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The purpose of this study is Student accounting after graduation can choose the type of career in accordance with the field of science one of them is as a public accountant. This study aims to analyze the factors that affect the interests of accounting students for a career as a public accountant. Samples used in this study are students accounting semester 6 and above University Stikubank (UNISBANK) Semarang with the number of respondents as many as 88 people. The data used in this study is primary data that the data obtained from the distribution of questionnaires to students majoring in accounting. Based on the results of research and analysis that have been done can be concluded: Variable financial reward, professional recognition, social values, work environment, and personality have a significant positive effect on the interest of accounting students career as a public accountant. While the variables of professional training and job market considerations have a significant negative effect on the interest of accounting career students as public accountants. The financial reward variable is a variable that has a considerable effect on the interest of accounting students as a puclic accountant.  Keywords:         financial awards, professional training, professional recognition, social values, work environment, job market considerations, and personality towards the interests of accounting students career as public accountants

Limited capacity in State Universities makes private universities have the same opportunity to be selected for prospective students who are not accommodated in State Universities in continuing their studies. The ability to obtain a large number of students depends on delivery of information from private university (PTS) concerned, through marketing strategy of services implemented by private universities. This also applies to STTKD Yogyakarta. The formulation of the problem in this study is the extent of influence of advertising, sales promotion, personal sales, public relations and direct marketing on student decisions to study at the Yogyakarta Aerospace Technology College (STTKD). This study aims to (1) find out the influence of advertising, sales promotion, personal sales, public relations and direct marketing on student decisions chosen by the Yogyakarta Aerospace Technology College (STTKD) and (2) to find out which factors are most dominant in student decisions. Theory used is theory of Marketing Management related to Consumer Behavior. Primary data collection techniques with questionnaires, supported by interviews. Sample in this study was 95 respondents. Research method used is quantitative descriptive. Type of research conducted is a case study supported by a survey, nature of this study is descriptive research. Data processing uses SPSS version 15 software with descriptive analysis and hypothesis testing using multiple linear regression analysis. Determination coefficient (R2) is 0.64. This shows that independent variables studied were able to explain 64% of the decision students to choose Yogyakarta Aerospace Technology College, while remaining 36% was explained by other independent variables that were not examined. Results showed that marketing promotion mix (advertising, promotion sales, personal sales, public relations and direct marketing) had a significant effect on students 'decision to choose Yogyakarta Aerospace Technology College, and direct marketing factors had most dominant influence on students' decision to choose education at STTKD Yogyakarta.

Tujuan penelitian ini adalah 1). Untuk mengetahui ada tidaknya korelasi antarapendidikan karakter dengan sikap nasionalisme pada siswa kelas VII SMP N 1Colomadu tahun pelajaran 2018/2019. 2). Untuk mengetahui ada tidaknya korelasiantara sikap bela Negara dengan sikap nasionalisme pada siswa kelas VII SMP N 1Colomadu tahun pelajaran 2018/2019. 3). Untuk mengetahui ada tidaknya korelasiantara pendidikan karakter dan sikap bela Negara dengan sikap nasionalisme pada siswakelas VII SMP N 1 Colomadu tahun pelajaran 2018/2019. SMP N 1 Colomadu terletakdi jalan Adi Sumarmo No. 51, Klolokan Rt 01/ Rw 01 Kelurahan Gawanan, KecamatanColomadu, Kota Karanganyar.Metode penelitian yang digunakan adalah penelitian korelasional. Populasidalam penelitian ini adalah semua siswa kelas VII SMP N 1 Colomadu Tahun Pelajaran2018/2019 yang berjumlah 220 siswa. Sampel yang digunakan dalam penelitian iniyaitu berjumlah 55 siswa. Teknik pengambilan sampel dalam penelitian inimenggunakan teknik Proportional Random Sampling. Teknik pengumpulan datamenggunakan angket dan dokumentasi. Teknik analisis data menggunakan uji korelasiproduct moment dankorelasi ganda.Berdasarkan hasil analisis data diperoleh kesimpulan sebagai berikut: 1)Korelasi antara Pendidikan Karakter dengan Sikap Nasionalisme pada Siswa Kelas VIISMP N 1 Colomadu Tahun Pelajaran 2018/2019 menunjukkan bahwa nilai rx1y = 0,944> r tabel 5% = 0,266. Dengan demikian hipotesis yang menyatakan bahwa: “Terdapathubungan yang positif dan signifikan antara Pendidikan Karakter dengan SikapNasionalisme pada siswa kelas VII di SMP Negeri I Colomadu tahun pelajaran2018/2019” terbukti kebenarannya. 2) Korelasi antara Sikap Bela Negara dengan SikapNasionalisme pada Siswa Kelas VII SMP N 1 Colomadu Tahun Pelajaran 2018/2019menunjukkan bahwa nilai rx2y = 0,989 > r tabel 5% = 0,266. Dengan demikian hipotesisyang menyatakan bahwa: “Terdapat hubungan yang positif dan signifikan antara SikapBela Negara dengan Sikap Nasionalisme pada siswa kelas VII di SMP Negeri IColomadu tahun pelajaran 2018/2019” terbukti kebenarannya. 3) Korelasi antaraPendidikan Karakter dan Sikap Bela Negara dengan Sikap Nasionalisme pada SiswaKelas VII SMP N 1 Colomadu Tahun Pelajaran 2018/2019 menunjukkan bahwa nilaiRx1x2y = 0,984 > r tabel 5% = 0,266. Dengan demikian hipotesis yang menyatakanbahwa: “Terdapat hubungan yang positif dan signifikan antara Pendidikan Karakter danSikap Bela Negara dengan Sikap Nasionalisme pada siswa kelas VII di SMP Negeri IColomadu tahun pelajaran 2018/2019” terbukti kebenarannya.Kata Kunci: Pendidikan Karakter, Sikap Bela Negara, Sikap Nasionalisme

Tujuan dalam penelitian ini adalah untuk untuk mengetahui Ada Tidaknya Korelasiantara Pendidikan Karakter Dengan Perilaku Religius Pada Siswa Kelas VII SMPN 1Colomadu Tahun Pelajaran 2018/2019.Populasi dalam penelitian ini adalah semua siswa kelas VII SMP Negeri IColomadu Tahun Pelajaran 2018/2019 yang berjumlah 220 siswa. Sampel yang digunakandalam penelitian ini yaitu berjumlah 55 siswa. Teknik pengambilan sampel dalampenelitian ini menggunakan teknik Proportionate Stratified Random Sampling. Teknikpengumpulan data menggunakan angket dan dokumentasi. Teknik analisis datamenggunakan uji korelasi product moment.Berdasarkan hasil analisis data diperoleh kesimpulan bahwa hasil analisis datamengenai Korelasi antara Pendidikan Karakter Dengan Perilaku Religius Pada Siswa KelasVII SMPN 1 Colomadu Tahun Pelajaran 2018/2019 diperoleh nilai r hitung yaitu rxy =0,401 > r tabel 5% = 0,266. Dengan demikian hipotesis yang menyatakan bahwa:“Terdapat hubungan yang positif dan signifikan antara Korelasi antara PendidikanKarakter Dengan Perilaku Religius Pada Siswa Kelas VII SMPN 1 Colomadu TahunPelajaran 2018/2019” terbukti kebenarannya.Kata Kunci: Pendidikan Karakter, Perilaku Religius

The purpose of this study is to analyze and provide empirical evidence about the influence of budgeting participation and budget goal characteristics on managerial performance with a non-physical work environment as moderation. Population variables in this study are all leaders and financial officers in private vocational schools in the city of Semarang listed in the structure of the division of school work in 2016 which amounted to 14 vocational high schools and each was taken by 3 people so that there were 42 respondents, while the sampling technique used the census method. Data analysis method used is Regression Moderation Analysis (MRA) Hypothesis 1 test results note that the value of t arithmetic = 3.012> t table = 1.694 with a number of significance = 0.003 <α = 0.05 (significant), so the hypothesis (H1) that participation budgeting has a positive effect. on proven managerial job performance. Regression coefficient β1 = 0.567 (positive sign), it can be interpreted that the higher the participation in budgeting, the higher the managerial performance. Hypothesis 2 testing is known that the value of t = 2.723> t table = 1.694 with a significance value = 0.010 <α = 0.05 (significant), so the hypothesis (H2) that the characteristics of the budgetary objectives have a positive effect on managerial performance of the work proved. Stepwise coefficient = 0.279 (benchmark), can be interpreted more clearly the characteristics of the managerial level budget objectives. Testing hypothesis 3 is known that the value of t 2.484> t table = 1.694 with a significance value = 0.026 <α = 0.05 (significant), so the hypothesis (H3) that the work environment is not moderate, moderate moderate positive positive effect on budget participation on managerial work performance proven. Testing hypothesis 4 is known that the value of t arithmetic 2.333> t table = 1.694 with the number of significance = 0.032 <α = 0.05 (significance nt). Thus the hypothesis (H4) that the non-physical work environment positively influences the characteristics of budgetary goals on proven managerial work performance. Interaction test results show β4 = 0.163 (positive sign), it can be interpreted that the existence of a non-physical work environment that is conducive will strengthen the influence of the characteristics of the budget objectives on managerial work performance. Keywords: Budget participation, characteristics of budget objectives, non-physical work environment, managerial work performance

In this modern age, homes are becoming an increasingly increasing number of basic needs for society. However, critical urban middle communities begin to adopt an Islamic lifestyle by utilizing a sharia-based mortgage facility on sharia housing provided by the Developer Property. The purpose of this study is to determine the influence of religious conformity factors and operational factors on consumers in purchasing home mortgages developer sharia. The research method used is multiple linear regression sourced from the primary data by distributing questionnaires to home consumers KPR developer sharia as much as 90 respondents. Sampling technique used is purposive sampling technique and data using SPSS software version 22 for windows. The results of this study indicate that religious conformity factors partially no significant effect on the purchase of home mortgage developer sharia with Sig value. (0.154> 0.05) and the value of t-count (-1.439 <1.987). Operational factors partially no significant effect on the purchase of home mortgages developer sharia with Sig value. (0.416> 0.05) and the value of t-count (0.818 <1.987). While simultaneously between the factors of religious suitability and operational factors also stated no effect on the variable home mortgages developer sharia.

The purpose of this study are (1) to analyze the factors that cause violations of traffic signs by motorcycle riders in the city of Semarang. (2) To analyze criminological studies of violations of traffic signs by motorcyclists in Semarang City. The approach method is done juridically sociologically, specification descriptively using primary data and secondary data, through interviews and literature, then analyzed qualitatively. The results of the discussion show that (1) the factors that cause violations of traffic signs by motorcyclists in Semarang City are human factors, among others, the driver's indiscipline, the intent of the driver and the pretense of the driver. (2) Criminological study of violations of traffic signs by motorcycle riders in the city of Semarang, namely the presence of awareness, discipline, public interest in having a vehicle, incompetence factor

Background: Urinary catheterization is a medical action that is often carried out for diagnostic and therapeutic purposes. One side effect of catheter placement is pain. Pain felt during catheter placement due to urethral trauma. Pain can be affected by the length of time the catheter is attached. The results of a preliminary study of 5 different patients who were attached to a catheter at different times had different pain intensities. Objective: To find out the relationship between the length of time the catheter is attached to the pain intensity of a patient with a urethral catheter. Method: This study is a non-experimental study with a cross sectional approach. The sampling technique used was Purposive Sampling and the sample size was 38 people. Data collection tools use observation sheets and numeric rating scale (NRS) to assess pain intensity. Bivariate analysis using Pearson Product Moment correlation analysis. Results: The length of time the catheter is installed is at most two days and one day which are 21.1% and 18.4%, respectively. The pain intensity of patients with urethral catheters in the lightest category is 42.1% while the moderate and heavy categories are the same in the amount of 26.3%. The results of bivariate analysis obtained the value of the correlation coefficient (r) of -0.914 with p value 0,000 (p <0.05). Conclusion: There is a significant negative relationship between the difference in catheter-attached time and the pain intensity of a patient with a urethral catheter where the longer the catheter is attached, the less pain is felt.

Background: High prevalence of anemia exists in the developing country where its causes are multi-factorial. One of the most vulnerable populations are adolescent girl. This study aims to know the prevalence and risk factor of anemia among adolescent girls in Abiansemal High School Methods: Cross sectional study was conduct with a total of 254 individuals comprising healthy participated. The relevant information was collected with interviews, anthropometric measurements and Hemoglobin assay. Multivariate Poisson Regression analysis was done to analysis the risk factor. Results: The prevalence of anemia was found to be 71.3% (22.8% mild anemia, 47.2% moderate anemia and 1.2% severe anemia). Mean age of the adolescent girls was 15.5 ± 0.66 years old. Multivariate analysis showed that the strongest predictors of anemia associated with adolescent girls is eating frequency ? 2 times a day (aPR:1.55; 95% CI: 1.32 to 1.81), excessive menstrual bleeding (aPR: 1, 35; 95% CI 1.17 to 1.56), vegetarian diet (aPR: 1.23; 95% CI 1.08 to 1.41) and drinking tea during meals (aPR: 1.17; 95% CI 1.01 to 1.36). However, the level of knowledge, socioeconomic status, and BMI did not contribute significantly in this study. Conclusions: High prevalence of anemia in adolescent girls of Abiansemal High School. Anemia screening should be done regularly and giving iron tablets to adolescent girls.

ABSTRACT An environmental permit is a permit given to any person or initiator who wishes to undertake a business and / or activity that is required to be UKL-UPL in the framework of environmental protection and management as a condition of obtaining a business and / or activity license. Violations committed by PT. Hadi Putra Makmur related to the issue of obligations and prohibitions, especially regarding licensing, efforts to manage and monitor the environment, hereby the supervision of DLH enforces by giving administrative sanctions. The above is the basis for the author to take the title "ADMINISTRATIVE LAW ENFORCEMENT ON IMPORTANT ACTIVITIES THAT DO NOT HAVE DOCUMENTS UKL-UPL (Study of PT. Hadi Putra Makmur Semarang City)." In this research, the authors raise the problems, namely: a. How is administrative law enforcement for activities that have no significant impact that do not yet have UKL-UPL documents? b. What are the obstacles that arise in the administration of administrative law for activities that do not have significant impacts that do not have UKL-UPL documents? c. What is the Role of Administrative Law in Enforcement of Environmental Law? The method used is to use the type of juridical normative research with descriptive analytical research specifications, secondary data sources with data collection methods through literature study and interviews, and the method of presentation and data analysis methods using descriptive analytical methods. The purpose of this study is to explain the application of administrative sanctions for activities that do not have significant impacts that do not have UKL-UPL documents. Barriers that arise in the enforcement of administrative sanctions for activities that do not have a significant impact that do not have UKL-UPL documents, and the role of administrative law in environmental law enforcement. The results showed that PT. Hadi Putra Makmur has violated licensing, environmental management and monitoring efforts, DLH Semarang city has imposed administrative sanctions in the form of government coercion in accordance with PP no. 37 of 2012 concerning environmental permits. Administrative sanctions are legal instruments used for the first time by DLH in enforcing cases conducted by PT. Hadi Putra Makmur.   Keywords: Administrative Enforcement, Environmental Permit, UKL-UPL

E-commerce has been giving a lot of benefits to small andmedium enterprises (SMEs), but there are only a few SMEs whichhave adopted it. Therefore, it is necessary to find out what are thefactors that support SMEs to adopt E-commerce. So far, researcheson E-commerce have been done on foreign-large-scale businesses,while researches on SMEs especially about the adoption of E-commerce have been a few. That is why this research will discussthe adoption of E-commerce on Indonesian SMEs and will includethe factors that support E-commerce adoption. The problems in thisresearch are elaborated into research questions, i.e. do, topmanagement support, organizational readiness, external pressure,and perceived benefits have significant positive effect to E-commerce adoption? And does the adoption have significantpositive effect to company’s performance? The purpose of thisresearch is to analyze factors that support E-commerce adoption onIndonesian SMEs and to analyze whether the adoption improves theperformance of the SMEs. This technique is chosen because it is thesecond generation of multivariate analyzing technique that enablesresearchers to test the relation between complex variables to get anoverall view of the whole model. Besides, SEM can also test a seriesof a complicated relation simultaneously. The results of thisresearch explain that top management support, organizationalreadiness, external pressure, and perceived benefits haveSignificant positive effect to E-commerce adoption, and theadoption have significant positive effect to company’s performance.

Pengelolaan jamur tiram memang masih memiliki komoditas andalan bagi peningkatan ekonomi masyarakat. Namun beragam kendala telah menghadapkan petani pembudidaya dengan berbagai upaya penerapan teknologi kekinian. Salah satunya adalah pengendalian dan pengelolaan area kumbung jamur dengan pengaturan teknologi elektronik. Perlunya penerapan standar operasional dan prosedur guna mendukung penerapan teknologi ini sebagai salah satu upaya pendekatan kondisi alamiah diharapkan akan memberikan dampak yang signifikan terhadap produktifitas budidaya yang berkelanjutan dan tidak mengenal musim. Beberapa standar yang diterapkan adalah penggunaan perangkat elektronik dengan merek “UNOUMI” telah terimplementasi dan mampu mendukung pembudiaya di berbagai lokasi seperti Pati, Malang, Semarang, Tegal dan Ambarawa.

Semarang sebagai ibu kota Jawa Tengah merupakan kota pusat perdagangan dan industri dengan sektor unggulan di bidang manufaktur, agrikultur dan pariwisata. Dari sisi laju pertumbuhan ekonomi (LPE), kota Semarang mengalami peningkatan cukup signifikan yaitu 5,7 di tahun 2015 menjadi 5,8 di tahun 2016. Artinya laju pertumbuhan ekonomi masyarakatnya sangat tinggi, khususnya di sektor pariwisata. Banyak industri kecil tumbuh yang menopang laju pertumbuhan ekonomi menjadi meningkat, seperti di bidang makanan dan minuman olahan dan kerajinan. Beberapa wilayah dikhususkan dalam pengembangan industri tersebut, namun demikian tidak semua dapat menjadi sentra dari setiap bidang industri tetapi bisa disesuaikan dengan kondisi masing-masing wilayah, seperti contoh dalam usaha kerajinan batik ada di beberapa lokasi demikian juga dengan industri olahan pangan.Pola pertumbuhan industri mikro, kecil dan menengah tersebut agar dapat dimonitordan dikembangkan sesuai dengan potensi masing-masing wilayah industri dengan metode KMeans untuk bisa memetakan pembinaan dan pendampingan pengembangan yang tepatsesuai dengan bidang usaha para pelaku industri mikro, kecil menengah dan potensi wilayahkecamatan.

Tujuan diadakannya penelitian ini adalah untuk mengetahui peran guru PPKndalam melakukan perencanaan, pelaksanaan dan evaluasi Pembelajaran PPKn terhadappembentukan karakter disiplin siswa. Lokasi penelitian adalah di SMA Negeri 6Surakarta.Metode penelitian yang digunakan adalah survei dengan pendekatankuantitatif dengan rancangan penelitian yang bersifat deskriptif assosiatif.Populasipenelitian siswa Kelas X SMA Negeri 6 Tahun Pelajaran 2017-2018 sebanyak 136siswa dan keseluruhannya digunakan sebagai sampel dengan teknik sensus. Teknikpengumpulan data menggunakan kuesioner, wawancara, observasi dan studi pustaka.Teknik analisis data menggunakan regresi linear berganda. Hasil penelitianmenunjukkan bahwa peran guru PPKn dalam melakukan perencanaan pembelajaranberpengaruh positif dan signifikan terhadap pembentukan karakter disiplin siswadengan nilai t hitung 3,148 dan p value 0,002 < 0,05. Peran guru PPKn dalammelakukan pengelolaan pembelajaran berpengaruh positif dan signifikan terhadappembentukan karakter disiplin siswa dengan nilai t hitung 2,561 dan p value 0,012 <0,05. Peran guru PPKn dalam melakukan evaluasi pembelajaran berpengaruh positif dansignifikan terhadap pembentukan karakter disiplin siswa dengan nilai t hitung 3,120 danp value 0,002 < 0,05. Peran guru PPKn dalam melakukan perencanaan, pelaksanaan danevaluasi Pembelajaran PPKn berpengaruh terhadap pembentukan karakter disiplin siswasebesar 32,3% sedang sisanya sebesar 67,7% dipengaruhi oleh faktor lain di luar modelpenelitian.Kata kunci : Perencanaan, Pelaksanaan, Evaluasi Pembelajaran dan KarakterKedisiplinan

Tujuan penelitian ini adalah mengetahui pengaruh media sosial dan motivasi belajarterhadap prestasi belajar Pendidikan Pancasila dan Kewarganegaraan siswa kelas VII SMP Negeri1 Gatak Sukoharjo 2017/2018.Penelitian ini dilaksanakan di SMP Negeri 1 Gatak Sukoharjo. Subjek dalam penelitian iniadalah siswa kelas VII berjumlah 74, kelas kontrol berjumlah 31 siswa dan kelas eksperimenberjumlah 41 siswa. Teknik analisis data yang digunakan adalah deskriptif yaitu mendeskripsikandata yang telah terkumpul sebagaimana adanya tanpa bermaksudmembuat kesimpulan yangberlaku untuk umum atau generalisasi. Metode penelitian eksperimen yaitu digunakan untukmencari pengaruhperlakuan tertentu terhadap yang lain dalam kondisi yang terkendalikan.Berdasarkan hasil uji-t independent sample t test media sosial, motivasi belajar, dan prestasibelajar ada perbedaan yang signifikan antara kelas eksperimen dengan kelas kontrol yang artinyakeduanya memiliki media sosial yang berbeda. Berdasarkan hasil penelitian tersebut media sosial,motivasi belajar, dan prestasi belajar untuk kelas kontrol dan kelas eksperimenkeduanya yangberbeda. Kelas kontrol untuk hasil media sosial, motivasi belajar, dan prestasi belajar lebih tinggidibandingkan kelas eksperimen.Kata Kunci : Media Sosial, Motivasi Belajar, Prestasi Belajar

unorganized street sellers is sufficiently significant. The data existing in Trade Service shows out of 5,817 street sellers registered, some of them have not been arranged completely by Surakarta City Government. New Klewer Market opened officially on April 21, 2017 by Trade Service can arrange the placement of sellers better in New Klewer Market. Process of validating Klewer Market’s seller data completed by City Government indicates that 2,211 sellers will be arranged and placed, passing through a procedure including registering, problem mapping, scheduling, and requirement communicated to all sellers. Similarly, the Street Sellers affiliated with Klewer Market Yard Sellers Association (Paguyuban Pedagang Pelataran Pasar Klewer, thereafter called P4K) have been arranged on the fourth floor of new Klewer Market building, consisting of more than 900 sellers. All yard sellers should know environment orderliness organized by management and should comply with it. The problems faced by the sellers not permitted to transfer their shanties to others have been apparently understood by sellers. City Government attempted to establish more intensive and better communication, in socializing the rules to the sellers. Cooperation between City Government and organizers and sellers to maintain the environmental orderliness in Klewer Market is expected to implement the arrangement of Yard Sellers in Klewer Market of Surakarta corresponding to the arrangement program. The yard seller arrangement policy in Klewer Market of Surakarta referring to the good application of cooperation can realize better the performance of Surakarta City Government, in this case Trade Service of Surakarta City.Keywords: management and arrangement, environmental orderliness understanding, Klewer Market’s Street Sellers

Cultural and Creative Industries (CCIs) shows a significant increase, both globally and locally. The market for creative industries in Europe is also wide open. For Indonesia, the creative industry sector is also a leading sector. Unfortunately, many creative industry players do not understand the potential of this. Therefore, it is important to provide information about creative industry’s export potential to Europe. The method used in this program is through socialization and disccusion. The program has been held with participants in creative industries, located in Kampung Batik Laweyan Surakarta. The socialization program was held on Sunday, October 28, 2018 located in Batik Laweyan Village. Through this program, it can be useful for: (1) creative industry players, to get an overview of the potential of the creative industry in the European market; (2) for the region, can develop regional potential, regional promotion, and regional economic development; (3) for universities, as a fulfillment of the Tri Dharma elements of Higher Education. The output of this program are that the participants can understand and encouraged to export their creative industries product to the European market.Keywords: creative industry, Europe market, export, Kampung Batik Laweyan

This paper develops a research model to examine the relationshipamong e-service quality, quality customer problem management, customersatisfaction and customer loyalty. Data from a survey of Bukalapakcustomers were used to test the research model. Confirmatory factoranalysis was conducted to examine the reliability and validity of themeasurement model, and the structural equation modelling technique wasused to test the research model. The analytical results showed that thedimensions of e-service quality, quality customer problem management,affect overall customer satisfaction and customer loyalty. Moreover, thelatter in turn are significantly related to customer customer loyalty.

This study aims to analyze and explain the influence of Attractions, Activities, Amenities, and Accessibility (4A) on tourist satisfaction at Taman Nusa Bali which is experiencing unfavorable conditions including a decrease in the level of tourist visits every year, besides that there are several conditions of tourism components that need to be improved. The sample used in the study was 100 respondents. The research data was processed by quantitative statistical analysis using multiple regression analysis to determine the effect of the independent variable on the dependent variable. The results of the regression analysis show that an increase in variable 4A will increase tourist satisfaction. The results of the multiple regression analysis test show a significant F value, the adjusted R2 square coefficient value of 0.604 indicates that all 4A variables have a significant effect on tourist satisfaction together with a close relationship of 60.4%. This shows that to increase tourist satisfaction it is necessary to increase all tourism components in order to increase tourist satisfaction in the next period. 

The purpose of this study was to determine the role of celebrity endorsers on buying decisions. Using purposive sampling technique with 70 respondents which obtained from distributing questionnaires to buyers at PT. Timbul Jaya Motor Boyolali. Based on the multiple linear regression analysis method, either partially or jointly, it shows that the variables of attractiveness, credibility, and expertise of the celebrity endorser studied have a significant effect on buying decision. The Adjusted R-Square value is 0.670, which means that 67% of the buying decision variables can be explained by the attractiveness, credibility, and expertise of celebrity endorsers, while the remaining 33% is explained by other variables that not examined in this study.