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Shabrina Aulia Putri; Aris Sutejo

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

Analysis of the influence of visual content in the fundraising campaign for zakat by Lembaga Amil Zakat Dompet Amanah Umat (LAZDAU) on the Instagram platform during August to October 2023. Employing a qualitative descriptive method with the approach of decision-making theory and customer engagement, this research highlights how consumers interact, respond, and engage with the visual design of LAZDAU's content. The findings reveal that content with clear and consistent visual designs, receiving positive responses from the audience, directly impacts the participation and success of the fundraising campaign, reflected in the significant financial reception by LAZDAU. This journal underscores the crucial role of appropriate visual design in enhancing community participation and responsiveness to humanitarian efforts within zakat institutions.

Alfareji Febrian Hanom; Muhamad Firzan Akbar; Putri Vania Iftatunnisa; Bintang Awal Ramadhan; Winda Dwi Astuti Zebua

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2023 STIKes Ibnu Sina Ajibarang

This research discusses the role of PT. Indofood Tbk and PT. Indofood CBP Sukses Makmur Tbk in shaping brand differentiation through Corporate Social Responsibility (CSR) programs, with a focus on the Indofood Research Nugraha (IRN) initiative. The IRN program provides research funding to students to support research in the field of food, while the companies use various media to communicate their CSR initiatives. The research method employed is qualitative with descriptive analysis. Findings highlight the contributions of CSR programs in strengthening the company's image as an entity that cares about society and the environment, and creating brand differentiation that integrates social responsibility. By making CSR an integral part of the company's vision and mission, CSR becomes the foundation for all company activities, playing a crucial role in building a positive brand image and enhancing community engagement.

Athoillah, Naufal Athoillah; Pungky Febi Arifianto

SENIMAN: Jurnal Publikasi Desain Komunikasi Visual 2023 International Forum of Researchers and Lecturers

This study reviews the crucial role of video content as the main tool in product promotion media with the aim of increasing consumer engagement and branding success. Through in-depth analysis of marketing strategies that use video content, this research identifies the positive impact of video content on consumer engagement levels, building emotional connections, and increasing brand awareness. The factors of creativity, authenticity and understanding the target market are also considered important elements in the success of a promotional campaign. The practical implications of this research provide valuable guidance for marketing practitioners to optimize the role of video content in achieving branding goals and increasing consumer appeal. 

Izza Lathifah; Hodri Fungkiuudin; Rizqi Trisnaningtyas; Rizky Yus Setiawan; Nilna Afifatul Alfiyah +2 more

Concept: Journal of Social Humanities and Education 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

This study aims to assess the challenges faced in implementing the Social Sciences (IPS) curriculum in the era of globalization. Employing a literature review methodology, it gathers and analyzes data from academic publications, educational policy reports, and case studies related to the IPS curriculum. The findings suggest that the current IPS curriculum needs to integrate contemporary global issues and utilize educational technology to enhance student engagement and understanding. The study also identifies an urgent need for teacher professional development to teach methods that meet the needs of 21st-century students. Furthermore, the study recommends strategies to strengthen students' critical and analytical skills in responding to global dynamics. The main conclusions emphasize the importance of collaboration between educational institutions and policymakers in designing and implementing an adaptive and sustainable curriculum.

Rendy Andika; Riky Apriadi; Syahadatillah Syahadatillah; Tata Sutabri

Jurnal Penelitian Manajemen dan Inovasi Riset 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Night markets have long been a popular place to do food business, and one of the trending products is grilled octopus. To optimize this business potential, implementing a digital business strategy has become key. This journal presents a brief overview of how digital business is used to market grilled octopus at night markets. The application of digital business in marketing grilled octopus at night markets involves various aspects. First of all, outlet owners can take advantage of technology by creating an official website for their outlet. This website not only serves as a platform to display menus and store locations, but also as a tool to communicate with potential customers. Social media also plays an important role in marketing. By managing accounts on platforms such as Facebook, Instagram, and Twitter, outlet owners can share product images, customer reviews, and promotional information. Apart from that, email marketing is also an effective strategy. Collecting customer email addresses and sending them information about special offers, discounts, or new menu items can increase customer engagement. Joining popular food delivery apps such as GrabFood or GoFood also helps in expanding customer reach, especially if the grilled octopus outlet does not yet have a physical presence in the location. Although implementing a digital business has clear benefits, there are also challenges that need to be overcome. Intense competition in night markets requires outlet owners to create creative and different marketing. Additionally, adequate online management is the key to success, and outlet owners may need to train themselves or obtain technical support to manage their digital assets. In conclusion, the implementation of digital business has had a positive impact in marketing grilled octopus at night markets. However, outlet owners need to be aware of the challenges that may arise and try to continue to improve their strategies in facing increasingly fierce competition in the digital world.

Marudut Bernadtua Simanjuntak

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2023 Asosiasi Periset Bahasa Sastra Indonesia

This study delves into the intricacies of the Maritime Education and Training (MET) program at the Maritime Institute Jakarta (STIP Jakarta), focusing on Semester 3 cadets. Adopting a qualitative and descriptive research approach, the research aims to elucidate the perspectives of 240 cadets through the lens of academic self-checked intelligence, professional competences, motivations, and their interconnections. The findings reveal diverse self-checked intelligence profiles across Nautical, Technical, and Port and Shipping Management majors, necessitating a nuanced curriculum tailored to their distinct strengths. English communication emerges as a pivotal professional competence, urging a strategic enhancement of language instruction to equip cadets for effective communication in the global maritime community. Motivations driving cadet dedication encompass familial legacies, a love for the sea, and the pursuit of international exposure. Recognising and nurturing these intrinsic motivators emerges as a crucial element for sustaining cadet engagement. The positive correlation between self-checked intelligence and professional competences underscores the importance of tailored support mechanisms, prompting recommendations for mentorship programs and supplementary resources. Implications for STIP Jakarta include the need for continuous quality improvement through periodic curriculum reviews, fostering a holistic approach that combines technical proficiency with soft skills. The research contributes to the discourse on maritime education, offering a roadmap for institutions to navigate industry dynamics and diverse cadet needs. The findings, discussions, and recommendations collectively enrich the understanding of Semester 3 cadet perspectives, offering actionable insights for educators, administrators, and policymakers to refine and elevate maritime education at STIP Jakarta.

Novrizal Novrizal; Desgita Afil Salputri

Jurnal Pelaksanaan Pengabdian Bergerak bersama Masyarakat 2023 Asosiasi Riset Ilmu Kesehatan Indonesia

The aim of holding this PKM activity is to diversify bitter melon fruit into chips for the women of KWT Medulu, Bendewuta Village, Wongeduku District. The selected participants were 10 people who had bitter melon gardens in their yard. The activity stages were lecture and practice. PKM activities were carried out well, participants were very enthusiastic in taking part in PKM activities. Monitoring results showed that the amount of increase in participants' knowledge and skills increased from 100%, from 10 participants who answered that they did not know before the training activity in making bitter melon chips, it increased to 100% or 10 participants answered that they knew and were able after the training. This shows that training activities can be said to be successful because there is an increase in the knowledge and skills of the training participants.

Marudut Bernadtua Simanjuntak

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

This qualitative study investigates the perspectives of 240 Semester 3 cadets at the Maritime Institute Jakarta (STIP Jakarta) regarding An Operational Approach to Maritime Cyber Resilience. Over three semesters, the research scrutinizes cadets' academic self-checked intelligence, perceived professional competences, motivations, and the interplay between language development and preparedness for global roles. The demographic diversity of the cadet sample, representing majors in Nautical, Technical, and Port and Shipping Management, ensures a comprehensive exploration of maritime education. The findings reveal a positive evolution in cadets' understanding of maritime cyber resilience, with a notable increase in academic self-checked intelligence. The curriculum's effectiveness in cultivating a nuanced comprehension of cyber threats is underscored by the enhanced professional competences perceived by cadets, indicating preparedness for the practical challenges in the maritime industry. Motivations and engagement exhibit a positive trajectory, from initial challenges to sustained interest, indicating the subject's growing relevance over time. The interconnected development of English language proficiency and subject mastery emphasizes the need for targeted language support within maritime education. The positive correlation between improved language fluency and a deeper understanding of maritime cyber resilience suggests the symbiotic relationship between linguistic and technical competence. The study's implications extend beyond STIP Jakarta, offering insights for refining maritime education globally. Recommendations encompass dynamic pedagogical approaches, continual curriculum evaluation, industry collaboration, and language enhancement initiatives. By embracing these recommendations, maritime education programmes can foster a resilient cadre of professionals adept at navigating the complexities of the modern maritime industry.

Marudut Bernadtua Simanjuntak

Jurnal Sadewa : Publikasi Ilmu Pendidikan, Pembelajaran dan Ilmu Sosial 2023 Asosiasi Riset Ilmu Pendidikan Indonesia

This qualitative study investigates the perspectives of 240 Semester 3 cadets at the Maritime Institute Jakarta (STIP Jakarta) regarding An Operational Approach to Maritime Cyber Resilience. Over three semesters, the research scrutinizes cadets' academic self-checked intelligence, perceived professional competences, motivations, and the interplay between language development and preparedness for global roles. The demographic diversity of the cadet sample, representing majors in Nautical, Technical, and Port and Shipping Management, ensures a comprehensive exploration of maritime education. The findings reveal a positive evolution in cadets' understanding of maritime cyber resilience, with a notable increase in academic self-checked intelligence. The curriculum's effectiveness in cultivating a nuanced comprehension of cyber threats is underscored by the enhanced professional competences perceived by cadets, indicating preparedness for the practical challenges in the maritime industry. Motivations and engagement exhibit a positive trajectory, from initial challenges to sustained interest, indicating the subject's growing relevance over time. The interconnected development of English language proficiency and subject mastery emphasizes the need for targeted language support within maritime education. The positive correlation between improved language fluency and a deeper understanding of maritime cyber resilience suggests the symbiotic relationship between linguistic and technical competence. The study's implications extend beyond STIP Jakarta, offering insights for refining maritime education globally. Recommendations encompass dynamic pedagogical approaches, continual curriculum evaluation, industry collaboration, and language enhancement initiatives. By embracing these recommendations, maritime education programmes can foster a resilient cadre of professionals adept at navigating the complexities of the modern maritime industry.

Yuni Sara; Nuril Khusni Al Amin; Nida Safira

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to investigate the intricate relationship among marketing public relations, digital marketing, marketing mix, customer service, and customer loyalty within the contemporary business landscape. Employing a qualitative research design, the study utilizes purposive sampling to gather data from a diverse range of industry experts, marketers, and consumers. Data analysis involves thematic analysis to unveil patterns, themes, and insights from the collected data. The findings shed light on the nuanced interactions among marketing public relations, digital marketing strategies, elements of the marketing mix, quality customer service provision, and its impact on fostering customer loyalty. This research contributes to a deeper understanding of the dynamic marketing ecosystem, offering valuable insights for businesses aiming to enhance customer engagement and loyalty in the digital age.    

Nafila Rizqu Latifa; Sih Darmi Astuti

EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 2023 LPPM Universitas Sains dan Teknologi Komputer

The purpose of this study was to determine the effect of locus of control and perceptions of organizational support on employee performance with employee engagement and proactive work behavior as intervention variables in DP3AP2KB Central Java Province. This study uses a quantitative descriptive which describes the condition of the facts with the data collected from a questionnaire based on direct observation of the Central Java Province DP3AP2KB. The population in the study included all DP3AP2KB Central Java Province workers, totaling 101 workers and the analysis technique used was multiple linear regression analysis, using SPSS Version 24, and it was found that locus of control had the strongest influence on improving employee performance. Perceived organizational support will also improve employee performance through proactive behavior of employees, because perceived organizational support is found to be unable to directly influence employee performance.

Arif Arif; Nunu Burhanuddin

Perspektif: Jurnal Pendidikan dan Ilmu Bahasa 2023 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This paper discusses one of the theological streams within Islam, namely Maturidiyyah, which is divided into Maturidiyyah Samarkand and Maturidiyyah Bukhara. As a reaction to Mu'tazilah, Maturidiyyah, like Asy'ariyyah, is a sect of Ahl al-Sunnah wa al-Jama'ah. This study delineates how the theological thought of al-Maturidi emerged, the background factors, developments after the death of al-Maturidi, the Maturidiyyah thought methodology, and the portrayal of modern Maturidiyyah thought. A qualitative descriptive method is employed with a literature review approach to the Maturidiyyah theological and kalam thought. Rooted in Abu Mansur al-Maturidi, this stream uses rational and verbal evidence to counter Mu'tazilah, Jahmiyyah, and other streams. The evolution of Maturidiyyah is divided into stages of establishment, formation, organization and the foundation of beliefs, as well as expansion and dissemination. Maturidiyyah thought encompasses the obligation to know God, acknowledgment of good and evil, the wisdom and purpose of God's actions, the attributes of Allah, seeing Allah on Judgment Day, and views on major sinners. Modern Maturidiyyah thought emphasizes individual freedom in interpreting and practicing Islamic teachings, active engagement in interfaith dialogue, and maintaining a balance between reason and revelation to uphold the relevance of Islam in the modern era.

Olivia Olivia; Valerie Tanza; Viona Debataraja; Feronica Simanjorang

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to explore how talent management impacts employee retention. This research uses quantitative and qualitative approach with literature review as the data collection method, so the data obtained is secondary data. Based on the 10 research articles that have been collected, talent management strategy influences employee retention, which is also related to employee satisfaction and engagement in an organization. The results showed that employee satisfaction and employee engagement positively influence employee retention. Employee satisfaction and involvement can be in the form of work fields that match their skills and knowledge, compensation given in accordance with workload, superior leadership and organizational culture, supervisor support and attention, as well as supportive communication in the work environment. The conclusion is that it is important for organizations to implement effective talent management strategies in managing their employees.

Nurazizah Aliah; Nurasia Natsir; Zulkhaeriyah Zulkhaeriyah

The purpose of this research is to develop innovative assessment methods in the context of modern Learning. In today's digital age, traditional approaches to learning assessment are often no longer sufficient to holistically assess student progress and success. Thus, this study proposes a more innovative and comprehensive assessment method that uses modern technology and considers students' individual needs. This study identified and tested promising new assessment tools and techniques through pilot projects, such as digital portfolios, peer assessment, and realistic simulations. In addition, this study also explores how technologies such as learning analytics can be used to provide more meaningful and timely feedback to students and teachers. The results of this study indicate that this innovative assessment method can improve student engagement, comprehension, and learning outcomes. These findings also suggest that teachers and educators can use technology and data to make more informed decisions about how to develop and implement assessment strategies. In conclusion, developing innovative assessment methods in modern learning environments is essential for more inclusive, adaptive, and practical education. By integrating technology and new assessment approaches, this research significantly contributes to our understanding of creating more effective and engaging assessment systems in this digital era.

Oktaviana Anggraini; Jamiati KN

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

Muhammadiyah Television is a television media that has an Instagram account with the name @tvmuhammadiyah to educate audiences on Instagram. This research aims to find out the extent of the use of social media marketing on tvMu's Instagram, how to build customer engagement on tvMu's Instagram, inhibiting and supporting factors in building customer engagement. The theories used in this research are social media marketing theory from As'ad and Alhadid (2014) and customer engagement theory from Evans et al. (2021), where this research uses a qualitative approach with descriptive methods accompanied by data collection techniques using observation and in-depth interviews as complementary evidence. The results of this research show that tvMu uses social media marketing strategies such as creating interesting content, changing the appearance of the feed, scheduling regular content upload hours, attracting young talent, but has obstacles such as minimal audience interaction on Instagram with limiting factors for tvMu in distributing content.

Muhammad Agustian Sakha; Wildan Zaky; Riska Oktavianti; Heni Nur Anggraeni; Herlina Manurung

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

The research method was carried out using literature studies from secondary data, data is the result of searches through media such as the internet, books, and other articles that are appropriate to the case to be discussed. In this research, a case study of PT Tiga Pilar Sejahtera Food Tbk was carried out. In the case of financial reports audited by KAP Amir Abadi Jusuf, Aryanto, Mawar & Partners, the engagement period between the company and KAP has been in place for a long time. It is suspected that PT Tiga Pilar Sejahtera Food Tbk (AISA) overstated the 2017 financial report. The main point of this problem was discovered after the new management at PT Tiga Pilar Sejahtera Food Tbk asked for further investigation into the 2017 financial report. Based on the results of investigations carried out by CNCB journalists, it was found that the engagement period had been since 2004. Based on Government Regulation Number 20 of 2015 concerning Public Accounting Practices, it was clear that it had exceeded 5 years. Audit tenure is questioned in this case, how independent an auditor is in completing his duties to carry out an audit of financial statements if the engagement period exceeds the applicable provisions. The independence of an auditor must be emphasized further so that audit quality can be trusted more by stakeholders.    

Kevin Day Levrant; Nidia Wulansari

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

To build content marketing over a long period of term is a important factor to create the engagement with customers. This study has the purpose to unveil the effects of content marketing Instagram upon customer engagement at Khas Ombilin Hotel. This research employed a quantitative, descriptive, causal, and associative style, with a sample size of 204 respondents. To analyze the data in this study, we utilized the SPSS 23 software application. The study employed the variables of content marketing (X) and customer engagement (Y). According to the study, content marketing on Instagram had a significant impact on customer engagement at Khas Ombilin Hotel, accounting for 78% of the influence, as opposed to the remaining 22% attributed to other factors.

Nur Nindya Risnina; Septica Tiara Indah Permatasari; Aliyya Zahra Nurulhusna; Febina Mushen Anjelita; Cahya Wulaningtyas +1 more

Jurnal Pendidikan, Bahasa dan Budaya 2023 Pusat Riset dan Inovasi Nasional

With the advancement of technology, more and more OpenAI products have emerged, one of which is ChatGPT. The use of ChatGPT has been widely adopted, particularly in the field of education. Numerous previous studies have shown that the use of ChatGPT in the learning process has a positive impact. Therefore, this research aims to determine students' preferences for the use of ChatGPT in the learning process. This study employed a descriptive method with a quantitative approach and will be measured using a Likert Scale. The research showed that most students gave a positive response to the use of high-scale ChatGPT to assist the learning process in lectures because of the role and benefits provided by ChatGPT in three aspects of the learning process, including student engagement, material understanding, and learning effectiveness.

Adinda Tasya Asova; Welly Wirman

Harmoni: Jurnal Ilmu Komunikasi dan Sosial 2023 International Forum of Researchers and Lecturers

Asmaranur Modeling School is a modeling school in Pekanbaru, which was founded by the owner and trainer, Irvan Asmara, on February 1 2020 under the auspices of CV. Asmaranur Persada Sejahtera. AMS Modeling School is the first modeling school that provides learning not only about the catwalk but also education in forming personality such as attitude, public speaking, personal branding, and responsibility. This research aims to find out the Marketing Communication Strategy of Asmaranur Modeling School Pekanbaru through Instagram Social Media. The method in this research used a case study with a qualitative approach and purposive techniques which included interviews, observation, documentation. The informant subjects in this research consisted of 3 informants, namely Irvan Asmara as the owner and instructor, Bima Sakti as the content creator, Wildatul Muslimah as a student who had been registered at AMS for a long time. This research uses New Media theory and the concept of The Circular Model of Some created by Regina Luttrell which has 4 stages, namely share, optimize, manage, engage. The results of this research are that Asmaranur Modeling School Pekanbaru chose the social media Instagram based on the increasing number of social media users and in accordance with Asmaranur Modeling School Pekanbaru's target market, namely young people and adults who are active on Instagram social media. Before posting content, collect photo/video ideas. Asmaranur Modeling School Pekanbaru's Instagram social media is managed directly by Irvan Asmara as the owner and trainer, easily responding to comments from followers, and making it easy to repost tagged posts from me personally, students who take part in activities at Asmaranur Modeling School Pekanbaru. To build engagement with consumers or followers, Asmaranur Modeling School Pekanbaru also creates events and sponsors other important events.

Dewa Ezza Mahendra Ungko; Nirwan Junus; Dolot Alhasni Bakung

Deposisi: Jurnal Publikasi Ilmu Hukum 2023 International Forum of Researchers and Lecturers

The purpose of this study was to identify the factors that cause the existence of the case of buloi boyot or women who are pregnant out of wedlock without a valid marriage engagement in the Village Community Tungoi one Lolayan District Bolaang Mongondow. This study was conducted using descriptive analysis method with empirical juridical research. The subjects in this study were 3 (three) informants, namely; Village Head, Head of customary institutions and head of the Office of Religious Affairs. In this case the researchers used interview data, documentation and field observations. The results in this study indicate that the factors that cause related cases buloi boyot, such as; adolescent promiscuity less positive, lack of attention from parents, the influence of technology and information and lack of understanding of religion that has been believed. The efforts made by the village apparatus in handling the case by providing sanctions in the form of fines for the perpetrator based on written rules in Tungoi village regulation I Number 2 of 2022 concerning marriage customs. Although the rules have been implemented for the village community, in fact it is still not enough to accommodate and does not provide a deterrent effect at all. Therefore, the role of village heads and customary institutions has a great task to narrow or even eliminate such cases by conducting legal counseling and revising village regulations with more stringent sanctions so that local communities feel the deterrent effect