and social media interactions significantly influence the social and economic dynamics of the Muslim community. In this context, fiqh principles need to be adjusted to remain relevant to the needs of maslahat (public interest) in contemporary times. This article aims to analyze how fiqh principles can be applied in the context of social media and e-commerce, and how they adapt to the changing times to ensure that Islamic principles continue to safeguard the welfare of the community. The approach used is a literature review, focusing on the adaptation of fiqh in facing digital technological advancements.

In response to the increasing competition within the telecommunications industry, PT. Telkom Indonesia Regional III faces the challenge of maintaining its competitive advantage and fostering customer loyalty. This study aims to analyze the application of Integrated Marketing Communication (IMC) by PT. Telkom Indonesia Regional III in enhancing the company’s competitiveness while simultaneously strengthening customer loyalty. The research employs a descriptive qualitative approach, utilizing data collection techniques such as interviews, observations, and document analysis. The findings reveal that PT. Telkom Indonesia Regional III has effectively implemented essential IMC elements, including advertising, sales promotions, digital marketing, personal selling, and public relations. These strategies have proven to be effective in increasing customer awareness of services, reinforcing long-term relationships, and supporting the company’s competitive positioning in the market.

In the Digital Age, digital media—especially the internet and social media—has profoundly changed the way people communicate and interact with each other. The development of this technology has provided several benefits, including the creation of virtual communities, easy access to information, and the ability to engage in discussions. In addition, digital technology influences the way people worship and improves interpersonal relationships and communication. Although digital technology offers many advantages in terms of social interaction and access to information, it is important to monitor and ensure that digital technology is used responsibly and in a way that benefits society as a whole. This study uses a descriptive, qualitative research approach with triangulation data collection, the object of this study is social media accounts used by the community. A qualitative descriptive approach is used to analyze and interpret the content of religious media. The author can analyze the text, images, or videos in religious media to understand the messages conveyed, the representation of religion, or the communication patterns that occur. Based on the results of the study, there are advantages and disadvantages in the relationship between human life and technological advances, especially mass media. Although religious messages and public understanding are greatly enhanced by mass media, there are also disadvantages, such as the spread of misleading information. To reduce the negative impact of mass media, it is important to use it responsibly and monitor it.

This research aims to analyze the branding strategy through the Public Relations (PR) approach implemented by Janji Jiwa in increasing brand awareness in the local Indonesian coffee market. PR strategies have an important role in strengthening brand identity, creating emotional connections with audiences, and building customer loyalty. This research method uses a descriptive qualitative approach by collecting data through literature studies, interviews, and analysis of social media and the Janji Jiwa PR campaign. The research results show that Janji Jiwa utilizes consistent brand communication, strategic collaboration with influencers and communities, as well as creative campaigns based on authentic stories to create consumer engagement. Additionally, the integration of digital and offline activities, such as product launches, interactive content, and community events, successfully increases brand visibility and appeal. Continuous monitoring and evaluation of market trends and the effectiveness of PR campaigns is also key to the success of this branding strategy. This research provides practical insights for business people in developing PR strategies to build brand awareness in competitive industries.  

The advancement of information and communication technology has resulted in a lot of irregular, random and chaotic information outbursts. If the chaos of information in this digital era can be associated with chaos theory, then there will be a new perspective where chaos is not seen as something negative but something positive or positive chaos. By using a literature study, this study found the effect of positive chaos, namely an increase in digital literacy in society as a form of public awareness in receiving information. In addition, government and researcher efforts continue to be increased to develop digital literacy programs that must be in line with advances in information and communication technology.

The management of public aspirations is a strategic task of the Public Relations (PR) department at the DPRD Secretariat to support information transparency and public participation. This study aims to examine the roles, challenges, and strategies of PR in managing public aspirations in Central Kalimantan Province. Using empirical and normative juridical approaches, primary and secondary data were qualitatively analyzed to evaluate the effectiveness of communication mechanisms implemented. The findings indicate that PR serves as a mediator between the public and the DPRD through hearings, discussion forums, and digital platforms. In addition to gathering public aspirations, PR also educates the public on mechanisms for submitting opinions and the importance of public participation. However, this study identifies several challenges, such as limited access to information for remote communities, insufficient public understanding of aspiration submission procedures, and slow responses to incoming inputs. To address these issues, innovations are required, including the implementation of an online-based management information system, capacity building through training, and periodic evaluations of aspiration management processes. These strategies are expected to enhance transparency, accountability, and the effectiveness of aspiration management, ensuring that public aspirations are optimally accommodated in legislative processes and regional development planning.

This study examines the digitalization of the concept of Mawaddah wa Rahmah in the Qur'an and Hadith as a family psychology strategy to build harmonious households in Bucor Wetan Village, Probolinggo Regency. With a population of approximately 4,000 people, the village faces challenges in applying the values of love and mercy in daily family life. The research employs a qualitative method with a phenomenological approach, involving in-depth interviews, direct observations, and document analysis. The findings reveal that digitalization through Islamic value-based educational media, such as interactive videos and family education applications, plays a significant role in raising public awareness of the importance of Mawaddah wa Rahmah. These digital media are effective in improving communication patterns, managing conflicts, and strengthening relationships among family members. Despite challenges such as limited internet access and digital literacy, training programs conducted during the research helped address these obstacles. The study concludes that integrating Islamic values with digital technology can be an innovative and effective solution for creating harmonious and prosperous families. This approach facilitates social transformation that supports peaceful family life, especially in rural communities like Bucor Wetan Village.

The corruption case in Indonesia, specifically the BTS project scandal by the Ministry of Communication and Informatics, reflects serious challenges in public financial management. According to information from Transparency International, Indonesia still ranks as a country with a high level of corruption. The BTS project, aimed at improving internet access in remote areas, has been revealed to suffer from budget misuse and corrupt practices by high ranking officials. To address this issue, forensic audits and digital evidence have become crucial tools in uncovering crimes. However, challenges such as a lack of trained human resources, limited technological infrastructure, and inter-agency coordination hinder the effectiveness of law enforcement. Integrated efforts to enhance the capacity of law enforcement and technological infrastructure are needed to effectively combat corruption and create a clean and transparent government.

Tangerang City has the highest number of applications in Indonesia, with a total of 222 public service and government management applications supported by an ISO 27001:2013-certified data center. This data center is managed by the ICT Infrastructure and Cryptography Division of the Tangerang City Communication and Informatics Office. However, the process of managing data center assets and infrastructure still relies on OnlyOffice Nextcloud. This approach creates challenges in reading and processing data into meaningful information, data inconsistency, and the inability to track data changes effectively. Moreover, policymakers face difficulties in identifying devices that have reached their end of life (EOL) or are over five years old. This method limits strategic data analysis needed to support decision-making. Therefore, a digital system is required to manage data in a structured and consistent manner, track data changes, and provide relevant information for policymakers. Such a system is expected to enhance operational efficiency and support high-quality digital transformation.