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This research discusses the role of television advertising as a medium for conveying cultural and ethical values ​​in consumer society. Through a semiotic analysis approach, this study highlights how messages in advertising implicitly and explicitly encourage consumption patterns and construct a social reality that associates happiness and success with material possessions. In addition, branding strategies in advertising are proven to play an important role in shaping consumer identity through the emotional associations built between products and lifestyle. However, advertising practices often ignore ethical principles such as honesty, fairness and social responsibility, especially towards vulnerable groups. The results of this research emphasize the importance of integrating ethical values ​​in the advertising creative process and increasing public media literacy in order to create a healthier and more sustainable communication environment.

This study aims to determine the influence of leadership style and communication on employee performance at PT. Baby Bar Indonesia. The background of the research is based on the crucial role of leadership and communication in improving work effectiveness and organizational competitiveness amid globalization and technological advancement. This research employs a quantitative approach with an associative method. The population consists of all employees of PT. Baby Bar Indonesia, totaling 50 individuals, with a saturated sampling technique. Data were collected through questionnaires and interviews, and analyzed using validity tests, reliability tests, simple and multiple linear regression, as well as t-tests and F-tests. The results indicate that both leadership style and communication significantly influence employee performance, both partially and simultaneously. A participative leadership style and effective communication were found to enhance employee motivation and work productivity. The study recommends improving two-way communication patterns and implementing a more open and supportive leadership approach to optimize employee performance.

The film Ngeri-Ngeri Sedap portrays Batak family life with an authentic and emotional approach. This study aims to analyze the authoritarian parenting style implemented by Pak Domu, the head of the family in the film. The research employs a qualitative method with content analysis. Data were collected through observation, documentation, interviews, and literature review. The analysis uses John Fiske’s semiotic approach, which includes three levels: reality, representation, and ideology. The findings reveal that the authoritarian parenting style is reflected through expressions, vocal intonation, behavior, dialogue, character, and conflict throughout the narrative. This parenting style is influenced by conservative, individualistic, fascist, and patriarchal ideologies embedded in the family’s cultural structure. The study highlights that healthy family relationships require honest communication, understanding each member’s feelings and desires, and avoiding coercion in interpersonal interactions. The film’s representation provides broader insight into the impact of authoritarian parenting on family dynamics. Moreover, the film serves as a reflective medium for viewers to recognize the importance of transforming parenting patterns in order to create harmonious family relationships. Therefore, this research contributes to enriching studies on parenting and family relationships within a local cultural context through cinematic representation.

This study aims to analyze the use of implications and patterns of violations and compliance with the principle of Grice's cooperation in Prabowo Subianto's political speech. This study uses a qualitative descriptive method with data in the form of transcripts from the YouTube video "Closing of the Third Congress of the Nasdem Party" on August 25, 2024. Data collection was carried out using the free listening technique and the recording technique. The results of the study showed that in the political speech analyzed there were 39 implicit speeches, consisting of 16 conventional implicit speeches (41%) and 23 unconventional implicit speeches (59%). In addition, it was also found that S 37 maximum violations and 13 maximum compliance. The most dominant violations were the maximum quantity (43%), followed by the maximum quality (16%), the maximum relevance (22%), and the maximum method (19%). Meanwhile, compliance with the maxim occurred most in the maxim of quality (31%), followed by maxim of relevance (23%) and maxim of means (15%). These findings suggest that politicians often use communication strategies by providing exaggerated information, conveying implicit messages, or shifting the topic of conversation to shape an image and influence public opinion.

Social media provides benefits for teenagers, such as access to information, communication, and entertainment, but it also poses challenges, particularly addiction. This study analyzes its impact on mental health, sleep patterns, social interactions, academic performance, and consumer behavior through a literature review (2021–2025). The findings indicate that social media addiction increases the risk of anxiety, depression, and emotional disorders while also disrupting sleep patterns. Socially, direct interactions decrease, and communication skills decline. Academically, focus on learning weakens, and academic performance declines, while consumer behavior increases due to excessive social media exposure. In conclusion, uncontrolled use has significant negative effects, highlighting the need for proper management strategies.    

This study explores the vital role of families in shaping social values among children and adolescents within the increasingly dominant digital environment. Digital technology has transformed communication patterns and modes of cultural transmission, presenting new challenges for families in instilling core values while navigating technological influences. Using a qualitative case study approach, this research involved 15 Indonesian families from diverse socioeconomic backgrounds. Data collection methods included in-depth interviews, observations, and media diaries to understand the dynamics of value transmission in digital contexts.The findings reveal that family communication patterns—whether conversation-oriented, conformity-oriented, or laissez-faire—significantly influence children’s internalization of values. Effective strategies identified include parental digital co-learning, value-based guidance, and the promotion of critical media literacy. Major challenges include value conflicts between family teachings and digital culture, concerns over cultural preservation, and competition for children’s attention due to immersive technology.Nevertheless, the study also found that families can strategically leverage technology to reinforce values through careful media selection, engagement in meaningful digital activities, and fostering intergenerational connections. In conclusion, while families remain crucial socializing agents, the successful transmission of values requires thoughtful adaptation of traditional practices to meet the realities of the digital age.

This article discusses the impact of social media usage duration on the communication patterns of the millennial generation, focusing on the Instagram account Folkative as a case study. In the digital era, social media has become the primary platform for millennials to interact and express themselves. This research identifies how the time spent on social media influences the way young people communicate, both digitally and face-to-face.Through content analysis and user engagement on Folkative, it was found that the duration of social media use correlates positively with engagement levels and changes in communication style, such as an increase in informal language and visual content. However, the study also notes emerging challenges, including a decline in face-to-face communication skills and mental health risks due to social media dependence. These findings highlight the importance of a deep understanding of social media's effects on millennial communication patterns and the need for strategies to maximize benefits while minimizing risks associated with social media use.

The cultural communication of santri at Pondok Pesantren Riyadhul Awamil, a pesantren that integrates classical Islamic traditions with the dynamics of modern santri life, serves as the central theme of this study. The main focus is to examine how communication patterns are formed and practiced among santri, between santri and the kiai (Islamic teacher), and within the broader pesantren environment. The study employs a qualitative approach through field observation and in-depth interviews with key informants. The findings indicate that the communication culture within this pesantren is strongly influenced by Islamic values such as adab (etiquette), tawadhu (humility), and the spirit of ukhuwah (brotherhood). The language used is not only verbal but also symbolic, expressed through daily traditions such as studying classical Islamic texts (kitab kuning), acts of service (khidmat), and group discussions (musyawarah). This cultural communication functions not only as a means of conveying religious messages but also as a tool for shaping the character and identity of the santri. The study concludes that the cultural communication of santri at Pondok Pesantren Riyadhul Awamil plays a vital role in preserving pesantren values while serving as an effective medium of Islamic propagation both within and beyond the pesantren community.

This study presents a description of the role of persuasive communication carried out by parents in shaping a child’s positive self-concept. The research used a qualitative approach with data collection techniques including observation, interviews, and documentation. Purposive sampling was applied to ensure the validity of the data. The findings of the study include: the use of praise and appreciation, time management, utilizing technology as a means of communication, persuasive communication patterns based on Islamic values, and the role of the school environment. The success of parents' persuasive communication lies in the use of gentle and appreciative communication, effective time management despite busy schedules, and the consistent integration of Islamic values both at home and in school.

Communication is the process of exchanging information, ideas, thoughts, and feelings between individuals or groups through the use of words, signs, or actions. This process can take place verbally or non-verbally and involves various media and channels, such as face-to-face conversations, writing, gestures, facial expressions, and digital technology. This research was conducted at STMIK Kaputama Binjai, namely the WhatsApp group between lecturers and students. This study uses the Support Vector Machine (SVM) method. SVM is a type of supervised learning machine learning that requires sample data. Support Vector Machine (SVM) is an algorithm developed by Boser, Guyon, and Vapnik in 1992. Support Vector Machine (SVM) has a concept that is combined with previous computational theories. This method can transform training data into higher dimensions using non-linear patterns. The results of the Support Vector Machine method classification with a total of 16 positive sentiments, 40 neutral sentiments and 71 negative sentiments. Accuracy value 67%, margin error 39%. Positive prediction precision 75%, neutral prediction precision 83% and negative prediction precision 88%..

This study investigates the interplay between linguistic relativity and cultural schemata, examining how language encodes culturally salient concepts and shapes cognitive frameworks across diverse communities. Through ethnographic and psycholinguistic approaches, the study collects data from 12 different language communities with varied cultural backgrounds. Cross-linguistic and cross-cultural analyses reveal significant correlations between linguistic structures—such as grammatical categories, lexical distinctions, and metaphorical expressions—and culturally specific schemata in spatial, temporal, and social domains. Perception and cognitive reasoning experiments were conducted with 450 participants to test linguistic relativity hypotheses in cultural contexts. Quantitative and qualitative findings demonstrate that linguistic patterns both reflect and reinforce cultural norms, influencing perception and cognitive strategies. Analysis of cultural text corpora shows how linguistic categories serve as vehicles for internalizing cultural values and worldviews. Specifically, the study finds systematic variations in spatial information processing, time conceptualization, and social event interpretation that correlate with language features of respective communities. These results underscore the co-constitutive relationship between language and culture in shaping human thought, providing important implications for cross-cultural education, intercultural communication, and cognitive theory.

The rapid advancement of digital technology has transformed marketing strategies in various industries, including insurance. Digital marketing plays a crucial role in increasing brand awareness, attracting potential customers, and influencing purchasing decisions. This study aims to explore the role of digital marketing as a promotional tool in enhancing the purchase of insurance products at PT. Asuransi Allianz Life Indonesia using a qualitative approach.This research adopts a qualitative methodology with a case study approach. Data collection was conducted through in-depth interviews with key informants (Chief Account Officer Allianz) and insurance agents at Allianz Life Indonesia. Additionally, document analysis and observations of the company’s digital marketing strategies were used to gain comprehensive insights. The collected data were analyzed using thematic analysis to identify patterns and key themes related to the effectiveness of digital marketing in influencing customer decisions.The findings reveal that digital marketing plays a significant role in shaping customer perceptions and purchasing decisions. Social media engagement, personalized content, and interactive customer communication are key factors in building trust and increasing customer interest in insurance products. Moreover, challenges such as digital competition, data privacy concerns, and customer skepticism towards online promotions were identified as barriers that need to be addressed to enhance digital marketing effectiveness.The study implies that insurance companies should continuously adapt their digital marketing strategies by leveraging data analytics, improving customer interaction, and providing transparent and informative content. By strengthening these aspects, digital marketing can serve as a powerful tool to enhance competitiveness and sustain growth in the insurance industry within the digital era.

Language skills are one of the key aspects in children's cognitive and social development. The family environment, as the first and primary environment for children, plays an important role in shaping language habits, enriching vocabulary, and developing children's communication skills. This study aims to explore the influence of the family environment on children's language development, focusing on interactions between parents and children, reading habits, and emotional support in the family. The research method used was a qualitative approach with in-depth interview techniques involving parents as research subjects. The results revealed that a communicative and supportive family environment is the main basis for children in learning language. Habits such as inviting children to talk, reading books together, and providing emotional support are the main factors that influence children's language development. In the midst of the digital era, parents need to be smart in utilizing technology, by limiting the use of gadgets and prioritizing direct interaction. Consistent communication patterns and special activities such as reading together or role-playing have also proven to be very effective in supporting children's language development. Although there are challenges such as time constraints and children's interest in gadgets, parents can overcome them with creativity and patience. This study provides practical advice for parents in creating a family environment that supports children's language development.

Language skills are one of the key aspects in children's cognitive and social development. The family environment, as the first and primary environment for children, plays an important role in shaping language habits, enriching vocabulary, and developing children's communication skills. This study aims to explore the influence of the family environment on children's language development, focusing on interactions between parents and children, reading habits, and emotional support in the family. The research method used was a qualitative approach with in-depth interview techniques involving parents as research subjects. The results revealed that a communicative and supportive family environment is the main basis for children in learning language. Habits such as inviting children to talk, reading books together, and providing emotional support are the main factors that influence children's language development. In the midst of the digital era, parents need to be smart in utilizing technology, by limiting the use of gadgets and prioritizing direct interaction. Consistent communication patterns and special activities such as reading together or role-playing have also proven to be very effective in supporting children's language development. Although there are challenges such as time constraints and children's interest in gadgets, parents can overcome them with creativity and patience. This study provides practical advice for parents in creating a family environment that supports children's language development.

The Semitic language family is one of the oldest linguistic groups that has significantly influenced world civilizations, with Arabic as one of its main branches. Arabic has undergone a long historical journey from prehistoric times to the modern era, shaped by various historical, cultural, and social factors. The study of Fiqhul Lughah, or the philosophy of language, is crucial in understanding the transformation and development of Arabic in different historical contexts. This research employs a library research method, analyzing various literary sources such as books, scholarly journals, and ancient manuscripts that discuss the history and evolution of Semitic languages, particularly Arabic. The analysis is conducted using a descriptive-qualitative approach to comprehend the patterns of Arabic evolution from its ancient Semitic roots to its establishment as a major language in communication, literature, science, and religion. The findings indicate that Arabic has evolved gradually through various historical phases, from its pre-classical stage to the golden age of Islam and its modern adaptations. Understanding the history and classification of Arabic within the Semitic language family provides deeper insights into its dynamics and its significant role in shaping human civilization.

This research aims to explore the role of internal communication on work effectiveness and employee performance at the Jambi Province Food Security Service. Internal communication is a key factor in increasing organizational efficiency and productivity, especially in the government context. The research approach used is qualitative with descriptive methods, aiming to understand the experiences, perceptions and dynamics of interactions between employees and management. Data was obtained through in-depth interviews with 3 participants consisting of structural officials and functional employees, as well as through direct observation of communication patterns in the work environment. The research results show that effective internal communication characterized by openness of information, active participation of all parties, and transparent two-way communication contributes significantly to increasing work effectiveness and employee performance. Employees who feel they have received sufficient information and are involved in decision making are more motivated and show better performance.

According to (Aufa, 2016: 232) Mathematics is one of the subjects taught at every level of education, from early childhood education to higher education. Mathematics is also a science that underlies the development of science and technology, so that mathematics is seen as a structured and integrated science, the study of patterns and relationships, and the science of thinking to understand the world around us. From the explanation of Ansari and Aufa, it can be concluded that mathematics is one of the subjects taught in every education which is useful for helping to clarify and simplify abstract situations through language and mathematical ideas so that it makes it easier to understand problem solving that exists in everyday life.

Gadgets play a very important and helpful role in technology and communication. The progress in the use of gadgets is not only used by adults, one of which is elementary school age children. Gadgets themselves have positive and negative impacts, therefore parents need a parenting style to control and educate every child's activities. The aim of this research is to analyze the relationship between parenting styles and gadget addiction in elementary school-aged children. This type of research is quantitative research with a cross-sectional approach. The population of this study was 192 respondents. The sample size was 130 respondents who met the inclusion and exclusion criteria, then taken using simple random sampling technique. The instrument uses the PSDQ and smartphone addiction test. The independent variable is parenting style and the dependent variable is gadget addiction. Data were analyzed using the gamma correlation test. The research results obtained from the gamma test analysis with a significance value of α = 0.05 obtained a p value (value) = 0.031 <0.05, which means there is a relationship between parental parenting patterns and gadget addiction in elementary school age children. The conclusion is that parental parenting styles have a significant relationship to gadget addiction in elementary school-aged children.

Mistrust in healthcare settings presents a substantial obstacle to achieving health equity, particularly in regions with unique socio-cultural contexts. This qualitative study explores the multifaceted role of patient trust in enhancing health equity within general hospitals in the Aceh Province, Indonesia, a region with a complex history and distinct cultural norms. Through a review of recent literature (2020-2025), this analysis focuses on how trust influences patient engagement, healthcare utilization patterns following the implementation of Jaminan Kesehatan Aceh (JKA), and ultimately, health outcomes across the province. The study reveals that while JKA has improved overall healthcare access, geographical disparities and financial constraints beyond insurance coverage continue to hinder equitable healthcare utilization. Furthermore, the crucial role of healthcare providers in building trust through cultural competence, effective communication, and empathy is highlighted. The findings underscore the need for targeted interventions that address the root causes of medical mistrust, promote culturally sensitive care, and reduce the social and economic barriers to accessing quality healthcare. This research emphasizes the critical need for healthcare providers and institutions to actively build and maintain trust, especially with under-represented groups, to ensure equitable access and quality of care and improve health equity in Aceh. Future research should evaluate interventions designed to strengthen patient-provider trust and address social determinants of health.

Mistrust in healthcare settings presents a substantial obstacle to achieving health equity, particularly in regions with unique socio-cultural contexts. This qualitative study explores the multifaceted role of patient trust in enhancing health equity within general hospitals in the Aceh Province, Indonesia, a region with a complex history and distinct cultural norms. Through a review of recent literature (2020-2025), this analysis focuses on how trust influences patient engagement, healthcare utilization patterns following the implementation of Jaminan Kesehatan Aceh (JKA), and ultimately, health outcomes across the province. The study reveals that while JKA has improved overall healthcare access, geographical disparities and financial constraints beyond insurance coverage continue to hinder equitable healthcare utilization. Furthermore, the crucial role of healthcare providers in building trust through cultural competence, effective communication, and empathy is highlighted. The findings underscore the need for targeted interventions that address the root causes of medical mistrust, promote culturally sensitive care, and reduce the social and economic barriers to accessing quality healthcare. This research emphasizes the critical need for healthcare providers and institutions to actively build and maintain trust, especially with under-represented groups, to ensure equitable access and quality of care and improve health equity in Aceh. Future research should evaluate interventions designed to strengthen patient-provider trust and address social determinants of health.