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Nur Avia Aminia Junaedy; Nurul Asfiah

Jurnal Bisnis Inovatif dan Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

More time can be identified by applying AI to Big Data analysis in order to automate business processes on the platform. With the advent of AI and machine learning technologies, businesses can now interact with customers automatically because these technologies can provide honest feedback directly from customers. Many businesses currently use chatbots, which enable employees to communicate with customers around-the-clock. In business, machine learning can help determine the status of goods shipment. Data-data is time-based information that is analyzed to make it suitable for determining the status of the transaction. In addition, the use of machine learning can provide information about often purchased goods and assist consumers in examining goods that are highly valued

Uswatun Hasanah; Zakiyah Zahara; Ira Nuriya Santi; Juliana Kadang

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business growth. Instagram is the most popular social media platform utilized by business owners to promote their products. The research methodology used in this research is a qualitative research design that produces descriptive data. The data collection method of this research is by conducting observations, interviews, and documentation. A business must implement a marketing strategy to ensure that their marketing activities are successful, this is the most important aspect of a marketing strategy. The results of interviews conducted directly show that the digital marketing strategy implemented by Bancreps has succeeded in increasing user satisfaction on Instagram. The digital marketing strategy implemented by Bancreps includes planning, implementing, and monitoring to increase sales of the company's products.

Uswatun Hasanah; Zakiyah Zahara; Ira Nuriya Santi; Juliana Kadang

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business growth. Instagram is the most popular social media platform utilized by business owners to promote their products. The research methodology used in this research is a qualitative research design that produces descriptive data. The data collection method of this research is by conducting observations, interviews, and documentation. A business must implement a marketing strategy to ensure that their marketing activities are successful, this is the most important aspect of a marketing strategy. The results of interviews conducted directly show that the digital marketing strategy implemented by Bancreps has succeeded in increasing user satisfaction on Instagram. The digital marketing strategy implemented by Bancreps includes planning, implementing, and monitoring to increase sales of the company's products.

Gilang Wasis Danuarta; Tria Patrianti; Rochman Rayhan Maulana; Muhammad Farhan Nugraha

Jurnal Mahasiswa Kreatif 2024 International Forum of Researchers and Lecturers

This research investigates the role of Public Relations (PR) in forming positive perceptions of TikTok Shop as an increasingly dominant e-commerce platform. This research involves analysis of PR communication strategies, image management, and interactions with stakeholders designed to create positive perceptions among consumers. Qualitative research methods were used to deepen understanding of how PR contributes to the formation of a positive image and relationship at TikTok Shop. The findings of this research highlight the importance of a proactive approach in responding to issues that can influence consumer perceptions of TikTok Shop.

Suyitno; Fadhilawati, Dian

Jurnal Komunikasi Pendidikan 2024 Universitas Veteran Bangun Nusantara

The present study is purposed to refine the mastery of Islamic vocabulary of 40 students in the English Conversation Club at MAN Kota Blitar through the implementation of Quizizz paper mode. Utilizing a classroom action research design, the study followed structured procedures, encompassing planning, acting, observing, evaluating, and reflecting. The finding revealed a substantial improvement in students' Islamic vocabulary proficiency, with average scores increasing from 60.65 to 85.00 after one cycle of action. The positive outcome underscores the efficacy of Quizizz paper mode as a valuable tool in language learning. As a recommendation, English teachers are encouraged to incorporate interactive platforms like Quizizz paper mode to enrich vocabulary learning outcomes and foster an engaging and effective learning environment that caters to the diverse needs of students. This study contributes insights into the practical implementation of technology-enhanced language instruction, emphasizing its potential to facilitate English language skills or sub-skills.

Yea Aprilia Silvana; Ira Nuriya Santi; Syamsul Bahri Dg. Parani; Juliana Kadang

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

In today's modern era, marketing is often referred to as the main influence of a business that produces goods or services. Marketing requires a variety of continuous development and strategy changes in order to maximize the potential for success and achieve sustainability. Regarding marketing strategy, if it is not able to control the existing growth, it will not only result in the downfall of the business but also the loss of customers and a decrease in the amount of revenue. The methodology used in this research is a qualitative descriptive method that aims to conduct a thorough investigation of conventional marketing WOM strategies. In this modern era, Bancreps chose a conventional marketing strategy for its business. Marketing carried out by Bancreps can be done more in-depth by using SWOT analysis theory. However, Bancerps to use digital platforms to reach a wider range of customers than just relying on traditional marketing strategies.

Win Min Zaw; Su Su Hlaing

International Journal of Educational Development 2024 Asosiasi Periset Bahasa Sastra Indonesia

This study examines the role of digital learning platforms in improving educational access and quality in developing countries. By reviewing case studies of online education initiatives, the research evaluates how digital platforms address common barriers such as teacher shortages, limited resources, and geographic isolation. Findings reveal that digital learning enhances educational equity, especially when supported by proper infrastructure and training for educators and students. The paper highlights key strategies for maximizing the potential of digital learning in resource-constrained environments.

Rafael Silva; Lucas Ferreira; Ana Oliveira

International Journal of Health and Social Behavior 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

This study examines the impact of social media on body image perception and eating habits among young adults in Brazil. By analyzing survey responses and social media usage patterns, the research explores how online platforms contribute to body dissatisfaction, unhealthy dieting, and disordered eating behaviors. Findings reveal that frequent exposure to idealized body images and fitness-related content on social media is linked to negative self-perception and a greater likelihood of engaging in restrictive or compensatory eating practices. These results underscore the importance of digital health awareness programs aimed at promoting positive body image and balanced eating habits.

M.Luqvi Wahyudi; Defrizal Saputra

Jurnal Riset Rumpun Seni, Desain dan Media 2024 Pusat Riset dan Inovasi Nasional

The increasing spread of Barbershop has led to competition in similar businesses where business owners are certainly required to be able to implement effective marketing strategies, one of which is by utilizing platforms that are often used today such as Instagram, Facebook, Tiktok and others. The method of designing the promotion of Barageh Cuts Barbershop located in Padang City uses the glass box method. Data collection in designing promotional videos uses observation and interview methods accompanied by documentation as data support. The data obtained during data collection was analyzed using the 5W+1H method. This promotional design aims to overcome these problems with the main media output is a promotional video with a cinematic video concept using a storyline so that the video does not only contain advertising offers or promotions, but also has moral and educational values. Supporting media used are member cards, posters, x-banners, aprons, t-shirts, totebags, mugs, and stickers. The feasibility test of promotional videos that have been carried out through several respondents received positive responses. The design of this promotional video is expected to help Barbershop Barageh Cuts in improving marketing strategies and ready to compete with similar businesses.

Rajesh Kumar Sharma; Rahul Prakash Patel

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study investigates the effects of e-commerce growth on traditional retail businesses in emerging economies, focusing on market share shifts, consumer behavior, and sales trends. Analyzing data from Southeast Asian and African markets, the research reveals how e-commerce platforms are reshaping customer preferences, posing both challenges and opportunities for traditional retailers. Findings suggest that the rise of e-commerce is leading to a transformation of the retail landscape, with significant implications for future business models and strategies.

Dasriana Dasriana; Syamsul Bachri; Zakiyah Zahara; Fera Fera

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of internet technology has initiated the era of industrial revolution 4.0 in the current digital era, where easy and fast access to information has changed the marketing paradigm. The aim of this research is to find out how effective digital marketing strategies are for tenants to reach new markets, the challenges they face when implementing them, how tenants understand the behavior and preferences of target markets in a digital context, and evaluate how effective digital marketing strategies are. In addition, the role of content and platforms in expanding the market will be discussed. This research method is descriptive qualitative, data collected through structured interviews and direct observation with tenants. The research results show that content that is innovative, informative and relevant to the target audience is very important for the success of a tenant's digital marketing strategy. Additionally, it is very important to understand the behavior and preferences of the target market. Tenant measures the success of their strategy by looking at web traffic, revenue, leads, and customer engagement. Primary focus is given to creating high-quality content and developing effective marketing strategies by understanding customer behavior and using appropriate technology. Digital content marketing strategies have proven effective in increasing tenant brand visibility in new markets. This research provides deeper insight into the digital marketing strategies used by tenants, as well as how these strategies can be adapted to the needs and preferences of the target audience to achieve marketing goals.

Daffa Raihan Arya Mas’adi

Journal of Administrative and Sosial Science (JASS) 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Digitalization of migration administration is a strategic step in increasing the efficiency and transparency of immigration and population management. This research aims to analyze the implementation of digital technology, such as the M-Paspor application, Immigration Management Information System (SIMKIM), and the Sobat Dukcapil platform, as well as the challenges faced in this process. Descriptive qualitative research methods were used by collecting data through literature studies, interviews and digital system observations. The research results show that digitalization has succeeded in speeding up administrative services, increasing the accuracy of biometric verification, and facilitating data integration. However, the main challenges include limited technological infrastructure, gaps in human resource competencies, resistance to change, and security and data privacy risks. The research conclusions emphasize the importance of multi-stakeholder commitment, increased infrastructure capacity, and clear regulations to ensure the sustainability of digital transformation. Digitalization has the potential to optimize public services, as long as it is accompanied by a holistic strategy to overcome technical, social and policy obstacles.

Levi Al Kausar; Siti Muslimah; Ruliyani Ruliyani; Anwarsani Anwarsani; Siti Rahmawati +1 more

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

Hobin is a teenager who was initially considered weak and often became a victim of bullying at school because of his poor physical condition. Hobin's life changes began when he discovered the Newtube channel which provided fighting guides. Hobin utilizes this platform to create his personal fighting content, not only as entertainment, but also as a means of positive change in his life. His decision received a positive response, bringing significant changes to his popularity and resulting in impressive physical and mental growth. This article aims to conduct a study of the intrinsic elements of this comic, exploring aspects of character development, storyline, and moral message, especially through Hobin's journey of transformation, which creates a strong basis for an in-depth study of the comic "How To Fight" by Park Tae Jun.

Regita Fatricia Agustina; M.Celvin Febrian Syafei; Sunandie Eko Ginanjar; Siti Aninditya

Jurnal Kajian dan Penalaran Ilmu Manajemen 2024 CV. Aksara Global Akademia

Tujuan penelitian adalah untuk menganalisis kepercayaan, kepuasan, loyalitas konsumen dalam membeli barang di aplikasi online shop. Penelitian diadakan di lingkungan masyarat dengan menggunakan sample 2 orang yang memiliki hobby belanja online. Data di analisis menggukan wawancara dan dokumentasi. Hasil analisis penelitian menunjukkan bahwa kualitas produk memiliki dampak signifikan terhadap kepercayaan dan kepuasan konsumen. Produk berkualitas tinggi cenderung meningkatkan kesetiaan konsumen. Ditemukan bahwa pengalaman pengguna yang baik secara konsisten terkait dengan tingkat kepuasan yang tinggi. Hasil penelitian keberhasilan suatu aplikasi online shop tidak hanya tergantung pada transaksi bisnis semata, tetapi juga pada kemampuan untuk membangun hubungan jangka panjang dengan konsumen. Kualitas produk yang unggul, pengalaman pengguna yang positif, keamanan transaksi yang terjamin, dan kebijakan pengembalian yang adil dapat menciptakan fondasi untuk kepuasan konsumen. Harga yang bersaing dan penawaran menarik menjadi katalisator penting untuk meningkatkan loyalitas, sementara komunikasi efektif dan layanan pelanggan yang responsif mendukung pemeliharaan hubungan positif. Kepercayaan terhadap merek adalah elemen sentral yang dapat memperkuat ikatan jangka panjang antara konsumen dan platform e-commerce.

Nazda Fatimah; Nasywa Syakira Naila; Mutia Aan Ariany

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2024 Asosiasi Periset Bahasa Sastra Indonesia

This research reveals that the use of Indonesian in Shopee advertising is a relevant strategy and has a positive impact. The accuracy of linguistic context is the main focus, reflecting wise policies in capturing linguistic diversity in Indonesia. Understanding dialects, phrases and linguistic norms in each region is the main key in creating appropriate and relevant messages. Shopee succeeded in tailoring messages well, in depth, and connecting with consumers from various walks of life, creating significant personal closeness. Language diversity in Indonesia is recognized as the key to success, ensuring that Shopee advertising is not only a marketing effort, but also an authentic communication that is close to consumers' daily lives. Linguistic creativity is an important factor in attracting consumer attention. Puns, local humor and creative expressions create marketing messages that are interesting, entertaining and different from competitors. This creativity is not only a sweetening element, but also an effective strategy in building a positive, attractive and educational brand image. Shopee has successfully utilized Indonesian creatively, not only as a shopping platform, but also as a provider of entertaining and attention-grabbing content. This relevance is not just a communication tool, but also the foundation for building deep and meaningful relationships with consumers in diverse markets. This research highlights that Indonesian is not just words, but a force that can shape feelings, win the hearts of consumers, and create a positive impact in the world of e-commerce.

Unik Hanifah Salsabila; Adinda Dika Insani; Ramadhani Tri Astuti; Nenchi Nenchi; Vika Meila Sintia

Jurnal Manajemen dan Pendidikan Agama Islam 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Muhammad Faizar is a famous ustadz for his preaching using the Shar'iyah ruqiyah method. Ustadz Muhammad Faizar actively preached through his YouTube Channel through ruqiyah medicine. The purpose of this study is to understand public interaction on social media, especially on the YouTube platform through the account of Ustadz Muhammad Faizar. This research uses qualitative methods with a netnographic approach whose focus of observation is the YouTube social media approach. The object of this research is content in the form of ruqiyah impressions on the YouTube channel "Ustadz Muhammad Faizar". The results of this study show that of all the content of Ustad Muhammad Faizar da'wah videos on YouTube from 2020 the theme of ruqiyah syar'iyah. The content that netizens like the most is Qur'anic verse therapy for healing from magic. These findings are a requirement that digital media is one of the potential means for Islamic da'wah.

Clara Triliana Harefa

Publikasi Para ahli Bahasa dan Sastra Inggris 2024 Asosiasi Periset Bahasa Sastra Indonesia

Indonesia's educational system is currently undergoing a significant transformation with the introduction of the "Kurikulum Merdeka Belajar," or Curriculum Freedom of Learning. This shift aims to provide students with a more comprehensive and learner-centered educational experience. As teachers play a pivotal role in this process, it is crucial to understand their perspectives, concerns, and objectives regarding the ongoing curriculum changes. This article presents the findings of a study that delves into the viewpoints of educators from diverse educational backgrounds and levels through a series of in-depth interviews. The research aims to offer a deeper understanding of the implications of the curriculum freedom of learning and to shed light on how teachers perceive and adapt to these changes. By providing educators with a platform to voice their experiences, this study seeks to contribute to a more comprehensive comprehension of the intricate dynamics surrounding curriculum reform and its impact on the teaching profession.

Elnardus Fransiskus Jafrinus Namo

Publikasi Para ahli Bahasa dan Sastra Inggris 2024 Asosiasi Periset Bahasa Sastra Indonesia

Indonesia's educational system is currently undergoing a significant transformation with the introduction of the "Kurikulum Merdeka Belajar," or Curriculum Freedom of Learning. This shift aims to provide students with a more comprehensive and learner-centered educational experience. As teachers play a pivotal role in this process, it is crucial to understand their perspectives, concerns, and objectives regarding the ongoing curriculum changes. This article presents the findings of a study that delves into the viewpoints of educators from diverse educational backgrounds and levels through a series of in-depth interviews. The research aims to offer a deeper understanding of the implications of the curriculum freedom of learning and to shed light on how teachers perceive and adapt to these changes. By providing educators with a platform to voice their experiences, this study seeks to contribute to a more comprehensive comprehension of the intricate dynamics surrounding curriculum reform and its impact on the teaching profession.

Muhammad Syafruddin; Syiar Rinaldi; Ishak Ishak; Andi Pattiware; Annas Lalo

Jurnal Pengabdian Bersama Masyarakat Indonesia 2024 CV. Aksara Global Akademia

This community service activity aims to provide understanding and knowledge for MSME players in using social media to help their businesses increase sales. This activity was carried out for one day and the method used was to start with a survey and continue with material presentation and discussion. The results of the activities carried out provide several strategies for utilizing social media such as Understanding the Market and Target Audience, Determining the Right Platform, Attractive Business Profile, Quality Content, Consistent Posting Schedule, Using Interactive Features, Special Promotions and Discounts, Collaborating with Influencers or Customers, Performance Analysis and Effective Customer Service. For further activities, mentoring activities need to be added to further assist the actors in implementing the strategies provided.

Khansa Alifatun Nabila; Putri Vania Iftatunnisa; Anggita Candra Adnaneswari; Ainun Nusharatillah Al Falah; Tria Patrianti

Jurnal Budi Pekerti Agama Islam 2024 Asosiasi Riset Ilmu Pendidikan Agama dan Filsafat Indonesia

Al-Islam Kemuhammadiyahan (AIK) serves as a platform for students at the University of Muhammadiyah Jakarta to learn about Kemuhammadiyahan and religious practices. In its implementation, the AIK institution also serves as a medium to instill the values of an Islamic campus, as stipulated in the Rector's Decree no. 446/R-UMJ/VII/2023 regarding the application of the AIK Curriculum and Islamic Campus. The AIK institution also provides a space for students at the University of Muhammadiyah Jakarta to submit their memorization, which is a requirement for their thesis defense. However, in its implementation, some students encounter challenges in submitting their memorization, both due to internal and external factors. This research aims to examine the image of the Al-Islam Kemuhammadiyahan institution for students at the Faculty of Social and Political Sciences (FISIP) UMJ and to analyze the role of this institution in communicating UMJ's positive image as an Islamic campus. This research employs a qualitative research method with a descriptive approach. The data collection techniques used include interviews as well as gathering secondary and primary data. The findings of this research reveal that AIK plays.