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Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and  their customer trust with their products in long term.

In the evolving era of digital marketing, the quality of product photos plays a vital role in attracting customers and boosting sales. This study aims to explore the influence of using a studio photo box as part of the digital marketing strategy for SMEs in Semolowaru Village. A studio photo box is a simple tool made from easily accessible materials and is affordable, enabling SMEs to produce high-quality product photos. The findings of this study demonstrate that the utilization of a studio photo box can enhance the product's appeal on digital marketing platforms, attract potential customers, and differentiate the product from competitors. By using a studio photo box, SMEs in Semolowaru Village can generate attractive and professional product photos, which can contribute to building a strong brand image and increasing conversion rates. The awareness among SMEs in Semolowaru Village regarding the importance of quality product photos in digital marketing has facilitated the adoption of studio photo boxes. With the right steps, such as selecting a suitable studio, ensuring proper lighting, careful product arrangement, accurate editing, and leveraging photos in online promotions, SMEs can fully harness the potential of studio photo boxes to achieve success in digital product marketing. Studio photo box, digital marketing, product photo quality, SMEs, Semolowaru Village

The development of internet technology in the current era of globalization has had a significant impact on the world of business and the economy. The use of internet technology in business has increased marketing reach, transaction speed, and speed of delivery of goods and services. This is shown by the large number of offers for beauty and body care product categories on e-commerce platforms. The beauty industry notes that ways to promote and encourage product purchase transactions are influenced by eWOM communications, one of which is customer reviews and influencer reviews. The purpose of this study was to measure the direct effect of eWOM, including customer reviews and influencer support, on purchase intentions for Avoskin products, with trust as a moderator variable. The method used in this research is a quantitative method of causal research. The sampling technique in this study was non-probability sampling and the method used was convenience sampling with 400 respondents. This study used a questionnaire data collection technique with an ordinal scale and used data analysis techniques (PLS-SEM). The results of this study conclude that customer reviews have a significant positive effect on purchase intention of Avoskin products, influencer reviews do not have a significant positive effect on purchase intentions of Avoskin products, trust negatively moderates the relationship between customer reviews on purchase intention of Avoskin products and trust does not moderate the relationship between influencer reviews and purchase intention of Avoskin products.

Public services that provide a service to clients is one of the important variables that provide an important commitment to create a good reputation and trust locally. Public protests in the form of long queues, helpless assistance, and actually bad offices do not satisfactorily influence the picture and quality of administrative levels in public areas. the research that I use is descriptive research. This research is called descriptive research with data collection techniques in this study using questionnaires. The population in this study are all people who are customers at the Praya District Office. The sampling technique used is nonprobability sampling technique. Based on the results of research conducted on 60 respondents regarding community perceptions and satisfaction with the services of the Praya District Office, it is measured based on community satisfaction using the Community Satisfaction Index (IKM) in terms of administrative services, the results obtained are Community Satisfaction Index per indicator where there are 14 indicators, namely ( 1) service procedures with a total IKM score of 76.66 included in the good category, (2) service requirements with a total IKM score of 68.33 included in the good category, (3) clarity of service officers with a total IKM score of 63.33 included in the good category, (4) the discipline of service officers with a total IKM score of 63.75 is included in the good category, (5) the responsibility of service officers with a total IKM value of 65.41 is included in the good category, (6) the ability of service officers with the total IKM score of 66.66 is included in the good category, (7) the speed of service with a total IKM score of 61.66 is included in the poor category, (8) the fairness of getting services with a total IKM score of 64.58 is included in the good category, (9) politeness and friendliness of staff with a total IKM score of 63.75 included in the good category, (10) fairness of service fees with a total IKM score of 65.83 included in the good category, (11) certainty of service fees with a total IKM score of 64.16 is included in the good category, (12) the certainty of service schedules with a total IKM value of 56.66 is included in the good category, (13) environmental comfort with a total IKM value of 66.66 is included in the good category and (14) environmental safety with a total IKM value of 66.25 included in the good category.

This study aims to find about: (1) fintech service in the mobile banking-based non-cash payment system (Muamalat-DIN) at Bank Muamalat KCP Lamongan: (2) implementation of fintech in the mobile banking-based non-cash payment system (Muamalat-DIN) at Bank Muamalat KCP Lamongan. This study uses a descriptive qualitative research method. The results of this study are: (1) fintech services in the non-cash payment system in Muamalat-DIN are transfers, QRIS, credit top-ups, internet credit top-ups, electronic money top-ups, google play voucher codes, spotify premium, postpaid credit payments, PLN electricity, Telkom, cable TV, PDAM, IPB campus education payments, airplane tickets, ZISWAF, family takaful, BPJS employment, BPJS health, SAMSAT/SIGNAL, BPJPH, virtual accounts, multi payments, and hijrah pensions (DPLK); (2) the implementation of fintech at Bank Muamalat varies, there are Muamalat-DIN, phone banking, internet banking, MADINA, online share-e debit, and ATMs. The most popular Fintech at Bank Muamalat KCP Lamongan is Muamalat-DIN. In Muamalat-DIN, customers of Bank Muamalat KCP Lamongan often use services in the form of transfer, QRIS, credit top-ups and internet credit top-ups, electronic money top-ups, payment services such as PLN electricity, Telkom, PDAM, ZISWAF, BPJS for employment, BPJS for health, virtual accounts, and hijrah pension (DPLK). This fintech implementation has benefits for banks and customers, the benefit for Bank Muamalat KCP Lamongan is that it will have a wider reach, operational and marketing costs are more economical. And the benefits felt by customers are that transactions are easier, faster, accessible 24 hours because access is via a smartphone, and customers don't need to carry a lot of cash everywhere.

The purpose of this study is to evaluate the readiness of cooperatives at the Al-Mu'awanah Islamic Boarding School in applying for halal certification for each of their goods. The results of the knowledge of cooperative management about UUJPH are 81% in the good category, SJH knowledge is 90% in the good category, and HACCP knowledge is 85% in the good category, measuring the level of adaptation of cooperatives to halal-certified cooperatives at the Al-Mu'awannah Islamic Boarding School, with 85% in the good category and ready for halal certification. With this readiness, Al-Mu'awannah Islamic Boarding School is believed to be able to provide the best halal product services to customers and the surrounding community.

Lean is a concept and technique for systems that optimizes patient benefit by decreasing waste and waiting time. The literature review approach is used in this study to acquire research data, with internet searches serving as a supplementary tool while looking for relevant papers. According to the study findings, mean hospital length of stay (LOS) fell by 24% throughout the intervention period in 259 patients with PMV (131 pre-intervention; 128 post-intervention) (29 vs. 22 days, p 0.001). This demonstrates that clinical redesign based on Lean Six Sigma decreases LOS in intensive care units. Other studies show that utilizing Lean Six Sigma has resulted in a 57% reduction in length of stay and an 88% reduction in the identification of non-value added tasks. Lean management in hospitals is a step toward greater service efficiency that has been shown to outperform Total Quality Management (TQM) and Plan, Do, Check, Action (PDCA) improvements. Customers and their families gain from shorter wait times, as do healthcare employees (medical, emergency, and non-medical) and hospital administration. The use of the lean six sigma approach in conjunction with the DMAIC cycle effects LOS reduction, indicating that lean six sigma can reduce LOS in hospitals.

The development of the internet has affected all aspects of human activity including marketing. Social media marketing is a marketing strategy by utilizing social media platforms. For this reason, every business needs to pay attention to social media as a very important promotional medium. This research journal aims to prove the importance of optimizing social media marketing for increasing sales conversions carried out at the 'Dapur Mamiku' catering business. The process of increasing sales is carried out by assisting business actors and optimizing social media. The final stage of this research will be an analysis and evaluation of the research that has been done. The results of this study are expected to give a greater impression/reach to potential customers and increase sales conversions for 'Dapur Mamiku' catering products.

The internet is a computer network system that is connected to each other. To achieve an internet, you need a fiber optic network that can transfer certain information data up to speeds of up to 100Mbps. However, customer service often receives customer complaints regarding unstable Indihome network services in the Banyumanik STO area. So it is necessary to do research on Fiber Optic Network Analysis from Server to Optical Network Terminal (ONT) at PT Telkom Access Banyumanik STO Using the Fishbone Method. To analyze the causes that affect the quality of fiber optic network for good or bad. Network quality analysis was carried out using the Fishbone Diagram method as a basis for obtaining the results of measuring the quality of fiber optic networks at ODC BMK FAE/ODP BMK FAE 016 Jalan Banjarsari Barat – Jalan Tembalang Selatan. The results of network quality analysis through brainstorming sessions with 11 employees of PT Telkom Access obtained an average answer of 92%. Then measure the quality of the network in the field, namely from the Optical Line Terminal (OLT) to the Customer. The results obtained are directly proportional to the standard network quality analysis with an attenuation value of -19.10 dBm. So it can be concluded that the case study area has good network quality because the results of the average value of the questionnaire answers and the measurement results of the case study area have a value above the standard.

The giveaway activity is a marketing activity carried out by a brand with the aim of attracting market attention, and introducing the brand more broadly to potential customers. By distributing prizes to selected customers. In this activity, several problems emerged, namely the Sukabumi Boutique Store admin felt that it was not objective because the process of determining the winner of the giveaway was only through the picker application on the cellphone, so that the giveaway winners who appeared did not pay attention to certain criteria and requirements. Determination through the picker application is only done by drawing a lot by looking at the name that appears first. Selection like this is considered unfair for customers who already feel they meet all the criteria and requirements but do not win the giveaway. In the implementation of the simulation of determining the winner of the giveaway, a method is needed that can solve these problems. The weighted product method is a ranking method where decisions are made by multiplying to connect attribute ratings. This process begins with inputting alternative data, then continues with the process of inputting several criteria that have been selected, namely, number of transactions, quantity of shopping, total visits, resellers. This selection process will determine the giveaway winner in a more targeted and more objective manner by taking into account certain criteria and requirements.   Keywords: Giveaway, Weighted Product, Boutique Sukabumi, Picker App

This research was conducted at PT MRT Jakarta which is a fast rail transportation system in Jakarta. This study aims to determine the optimization of MRT Jakarta's minimum service standards and its relation to customer satisfaction. This study uses a qualitative method with data collection through questionnaires, and literacy studies related to supporting documents at PT MRT Jakarta. Based on the research results of PM 47 of 2014, it shows that the five indicators such as tangible, reliability, responsiveness, assurance, and empathy provided by PT MRT Jakarta are effective and in accordance with the SOP.

This study aims to comprehend the methods used by Indonesia's Financial Services Authority to tackle illegal investments. This is due to the substantial quantity of illegal investments in Indonesia, which can have detrimental impacts on many parties, especially individuals who make these investments. This research employs a normative legal research methodology that takes a statutory approach. The primary and secondary legal materials used are primary legal materials in the form of laws and regulations, including those pertaining to the Supervision of the Financial Services Authority against Illegal Investments (UU No. 21 of 2011), and investment-related books and journals, including illegal and OJK investments. The study's findings demonstrate that the Financial Services Authority, as required by Law No. 21 of 2011 concerning the Financial Services Authority, has the authority to protect the public's legal rights through public education campaigns, provision of facilities for customer complaints, and handling of illegal investments through the revocation of business licenses or payment. and presented a court case. An Investment Alert Task Force, which was established by the Financial Services Authority, was tasked with monitoring investments in general and illegal investments in particular.

This study aims to determine the effect of Service Quality, Corporate Image, and Customer Loyalty on Customer Satisfaction. This study uses an associative method with a quantitative approach. The sample of this research is VIP inpatient room customers at RSI Siti Hajar. by using purposive sampling technique and obtained 100 respondents. Data analysis using multiple linear regression. The results of this study indicate that service quality (X1) has a positive and significant effect on customer satisfaction (Y) and corporate image (X2) has a positive and significant effect on customer satisfaction (Y). Another result, that together service quality and corporate image have a positive and significant effect on customer satisfaction.      

Pejuang UMKM harus bisa melihat barang apa saja yang laris di pasar lapangan. Hal ini bertujuan untuk menyesuaikan kebutuhan warga agar kami sebagai penggiat UMKM dapat menyediakannya. Penelitian ini menggunakan kuesioner online. Fokus penelitian ini adalah kualitas produk dan persepsi harga kerupuk Hudi Jaya. Lokasi penelitian terletak di Simo Mojoruntut, Kecamatan Krembung, Kabupaten Sidoarjo, Jawa Timur. Hasil penelitian ini menunjukkan bahwa pengaruh kualitas layanan, kualitas produk, dan persepsi harga dapat disimpulkan, 1) terdapat pengaruh positif dan signifikan kualitas layanan terhadap loyalitas pelanggan, 2) terdapat pengaruh positif dan signifikan produk. kualitas terhadap loyalitas pelanggan, 3) terdapat pengaruh positif dan signifikan persepsi harga terhadap loyalitas pelanggan, 4) pengaruh kualitas layanan, kualitas produk, dan persepsi harga terhadap loyalitas pelanggan secara simultan.

The purpose of this study was to determine the effect of location, trust and service quality on customer satisfaction, namely residents of the Thamrin Residence Apartment in Central Jakarta. In this study, the population is the residents of Apartment Thamrin Residence. The sample in this study amounted to 64 respondents. The data was processed using the help of the SPSS 21 statistical analysis program. The results obtained were that location partially had a significant effect on customer satisfaction, partial trust had no significant effect on customer satisfaction, service quality partially had a significant effect on customer satisfaction at the Thamrin Residence Jakarta Pusat.

The study aims to determine the influence viral marketing on purchasing decisions with consumer trust as an intervening variable on MS Glow. This type of research is quantitative and uses descriptive analysis method. The data analysis technique used is path analysis. The sample used in this study amounted to 98 respondents who knew the social media instagram MS Glow, and once bought and consumed MS Glow by using purposive sampling. In this study using data collection techniques with questionnaires and analyzed using path analysis. The conclusion of this study is (1) the Viral Marketing have a significant effect on Consumer Trust with a value of 10,890 , (2) the Viral Marketing have a significant effect on Purchasing Decisions with a value of 8,137, (3) Consumer Trust have a significant effect on Purchasing Decisions with a value of 3,555, and (4) consumer trust is not able to mediate viral marketing on purchasing decisions with a Z value of 1,389.

This study aims to investigate the effect of external funding and product innovation on entrepreneurial business growth. The research method used is a descriptive qualitative approach. This research was conducted over a two-month period spanning from May to June of 2023. The results showed that external funding plays a significant role in supporting entrepreneurial business growth. Funds obtained from external sources, such as venture investment or bank loans, enable entrepreneurial ventures to expand operations, increase production, and develop market share. In addition, product innovation also has a positive influence on the growth of entrepreneurial ventures. Companies that are able to produce innovative new products or services can attract new customers, increase customer loyalty, and increase revenue. The limitations of this study are the limited data available in the research period and the focus on entrepreneurial companies in one particular sector. The implication of this study is that it is important for entrepreneurs to consider external funding as a potential source of financing and also encourage product innovation as a strategy to achieve sustainable business growth.

Abstract: The rapid development of technology and digitalization currently has an impact on all aspects of life. Current technological developments affect world marketing which is shifting into the digitalization era. This creates a new and easy way for businesses to learn about consumer behavior, brands and services that match the wants and needs of today's customers. The aim of this program is to help MSMEs in the Kedung Baruk Village to maximize social media as a marketing tool. For this program the author uses a special assistance method in implementing the planned program. This assistance program specifically selects MSMEs in the Kedung Baruk Village.

This study aims to examine the effect of customer engagement, customer equity, purchase intention on Cellular Applications. Those used in this study were women and men who had made transactions/purchases of mobile applications. The number of samples in this study were 250 respondents, with the provisions of 205 men and 45 women. The data for this study were collected by distributing questionnaires through an online survey system using the Google form. The data analysis technique used in this study uses the PLS-SEM analysis technique with the SmartPLS program to test the hypothesis. The results of this study indicate that customer involvement has no significant effect on repurchase. That is, enthusiasm in visiting the mobile application may not necessarily attract the attention of customers to decide on a purchase because there are customers who are usually just for fun to see and compare prices and calculate the total price with postage and other additional costs. Besides that, this study also shows that the quality of information has a positive and significant influence on repurchase. Therefore, it can be concluded that the more complete and accurate the availability of this information, if it is appropriate and can solve problems for its customers, the higher the opportunity for customers to make repeat purchases from the same product and service providers.

This study aims to determine the effect of social media marketing variables (X1) and service quality (X2) on purchasing decisions (Y) at PT Mahakarya Paket Digital. This type of research is quantitative research. Data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, a sample of 55 respondents at PT Mahakarya Paket Digital. The analysis technique used is validity test, reliability test, classic assumption test, multiple linear regression analysis, t test, F test and coefficient of determination test. From the results carried out in the study, it showed that product quality (X1) and price (X2) variables on customer satisfaction (Y) at PT Mahakarya Kemasan Digital. The results of the study obtained a linear regression equation for social media marketing variables that have a partially significant effect on purchasing decisions. Quality of Service has a significant effect on purchasing decisions partially. The results of the Social Media Marching F test and Service Quality have a simultaneous and significant effect on Purchasing Decisions at PT Mahakarya Paket Digital.