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This study aims to analyze the effect of compensation and work environment on work morale with work motivation as an intervening variable at PT. Dofla Jaya Properti Padang. The research sample was determined using a saturated sampling technique. The research method used is a quantitative approach with data analysis using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) version 3.0. The results of the study indicate that compensation has a significant effect on work motivation, compensation has a significant effect on work morale. And the work environment has no effect and is not significant on work motivation, the work environment has no effect and is not significant on work morale. And work motivation is able to mediate the effect of compensation on work morale, work motivation is not able to mediate the effect of the work environment on work morale. The conclusion of this study shows that increasing employee work morale is more effectively done through providing appropriate compensation and increasing work motivation.

In the current era of digital transformation, organizations are increasingly turning to Artificial Intelligence (AI) to enhance the precision and agility of managerial decisions. This study investigates how AI adoption within management accounting systems influences decision-making efficiency and managerial performance. Using survey data collected from managers and accountants in medium-to-large firms across Central Java, the research applies Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the hypothesized relationships. The results reveal that AI adoption significantly improves decision-making efficiency, which in turn enhances managerial performance. Furthermore, leadership support strengthens the relationship between AI adoption and decision-making efficiency, indicating that human and organizational factors remain critical for realizing technological benefits. The findings contribute to management accounting literature by elucidating the mechanism through which AI technologies create managerial value specifically, by accelerating analytical processes and improving the quality of managerial judgments. Practically, the study suggests that firms should focus on leadership involvement, data governance, and employee training to ensure that AI systems complement, rather than replace, human judgment. Overall, this study highlights that successful AI adoption in management accounting is not merely a technical transition but a strategic and cultural evolution toward evidence-based decision-making.

This study aims to analyze the influence of Corporate Image and Service Quality through Customer Satisfaction on Customer Loyalty at Semen Indonesia distributors in Gresik using the Structural Equation Modeling (SEM) approach. The study population consisted of 102 customers, all of whom were sampled. The results indicate that Corporate Image and Service Quality have a significant influence on Customer Satisfaction. Both variables were also shown to have a significant influence on Customer Loyalty. However, unlike several previous research findings, Customer Satisfaction did not have a significant influence on Customer Loyalty. This finding indicates that in the context of the cement distribution business, customer loyalty is not formed solely from satisfaction, but is more influenced by other factors such as consistent service quality, a strong corporate image, competitive pricing, and long-term business relationships. This study emphasizes the importance of strengthening image and improving service quality as key strategies for maintaining customer loyalty.

The aim of the study was to determine and analyze the role of job placement in moderating the effect of competence and personality on employee performance at Perusahaan Umum Daerah Air Minum in the Priangan Timur Region. The method used in the study was a survey with a descriptive quantitative approach. The sample size in the study was 226  karyawants, selected through cluster sampling. Data analysis used Partial Least Squares-Structural Equation Modeling (PLS-SEM). The findings with moderation effects showed that competence, personality, and job placement had a positive and significant effect on employee performance at Perusahaan Umum Daerah Air Minum in the Priangan Timur Region. Job placement strengthened the effect of competence and personality on employee performance at Perusahaan Umum Daerah Air Minum in the Priangan Timur Region. The implication of this study showed that improving employee performance Perusahaan Umum Daerah Air Minum in the Priangan Timur area could be achieved through integrated management of competence, personality, and job placement.

This study aims to examine the influence of word of mouth on buying interest and its impact on the purchase decision of Muzan Net wi-fi services. This study uses three main variables, namely independent variables, bound variables, and intervening variables. The free variable is word of mouth, the bound variable is the purchase decision, while the intervening variable is the buying interest. The research sample consisted of 55 consumer respondents who knew and used the Muzan Net wi-fi service in Sanggrahan Village. Research data was obtained through questionnaires, observations, and interviews, with sampling techniques using the simple random sampling method. Data analysis is carried out through several stages, namely measurement or outer model, structural model or inner model, and hypothesis test. The results of the study show that word of mouth has a positive and significant effect on buying interest. Furthermore, word of mouth also has a positive but not insignificant effect directly on the purchase decision. Meanwhile, buying interest has been proven to have a positive and significant effect on purchase decisions. In addition, buying interest is able to mediate the relationship between word of mouth and purchase decisions, thereby strengthening the role of word of mouth in encouraging consumers to finally make a purchase decision. This research provides practical benefits for companies in maximizing word-of-mouth-based marketing strategies, as well as a reference for future research to develop similar studies with different objects, locations, and variables.

This study aims to analyze the influence of career development and job training on employee performance, with work motivation as an intervening variable, at the Pakan Rabaa Community Health Center in Lima Puluh Kota Regency. The background of this study is based on the importance of improving the quality of human resources through career development strategies and targeted job training programs, as well as the role of work motivation as a driving factor for employee performance. The research method used is Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach. Data were collected through distributing questionnaires to 66 respondents who are employees of the Pakan Rabaa Community Health Center. The results of the study show several important findings. First, career development has a positive and significant effect on work motivation. Second, job training has a positive but insignificant effect on work motivation. Third, career development has a positive but insignificant effect on employee performance. Fourth, job training has a positive and significant effect on employee performance. Fifth, work motivation has a positive but insignificant effect on employee performance. Sixth, career development has a positive but insignificant effect on employee performance through work motivation as an intervening variable. Seventh, job training also had a positive but insignificant effect on employee performance through work motivation as an intervening variable. This finding indicates that although career development and job training have a positive relationship with performance, the effect is not always significant when mediated by work motivation. Other factors beyond work motivation may also influence employee performance at the Pakan Rabaa Community Health Center. This study recommends that management strengthen career development and job training programs relevant to employee needs, while identifying other motivational factors that can further enhance performance.

This study aims to determine the effect of Intention to Boycott and Brand Exposure on Purchase Decision mediated by Brand Image on Scarlett Whitening products in Makassar City. This research uses a quantitative approach with a causal design. The population in this study is the community of Makassar City who have used or are familiar with Scarlett Whitening products. The sample was taken using a non-probability sampling method with a purposive sampling approach, and 105 respondents were obtained. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) version 4.0. The results of the study show that (1) Intention to Boycott has a direct negative and significant effect on Brand Image, (2) Brand Exposure has a direct positive and significant effect on Brand Image, (3) Intention to Boycott has a direct negative and significant effect on Purchase Decision, (4) Brand Exposure has a direct positive and significant effect on Purchase Decision, (5) Brand Image has a direct positive and significant effect on Purchase Decision, (6) Brand Image significantly mediates the relationship between Intention to Boycott and Purchase Decision, and (7) Brand Image significantly mediates the relationship between Brand Exposure and Purchase Decision.

This study aims to examine the effect of digital literacy on entrepreneurial decisions among students of Universitas Negeri Jakarta participating in the 2023 Student Entrepreneurial Program (PMW), with self-efficacy as a mediating variable. A quantitative approach was employed using a survey method. A total of 136 respondents were selected from 206 students in the TOP 50 PMW business teams through purposive sampling. Data were collected using a questionnaire and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method with SmartPLS 4.0 software. The results show; (1) that digital literacy has a positive and significant effect on self-efficacy; (2) digital literacy has a positive and significant effect on entrepreneurial decisions; (3) self-efficacy has a positive and significant effect on entrepreneurial decisions; (4) and digital literacy indirectly affects entrepreneurial decisions through self-efficacy. These findings highlight the crucial role of self-efficacy in strengthening the influence of digital literacy on entrepreneurial decisions. Therefore, it is essential for higher education institutions to foster students' digital literacy and confidence to support entrepreneurial development in the digital era.

High employee turnover intention can be a big problem for several company. Recruiting replacements for employees who want to resign can be costly. The purpose of this study is to identify the effect of Servant Leadership on Perceived Organizational Support, Job Embeddedness, Job Satisfaction and Turnover Intention, the effect of Perceived Organizational Support, Job Embeddedness, Job Satisfaction on Turnover Intention with the moderating role of Perceived Supervisor Support. This research was conducted using purposive sampling method involving 225 respondents. Data were analyzed using the Structural Equation Model (SEM) with SmartPLS 4. The findings in this study are in the moderating effect of Perceived Supervisor Support strengthening the relationship of Job Embeddedness on Turnover Intention. Meanwhile, the other moderating variables have no effect on Turnover Intention. Managerial implications contained in this study for workers in companies and researchers by applying Servant Leadership in companies, increasing Perceived Organizational Support, increasing Job Embeddedness, increasing Job Satisfaction in order to reduce the level of Turnover Intention.

This study investigates the effect of role stress and job resources on emotional exhaustion, with work-family conflict as a mediating variable among higher education personnel. Employing a quantitative research design with a causality analysis approach, data were collected through a structured questionnaire using a five-point Likert scale. The sample consisted of 200 educational staff at XYZ institution in Bogor Regency, including civil servants, permanent employees, and contract workers. Data analysis was conducted using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) technique with SmartPLS 3 software. The findings revealed that role stress has a positive and significant impact on emotional exhaustion, indicating that increased stress from role demands contributes to higher levels of emotional fatigue. Conversely, job resources were found to have no significant direct effect on emotional exhaustion. Furthermore, work-family conflict significantly mediated the relationship between role stress and emotional exhaustion, suggesting that stress from conflicting work and family demands intensifies emotional exhaustion. However, work-family conflict did not mediate the relationship between job resources and emotional exhaustion. These results emphasize the critical need for effective stress management strategies and support systems that can help reduce work-family conflict to maintain the emotional well-being of education personnel. This study contributes to understanding the psychological dynamics in the workplace and provides insight into improving employee resilience and productivity in educational institutions.

Final year students often experience difficulties in adapting to career and life demands, as well as maintaining their well-being. This study aims to examine the influence of social support and self-efficacy on life satisfaction and career adaptability among final-year students. Quantitative data were collected from 155 students in their final year of study and analyzed using Structural Equation Modelling (SEM). The results showed that social support did not affect the career adaptability of final-year students. Conversely, self-efficacy had a positive effect on career adaptability. Social support was found to have a positive impact on students' life satisfaction. Students who received social support from family, friends, and educational institutions tended to have higher levels of life satisfaction. Self-efficacy also positively affected life satisfaction, indicating that high self-confidence enhances individual well-being. However, life satisfaction did not significantly influence career adaptability, suggesting that other factors such as work experience and environmental support play a more significant role. This study has several limitations, including a limited sample size and potential respondent bias. Future research should involve larger and more diverse samples and employ a variety of data collection methods. Educational institutions are encouraged to develop programs that enhance self-efficacy and social support to help students reach their full potential in their careers and personal lives.

The purpose of this study was to determine the effect of Workload and Work Life Balance on Employee Work Productivity at the Tasikmalaya Education and Culture Office. The method used in this study is causality, with a research sample of 64 respondents who are structural employees of the Tasikmalaya Education and Culture Office, by using primary data. The analysis tool used in this study was multiple linear regression using SPSS version 25. Based on the results of the study, it can be seen that Workload and Work Life Balance simultaneously have a significant effect on the Work Productivity of Employees of the Tasikmalaya Regency Education and Culture Office. The workload partially does not have a significant effect on the work productivity of employees of the Education and Culture Office of Tasikmalaya Regency and Culture Office Employees and Work Life Balance partially has a significant effect on the Work Productivity of Tasikmalaya Regency Education and Culture Office Employees.

This research aims to determine the influence of shopping lifestyle and discounts on impulse buying among Shopee users in the Solo Raya area through the moderating variable self-control. This research uses quantitative methods. The population in this study were Shopee users in Solo Raya and had made purchases at Shopee in the last 3 months. The sampling technique in this research used purposive sampling with 97 samples. Data collection is carried out online via Google Forms. Data analysis in this research used SEM (Structural Equation Modeling) via SmartPLS 4.0 software. The results of this research show that shopping lifestyle and discounts have a significant effect on impulse buying. The results of the self-control moderation analysis are able to moderate (strengthen) the influence of lifestyle shopping and discounts on impulse buying among Shopee users in the Greater Solo area.

This research aims to test how much influence effective leadership style and diversity inclusivity have on employee performance with employee development as an intervening variable in the education and culture office of Padang City. The data collection method is through surveys and distributing questionnaires, with a sample of 94 respondents. The analytical method used is structural equation modeling using smartpls. The research results showed that there was a significant influence of effective leadership style on employee development. There is a significant influence of diversity inclusivity on employee development. There is a significant influence of effective leadership style on employee performance. There is an insignificant effect of diversity inclusivity on employee performance. There is a significant influence of employee development on employee performance. Employee development mediates the influence of effective leadership style on employee performance. Employee development mediates the effect of diversity inclusiveness on employee performance.

Social media marketing activities are important for companies to market their products in this digital age, where they can help companies continue to compete in the market. Therefore, this study aims to determine the size of the influence of social media marketing activity, brand awareness, brand image to willingness to pay premium price which is mediated by brand equity in Skintific products. The population in this study were people who had bought Skintific products once or more in the Jabodetabek areas. This research is a quantitative study using primary data as well as data collection techniques carried out in this study, namely using questionnaires distributed questionnaires using a Likert scale of 1-5 and distributed to 114 respondents. The analytical tool used in this study is Structural Equation Model (SEM). The findings in this study show that social media marketing activity, brand awareness, brand image, brand loyalty have a significant effect on willingness to pay premium price. Then, this study has limitations, namely the number of samples that are still not large enough to describe the actual situation.      

With the rapid development of Internet technology, many companies are now using the Internet as a major platform in their marketing strategy of skincare products, mainly through social media. The research aims to explore the factors that influence the intention of buying skincare products on the TikTok platform by considering the role of brand image as a moderation variable. The research method uses descriptive causality with a quantitative approach, and uses purposive sampling techniques. Primary data obtained from 267 respondents active TikTok users who were interested in skincare products and collected through online questionnaires. Data analysis is done using Structural Equation Modelling-Partial Least Square (SEM-PLS). Research findings show that social media marketing activities, online customer reviews, influencer endorsement, brand image can improve purchase intention, while price consciousness does not affect the purchase intent of skincare products on Tiktok platform. Implications, skincare manufacturers and marketers should pay attention to branding strategies on TikTok's platform to boost purchasing intentions. Further research is suggested to explore other factors that can influence the intention of buying skincare products in the digital age.

This research aims to determine and try to analyze the influence of discipline and cooperation on work productivity with job satisfaction as an intervening variable at PT. Wilmar Nabati Padang. This research is a Structural Equation Modeling (SEM) model with the SmartPLS 3.0 analysis tool. The population and sample of this research are employees of PT. Wilmar Nabati Padang. The research results found that there is an influence between discipline and job satisfaction. There is an influence between Collaboration on Job Satisfaction. There is an influence between discipline and work productivity. There is no influence between Collaboration on Work Productivity. There is an influence between Job Satisfaction and Work Productivity. Job Satisfaction mediates Discipline on Work Productivity. Job Satisfaction mediates Collaboration on Work Productivity.

This study was conducted to evaluate the effectiveness of brand image in mediating the impact of word of mouth (WOM) on the desire to purchase Mie Sedaap Korean Spicy Chicken products in the Tangerang City area. Through a survey involving 200 individuals selected based on purposive sampling, this research utilized the Partial Least Squares Structural Equation Modeling (PLS-SEM) model to process and analyze the data obtained. The results found indicate a positive impact of WOM on brand image and purchase intention, with brand image also functioning as a significant mediator in linking WOM with purchase intention. The conclusion of these findings underscores the need for effective marketing strategies in utilizing WOM to strengthen brand image, which in turn has the potential to increase purchase intentions among consumers.

Background: The workplace function of nurses is an important thing that must be paid attention to by hospitals. Nurses certainly have an important function in their work in terms of health services. Employees should be able to adapt and be respected in their work environment. However, some people experience problems adapting to their work environment, resulting in low performance. Nurses' decreased function at work due to high workloads makes it difficult to control one's own behavior. This results in the implementation of the work not being optimal.Objective: This study was conducted to examine the factors that influence workplace function in nurses Method: This research is a quantitative research with a survey design. Research data was collected using a questionnaire from respondents who work as nurses in hospitals. The sampling technique used purpose sampling technique and the sample size was 200 nurses. This research uses SEM (Structural Equation Modeling) analysis using AMOS and regression analysis using SPSS. Results: Based on the results of the analysis that has been carried out, the research results show: self-regulation capacity has a significant effect on functioning at work, self-regulation capacity has a significant effect on self-destruction, self-regulation capacity has a significant effect on job craftsmanship, self-destruction has a significant effect on functioning at work. workplace, work craft has a significant influence on function in the workplace. Burnout does not moderate the relationship between self-regulatory capacity and functioning at work so it does not have a significant influence. Conclusion: Increased functioning in the workplace for nurses is influenced by optimal self regulation capacity in nurses, self-destruction which can be increasingly minimized, work craftsmanship which increases in nurses.

This research aims to determine: 1) The influence of compensation on job satisfaction of employees at the East Kolaka Regency Tourism and Culture Office. (2) The Influence of Motivation on Job Satisfaction of Employees at the East Kolaka Regency Tourism and Culture Office. This research uses a quantitative method approach. Data collection in this research used observation studies, documentation and questionnaires. The population of this research is all employees who work at the East Kolaka Regency Tourism and Culture Office. Meanwhile, the sample for this research was 34 people, with the sample determined using census techniques. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with Smart PLS 4.0. Based on the research results, it is known that the Compensation Variable has a positive and significant effect on Employee Job Satisfaction, which is shown by a P-Values ​​value of 0.020. And the Motivation Variable has a positive and significant effect on Employee Job Satisfaction, this is shown by a P-Values ​​value of 0.000.