Pemanfaatan Digital Marketing dalam Membangun Brand Awareness Institusi Pendidikan Tinggi

Isti Budhi Setiawati ; Jamal Ismail
Jurnal Ilmu Komunikasi, Administrasi Publik dan Ke... 📅 2025 Vol 2, No 1 🔗 DOI: 10.62383/komunikasi.v2i1.199
Abstract
The increasing competition among higher education institutions necessitates effective marketing strategies to build brand awareness. Digital marketing has become a crucial tool in achieving this goal. This study aims to analyze the role of digital marketing in enhancing brand awareness in higher education institutions. The research method employed is a literature review, gathering and analyzing various relevant sources, including scientific journals, books, and previous research reports. The results indicate that implementing digital marketing strategies, such as the use of social media, content marketing, and search engine optimization (SEO), significantly contributes to the enhancement of brand awareness in higher education institutions. Moreover, active interaction and relevant content on digital platforms can increase audience engagement and loyalty. The implications of this study highlight the importance for higher education institutions to integrate digital marketing into their communication strategies to expand reach and strengthen brand image in the public eye.
Keywords
Digital Marketing; Brand Awareness; Higher Education Institutions; Social Media; Marketing Strategy
How to Cite

Isti Budhi Setiawati & Jamal Ismail (2025). Pemanfaatan Digital Marketing dalam Membangun Brand Awareness Institusi Pendidikan Tinggi. Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara, 2(1). https://doi.org/10.62383/komunikasi.v2i1.199

Isti Budhi Setiawati; Jamal Ismail, "Pemanfaatan Digital Marketing dalam Membangun Brand Awareness Institusi Pendidikan Tinggi," Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara, vol. 2, no. 1, 2025.

Isti Budhi Setiawati; Jamal Ismail. "Pemanfaatan Digital Marketing dalam Membangun Brand Awareness Institusi Pendidikan Tinggi." Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara, vol. 2, no. 1, 2025.

Isti Budhi Setiawati; Jamal Ismail. "Pemanfaatan Digital Marketing dalam Membangun Brand Awareness Institusi Pendidikan Tinggi." Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara 2, no. 1 (2025).

Isti Budhi Setiawati & Jamal Ismail (2025) 'Pemanfaatan Digital Marketing dalam Membangun Brand Awareness Institusi Pendidikan Tinggi', Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara, 2(1). doi: 10.62383/komunikasi.v2i1.199.

Isti Budhi Setiawati; Jamal Ismail. Pemanfaatan Digital Marketing dalam Membangun Brand Awareness Institusi Pendidikan Tinggi. Jurnal Ilmu Komunikasi, Administrasi Publik dan Kebijakan Negara. 2025;2(1).

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