The Impact of E-commerce on Traditional Retail Sales in Emerging Economies

Rajesh Kumar Sharma ; Rahul Prakash Patel
International Journal of Economics, Commerce, and... 📅 2024 Vol 1, No 1 🔗 DOI: 10.62951/ijecm.v1i1.301
Abstract
This study investigates the effects of e-commerce growth on traditional retail businesses in emerging economies, focusing on market share shifts, consumer behavior, and sales trends. Analyzing data from Southeast Asian and African markets, the research reveals how e-commerce platforms are reshaping customer preferences, posing both challenges and opportunities for traditional retailers. Findings suggest that the rise of e-commerce is leading to a transformation of the retail landscape, with significant implications for future business models and strategies.
Keywords
E-commerce; traditional retail; emerging economies; market share; consumer behavior; retail transformation
How to Cite

Rajesh Kumar Sharma & Rahul Prakash Patel (2024). The Impact of E-commerce on Traditional Retail Sales in Emerging Economies. International Journal of Economics, Commerce, and Management, 1(1). https://doi.org/10.62951/ijecm.v1i1.301

Rajesh Kumar Sharma; Rahul Prakash Patel, "The Impact of E-commerce on Traditional Retail Sales in Emerging Economies," International Journal of Economics, Commerce, and Management, vol. 1, no. 1, 2024.

Rajesh Kumar Sharma; Rahul Prakash Patel. "The Impact of E-commerce on Traditional Retail Sales in Emerging Economies." International Journal of Economics, Commerce, and Management, vol. 1, no. 1, 2024.

Rajesh Kumar Sharma; Rahul Prakash Patel. "The Impact of E-commerce on Traditional Retail Sales in Emerging Economies." International Journal of Economics, Commerce, and Management 1, no. 1 (2024).

Rajesh Kumar Sharma & Rahul Prakash Patel (2024) 'The Impact of E-commerce on Traditional Retail Sales in Emerging Economies', International Journal of Economics, Commerce, and Management, 1(1). doi: 10.62951/ijecm.v1i1.301.

Rajesh Kumar Sharma; Rahul Prakash Patel. The Impact of E-commerce on Traditional Retail Sales in Emerging Economies. International Journal of Economics, Commerce, and Management. 2024;1(1).

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