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This study uses a qualitative method to explore how social media listening, combined with a machine learning approach, can be utilized to predict consumer trends in modern marketing strategies. In today’s digital era, social media serves as a rich data source for capturing consumer preferences, needs, and behaviors in real time. With machine learning algorithms such as natural language processing (NLP) and sentiment analysis, data from platforms like Twitter, Instagram, and TikTok can be processed to identify patterns that indicate market trends. This approach not only enables companies to respond quickly to consumer dynamics but also allows them to craft more targeted and data-driven marketing strategies. This study examines five major brands that implement social media listening as part of their digital strategy by observing consumer conversations, dominant emotions, and viral issues. The findings show that the integration of social media listening and machine learning can serve as an effective predictive tool in developing adaptive and contextual marketing campaigns.

Low student learning motivation is one of the main obstacles that affect the smoothness and success of the learning process. To overcome this, a classroom management strategy is needed that not only focuses on technical management, but also considers the psychological aspects of students. This paper reviews the application of management strategies based on psychological principles in order to improve student learning motivation. Through this approach, teachers are expected to be able to recognize differences in student characteristics, help them manage their emotions, and create a positive and supportive learning atmosphere. The strategies discussed include individual understanding, providing appropriate learning encouragement, improving learning skills, managing emotions, and constructive assessments. The results of the discussion show that psychology-based management strategies are able to foster intrinsic learning motivation, increase student involvement in the classroom, and create a conducive learning climate. Thus, this approach can be used as an alternative solution in efforts to improve the quality of education.

This study aims to analyze the relationship between decision making and management psychology, especially in the context of organizations and education. The research method used is a systematic literature study with a qualitative approach, collecting and analyzing data from sources such as books, journals, and previous research. The results of the study indicate that optimal decision making is influenced by the leader's ability to manage emotions, adaptive leadership style, and understanding of the psychological dynamics of individuals and groups. In the context of education, the integration of management psychology through the application of motivational principles, psychological test-based selection, and curriculum development has been shown to increase the effectiveness of decision making. The discussion underlines the importance of a holistic approach that combines technical aspects of management with psychological understanding to create an efficient and results-oriented organizational and educational environment.    

Background: Deviant work behavior in the health service sector can reduce the performance of officers and hospital performance. The problem at Bhayangkara Hospital Class IV Mamuju is that there are symptoms of deviant work behavior based on the results of a preliminary survey. Research purposes: The purpose of this research is to provide solutions to efforts to reduce deviant behavior in the workplace by identifying factors such as perceived organizational support, perceived organizational justice, and emotional labor. Research methods: The study used a quantitative causality design that analyzed the causal influence along with descriptive analysis using the three-box method. Respondents consisted of 134 hospital staff. The sampling method used saturated samples or census methods. The data analysis method used partial least square equation modeling. Research result: The results of the study indicate that perceived organizational support has a negative effect on deviant workplace behavior. Perceived organizational justice does not affect deviant workplace behavior. Emotional labor has a positive effect on deviant workplace behavior. Perceived organizational support does not affect emotional labor. Perceived organizational justice has a negative effect on emotional labor. Emotional labor has the greatest effect on changes in deviant workplace behavior compared to perceived organizational support and perceived organizational justice. Conclusion: Providing fair compensation according to the performance of each officer, openness from superiors to their subordinates in explaining work procedures, and managing emotions originating from within the officer will reduce deviant behavior in the workplace.

This research uses a qualitative approach aimed at describing how the emotional intelligence of school principals improves teacher personality competence, to find out how teacher personality competence is and to find out the supporting and inhibiting factors in improving teacher personality competence with the emotional intelligence of school principals at SMAN 11 Muaro Jambi. The research findings indicate that the principal’s ability to recognize, manage, and express emotions effectively can create a conducive environment for the development of teacher personality. By providing motivational support, leading with empathy, and setting an example in interacting with teachers, the principal plays a role as an agent of change that enhances interpersonal relationships and teacher professionalism. Teacher personality competence is reflected in aspects of integrity and responsibility, emotional maturity, interpersonal skills, and strong commitment to the teaching profession. The main supporting factors for the principal's emotional intelligence in enhancing teacher personality competence include a conducive school environment, professional training and development, good role modeling by the principal, and social support among teachers. Meanwhile, significant inhibiting factors include limited time and resources, as well as teacher stress and workload. A principal with high emotional intelligence can play an essential role in creating positive change that supports the development of teacher personality, even though various challenges must be addressed.

The aim of this research is to find out the problems of using gadgets in early childhood, the factors that cause problems in using gadgets in early childhood, parents' efforts to overcome the problems of using gadgets in early childhood during the COVID-19 pandemic, Environment V, Tanjung Rejo Village, Medan Sunggal District . This research was conducted using a descriptive qualitative approach. The subjects in this research were parents of children aged 1-6 years in Environment V, Tanjung Rejo Village, Medan Sunggal District. The researcher's data collection process used interview, observation and documentation methods. Analysis of the data obtained by the author uses the Miles and Hubermen concept, namely data analysis, data reduction, data presentation, and drawing conclusions. The results of this research reveal: 1) the problem of using gadgets in early childhood during the COVID-19 pandemic is that children are addicted to watching YouTube, children's emotions are uncontrolled and children are less responsive when called; 2) the factor causing problems in using gadgets in early childhood during the COVID-19 pandemic is the busyness of parents to make their work easier and seeing the family environment playing with gadgets; 3) parents' efforts to overcome the problem of using gadgets in early childhood during the COVID-19 pandemic include providing alternative games, giving gadgets when the battery is low, hiding gadgets from children, being strict about prohibiting children, not filling internet quotas.

This research aims to determine the mental health condition of BTS fans in the BTS ARMY/ @Army_Indonesia community by looking at the influencing factors of fanaticism and the forms of activities carried out by BTS fans in the community. This research uses descriptive qualitative research methods. Data collection was carried out by means of interviews, observation and documentation and determining informants using purposive sampling. The research results show that Korean pop (K-pop) idol fanaticism on the mental health of teenagers in the BTS ARMY/ @Army_Indonesia community has an impact on their mental health so that it can be seen from the condition of emotional well-being which has a moderate level of fanaticism (personal intensity) such as BTS songs as inspiration, to convey emotions and feelings. Psychological well-being that has a high level of fanaticism (Borderline Pathological) such as, helping to heal oneself, calling BTS as a therapy tool, starting to be self-confident, to addiction, throwing away and not being able to share time with personal life. Social welfare that has a high level of fanaticism (Borderline Pathological), such as joining a community, adding to relationships, aggressive behavior, and breaking off friendships. The causes of adolescent Korean idol (K-Pop) fanaticism are influenced by several factors such as self-will, the environment, the desire to own objects, and the desire to interact with other people. Lack of awareness of oneself, parents and the environment is a challenge faced and can later increase fanaticism which has an impact on a person's mental health.

Graduates competitiveness is a major factor in determining their readiness to face the increasingly competitive world of work. Management psychology plays an important role in shaping the character, skills, and mentality needed by graduates to be able to adapt to the dynamics of the industry. Through a management psychology approach, such as strengthening leadership, increasing motivation, and managing stress and emotions, graduates can develop a professional and productive attitude. In addition, the application of psychological theory in human resource management allows for the development of soft skills that support work readiness, such as effective communication, teamwork, and problem solving. The application of management psychology in the world of education can be done through various strategies, such as coaching, mentoring, and the formation of an academic culture that is oriented towards self-development. With this approach, educational institutions can create a learning environment that encourages the growth of character and competency of graduates holistically. In addition, the synergy between education and the industrial world is also an important factor in increasing the competitiveness of graduates, where learning based on practice and direct experience can strengthen their readiness to face the challenges of the world of work.

Emotional management issues among university students have become increasingly prevalent, particularly due to academic stress, social relationships, and direct personal burdens. Unfortunately, awareness of mental health and preventive emotional coping strategies remains limited. This community service project aimed to enhance students’ emotional awareness and self-regulation skills using a creative tool called the “Emotion Bottle.” The program was implemented through preparation, introduction, hands-on creation, and participatory evaluation stages. Results showed that most participants felt more emotionally connected after the activity and were able to identify emotions they had previously overlooked. The emotion bottle was perceived as engaging, easy to implement, and a meaningful, low-cost form of self-healing. This initiative is expected to serve as a simple psychological education model that can be replicated across youth and student communities).

Digital transformation has reconstructed the marketing landscape, presenting TikTok as a narrative and affective space in shaping consumption decisions. This study investigates the interaction between Storytelling Marketing (STM), Electronic Word of Mouth (e-WOM), and Fear of Missing Out (FOMO) in mediating One Piece comic purchase intention. With a PLS-SEM approach to 385 respondents, it was found that STM and e-WOM not only have a direct impact on purchasing decisions, but also form a psychological resonance in the form of FOMO which strengthens consumptive urges. TikTok in this case is not just a medium, but an affective field where perceptions, emotions, and social impulses intertwine, blurring the line between narrative and economic decisions. This finding confirms the role of content strategy as a construction of meaning that activates symbolic ownership through collective emotional urgency.

This study aims to analyze the types of illocutional speech acts contained in the lyrics of the song Hati-Hati di Jalan karya Tulus. The background of this research is based on the importance of understanding song lyrics as a form of communication that is full of pragmatic meaning, especially in the context of emotions and interpersonal relationships. The method used is qualitative descriptive with a content analysis technique based on the theory of classification of illocutional speech acts by Searle. Data were taken from all song lyrics and analyzed based on five types of illocution speech acts, namely representative, directive, expressive, commissive, and declarative. The results of the study show that in the lyrics of this song there are four types of illocutional speech acts, namely representative, directive, expressive, and commissive, with a dominance of representative and expressive types. The act of speech reflects various communication functions such as expressing beliefs, expressing feelings, giving hope, and showing commitment. This research implies that song lyrics can be a valuable object of pragmatic study, as well as enriching the understanding of communication strategies through language in popular literary works. This study has limitations on the scope of a single song and the interpretation of the researcher, so it is recommended that the next study examine other songs to broaden the perspective.

This study examines communication strategies in promoting national values ​​in the era of social media which has a very important role in building collective awareness and strengthening the sense of national unity. Social media, as a fast and broad means of communication, offers challenges as well as opportunities for efforts to strengthen nationality. In this context, an effective communication strategy must utilize digital platforms to disseminate inclusive national messages, prioritize tolerance, and strengthen national identity. The approaches used can be in the form of utilizing visual content, narratives that touch emotions, and collaboration with influencers and public figures to create a greater impact. In addition, it is important to pay attention to the aspects of speed and accuracy of information, so that the message conveyed is not easily distorted or misinterpreted. This study uses method a qualitative approach with a case study design to understand communication strategies in promoting national values ​​in the era of social media. The qualitative approach was chosen because it allows researchers to explore in depth the communication phenomena that occur in society, especially on social media. This study discusses various communication techniques and models that can be used to convey national values ​​to the younger generation, as well as the challenges faced in managing information amidst the diversity of opinions on social media. The results of this study to contribute to the development of more effective communication strategies in promoting national values ​​in the digital era.

Religious gaslighting is a form of psychological manipulation that uses religious authority and teachings to question or doubt a person's perceptions, emotions, and experiences, so that the victim feels guilty or unfaithful. In the context of the Muslim community, this practice can occur when religious understanding is used narrowly and authoritarianly, suppressing freedom of thought, and perpetuating power imbalances—both in family relationships, communities, and religious institutions. This article examines the phenomenon of religious gaslighting from the perspective of critical Islamic education, with the aim of dismantling manipulative patterns wrapped in religious narratives. The approach used is qualitative-descriptive with literature analysis of classical and contemporary Islamic sources, as well as interdisciplinary studies in the fields of religious psychology and educational philosophy. The results of the study show that religious gaslighting is not only a matter of individual morals, but also part of an authoritarian social and cultural structure that needs to be countered through liberating (ta'dib) and transformative Islamic education. Islamic education based on the values ​​of justice (al-‘adl), compassion (rahmah), and deliberation can be a critical tool for building a healthy spiritual awareness and freeing people from the shackles of manipulative authority. Thus, education has a central role in forming a generation of Muslims who are able to distinguish between the authenticity of Islamic teachings and their misuse in the practice of power.    

Working mothers, having a dual role as a housewife and a worker outside the home is certainly not an easy thing to do because working mothers are faced with two demands that must be carried out simultaneously and must be fulfilled in a balanced way, which if these demands are not met will cause conflict that has an impact on decreased well-being, stress and decreased positive emotions and increased negative emotions. The purpose of this study was to determine the effect of forgiveness training on the subjective well-being of working mothers. The research design used a pretest posttest control group design experiment with 32 subjects divided into 16 people as the experimental group and 16 people as the control group using random assignment. Data collection used the Satisfaction with Life Scale (SWLS) and the Scale of Positive and Negative Experience (SPANE) to measure subjective well-being. Data analysis used the non-parametric Mann Whitney test and the Wilcoxon test. The results of the analysis showed a p value = 0.000 (p <0.05), so it can be concluded that forgiveness training has an influence in increasing the subjective well-being of working mothers.

This study examines communication strategies in promoting national values ​​in the era of social media which has a very important role in building collective awareness and strengthening the sense of national unity. Social media, as a fast and broad means of communication, offers challenges as well as opportunities for efforts to strengthen nationality. In this context, an effective communication strategy must utilize digital platforms to disseminate inclusive national messages, prioritize tolerance, and strengthen national identity. The approaches used can be in the form of utilizing visual content, narratives that touch emotions, and collaboration with influencers and public figures to create a greater impact. In addition, it is important to pay attention to the aspects of speed and accuracy of information, so that the message conveyed is not easily distorted or misinterpreted. This study uses method a qualitative approach with a case study design to understand communication strategies in promoting national values ​​in the era of social media. The qualitative approach was chosen because it allows researchers to explore in depth the communication phenomena that occur in society, especially on social media. This study discusses various communication techniques and models that can be used to convey national values ​​to the younger generation, as well as the challenges faced in managing information amidst the diversity of opinions on social media. The results of this study to contribute to the development of more effective communication strategies in promoting national values ​​in the digital era.

Islamic education plays a vital role not only in cognitive development but also in nurturing students’ moral and spiritual values, which significantly contribute to emotional intelligence. This study explores how Islamic education aids in developing students' abilities to recognize, manage, and express emotions in positive and constructive ways. Core Islamic principles such as patience (ṣabr), trust in God (tawakkul), and maintaining good relationships (silaturrahim) are emphasized as essential components in shaping emotional resilience and empathy. By integrating these values into the curriculum, Islamic education fosters a supportive and value-based learning environment that encourages holistic development. The study highlights that emotional intelligence in Islamic education is not treated as a separate discipline but as an integral part of character formation and spiritual growth. Through classroom practices, religious teachings, and interpersonal interactions, students are guided to internalize emotional maturity aligned with ethical and spiritual ideals. As a result, Islamic education contributes to the balanced development of intellect, emotion, and morality, equipping students with the emotional and social skills necessary for personal well-being and community life.

‘Sehelai Kain Harapan’ is a documentary film that discusses the training of batik making by people with disabilities at Pusyansos Griya Harapan Difabel and the formation of a business Batik Griya Difabel. The making of this documentary video does not escape the process of applying cinematographic techniques by a DoP. Therefore, the task of a Director of Photography so that the message to be conveyed can be conveyed properly is carried out the preparation of cinematographic techniques. The purpose of this writing is to find out the application of cinematographic techniques including framing, shot size, camera angle, and camera movement in the production of documentary videos. The stages of creation include pre-production, production, and post-production. Cinematography techniques in the production of this documentary video are carried out to support the delivery of messages and according to the needs of visual narratives in order to be able to build emotions, strengthen the character of subjects and convey messages effectively. The shooting carried out include; opening, interview with the head of the centre, batik making process, interview craftsmen, craftsmen's challenges, coordinator interview, hopes coordinator and closing. The conclusion of this writing is that the activities of applying framing techniques, shot size, camera angle and camera movement in documentary production have been done well.

Self-efficacy is an individual's belief in their ability to face challenges and achieve goals. In guidance and counseling, self-efficacy is an important factor that affects individual development. One effective method to improve self-efficacy is group counseling with the Cognitive Behavioral Therapy (CBT) approach. This approach focuses on changing negative thought patterns, increasing self-confidence, and strengthening individual skills through social support in groups. This study uses the literature review method to analyze the effectiveness of CBT-based group counseling in improving self-efficacy. The results showed that CBT-based group counseling provides a supportive environment for individuals to share experiences, obtain social support, and learn from other group members. Through this process, individuals can increase their self-confidence, develop social skills, and form a more positive mindset. In addition, CBT also helps individuals manage their emotions, cope with stress, and increase their resilience in facing life's challenges.    

Financial markets are a crucial component of the global economy, where market volatility is a primary concern for investors. This study aims to analyze the relationship between investor behavior and market volatility, focusing on how sentiment and trading behavior influence stock price dynamics. Understanding this relationship can offer valuable insights for investors and policymakers in managing market fluctuations. The study used primary data from questionnaires distributed to 400 investors. The results indicate that risk perception, investment decisions, and investor experience have a positive and significant effect on the perception of market volatility. In contrast, investor emotions, such as fear and anxiety, negatively affect their perception of volatility. The level of uncertainty investors experience significantly influences their assessment of market fluctuations. A higher perceived risk leads to a stronger tendency to perceive increased market volatility. Furthermore, the actions of investors in the stock market impact their perceptions of price changes. More active investors tend to be more aware and sensitive to market fluctuations, while those influenced by negative emotions may underestimate the extent of market changes, leading to a lower perceived volatility. Investors often ignore important market signals when trying to avoid losses, which can impact their investment decisions. Experienced investors, having encountered various market cycles, are better at handling market fluctuations. Their ability to analyze and interpret market information allows them to manage risks more effectively and optimize long-term investment returns.

The growing number of elderly in Indonesia demands more attention from families and communities towards their welfare. The many cases of elderly neglect show a lack of empathy and education regarding the role of families and communities in caring for the elderly. This study designed a social campaign entitled "Senja Kasih" which utilizes Instagram social media as a medium for delivering messages to the public. This campaign uses an emotional appeal approach to arouse audience emotions and empathy towards elderly issues. The research method used is mixed methods through interviews, observations, questionnaires, and literature studies. The design results include a campaign logo, visual concepts to increase the effectiveness of message delivery. This campaign collaborates with the Panti Lansia Yayasan Buddhayana Panditarama as a stakeholder. It is hoped that the "Senja Kasih" campaign can increase public awareness, build empathy, and encourage participation in supporting and caring for the elderly.