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XYZ of the many types of promotions that have been carried out so far, it is not yet known to what extent their effectiveness is in increasing the number of customers at PT XYZ. Every business must have a marketing strategy that must be implemented in carrying out its business activities. This research aims to determine marketing strategies using a marketing mix approach consisting of product strategy, promotion strategy, price strategy and sales location strategy. The method used in this research is descriptive qualitative, namely a method that tries to explain and analyze phenomena, events, social dynamics, behavior and opinions of a person or group towards something. Based on the results of the marketing mix strategy analysis, it was obtained: product strategy, selling beauty products, namely herbal skincare such as: herbal manjakani, forest honey, v-co oil, date palm juice, etawa goat's milk, and lemon juice. Pricing strategy, setting the price of the product by looking at the quality level and net product, the product is set at a price of IDR 34,500.00 IDR 131,500.00. Place strategy, selling products via e-commerce via the Shopee application Promotion strategy, promoting products via social media (Tiktok, Instagram, YouTube and the company's official website).

Skincare is a product that has changed many aspects of people's lives in the development of science and technology. The rise of skincare products allows competition to emerge with other similar skincare products. Therefore, a business actor carries out various kinds of promotions and uses good strategies to get the right target consumers. PT. XYZ is a company operating in the creative industry sector. Where in marketing its products PT. XYZ mostly uses digital platforms. However, the promotions that have been carried out so far do not yet know the strengths, weaknesses, opportunities and threats that the company has in order to be able to compete with other companies. Observing these problems, research was carried out to provide solutions through observation and active participation approaches. The research results show that product marketing strategy analysis using the SWOT method can help companies identify strengths, weaknesses, opportunities and threats in order to increase company value

This research aims to analyze the influence of leadership style and performance evaluation on employees at PT. Shopee Indonesia with a qualitative approach. The research method uses analysis of documents, articles, websites and journals related to leadership policies and employee performance evaluation. Leadership style, especially transformational, has a significant positive influence on employee motivation and performance at PT. Shopee Indonesia. Performance evaluation has also been shown to play a role in shaping employee perceptions of recognition for their contributions. This provides insight for company management in optimizing leadership practices and performance evaluation systems to improve work quality and employee productivity.

This research employs a qualitative method to analyze and evaluate the business network of Jeep Aquascape & Aquarium stores, with a specific focus on marketing and promotional strategies. The primary objective is to identify aspects of the business network where Jeep Aquarium can redevelop its marketing and promotion strategies to address revenue instability, despite the store generally experiencing profitability. The qualitative approach involves in-depth interviews with various stakeholders, including store owners, employees, and customers. Data analysis aims to uncover patterns of revenue instability, assess the success and shortcomings of current marketing strategies, and identify internal and external factors influencing revenue fluctuations. Findings reveal that, while the store generally sees profits, attention is required to address revenue instability. Strategic recommendations from qualitative analysis include the development of more proactive promotional strategies, notably leveraging social media to reach a broader target audience. A profound understanding of business resources contributing to revenue fluctuations is also disclosed, providing additional insights for sustainable improvements. Therefore, more proactive promotions, particularly through social media, are identified as a key element to enhance visibility and customer appeal, ultimately contributing to achieving better revenue stability.

This research examines politeness in language based on the ten maxims according to (Leech, 2014) in a collection of Indonesian language debate videos on the X OTKP 2 YouTube channel. There are several reasons why researchers conducted this research, namely that no previous researcher had chosen the title of the article and the data source. In this article has not been studied by previous researchers. The aim of this research is to determine the principles of linguistic politeness which consist of ten maxims, including the maxim of generosity, maxim of tact, approbation, modesty, obligation of S to O, obligation of O to S, agreement, opinion retincence, sympathy, and feeling reticence. This research uses a qualitative descriptive method and a pragmatic theoretical approach. The data used in this research is a collection of a number of Indonesian language debate videos. The data source comes from the X OTKP 2 YouTube channel. This research produce 177 data, 119 (67%) of obedience maxim and 58 (33%) of violations maxim. The maxim of obedience consist of Tact maxim, Approbation, Modesty, Obligation of S to O, Agreement, and Opinion Reticence. While in the violatin, there are maxim of generosity, Tact, Approbation, Modesty, Obligation of O to S, Opinion Reticence, Sympathy, and Feeling of Reticence. With this research, it is expected to provide an understanding of language politeness.

Living humans cannot be separated from language to communicate. Communication is carried out by expressing what the speaker will convey to his speech partner through speech acts. Speech acts themselves have various types, starting from locutionary, illocutionary, and perlocutionary. The main focus of this research is the use of locutionary speech acts in the "Stories of Inspirational Figures" playlist on the Zenius YouTube channel, which is one of the currently popular educational channels. The main aim of this research is to explain the form of locutionary speech acts contained in the playlist "Zenius: Kisah Tokoh Inspiratif". This research uses a qualitative descriptive research method, with a pragmatic theoretical approach. The data collection technique uses listening and note-taking techniques, the data analysis technique uses the collection method, and the data presentation technique is informal, namely using ordinary words. The results obtained from the analysis of a collection of videos in the "Stories of Inspirational Figures" playlist on the Zenius YouTube channel are 25 locutionary speech act data. The dominant data produced in this research were 20 statement speech acts, then 3 command locutions and 2 question locutions. This research has the benefit of being a source of information to gain knowledge and understanding in the field of pragmatics, especially those related to locutionary speech acts.

The research focuses on analyzing one part of a speech act, especially illocutions. The author analyzes how illocutions are used in a certain context in the video "Merdeka Belajar" on the Indonesian Ministry of Education and Culture's YouTube channel. The research aims to analyze the use of illocutionary speech acts in the video "Merdeka Belajar" on the Indonesian Ministry of Education and Culture's YouTube channel, with a focus on the illocutionary theory developed by J. L. Austin, which includes five main forms; representative (assertive), commissive, directive, expressive, and declarative. Research was conducted to better understand how messages and communication are conveyed in the context of the video. This research combines methodological and theoretical approaches. From a methodological aspect, the research applies qualitative methods with descriptive analysis. Theoretically, research is related to the field of pragmatics. The type of research used is a pragmatic study that uses qualitative descriptive methods which include examining documents, listening, and taking notes as data collection tools. The technique for collecting data was carried out using SBLC techniques and recording. Apart from that, the research also used the distribution and matching method for data analysis. This research is useful for knowing how to classify speech acts and increasing knowledge in the field of pragmatics, especially in illocutionary speech acts. In the results of data analysis, 41 data were found from various types of illocutionary speech acts. The number of data for each speech act, namely assertive, is 22 data, directive 7 data, declarative 2 data, commissive 1 data, and expressive 9 data. Based on the research results, the variety of speech acts that are often used in speech on the Indonesian Ministry of Education and Culture's YouTube channel videos are assertive speech acts. The assertive speech acts that appear in the video are statements stating, opinions, showing, reporting, speculating, mentioning, and asserting.

This research aims to analyze the stages of development of the relationship between fathers and their children according to Jean Piaget's theory in the novel entitled My Father is Not a Liar by Tere Liye. This study used descriptive qualitative method. Analysis of the developmental stages of the relationship between father and son in the novel Ayahku Is Not a Liar using a literary psychology approach. Development is a pattern of change that begins at conception and continues throughout a human's lifetime. Most development involves growth, although it also includes decline caused by the processes of aging and death. The analysis used is the theory of cognitive development by Jean Piaget. The problem of this research is how the character of children begins to understand the meaning and understanding of life. The results of the analysis of the novel Ayahku Is Not a Liar can be concluded that there is strong emotional and intellectual development in the main character through the process of disclosure and understanding. through the process of disclosure and understanding, their relationship gradually improves and becomes more harmonious. This shows the importance of communication and understanding in building healthy family relationships

Locutionary speech acts are a type of speech act that focuses on the meaning of a sentence. This research is based on speakers whose pronunciation does not emphasize actual speech. The aim of this research is to describe the form and intent of locutionary speech acts in the "Zental Health"playlist on the Zenius YouTube channel. The research approach used is pragmatic, with qualitative methods in the form of descriptive research. This research uses a data collection method using free listening and note-taking techniques. At the data analysis stage, we used the divide and match method. Meanwhile, the analysis presentation technique used is informal. This research produced several locutionary speech acts contained in 4 videos on the "Zental Health" playlist on the Zenius YouTube channel, which contains 40 data points, including 16 news speech acts, 19 question speech acts, and 5 command speech acts. With this research, the author hopes that it can provide benefits for readers and other researchers as a reference source regarding locutionary speech acts.

The focus of this study is on the illocution of the anecdote text in the learning module of the Class X Indonesian High School Language Learning module compiled by Indri Anatya Permatasari. The existence of this study is used as a basis for explaining the intent of anecdotal texts as well as raising some issues around the community to be understood wisely through understanding the intent of anecdotal texts. In addition, the study also aims to provide an understanding of the classification of illocution speech in anecdotal text in the Indonesian language learning module of class X SMA compiled by Indri Anatya Permatasari. The methods used in this study are two, namely descriptive and qualitative, and use a pragmatic theoretical approach. The data used is in the form of anecdotal text in the X class of the Indonesian language learning module, which is then analyzed according to the classification of illocution speech. The data source in this study is anecdotal text in the learning module. The data collection for this study uses a listening or reading technique and notes. In his data analysis, use agility and body techniques. As for data presentation, it uses formal and informal techniques. The results of the data analysis found the action of assertive, directive, expressive, declarative, and commissive illocumentation. The most-finding data is assertive illocution speech, while the least is commissionive illocution speech. Hopefully, this article can provide an understanding of the classification of illocution speech in anecdotal text in a learning module.

The importance of using media in the mathematics learning process has become the main focus in increasing the effectiveness and attractiveness of learning. One interesting approach is the development of opportunity card-based learning media. This research aims to develop and release opportunity card media as a mathematics learning aid that can increase students' understanding of concepts and interest in learning. This media development is carried out through the stages of requirements, design analysis, development and evaluation. The research method used is development research using the Kemp model which includes several stages, such as needs analysis, planning, development, implementation and evaluation. Each stage has specific steps that help process developers design and organize learning materials more effectively. The research subjects involved class XII students at SMA Negeri 62 Jakarta. The research results showed that the opportunity card media developed received a positive response from students and teachers. Understanding of mathematical concepts increased significantly, and students' interest in learning also increased. and also provide an interesting learning experience and can increase student involvement in learning.

This research aims to analyze the stages of development of the relationship between fathers and their children according to Jean Piaget's theory in the novel entitled My Father is Not a Liar by Tere Liye. This study used descriptive qualitative method. Analysis of the developmental stages of the relationship between father and son in the novel Ayahku Is Not a Liar using a literary psychology approach. Development is a pattern of change that begins at conception and continues throughout a human's lifetime. Most development involves growth, although it also includes decline caused by the processes of aging and death. The analysis used is the theory of cognitive development by Jean Piaget. The problem of this research is how the character of children begins to understand the meaning and understanding of life. The results of the analysis of the novel Ayahku Is Not a Liar can be concluded that there is strong emotional and intellectual development in the main character through the process of disclosure and understanding. through the process of disclosure and understanding, their relationship gradually improves and becomes more harmonious. This shows the importance of communication and understanding in building healthy family relationships

Locutionary speech acts are a type of speech act that focuses on the meaning of a sentence. This research is based on speakers whose pronunciation does not emphasize actual speech. The aim of this research is to describe the form and intent of locutionary speech acts in the "Zental Health"playlist on the Zenius YouTube channel. The research approach used is pragmatic, with qualitative methods in the form of descriptive research. This research uses a data collection method using free listening and note-taking techniques. At the data analysis stage, we used the divide and match method. Meanwhile, the analysis presentation technique used is informal. This research produced several locutionary speech acts contained in 4 videos on the "Zental Health" playlist on the Zenius YouTube channel, which contains 40 data points, including 16 news speech acts, 19 question speech acts, and 5 command speech acts. With this research, the author hopes that it can provide benefits for readers and other researchers as a reference source regarding locutionary speech acts.

The focus of this study is on the illocution of the anecdote text in the learning module of the Class X Indonesian High School Language Learning module compiled by Indri Anatya Permatasari. The existence of this study is used as a basis for explaining the intent of anecdotal texts as well as raising some issues around the community to be understood wisely through understanding the intent of anecdotal texts. In addition, the study also aims to provide an understanding of the classification of illocution speech in anecdotal text in the Indonesian language learning module of class X SMA compiled by Indri Anatya Permatasari. The methods used in this study are two, namely descriptive and qualitative, and use a pragmatic theoretical approach. The data used is in the form of anecdotal text in the X class of the Indonesian language learning module, which is then analyzed according to the classification of illocution speech. The data source in this study is anecdotal text in the learning module. The data collection for this study uses a listening or reading technique and notes. In his data analysis, use agility and body techniques. As for data presentation, it uses formal and informal techniques. The results of the data analysis found the action of assertive, directive, expressive, declarative, and commissive illocumentation. The most-finding data is assertive illocution speech, while the least is commissionive illocution speech. Hopefully, this article can provide an understanding of the classification of illocution speech in anecdotal text in a learning module.

The importance of using media in the mathematics learning process has become the main focus in increasing the effectiveness and attractiveness of learning. One interesting approach is the development of opportunity card-based learning media. This research aims to develop and release opportunity card media as a mathematics learning aid that can increase students' understanding of concepts and interest in learning. This media development is carried out through the stages of requirements, design analysis, development and evaluation. The research method used is development research using the Kemp model which includes several stages, such as needs analysis, planning, development, implementation and evaluation. Each stage has specific steps that help process developers design and organize learning materials more effectively. The research subjects involved class XII students at SMA Negeri 62 Jakarta. The research results showed that the opportunity card media developed received a positive response from students and teachers. Understanding of mathematical concepts increased significantly, and students' interest in learning also increased. and also provide an interesting learning experience and can increase student involvement in learning.

The objectives to be achieved from this research are to identify obstacles, improve the role of library managers and the Library Management system, and find out the strengths and weaknesses of SLiMS. This research method uses a qualitative approach. using data collection techniques through interviews, observation and documentation. The informant in this research was the Lhokseumawe State Polytechnic UPT librarian who the researcher had selected according to the research subject criteria. As a result of this research, it can be said that the understanding of Lhokseumawe State Polytechnic UPT librarians regarding the use of SLiMS can be said to be understood by librarians regarding the use of SLiMS. However, managers can operate the software even with limited capabilities. The obstacle to using SLiMS at the UPT of the Lhokseumawe State Polytechnic Library is understanding the technology because they are not used to it and it also comes from human resources (human resources). The task of library managers is to recruit effective human resources and effective career development. Advantages and Disadvantages of SLiMS 7. One of its advantages is that it makes the work of librarians easier and faster in each service. The disadvantage is that if the light goes out, the system cannot be used manually and the software must be able to use a stable network so that it can be used.

The era of globalization demands the ability to read quickly as a crucial skill in facing the rapid growth of information. Speed reading is not just about speed, but also maintaining understanding of the reading content. This journal reviews the concept of speed reading, inhibiting factors, benefits, and strategies for increasing reading speed. The research method used is a qualitative approach with a focus on data collection and analysis. The results show that speed reading involves speed without compromising content understanding. Inhibitory factors involve vocalization, lip movements, head movements, finger pointing, regression, and subvocalization. Strategies to overcome inhibition include reducing physical movements, minimizing vocalizations, and strengthening self-confidence. The goals of speed reading involve efficiency in getting a general impression, finding specific information, and saving time. Increasing reading speed can be achieved through applying methods, focusing on relevant aspects, and avoiding inhibiting habits. This journal presents a comprehensive view to help individuals optimize their speed reading skills.  

The research approach uses descriptive qualitative using the case study method. Data collection is done through observation, interviews and document analysis. The results of the study are based on data analysis and observations in the field, namely: The First, Curriculum planning and learning of inclusive education begins with making syllabus, lesson plans, and PPI.. Second, Organizing the curriculum and learning of inclusive education starts with grouping and dividing the tasks for the implementers of curriculum and learning plans, Third, the implementation of the curriculum and learning of inclusive education in children with special needs has a special service program for each student's suitability according to the RPP and PPI that has been prepared. Fourth, Curriculum evaluation and learning of inclusive education is carried out by providing a review of the ongoing implementation process and the results of assessments of the curriculum and student learning.

In the cosmetics and facial care market, competition is increasingly competitive. Due to the large number of cosmetic products available in the market, a person's interest in buying something and their decision to make a purchase are influenced. Cosmetics have dangerous side effects for the body because of the chemical content. Researchers chose Wardah products as research targets because Wardah guarantees their quality by using high quality materials, has a halal label, and has halal laws. Wardah is made with natural, high quality and safe ingredients so as to avoid dangerous side effects for the skin and body. The purpose of the study is to ascertain how purchasing decisions are influenced by product quality and price. This study used a quantitative approach as its methodology. The study's findings demonstrate that product quality and price have a favorable and substantial impact on consumers' decisions to buy.

Consumers want to be respected throughout the purchasing process until after sales. Service quality is something that is important for the industry to pay attention to because it has an impact on consumers who want to shop. Ease of use, such as ease of navigation and collection of information, makes it easier for consumers to make purchases. Price determines consumers' purchasing decisions. Price determines how consumers search for products and compare prices before making a final decision. This research uses a quantitative approach in its research methodology. The information used in this research is essential information. Main information was collected through an online questionnaire distributed to Shopee consumers in the Greater Solo area via Google Form and distributed via social media platforms. The survey contains questions that are assessed using a Likert Scale of 1 to 5. Data processing uses the SPSS version 25 program. To expect a questionnaire that may not be completed, an example of a decision size is 108 respondents in this review. The results of the findings can be summarized as follows: service quality has a significance value of 0.000<0.05, ease of use has a significance value of 0.042<0.05, and product price has a significance value of 0.000<0.05. As a result, all variables have a significant impact significant impact on consumers' decisions regarding which products to buy. There is a significant impact on the quality of service, ease of use, and price of products available on the Shopee platform.