The Impact of FOMO on Tiktok Content Marketing Storytelling for One Piece Comic Purchase Decisions

Alberta Adinata ; Sudarmiatin Sudarmiatin
International Journal of Economics and Management... 📅 2025 Vol 2, No 2 🔗 DOI: 10.61132/ijems.v2i2.649
Abstract
Digital transformation has reconstructed the marketing landscape, presenting TikTok as a narrative and affective space in shaping consumption decisions. This study investigates the interaction between Storytelling Marketing (STM), Electronic Word of Mouth (e-WOM), and Fear of Missing Out (FOMO) in mediating One Piece comic purchase intention. With a PLS-SEM approach to 385 respondents, it was found that STM and e-WOM not only have a direct impact on purchasing decisions, but also form a psychological resonance in the form of FOMO which strengthens consumptive urges. TikTok in this case is not just a medium, but an affective field where perceptions, emotions, and social impulses intertwine, blurring the line between narrative and economic decisions. This finding confirms the role of content strategy as a construction of meaning that activates symbolic ownership through collective emotional urgency.
Keywords
Affective Strategies; Narasi Digital; One Piece; Purchase Decision; Tiktok
How to Cite

Alberta Adinata & Sudarmiatin Sudarmiatin (2025). The Impact of FOMO on Tiktok Content Marketing Storytelling for One Piece Comic Purchase Decisions. International Journal of Economics and Management Sciences, 2(2). https://doi.org/10.61132/ijems.v2i2.649

Alberta Adinata; Sudarmiatin Sudarmiatin, "The Impact of FOMO on Tiktok Content Marketing Storytelling for One Piece Comic Purchase Decisions," International Journal of Economics and Management Sciences, vol. 2, no. 2, 2025.

Alberta Adinata; Sudarmiatin Sudarmiatin. "The Impact of FOMO on Tiktok Content Marketing Storytelling for One Piece Comic Purchase Decisions." International Journal of Economics and Management Sciences, vol. 2, no. 2, 2025.

Alberta Adinata; Sudarmiatin Sudarmiatin. "The Impact of FOMO on Tiktok Content Marketing Storytelling for One Piece Comic Purchase Decisions." International Journal of Economics and Management Sciences 2, no. 2 (2025).

Alberta Adinata & Sudarmiatin Sudarmiatin (2025) 'The Impact of FOMO on Tiktok Content Marketing Storytelling for One Piece Comic Purchase Decisions', International Journal of Economics and Management Sciences, 2(2). doi: 10.61132/ijems.v2i2.649.

Alberta Adinata; Sudarmiatin Sudarmiatin. The Impact of FOMO on Tiktok Content Marketing Storytelling for One Piece Comic Purchase Decisions. International Journal of Economics and Management Sciences. 2025;2(2).

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