Strategi Kampanye Digital Efektif Berlandaskan Nilai-Nilai Pancasila

Ahmad Muhamad Mustain Nasoha ; Ashfiya Nur Atqiya ; Almaidah Yogi Mahanani ; Oktaviana Nurul Amalia ; Ulfah Hamidah
Federalisme : Jurnal Kajian Hukum dan Ilmu Komunik... 📅 2025 Vol 2, No 2 🔗 DOI: 10.62383/federalisme.v2i2.614
Abstract
Political communication based on Pancasila values serves as a crucial foundation for developing ethical and effective digital campaign strategies in Indonesia. The advancement of technology has transformed political campaigns from face-to-face interactions into digital engagements through social media, websites, and messaging applications. This study aims to analyze the application of Pancasila principles in digital political campaigns and evaluate their effectiveness in fostering ethical, people-centered political communication. Using a qualitative approach, this research employs content analysis of digital campaign materials from various political parties. The findings indicate that campaigns emphasizing values such as unity, humanity, social justice, and deliberation can enhance public participation, particularly among younger voters. Key success factors include information transparency, open dialogue, polite language use, and the provision of objective political education. Pancasila-based digital campaigns also help mitigate social polarization and strengthen public trust in the democratic process. Therefore, this model of political communication is worth adopting as a campaign approach that not only seeks electoral support but also reinforces a substantial and dignified democracy.
Keywords
Campaign Effectiveness; Campaign Strategy; Political Communication
How to Cite

Ahmad Muhamad Mustain Nasoha, et al. (2025). Strategi Kampanye Digital Efektif Berlandaskan Nilai-Nilai Pancasila. Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi, 2(2). https://doi.org/10.62383/federalisme.v2i2.614

Ahmad Muhamad Mustain Nasoha; Ashfiya Nur Atqiya; Almaidah Yogi Mahanani; Oktaviana Nurul Amalia; Ulfah Hamidah, "Strategi Kampanye Digital Efektif Berlandaskan Nilai-Nilai Pancasila," Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi, vol. 2, no. 2, 2025.

Ahmad Muhamad Mustain Nasoha; Ashfiya Nur Atqiya; Almaidah Yogi Mahanani; Oktaviana Nurul Amalia; Ulfah Hamidah. "Strategi Kampanye Digital Efektif Berlandaskan Nilai-Nilai Pancasila." Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi, vol. 2, no. 2, 2025.

Ahmad Muhamad Mustain Nasoha; Ashfiya Nur Atqiya; Almaidah Yogi Mahanani; Oktaviana Nurul Amalia; Ulfah Hamidah. "Strategi Kampanye Digital Efektif Berlandaskan Nilai-Nilai Pancasila." Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi 2, no. 2 (2025).

Ahmad Muhamad Mustain Nasoha, et al. (2025) 'Strategi Kampanye Digital Efektif Berlandaskan Nilai-Nilai Pancasila', Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi, 2(2). doi: 10.62383/federalisme.v2i2.614.

Ahmad Muhamad Mustain Nasoha; Ashfiya Nur Atqiya; Almaidah Yogi Mahanani; Oktaviana Nurul Amalia; Ulfah Hamidah. Strategi Kampanye Digital Efektif Berlandaskan Nilai-Nilai Pancasila. Federalisme : Jurnal Kajian Hukum dan Ilmu Komunikasi. 2025;2(2).

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