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This research aims to investigate the effectiveness of utilizing Augmented Reality (AR) technology in Science and Social Studies (IPAS) learning, specifically focusing on local wisdom material, to enhance the learning interest of fourth-grade students at SD 4 Srobyong. Conventional teaching methods often face challenges in fostering student enthusiasm for abstract or culturally specific material. AR, with its ability to integrate the real world with virtual elements interactively, offers significant potential to overcome these problems. The subjects of this study were fourth-grade students at SD 4 Srobyong. Data were collected through observation, a learning interest questionnaire, and interviews. The results indicate that the implementation of AR in IPAS learning, particularly for local wisdom topics, creates a more immersive and engaging learning experience, which significantly correlates with an increase in students' learning interest. It was found that students participated more actively in learning activities, demonstrated higher curiosity, and had a better understanding of concepts related to their local heritage.

This study aims to examine the influence of trust and promotions on repurchase intention on the Tokopedia e-commerce platform among students of Mulawarman University. E-commerce is increasingly becoming the primary platform for buying and selling activities, and understanding the factors that influence repurchase intention is crucial for business sustainability. Trust and promotions are two key variables believed to significantly shape consumer behavior. This research employs a quantitative method by distributing questionnaires to 100 Mulawarman University students who have previously shopped on Tokopedia. The collected data were analyzed using multiple linear regression techniques to test theinfluence of trust and promotions on repurchase intention. The analysis results indicate that both trust and promotions significantly influence repurchase intention on Tokopedia. Trust is found to be the most dominant factor, followed by promotions, which also have a positive impact. These findings imply that increasing trust through secure transactions, reliable products, and responsive customer service, along with effective promotional strategies, can enhance consumers' repurchase intention. This study provides practical contributions for Tokopedia management in designing strategies to maintain and increase repurchase intention among students. Additionally, it offers theoretical insights for further research on consumer behavior in e-commerce platforms

This thesis discusses efforts to increase students’ interest in learning Mathematics through the use of concrete media among third-grade students at SDN 110/1 Tenam. The purpose of the study is to improve students’ interest in learning Mathematics by using concrete media with these third-grade students. The results of the study show an increase in learning activities that indicate student interest during Cycle I and Cycle II. In Cycle I, all student learning activities were still at percentages below 70%, with ratings categorized as poor and adequate. Meanwhile, in Cycle II, the increase in student learning activities was shown by all activities reaching percentages above 74%, which means they exceeded the predetermined Learning Objectives Achievement Criteria (KKTP) and were rated good and very good. In addition, improved learning outcomes, as evidence of increased student interest, also showed a significant rise. In Cycle I, students’ learning outcomes did not meet the Learning Objectives Achievement Criteria (KKTP), with a class average of 68.9%, whereas in Cycle II, overall class mastery reached 82.3%. This improvement in learning outcomes indicates that students showed fairly good interest when learning with concrete media.

In this study, to analyze the interest factors in using e-commerce-based accounting information systems among Surakarta private students. This research is quantitative research. The population of this research is private students from Surakarta. The sample determination technique uses the Slovin formula. Data analysis uses SPSS 25. The results of this study prove that perceived ease and trust influence interest in the Shopee e-commerce based accounting information system and perceived risk does not influence interest in using the Shopee e-commerce based accounting information system. So, Shopee e-commerce features must pay attention to service, privacy & security and provide functional features so that they can attract students' attention to use Shopee e-commerce.

Reading interest is an intrinsic motivation that encourages students to actively engage in reading activities with a sense of enjoyment and autonomy. This study was motivated by the low reading interest among fourth-grade elementary students, often caused by reading materials dominated by plain text without visual support. Visual literacy offers an innovative approach by utilizing media such as picture books, educational comics, infographics, and videos to attract attention and enhance students’ comprehension. This research aims to analyze the implementation strategy of visual literacy to improve reading interest among fourth-grade students. The method used is Classroom Action Research (CAR) based on the Kemmis and McTaggart model conducted in two cycles. The findings indicate that visual media fosters interactive and meaningful learning experiences, leading to a significant increase in students’ reading interest. These results are expected to contribute to strengthening a culture of literacy in elementary schools

This study aims to increase students' interest and understanding of chemistry through socialization and improvement of Fun Chemistry. The methods used include delivering material about the field of Chemistry and job prospects, as well as simple chemical experiments such as Secret Messages and Elephant Toothpaste. The results of the study showed that this activity succeeded in increasing students' interest in Chemistry, with most students considering continuing their studies in the Chemistry department. The evaluation showed a positive impact on students' motivation and interest in entering and studying in the Chemistry department..

The purpose of this study was to determine the effect of display layout and product variation on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City. The research method used is a quantitative approach with data collection techniques in the form of questionnaires which were responded to by 77 respondents. Respondents were determined using the Accidental Sampling technique. This study uses analysis such as validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t-test, F-test and coefficient of determination test (R2). Based on the analysis that has been carried out, the results show that the display layout and product variations have a positive and significant effect on consumer purchasing interest at Rumah Batik Serunai, Pekanbaru City

Indonesia is a country with the largest Muslim population in the world. However, public interest in Islamic banking services is still relatively low compared to conventional banking. The low interest is inseparable from various factors that influence individual decisions in choosing banking services. Interest itself can be understood as a person's tendency to be interested and pay attention to an object or activity voluntarily and accompanied by a sense of pleasure, which is formed through psychological and social processes.  The type of research used in this study is field research, while the nature of this study is descriptive qualitative. The data sources used are primary data sources and secondary data sources. Data collection was carried out using two techniques, namely interviews and documentation. The data analysis technique used is by means of data collection, data reduction, data presentation, conclusions and verification.  The results of the study showed that the most dominant factors influencing public interest are social and psychological factors. Social factors include the influence of family and the surrounding environment, which form habits and references in choosing banking services. Meanwhile, psychological factors include motivation to avoid usury practices and positive perceptions of the suitability of sharia principles applied in Islamic bank operations. Thus, efforts are needed to increase financial literacy, emotional approaches, and strengthening social relations to encourage the growth of public interest in Islamic banking services..

Boja Village is located in the center of Boja District, Kendal Regency. Its area is relatively large compared to other villages. With a large population, many businesses have developed in the area. Boja has significant potential for MSME development and economic growth. Most of the area is agricultural land, mostly planted with cassava. The purpose of this community service activity is to provide outreach by empowering women from the Family Welfare Movement (PKK) to foster entrepreneurial interest in Boja Village, Boja District, Kendal Regency. Cassava is a highly versatile commodity, capable of being used in a variety of food preparations, including as a substitute for wheat flour, to create a variety of ready-to-sell foods. By utilizing this commodity, it is hoped that women can start businesses to supplement family income and increase its economic value. Recognizing this potential, the Community Service team will conduct outreach activities, including entrepreneurship training, workshops on various processing innovations, and digital marketing for housewives in the area. The community service activity took place on Thursday, June 12, 2025, from 3:30 PM to 5:30 PM WIB (Western Indonesian Time). Twenty-three participants covered entrepreneurship, workshops, and digital marketing. They were highly enthusiastic about the activity. The outreach program demonstrated an increased understanding of entrepreneurship, skills, and interest in starting a business. Evaluation results showed an increase in understanding, exceeding 50%, after pre- and post-tests. The target output of this community service is publication in national journals, HKI videos, YouTube, and through mass media.

This study aims to evaluate the effectiveness of digital learning media in enhancing elementary school students’ learning interest within the context of technological advancement in education. Digital media such as interactive videos, educational animations, and learning applications are increasingly integrated into teaching processes as a response to the demand for more innovative and adaptive education. This research discusses how digital learning media can stimulate students’ intrinsic motivation, strengthen engagement, and create a more enjoyable and contextual learning experience. The findings indicate that digital media holds significant potential to improve the quality of primary education by presenting content in an engaging and easily comprehensible manner. Despite technical challenges such as limited device availability and internet access, conceptually, digital learning media can serve as a strategic solution in reforming teaching methods in the digital age.  

This study aims to determine the influence of Digital Marketing and Electronic Word of Mouth (E-WOM) on Consumer Purchase Intention at Nilu Kopi in the Special Region of Yogyakarta. The research method employed a quantitative approach with data collected through questionnaires distributed to 71 respondents. The data were analyzed using multiple linear regression with the assistance of IBM SPSS version 22. The results showed that both Digital Marketing and E-WOM have a significant partial effect on Consumer Purchase Intention. Simultaneously, these two variables also have a significant effect with a significance value of 0.000 and an Adjusted R Square of 0.690. This indicates that 69% of the variation in consumer purchase intention can be explained by Digital Marketing and E-WOM. These findings highlight the importance of digital marketing strategies and the power of consumer communication in shaping purchasing decisions in the digital era.

The aim of this research is to examine how much influence pricing and promotional activities have on consumers' decisions to repurchase Jelita Cosmetic products in the Tamansiswa area of Yogyakarta. In the face of intensifying business competition, adopting the right marketing strategy becomes increasingly vital. As the business environment grows more competitive, choosing an effective marketing approach is a key factor for success. Indonesia’s beauty sector has seen remarkable growth in recent years. Since its inception in 2005, Jelita Cosmetic has managed to capture consumer attention by offering competitive prices and running consistent promotional campaigns through social media and e-commerce channels. This research employs a quantitative approach by gathering data through surveys conducted with 65 customers of Jelita Cosmetic. The data was analyzed using multiple linear regression and supported by validity and reliability tests. The research findings reveal that both price and promotion have a positive and significant effect on consumer repurchase intentions, both individually and collectively. Approximately 58.4% of the variance in repurchase interest is accounted for by the two independent variables studied, with the remaining 41.6% attributed to other factors beyond the scope of this study. These results offermeaningful insights into how effective marketing strategies can be applied within the beauty industry.

This study aims to evaluate community satisfaction with the CSR Program of PT Pertamina Patra Niaga Fuel Terminal Samarinda focused on talent and interest development for children of the Butonese community in Sidodadi Urban Village. A quantitative approach was applied using the Community Satisfaction Index (IKM) survey instrument based on Ministerial Regulation PANRB No. 14 of 2017, supported by Importance Performance Analysis (IPA). Results indicate an IKM score of 84.18, which falls under the “very good” category. However, several priority attributes, such as scheduling accuracy and supporting infrastructure, require improvement. Recommendations include service quality enhancement, community engagement, and sustainability-based planning.

This study aims to determine the effect of creativity, innovation, and income expectations on the entrepreneurial interest of students at the Ibu Kartini Social Welfare Academy (AKS). The approach used is quantitative, with data collection techniques through questionnaires distributed to all students in semesters IV, VI, and VIII who have taken entrepreneurship courses, with a total number of respondents of 94 people (using census techniques). The data were analyzed using multiple linear regression analysis with the help of SPSS version 20. The results showed that the three independent variables (creativity, innovation, and income expectations) simultaneously had a significant effect on students' interest in entrepreneurship. However, partially, the income expectation variable had the most dominant effect on interest in entrepreneurship. The conclusion of this study shows that the expectation of higher income is the main motivation for students to enter the world of entrepreneurship. Therefore, strategies to increase entrepreneurial interest need to be focused on increasing students' understanding of the potential income in entrepreneurial activities as well as providing real facilities and support from the campus and external parties.

Penelitian ini bertujuan untuk mengeksplorasi persepsi guru tentang pengaruh lingkungan sosial terhadap sikap siswa dalam pembelajaran agama Islam di SMK Ma'arif NU 1 Kembaran. Penelitian ini menggunakan metode kualitatif untuk memahami secara mendalam bagaimana guru mempersepsikan peran lingkungan sosial dalam membentuk sikap siswa terhadap pembelajaran agama Islam. Hasil penelitian menunjukkan bahwa lingkungan sosial memainkan peran penting dalam membentuk sikap belajar dan keterlibatan siswa dalam pendidikan agama. Guru mempersepsikan bahwa lingkungan sosial, termasuk keluarga, teman sebaya, dan masyarakat, dapat mempengaruhi motivasi, minat, dan kesadaran siswa dalam mempelajari agama Islam. Penelitian ini memberikan kontribusi pada pengembangan pembelajaran agama Islam dan dapat menjadi referensi bagi guru dan peneliti lain dalam memahami peran lingkungan sosial dalam pendidikan agama. Dengan memahami persepsi guru tentang lingkungan sosial, sekolah dan lembaga pendidikan dapat mengembangkan strategi yang lebih efektif untuk meningkatkan kualitas pembelajaran agama Islam dan mengatasi tantangan yang dihadapi siswa dalam lingkungan sosial.

The number of high school graduates continues to increase every year, followed by the growth in the number of universities that trigger competition in attracting new students, including Universitas PGRI Semarang. To face this competition, universities utilize digital marketing, direct marketing, and brand image as promotional strategies. This study aims to analyze the influence of these three variables on the interest of new students at Universitas PGRI Semarang. The method used is quantitative descriptive with a sample of 100 new students in the 2024/2025 academic year, using a purposive sampling technique. Data analysis includes validity, reliability, normality, multicollinearity, heteroscedasticity tests, as well as T, F, and coefficient of determination (R²) tests. The results of the study indicate that digital marketing, direct marketing, and brand image have a positive effect on student interest, with digital marketing as the most dominant factor.

Interest in investing in Indonesia's capital market has increased, especially among the younger generation. However, this phenomenon has not been fully accompanied by adequate financial literacy. This study aims to analyze the effect of financial literacy on young people's investment interest in the capital market. The study used a quantitative approach with a survey method of 250 respondents aged 18-30 years in the Jabodetabek area. The instrument was a Likert questionnaire measuring three dimensions of financial literacy: knowledge, attitude, and behavior. Data were analyzed using multiple linear regression. The expected results include identification of the most influential dimensions of literacy, as well as financial education recommendations. This research contributes to OJK policy and digital technology-based education as a form of protection for young investors.

Solo Putri bridal makeup is a type of traditional makeup that requires precision, patience, and high technical skills. The level of student interest in learning reflects the extent of their interest and seriousness in understanding a learning material. This study aims to examine the influence of learning interest on the results of Solo Putri bridal makeup practice among students in the AKS Ibu Kartini Semarang Makeup Design Program, using a quantitative approach through simple linear regression. The research subjects consisted of 30 students, and the instruments used included a learning interest questionnaire and a practice results assessment sheet. Data were analyzed using normality, linearity, and simple linear regression tests. The analysis results showed a positive and significant correlation between learning interest and students' practical results. The correlation coefficient (R) value of 0.794 and the coefficient of determination (R²) of 0.630 indicate that learning interest has a significant contribution to the success of bridal makeup practice. The higher the learning interest of students, the higher the quality of practice results achieved. Therefore, learning interest is an important aspect that requires attention in practical learning. Effective learning strategies such as contextual approaches, project-based learning, and the provision of adequate practical facilities need to be implemented.

The implementation of learning at Ma Ma'arif Ambulu experienced problems in the form of low student interest in learning. This incident was shown from the results of student learning in the previous semester with only 50% of students getting a KKM score of 70. The cause of the lack of delivery of learning in class was due to the lack of learning media, when delivering learning in class. This resulted in students being less interested and less active in seeking more information related to the material being studied. The study was conducted using classroom action research with a data analysis method in the form of a questionnaire to measure student interest in learning. Based on the analysis of data from cycle I, it was found that student interest in learning was in the low category of 56.75% and cycle II, it was found that student interest in learning was 83.71% which was included in the high ability category. The conclusion obtained is that learning using the Paludarium learning media can increase the interest in learning of class X IPA I MA Ma'arif Ambulu students in the 2022/2023 academic year totaling 28 students in the Ecosystem material.

Analysis of the Role of Teachers in Increasing the Learning Interest of Class IV Students of SDI Betun Kota. Guided by Marsela Luruk Bere and Damian Puling, the formulation of the problem in this study is the Analysis of the Role of Teachers in Increasing the Learning Interest of Class IV Students. Teachers have an important role in conveying knowledge to existing students. Not only playing a role in teaching knowledge, there are many roles of teachers in the learning process. The role of teachers in the learning process is: teachers as educators, teachers as instructors, teachers as guides, teachers as influences, teachers as trainers, teachers as assessors. The purpose of this study is to determine the role of teachers in increasing the learning interest of students at SDI Betun Kota. This research was conducted using qualitative methods. The subjects of this study were the Principal, homeroom teacher IV and Class IV Students of SDI Betun Kota. A person's interest is developed to achieve educational goals, this is because interest is a potential that still requires serious and systematic development and training in order to be realized. However, in reality, many students are less interested in a particular subject because of the minimal role of teachers in developing students' talents and interests. How great is the service of a teacher in developing students' talents and interests, the results of this study show that teachers who are effective in increasing students' interest in learning use innovative learning methods, provide motivation, create a conducive learning environment, and have good relationships with students. This study also found that the use of technology in learning can increase students' interest in learning, thus this study contributes to the understanding of the role of teachers in increasing students' interest in learning and can be a reference for teachers and schools in improving the quality of learning.