Analisis Semiotika John Fiske Terhadap Pola Asuh Otoriter (Analisis Isi Film Ngeri-Ngeri Sedap)

The film Ngeri-Ngeri Sedap portrays Batak family life with an authentic and emotional approach. This study aims to analyze the authoritarian parenting style implemented by Pak Domu, the head of the family in the film. The research employs a qualitative method with content analysis. Data were collected through observation, documentation, interviews, and literature review. The analysis uses John Fiske’s semiotic approach, which includes three levels: reality, representation, and ideology. The findings reveal that the authoritarian parenting style is reflected through expressions, vocal intonation, behavior, dialogue, character, and conflict throughout the narrative. This parenting style is influenced by conservative, individualistic, fascist, and patriarchal ideologies embedded in the family’s cultural structure. The study highlights that healthy family relationships require honest communication, understanding each member’s feelings and desires, and avoiding coercion in interpersonal interactions. The film’s representation provides broader insight into the impact of authoritarian parenting on family dynamics. Moreover, the film serves as a reflective medium for viewers to recognize the importance of transforming parenting patterns in order to create harmonious family relationships. Therefore, this research contributes to enriching studies on parenting and family relationships within a local cultural context through cinematic representation.