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The case involving Seunghan from RIIZE drew widespread attention on social media, particularly on platform X, and triggered various public responses toward SM Entertainment. This study aims to analyze public perceptions of SM Entertainment's reputation through netizen comments on digital platforms. Employing a qualitative approach and participatory observation method, the research examines 15 viral posts made by netizens related to the case. Findings reveal that public opinion is significantly shaped by the pseudo-environment formed on social media. Criticism of SM’s crisis management, disappointment among the fandom, and allegations of supporting bullying emerged as dominant themes. These results highlight the importance of transparency, speed, and social sensitivity in crisis communication in the digital era. The study recommends that entertainment agencies respond more strategically to public opinion in order to preserve their reputation in virtual spaces.  

Language plays a crucial role in human daily activities. In using language, people cannot avoid using various language varieties that reflect the context and social background of the speakers. Therefore, the importance of sociolinguistic studies has a major influence in recognizing language variations that emerge in communication, especially in the digital space. This study aims to examine the language variations used in comments on the Instagram account of Nur Rofiah, a public figure who is known to be active in voicing gender justice issues from an Islamic perspective. This study uses a sociolinguistic approach to identify forms of language variation and the social factors that influence them. Data were collected through documentation methods on comments on a number of Nur Rofiah's uploads that were considered representative. The results of the study show that there are various language variations, including variations based on dialect, level of formality, use of mixed language (code-mixing), and emotive varieties that reflect the identity and social background of the user. In addition, it was found that factors such as age, gender, educational background, and ideological orientation also influence language choices in digital interactions. These findings indicate that social media is not only a communication space, but also an arena for expressing people's social and ideological identities.

Manipulation of public data in criminal policy is a strategic practice that selects and frames information to cover up institutional violations, and legitimizes repressive policies that ignore the principle of justice. Unfortunately, the development of communication technology has accelerated the circulation of information, leading to the birth of repressive policies based on popularity and distorted narratives. This study uses a qualitative research method with a conceptual approach. The data collection method was collected using library research, then analyzed using qualitative methods and presented descriptively. The results of the study indicate that manipulation of public data in criminal policy shifts the orientation of policy from fact-based rationality to biased emotional responses, so that it not only widens inequality and creates selective law enforcement, but also damages institutional legitimacy and erodes public trust in the criminal justice system. A transformative mitigation strategy is needed institutionally and culturally, through the implementation of comprehensive transparency in the entire data management cycle, strict and enforceable regulations, increasing public data literacy as a bulwark against misleading narratives, and the ethical use of digital technology, in order to return policy to a basis of evidence that is fair, accountable, and relevant to the social complexity faced.

The purpose of this research is to study the phenomenon of slurred language disorder using a psycholinguistic approach. This study concentrates on the phoneme changes that occur in individuals with lisp disorder who are active on digital platforms such as YouTube and TikTok.  One definition of lisp disorder is difficulty articulating certain phonemes, especially /r/, /k/, and /s/, which impacts the ability to speak effectively.  Using observation and analysis of the utterances of five individuals with a lisp featured in the videos, this study employed a descriptive qualitative methodology for data collection. Based on the age and physical condition of each subject, the analysis results show the substitution of the phonemes /r/ into /l/, /w/, /g/, /c/, /k/ into /t/, and /s/ into /c/.  This study provides important knowledge about the phonological changes of lisp disorder and how it impacts language acquisition and public communication in the digital age.

This research aims to explore the role of social media in Indonesia's digital democracy, by highlighting the tension between its function as a tool of hegemony or a means of emancipation. The background of this study is the increasing use of social media by political actors and civil society in voicing, shaping or criticizing public narratives ahead of the 2024 elections. This study uses a critical qualitative approach with a descriptive study design, and applies the Critical Discourse Analysis method and netnographic observation of political content on three main platforms: Twitter, TikTok, and Instagram. Data was collected through literature studies, digital documentation, and observation of user interactions in digital political campaigns. The results show that the digital space is dominated by hegemonic actors such as political elites, partisan buzzers, and platform algorithms that reinforce certain narratives. However, there are also spaces of emancipation formed by digital communities and independent content creators who use social media as a means of political education and symbolic resistance. Counter-narratives that emerge tend to be temporary and are often limited by distribution and visibility controls. These findings have important implications for the development of more critical and participatory digital literacy policies. In addition, this study contributes to the enrichment of critical communication theory, by affirming the importance of viewing social media as a complex pedagogical and ideological field in contemporary democratic practice.

This research examines the relationship between public relations (PR) strategies and brand image formation in leading companies in Indonesia. Using a case study approach, this research analyzes how PR activities contribute to the formation, maintenance, and recovery of brand image. The results show a positive correlation between the implementation of effective PR strategies and brand image enhancement. This study also identifies PR best practices applied by successful brands in Indonesia in building positive perceptions among consumers and stakeholders. The findings provide valuable insights for PR and marketing practitioners in optimizing communication strategies to strengthen brand image in the competitive digital era.

This study investigates the complexity of contextual meaning in political texts posted by public figures on the social media platform X (formerly Twitter). Grounded in Halliday and Hasan’s theory of situational context and Searle’s speech act theory, the research analyzes how political utterances function through locutionary, illocutionary, and perlocutionary acts. The data, drawn from tweets during the 2024 Indonesian presidential election period, were collected using documentation and structured observation methods. The findings indicate that political texts on X are highly layered, combining explicit facts with implicit criticism, ideological stance, and persuasive strategies. Through representative, expressive, and directive speech acts, public figures construct meaning that influences public perception, evokes emotional responses, and fosters political alignment. This study contributes to the understanding of digital political discourse by highlighting how pragmatic strategies shape the interpretation of meaning in online political communication.

The digital era has brought significant changes in societal communication patterns, including the dissemination of national values. Pancasila, as the ideology of Indonesia, faces new challenges and opportunities amidst the rise of social media as a primary communication platform. This study analyzes digital communication strategies for promoting Pancasila values through social media platforms. Using a qualitative approach, the research explores various effective communication methods to enhance public awareness and participation in national values. The findings indicate that interactive content-based strategies, collaboration with stakeholders, and the utilization of social media algorithms can improve the effectiveness of Pancasila value dissemination. The study concludes by emphasizing the importance of adapting communication strategies to digital technological developments to ensure national values remain relevant and embraced by younger generations.  

This study examines the effectiveness of the SP4N LAPOR application in managing public service complaints by the Communication and Information Agency of Muara Enim Regency, South Sumatra Province. Using a qualitative approach with a descriptive method, this study evaluates the effectiveness of the application through three main dimensions: achievement of objectives, integration, and adaptation. The study results indicate that the implementation of SP4N LAPOR has not been optimal due to several obstacles, particularly the lack of coordination and communication between relevant agencies. The study also identified various factors hindering the application's effectiveness, such as slow response times to public complaints and insufficient awareness about the application's use. Despite these challenges, the local government continues to improve the system, including establishing communication channels through WhatsApp groups between agencies and providing various platforms for submitting complaints. This research contributes to understanding how digital complaint management systems can be implemented more effectively in the local government context.

The corruption case in the BTS 4G project by the Ministry of Communication and Information Technology (Kominfo), which involved the misuse of funds in the construction of BTS towers in Indonesia's 3T (underdeveloped, frontier, and outermost) regions, has become a major public concern in recent years. The Rp 9.8 trillion project is suspected to have been misappropriated by several officials involved. This study aims to examine the role of social media in increasing public participation in the monitoring and mitigation of the corruption case. The research method used is a descriptive qualitative approach combined with social media analysis. The findings show that social media plays a significant role in accelerating the dissemination of information related to the BTS 4G corruption case, raising public awareness, and exerting social pressure on law enforcement agencies to take action. Furthermore, social media also facilitates digital activism, which mobilizes public support and strengthens oversight of government policies. This study concludes that social media serves as an effective tool for social control, although it also faces challenges in terms of the spread of hoaxes and disinformation.  

This study aims to examine the role of the government in building a national narrative through Pancasila-based crisis communication. The focus of the study includes crisis communication and national stability, challenges of the digital era, transparency, public participation, media collaboration, policy strengthening, and measuring communication effectiveness. The method used is qualitative with content analysis of government policies, public communication materials, and mass media coverage. The study also examines the public response to government messages in the national crisis. The results show that the government uses mass media, social media, and direct communication to convey national messages based on Pancasila. Collaboration with educational institutions, community leaders, and community organizations strengthens the reach of communication. The government's planned and responsive communication strategy is effective in reducing social tensions, strengthening the spirit of nationalism, and maintaining the relevance of Pancasila amid social dynamics. These findings contribute to the development of crisis communication theory and practice in the context of nationality.

This study examines communication strategies in promoting national values ​​in the era of social media which has a very important role in building collective awareness and strengthening the sense of national unity. Social media, as a fast and broad means of communication, offers challenges as well as opportunities for efforts to strengthen nationality. In this context, an effective communication strategy must utilize digital platforms to disseminate inclusive national messages, prioritize tolerance, and strengthen national identity. The approaches used can be in the form of utilizing visual content, narratives that touch emotions, and collaboration with influencers and public figures to create a greater impact. In addition, it is important to pay attention to the aspects of speed and accuracy of information, so that the message conveyed is not easily distorted or misinterpreted. This study uses method a qualitative approach with a case study design to understand communication strategies in promoting national values ​​in the era of social media. The qualitative approach was chosen because it allows researchers to explore in depth the communication phenomena that occur in society, especially on social media. This study discusses various communication techniques and models that can be used to convey national values ​​to the younger generation, as well as the challenges faced in managing information amidst the diversity of opinions on social media. The results of this study to contribute to the development of more effective communication strategies in promoting national values ​​in the digital era.

Political communication based on Pancasila values serves as a crucial foundation for developing ethical and effective digital campaign strategies in Indonesia. The advancement of technology has transformed political campaigns from face-to-face interactions into digital engagements through social media, websites, and messaging applications. This study aims to analyze the application of Pancasila principles in digital political campaigns and evaluate their effectiveness in fostering ethical, people-centered political communication. Using a qualitative approach, this research employs content analysis of digital campaign materials from various political parties. The findings indicate that campaigns emphasizing values such as unity, humanity, social justice, and deliberation can enhance public participation, particularly among younger voters. Key success factors include information transparency, open dialogue, polite language use, and the provision of objective political education. Pancasila-based digital campaigns also help mitigate social polarization and strengthen public trust in the democratic process. Therefore, this model of political communication is worth adopting as a campaign approach that not only seeks electoral support but also reinforces a substantial and dignified democracy.

This study examines the effectiveness of the Electronic Information and Transactions Law (UU ITE) in addressing the dissemination of pornographic content on Twitter/X. Using a literature review approach, it highlights UU ITE’s role in regulating digital activities by prohibiting the distribution of obscene content. Despite providing a robust legal framework, its implementation faces significant challenges, including user anonymity and limited monitoring capabilities. Data from the Ministry of Communication and Informatics (Kominfo) reveals a substantial increase in the number of blocked pornographic content, although it represents only a fraction of the broader issue. Additionally, Twitter/X’s content moderation policies often conflict with local regulations, requiring closer collaboration between governments and digital platforms. Potential solutions include adopting artificial intelligence for automatic detection, enhancing user verification, and fostering international cooperation. This study concludes that synergy between the government, digital platforms, and the public is essential for creating a safer and more conducive digital space.

This research aims to analyze the conceptual relationship between brands and public relations (PR) in the context of business and socio-cultural dynamics in Indonesia. Through a literature study method with a qualitative approach, this research explores the role of PR in building brand identity, managing reputation, and facing challenges in the digital era. The study focuses on three main aspects: (1) the development of the brand concept in Indonesia which is not only a visual identity, but also a representation of values ​​and emotional relationships with consumers; (2) definition and function of PR as a strategic communication tool to create a positive image; and (3) integration of brand and PR in a communication strategy that is adaptive to local characteristics. Initial findings show that brand-PR synergy in Indonesia requires a participatory approach, message consistency, and the use of digital media, emphasizing cultural values ​​such as family and religiosity.

This study examines communication strategies in promoting national values ​​in the era of social media which has a very important role in building collective awareness and strengthening the sense of national unity. Social media, as a fast and broad means of communication, offers challenges as well as opportunities for efforts to strengthen nationality. In this context, an effective communication strategy must utilize digital platforms to disseminate inclusive national messages, prioritize tolerance, and strengthen national identity. The approaches used can be in the form of utilizing visual content, narratives that touch emotions, and collaboration with influencers and public figures to create a greater impact. In addition, it is important to pay attention to the aspects of speed and accuracy of information, so that the message conveyed is not easily distorted or misinterpreted. This study uses method a qualitative approach with a case study design to understand communication strategies in promoting national values ​​in the era of social media. The qualitative approach was chosen because it allows researchers to explore in depth the communication phenomena that occur in society, especially on social media. This study discusses various communication techniques and models that can be used to convey national values ​​to the younger generation, as well as the challenges faced in managing information amidst the diversity of opinions on social media. The results of this study to contribute to the development of more effective communication strategies in promoting national values ​​in the digital era.

This study explores the political communication strategies of Islamic parties in facing elections during the digital era in Indonesia. Using a qualitative normative approach, the research focuses on literature analysis, regulatory review, and interpretation of relevant legal documents. Findings show that Islamic parties actively utilize social media platforms such as Instagram, Facebook, Twitter, and YouTube, along with official websites and digital applications to deliver political messages. Their communication strategies integrate religious messages with social, economic, and national issues, adopting a moderate and inclusive narrative to attract young, digitally active voters.Collaboration with influencers, religious leaders, and online communities also plays a significant role in expanding their outreach. However, challenges remain, including unequal technology access in rural areas, low digital literacy among certain groups, and the threat of disinformation that could damage political reputations. Additionally, digital campaign regulations in Indonesia are still inadequate.The study concludes that the success of Islamic political communication in the digital era depends on the ability to manage digital identity, engage with online communities, and respond adaptively to emerging issues. It recommends strengthening party cadres’ digital capacities, improving public digital literacy, and enhancing regulatory frameworks to support a more inclusive and democratic political participation.

This study aims to analyze the implementation of content marketing strategies in the Islamic banking industry in Indonesia, with a focus on the effectiveness of content in enhancing audience engagement and building the image of Islamic brands. The research was conducted through a literature review of various academic sources and previous studies, as well as an analysis of the content marketing of Bank Syariah Indonesia (BSI) on its YouTube channel as the main object. In the digital context, the types of content used include educational videos, marketing videos, and collaborations with influencers. The findings indicate that visual, educational, interactive, and authentic content has a significant impact on driving digital engagement and increasing brand awareness. Meanwhile, promotional content delivered through influencers tends to be more effective when preceded by strong brand image reinforcement, enabling consumers to develop a more positive perception of the institution. Further analysis reveals that BSI’s YouTube channel has demonstrated consistency in branding, Islamic positioning, and delivering educational messages. However, audience interaction remains limited, as reflected in the minimal responses to comments, underutilization of community features, and subscriber growth lagging behind major banks such as BCA. This situation highlights the need to optimize strategies through strengthening two-way communication, delivering serial educational content, employing more strategic calls-to-action (CTA), and integrating with the official website and other digital platforms.The study concludes that the success of content marketing in Islamic banking heavily depends on value relevance, publication consistency, and the ability to build sustainable interaction with audiences, thereby supporting increased loyalty and customer acquisition. These findings provide important contributions to designing effective and sustainable digital communication strategies that align with ethical principles and Islamic values.

Transformation service Primary health care (PHC) is a key pillar in improvement results health public globally, especially in high- income countries low and medium . This article analyze approach comprehensive in strengthening PHC through Healthy Indonesia Program (PIS) policy with approach family (PIS-PK), integration digital technology , and policy reform. This study highlight importance continuity service , participation community , readiness source Power humans , and use technology information For support taking decision data -driven and sustainable services . Research This adopt method qualitative with interviews , observations , and reviews document to implementation of PIS-PK in North Gorontalo Regency . Research results show that success PHC transformation is greatly influenced by communication effective policies , availability​ source power , structure adaptive bureaucracy , as well as support digitalization service . Findings this is also associated in a way direct with theory and practice implementation policies , including classical models such as Van Meter and Van Horn and Edwards III .

The digital transformation of journalism has reshaped how news is communicated and consumed. In an ecosystem dominated by visual content and rapid engagement, emoji have emerged as essential tools for conveying emotional tone, shaping narratives, and enhancing audience interaction. This phenomenon is referred to as emojournalism, the use of emoji within journalistic content to foster emotional resonance and public engagement. This study employs a qualitative approach with a constructivist paradigm and phenomenological strategy. Data were collected through in-depth interviews, netnographic observation, and content analysis of online news shared on platforms like Instagram and Twitter. The analysis utilized Roland Barthes’ semiotic framework, supported by triangulation techniques to ensure data validity. Emoji function as emotional signifiers in news content, influencing audience interpretation and increasing digital interaction. Specific emojis—such as