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This study aims to analyze the influence of Customer Experience and sales promotions on repurchase intention of Nivea Men consumers in Medan City. The background of the study is based on the increasing competition in the men's skincare industry which demands effective marketing strategies to maintain consumer loyalty. The research method uses a quantitative approach with an associative research type. The research sample consisted of 96 respondents determined by purposive sampling technique. The results showed that Customer Experience has a positive and significant effect on repurchase intention, with the Sense indicator as the dominant factor. Sales promotions also proved to have a positive and significant effect, with promotion quality as the most influential indicator. Simultaneously, both variables have a significant effect on repurchase intention, with Exploratory Interest as the highest indicator, which confirms that positive experiences and quality promotions can encourage consumers to make repeat purchases while exploring other products from the same brand. The implications of this study emphasize the importance of strengthening the Relate dimension in Customer Experience, consistent promotion frequency at strategic moments, and product differentiation to strengthen consumer preferences.

Exercise is an essential activity for maintaining physical fitness and has driven the growing demand for fitness supplements. Evolene, as one of the leading supplement brands in Indonesia, implements Omnichannel Marketing and Product Assortment strategies to expand its market reach. This study aims to analyze the influence of these two strategies on consumer purchase intention toward Evolene in Medan City. The research employed an associative quantitative approach with questionnaires as the primary instrument, and the data were analyzed using multiple linear regression with t-test, F-test, and coefficient of determination. The findings indicate that both Omnichannel Marketing and Product Assortment have a positive and significant effect on purchase intention, both partially and simultaneously, contributing 55% to purchase intention, while the remaining 45% is explained by other factors beyond this study. In conclusion, consumer purchase intention is largely determined by the consistency of omnichannel strategies and the diversity of product offerings. The practical implication suggests the need for enhanced synchronization of cross-channel marketing content and deeper product assortment development to address the diverse needs of consumers.

The Professional Work Experience (PKP) program at RA Mawaddah Warahmah Medan was conducted to enhance students’ understanding of teachers’ strategies in fostering young children’s learning motivation. The objectives were to identify baseline learning motivation, design teacher strategies based on children’s needs, and evaluate their impact on classroom engagement. The methods applied included classroom observation, interviews with mentor teachers, documentation, and participatory assistance through a classroom action approach. The strategies implemented consisted of affirmative communication, the use of concrete media, play-based learning, positive reinforcement, and effective transition management. Findings revealed a significant increase in children’s attention, active participation, and positive expression. Average motivation scores improved by 38% from pre- to post-intervention. Children became more focused, enthusiastic, and actively involved in core learning activities. Teachers also benefited from more conducive classroom environments and new creative teaching ideas. These results emphasize the crucial role of teachers as key drivers of learning motivation and demonstrate that simple yet targeted strategies can generate meaningful impacts. The PKP program is expected to contribute to the advancement of educational knowledge, particularly in implementing innovative, contextual, and child-centered learning approaches in early childhood education.

This study aims to determine the effect of using smart bottle media to improve the learning outcomes of Indonesian students in grade IV at MIN 10 Medan, which consist of two classes. The researcher took class IV-A and IV-B to be used as a sample, totaling 12 people as the experimental class and 12 people as the control class. This type of research is a quantitative experimental research (Quasi Experimental Design) with the Nonequevalent Control Group Design approach. Data collection techniques with observation, documentation, and test. Based on data analysis from research result werw obtained: 1) The Indonesian language learning result of students at MIN 10 Medan using picture story can be seen from the average final test (posttest) score in the control class, namely class IV-A, which obtained an average score of 48,33 and a standar deviation of 15,27.  3) The Indonesian language learning results of students at MIN 10 Medan using a smart bottle media can be seen from the average final test (posttest) score in the experimental class, namely class IV-B, which obtained an average score of 53,33 and a standard deviation of 16,69. 3) The process of implementing smart bottle media in Indonesian language subjects in class IV MIN 10 Medan is going well and can improve student learning outcome in Indonesian language subjects. This can be seen from comparison of learning outcomes between the experimental class and the control class, where the learning outcomes of students in the experimental class are higher than the learning outcomes of students in the control class.

Teachers’ religious understanding plays a vital role in shaping early childhood religious attitudes through systematic, consistent, and contextual guidance. This study aims to analyze the implementation of teachers’ religious understanding in fostering children’s religious attitudes at Yayasan Taman Pendidikan TPQ/RA Wahyu Medan. The research applied a qualitative method with a descriptive approach, using in-depth interviews, observations, and documentation to explore teachers’ experiences in religious nurturing practices. The findings revealed that teachers have successfully integrated religious values into learning activities, such as collective prayers, memorization of short Qur’anic surahs, greeting habits, and prayer exercises. However, challenges remain, including limited use of interactive learning media and low parental involvement in supporting religious habituation at home. These findings imply that teachers’ religious understanding should be enhanced through continuous training and strengthened collaboration with parents to optimize the fostering of children’s religious attitudes. This study contributes to the development of early childhood education, particularly in strengthening character education based on religious values.

Boredom during the learning process often becomes a significant barrier to students’ motivation and engagement, especially in vocational education settings. This phenomenon was also observed at SMKS Muhammadiyah 9 Medan, where some students demonstrated a lack of interest and active participation during learning activities. This study aims to analyze how the implementation of active learning strategies can reduce boredom and improve the quality of classroom interaction. A qualitative approach with a case study design was employed. Data were collected through semi-structured interviews with teachers and students, direct classroom observations, and supporting documentation. The data were analyzed inductively using thematic analysis to identify emerging patterns, trends, and meanings from teaching practices. The findings reveal that the application of active learning strategies—such as group discussions, project-based learning, problem solving, and the use of interactive learning media—positively impacts the learning process. These strategies not only enhance participation and learning motivation but also foster collaboration among students, improve teacher–student communication, and develop critical and social thinking skills. Furthermore, the classroom atmosphere becomes more dynamic, enjoyable, and participatory, significantly reducing learning boredom. Therefore, active learning strategies are proven to be relevant and effective in creating engaging, interactive, and meaningful learning experiences for students at SMKS Muhammadiyah 9 Medan. This research provides practical implications for teachers in selecting appropriate learning approaches to achieve educational goals more effectively.

This research endeavors to scrutinize how keen students are on learning Islamic Religious Education (PAI) at SMKS Muhammadiyah 9 Medan. The impetus for this investigation arises from the noticeable lack of enthusiasm among students when they attend PAI lessons. These lessons are frequently seen as uninteresting, lacking variety, and less stimulating when compared to the vocational subjects they are studying. These circumstances create difficulties for PAI instructors, who must establish a learning environment that not only delivers content but also cultivates real motivation and a genuine passion in the students. A qualitative descriptive method was used for this study, and information was gathered through classroom observations, conversations with instructors and students, and surveys to gain insights into students' views on their educational experiences. The information was analyzed to pinpoint the internal and external elements that affect learning interest. The results show that the students' level of interest in learning is somewhere between moderate and low. Personal drive, study routines, and students' mental preparation are examples of internal variables, whereas teaching strategies, the use of educational resources, and the backing of the school setting and family are examples of external variables. The research emphasizes the necessity for teaching strategies that are relevant, diverse, engaging, and more in line with the requirements of the students, based on these findings. It is hoped that learning PAI will not only improve cognitive comprehension but will also raise awareness of the significance of Islamic principles in daily life.

The purpose of this research is to examine how Medan State University students' financial management is affected by the widespread practice of online gambling.  The increasingly accessible online gambling phenomena has led to a number of issues, particularly with regard to the personal financial situation of students.  60 students were chosen as a sample for this study, which used a quantitative approach with a survey methodology.  With the use of SPSS 25 software and basic linear regression, data analysis was completed. The purpose of this research is to examine how Medan State University students' financial management is affected by the widespread practice of online gambling.  The increasingly accessible online gambling phenomena has led to a number of issues, particularly with regard to the personal financial situation of students.  60 students were chosen as a sample for this study, which used a quantitative approach with a survey methodology.  With the use of SPSS 25 software and basic linear regression, data analysis was completed.

The leadership of the school principal and the performance of teachers greatly influence the religious character of education for students. This research aims to describe (1) to determine and analyze the influence of school principal leadership on education with a religious character (2) to determine and analyze the influence of teacher performance on education with a religious character (3) to determine and analyze the influence of principal leadership and teacher performance on education religious character. This research uses quantitative methodology. The population used in this research were students at PAB 10 Medan Estate Middle School. The sample in this research was 50 respondents. Data collection was carried out using a questionnaire. There are 3 research variables, namely: school principal leadership (X1), teacher performance (X2), and religious character (Y). Data analysis used in this research is multiple linear regression, F test, T test, coefficient of determination test (R2), heteroscedasticity test, multicollinearity test. The results of the research conducted show that the principal's leadership and teacher performance together have a significant effect on religious character.  This can be seen from the results This can be seen from the results of the F test, namely that the Fcount value is 19.936. The conclusion is that Fcount > Ftable (19.936 > 3.20) meaning that the leadership of the principal X1 and the performance of teacher X2 simultaneously influence religious character (Y).

Indonesia’s correctional system is designed not only as a form of punishment but also as a means of rehabilitation, enabling inmates to return to society as good, productive, and responsible citizens. Female inmates, however, have unique characteristics and needs compared to male inmates, requiring rehabilitation approaches that are more gender-sensitive and responsive to their conditions. This study analyzes the role of the Activity Guidance Unit in implementing rehabilitation programs for female inmates at the Class IIA Women’s Detention Center in Medan. Using a socio-legal research method with descriptive analysis, the research identifies the Activity Guidance Unit as playing a strategic and multifaceted role: acting as planner of activities, facilitator of skills training, psychosocial companion to address emotional and social needs, and evaluator of rehabilitation outcomes. The strategies applied combine holistic approaches with individual and group methods, including vocational training, counseling, and personality development programs. The results demonstrate that these integrated approaches not only improve the personal capacity of female inmates but also foster resilience, self-confidence, and readiness for social reintegration. Ultimately, the study emphasizes the importance of comprehensive and gender-sensitive rehabilitation programs as a vital component of Indonesia’s correctional system in fulfilling human rights and correctional objectives.

This research aims to identify and develop effective strategies to enhance language skills with self-confidence among students of Electrical Engineering Education at Universitas Negeri Medan. Language proficiency and self-confidence are crucial factors in supporting both academic and professional communication in the field of electrical engineering, especially when students are required to present ideas, convey research findings, and interact in the workplace. The research employed a qualitative method with direct observation, in-depth interviews, and literature study to obtain valid and comprehensive data. The findings indicate that the implementation of interactive learning methods, regular speaking practice, the utilization of technological media, and the reinforcement of a positive mindset significantly improve students’ language abilities while simultaneously fostering their confidence in communication. Furthermore, the presence of a supportive learning environment and the active role of lecturers as facilitators contribute to encouraging students to perform confidently in public. The implications of this study are expected to serve as a reference for educators and educational institutions in improving the quality of language learning, particularly in technical study programs. Thus, graduates are not only equipped with technical expertise but also possess strong communication competencies to face global challenges.

Tujuan dari penelitian ini adalah untuk melihat bagaimana peran influencer dan social media marketing berdampak pada minat mahasiswa manajemen universitas pembangunan panca budi medan untuk membeli sandal crocs. Studi ini termasuk dalam kategori kuantitatif asosiatif. Penelitian ini melibatkan 5.695 mahasiswa Manajemen dari Universitas Pembangunan Panca Budi Medan angkatan 2023 dan 2024 yang mengenal sandal Crocs. Penelitian ini menggunakan teknik purposive sampling dan rumus Slovin untuk memilih 99 responden yang berusia 18-25 tahun dari Program Manajemen Prodi di Universitas Pembangunan Panca Budi. Data primer dan data sekunder dikumpulkan melalui studi kepustakaan dan kuesioner dengan skala Likert. Uji validitas dan reliabilitas dilakukan pada semua item pernyataan; variabel peran influencer (X1), social media marketing (X2), dan variabel minat beli (Y) dinyatakan valid dan reliabel; regresi linear berganda, uji parsial (T), uji simultan (F), dan koefisien determinasi (R2). Uji asumsi klasik data digunakan dalam penelitian ini. Menurut Analisis Regresi Linear Berganda variabel peran influencer (X1) dan social media marketing (X2), ada korelasi positif antara minat beli (Y). Menurut hasil uji parsial (uji T), peran influencer (X1) memiliki pengaruh positif dan signifikan terhadap minat beli (Y), dengan nilai t hitung 3,184 dan signifikansi 0,002 (kurang dari 0,05). Social media marketing (X2) juga memiliki pengaruh positif dan signifikan terhadap minat beli (Y), dengan nilai t hitung 3,113 dan signifikansi 0,002 (kurang dari 0,05). Menurut hasil uji simultan (uji F), variabel peran influencer (X1) dan social media marketing (X2) secara bersama-sama memiliki pengaruh signifikan terhadap minat beli (Y), dengan nilai f hitung sebesar 5,717 dan signifikansi 0,005 (kurang dari 0,05). Variasi dalam minat beli (Y) sebesar 62,0% disebabkan oleh variabel peran influencer (X1) dan social media marketing (X2). Faktor-faktor lain yang tidak dibahas dalam penelitian ini memengaruhi 38,0% variasi dalam minat beli (Y).

This study aims to analyze the implementation of creative learning among lower-grade students at SDS Parulian 2 Medan. The research employed a descriptive qualitative method with data collected through observation and questionnaires. The subjects were 51 students from grades II and III. The observation results indicate that teachers still tend to use conventional methods; however, students appeared more enthusiastic when the lessons were accompanied by creative activities such as educational games, quizzes, and the use of concrete media. The questionnaire findings support this, showing that 66.1% of students expressed liking creative learning, 17.6% stated it was average, and 16.3% reported less interest. The combined average score of 2.49 indicates that students’ interest in creative learning is at a moderate to high level. These findings highlight that the application of simple creative strategies can provide more enjoyable and meaningful learning experiences for elementary students. The study recommends that teachers optimize the use of media and varied methods to make learning more engaging and aligned with students’ developmental needs.

This study aims to examine the impact of K-Pop celebrity worship on the psychological well-being of female adolescents in the Engene Medan Community. This quantitative research involved 60 respondents who are members of the community. Data were collected using a questionnaire and analyzed with SPSS 30 through validity and reliability tests, simple linear regression, t-test, F-test, and coefficient of determination (R²). The findings indicate that celebrity worship has a positive and significant effect on psychological well-being. The t-test produced a t-value (4.114) greater than the t-table (2.001) with a significance level of 0.001 < 0.05, while the F-test showed an F-value (16.921) exceeding the F-table (4.01) with the same significance level. The coefficient of determination (R²) of 0.226 shows that celebrity worship accounts for 22.6% of the variance in psychological well-being, while the remaining 77.4% is influenced by other factors not addressed in this study. This research concludes that involvement in celebrity worship activities, particularly at the entertainment-social level, can enhance positive feelings about oneself and improve overall psychological well-being. These findings reinforce the understanding that idolizing celebrities, as long as it remains within reasonable limits, can have a constructive impact on female adolescents.

The family plays a central role in shaping children’s growth and well-being, particularly in marginalized communities where access to education and healthcare is limited. This study aims to describe the forms of family support in improving the well-being of children at Sanggar Anak Sungai Deli, a non-formal educational institution located along the banks of the Deli River in Medan City. Using a qualitative descriptive approach, the research involved observations, in-depth interviews, and documentation. The informants included families of children, sanggar administrators, and children actively participating in the program. The findings reveal that family support is manifested in six main indicators: (1) positive emotional relationships, (2) provision of safety and comfort, (3) instilling positive values, (4) support for education and talent development, (5) protection from negative influences, and (6) partial fulfillment of basic needs. These supports contribute significantly to children’s emotional, social, and intellectual well-being, although the physical aspect remains less fulfilled due to economic constraints. Despite limited financial resources, families demonstrate care and commitment to supporting their children’s development. Sanggar Anak Sungai Deli serves as an essential partner by providing a safe and supportive learning environment. This study concludes that family involvement, combined with community-based interventions such as SASUDE, is crucial in ensuring holistic child well-being. The implications highlight the importance of strengthening collaboration between families, community organizations, and government to address gaps in child welfare programs in marginalized areas.  

The implementation of teaching and learning activities in Indonesia is guided by the Curriculum. The curriculum is developed and refined in line with the rapid development of science and technology and the evolution of society. In the conditions of the COVID-19 pandemic, major changes have occurred in the world of education, especially in Indonesia, with a shift from direct learning in classrooms to distance education based on digital technology. The aim of this research is to analyze the effect of implementing the Independent Curriculum at SDN 060826 Kec. Medan Area. Through this approach, it is hoped to obtain a clearer picture of the effectiveness of the curriculum in improving the quality of education as well as identifying obstacles and opportunities that arise in its implementation. This research uses a descriptive qualitative method to analyze the effect of implementing the Merdeka Curriculum at SDN 060826 Kec. Medan Area. Research conducted by researchers at SDN 060826 Kec. Medan Area, it can be seen that they always regularly attend training from both the principal and teachers and to strengthen teachers' understanding of the Independent Learning Curriculum, teachers always hold monthly meetings with the Teacher Working Group (KKG) to resolve various problems related to the Independent Learning Curriculum. as well as to increase teacher competence in the process of teaching and learning activities.

This study aims to determine the effectiveness of the question-and-answer method in improving students’ understanding of Islamic Education (PAI) material at Madrasah Aliyah Muhammadiyah 1 Medan. This research employs a quantitative approach with a simple descriptive design. The sample consisted of 5 respondents who were eleventh-grade students. The instruments used were comprehension tests administered before and after the implementation of the question-and-answer method, as well as observation sheets to assess student engagement during the learning process. The data were analyzed using mean and percentage calculations to identify the improvement in learning outcomes. The results show a significant increase in students’ understanding after applying the question-and-answer method. Students became more active in answering and asking questions, making the classroom atmosphere more interactive. This proves that the question-and-answer method is effective as a learning strategy in PAI to enhance students’ conceptual understanding. This study is expected to serve as a reference for PAI teachers in selecting appropriate teaching methods to improve the quality of the teaching and learning process.

Al-Mashun Grand Mosque Medan, the design of this mosque is a representation of Malay cultural and religious symbolism in Islamic architecture in Indonesia. This mosque was founded in 1906, this mosque is a complex and multifaceted topic. The architectural design of this mosque is not only visually aesthetic, but also represents the spiritual and traditional values ​​of the local community. Analyze cultural symbolism in structures, ornaments, and decorations how each chosen detail contains philosophical and religious meaning. Islamic geometric decoration symbols in the form of calligraphic flowers, and floral shapes are used to bring religious principles and universal harmony to life. Local elements such as wood and natural stone add an authentic element. Elements of cultural symbolism, it can be understood how detailed the exterior and interior design is with the identity of the local people of North Sumatra, with this article to sharpen the understanding of cultural symbolism in the design.

This study aims to determine the significant influence of mathematical resilience on students' mathematical problem-solving ability, as well as measure the magnitude of this influence. The approach used is quantitative with an ex post facto (comparative causal) design, where variables have occurred before the study was conducted. The research population included all grade XII students at MAS Miftahussalam Medan, with a sample of 33 students selected through simple random sampling techniques. The research instrument consisted of a questionnaire to measure mathematical resilience and a test to measure mathematical problem-solving ability. The validity and reliability of the instruments were tested through preliminary trials. Data analysis was carried out through a prerequisite test (normality and linearity), followed by a simple linear regression test, t-test, and determination coefficient. The results of the analysis showed a regression equation Y = 16.803 + 0.273X, with a value of t_hitung = 3.784 > t_tabel = 2.039 at a significance level of 5%, so that H₀ was rejected and H₁ was accepted. The determination coefficient of 0.316 showed that mathematical resilience contributed 31.6% to students' mathematical problem-solving ability, while 68.4% was influenced by other factors. These findings confirm the importance of strengthening mathematical resilience in an effort to improve students' problem-solving skills more effectively.

Sign language is the primary form of communication for deaf individuals to convey ideas, thoughts, and receive information from others.