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Syiffa Azzahra; Elizabeth Elizabeth

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The large number of fashion brands in Indonesia opens up opportunities for competition to create purchasing decisions. In the competitive world of fashion clothing, product quality and differentiation are the main keys in influencing consumer purchasing decisions. Kalula.Outfit must face pressure from GBS_Clothes and Maryam Outlet which offer more exclusive and innovative designs. This study aims to determine the Promotion, Location, and Service Quality Partially and Simultaneously on Purchasing Decisions of Kalula.Outfit consumers in West Jakarta. This type of research is quantitative. The technique for determining the population uses non-probability sampling. The population in this study is not known with certainty. Sampling uses the lemeshow formula. The sample used in this study was 97 respondents, with the accidental sampling questionnaire distribution method. In this study, the data were analyzed using the SPSS version 25 program and Microsoft Excel 2019. The results show that Promotion, Location, and Service Quality partially and simultaneously influence purchasing decisions.

Rizky Ardian Saputra; Aprilia Dian Evasari; Endah Kurniawa

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to thoroughly examine the influence of menu variety, taste, and price on customers' purchasing decisions at CEZ-ROS Restaurant, located in Kediri Regency. Understanding these factors is crucial for the restaurant to enhance customer satisfaction and improve sales performance. The research employs a quantitative approach with an associative research type, designed to explore relationships between variables. The sampling technique used is accidental sampling, where respondents were selected based on convenience and their availability during the data collection period. This method allows for practical and efficient data gathering from actual restaurant customers. Data analysis involves several statistical tests to ensure accuracy and reliability. Initially, validity and reliability tests were conducted to confirm the suitability of the questionnaire. Then, multiple linear regression analysis was used to determine how menu variety, taste, and price individually and collectively influence purchasing decisions. Additionally, t-tests assessed the significance of each independent variable, while the F-test evaluated their simultaneous effect. The coefficient of determination (R²) provided insight into how much variation in purchasing decisions could be explained by these variables. The results indicate that menu variety, taste, and price significantly impact purchasing decisions both individually and together. Specifically, customers prefer restaurants offering a diverse menu, delicious food, and reasonable pricing. The F-test confirms the strong combined effect of these factors on consumer behavior. However, the coefficient of determination also suggests that while these variables are important, other external influences such as service quality, ambiance, and promotions may also affect purchasing decisions. Overall, this study highlights that CEZ-ROS Restaurant should focus on maintaining menu diversity, enhancing taste quality, and setting competitive prices to attract and retain customers effectively.

Dwita Indriyani

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Micro, Small and Medium Enterprises (MSMEs) have an important role in the Indonesian economy, especially in facing economic crises such as the 1998 monetary crisis and the COVID-19 pandemic. MSMEs are at the forefront in creating jobs and contributing to economic growth, even though they face various challenges, including capital problems. This research uses a qualitative approach with a case study type. This research uses primary data collected from interviews with the owner of Pajeng Cokelat. Pajeng Cokelat is a micro business located in Blitar and makes various kinds of processed chocolate to be used as snacks. The owner of Pajeng Cokelat is active in participating in training activities aimed at improving skills both related to marketing and the products produced. The results of this research highlight the government's efforts to overcome capital problems through programs such as People's Business Credit (KUR) and business training. However, increasing financial literacy is needed, especially in the context of sharia finance, to support the sustainable growth of MSMEs. By overcoming these challenges, MSMEs can continue to play a role in driving the national economy.

Prameswari, Halissa Dwinta; Adinda Norma Cahya Ningrum; Putri Agni Cova; Gracesella Ananda; Alivia Putri Ramadhani +1 more

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Osha Snack UMKM faces issues related to product defects, which are suspected to arise due to a lack of quality control in the production process. This study aims to identify the causes of product defects, provide improvement suggestions, and determine effective ways to control product quality. Data were collected through interviews with relevant parties and field surveys to gather information on production volume, product defects, and production activities. The data were processed by organizing it into check sheets, performing regression calculations, and analyzing it using scatter diagrams and fishbone analysis. The Statistical Process Control (SPC) method was applied to analyze, control, and improve the production process. The results show a significant relationship between production volume and the number of defective products, with the regression equation Y = 0.0764X and a coefficient of determination R² = 0.9625. The most common type of defect is broken snacks before packaging. In addition, waste products also come from product returns by buyers, which leads to raw material waste and hinders the achievement of production targets. The analysis results suggest that the UMKM should implement quality control measures in the form of process improvements, enhancement of work skills, proper machine maintenance, implementation of SOPs, and improvement of working conditions.

Nadia Febriani Siti Awaliyyah; Aghitsni Nailalmuna; Salwa Syahira; Nabilah Putri; Debora K.P +1 more

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study was conducted to evaluate the quality of banana chips products at My Kripis by using the Check Sheet and Fishbone Diagram methods. The main problem found was the high rate of defective products, which reached 3.79% of the total monthly production. The largest type of defect was recorded as inappropriate banana ripeness during the frying process, which amounted to 18 kg out of a total of 37.2 kg of defective products. Data was collected through direct observation and interviews, then analyzed using an inspection sheet to identify the type and frequency of defects. Results showed that the dominant cause of defective products came from raw material factors, such as non-uniform banana ripeness and inconsistent slice thickness. A Fishbone Diagram was used to identify root causes from various aspects, including man, methods, machines, and materials. These findings served as the basis for recommendations to improve the production process, such as standardizing cutting procedures, training operators, and monitoring the quality of raw materials. This research confirms the importance of simple yet systematic quality control for MSMEs to sustainably improve product quality.

Yohanes Kevin Lukna; Edya Nashwa Septika; Citra Amelia Parsi; Renny Maisyarah

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research investigates how a company's financial performance is affected by good corporate governance. This type of research is quantitative, the variable (GCG) is represented by institutional ownership and independent board of commissioners. Meanwhile, financial performance is represented by return on assets. This study analyzes 67 industrial companies that have been listed on the IDX from 2021-2024. Purposive sampling was used to collect samples, and the data were analyzed using multiple linear regression. The results show that financial performance is partially influenced by institutional ownership and also the independent board of commissioners.

Yustika Mulyasetiyani; Ahmad Idris; Karari Budi Prasasti

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of ROE, EPS, DER, and ROA on PBV. This type of research is quantitative research. The data for this study were obtained through secondary data. The population in this study were all property companies listed on the IDX for the 2019-2022 period. The sample in this study was 44 financial reports with the sampling technique using purposive sampling. Data analysis technique using eviews. The results of the study showed that the partial t-test results of the ROE and EPS variables had an effect on PBV with a significance value of less than 0.05. The DER and ROA variables had a negative effect on PBV with a significance value greater than 0.05. The results of the simultaneous F-test of ROE, EPS, DER, and ROA on PBV had a positive and significant effect with a significance value less than 0.05.

Rika Arianti; Andi Nuryadin; Nurdin Latif

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine how much influence the work environment (X) has on job satisfaction (Y) at PT SEMEN BOSOWA MAROS. This type of research is quantitative. The data source was obtained from the PT Semen Bosowa Maros Office and the object of the study was carried out by distributing questionnaires to employees. The sampling technique used was a saturated sample where the entire population was 94 respondents. The results of the respondent study were tested with validity tests, reliability tests, partial tests (t-tests) data analysis techniques included descriptive analysis and simple regression analysis. Based on the results of statistical analysis to test the significance of the influence of the work environment on job satisfaction using the t test, it can be seen in table 4.11 that the calculated t value is 29.728, with a significance level of 0.000. Because the calculated t> t table (29.728,> 1.986) or the significance of t <5% (0.000 <0.05), then based on a simple analysis between the independent variable (X) work environment and the dependent variable (Y) job satisfaction, these results indicate that the work environment has a positive and significant influence on job satisfaction.  

Khoirin Nida; Tuti Wediawati Noor

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Human resources are an important aspect in a small group, organization or company. Human resources must be managed properly to be able to create a good workforce to provide optimal results. Even though technology is currently developing very rapidly, it does not mean that it does not require human labor anymore, because the company's goals do not depend on technology but on quality human resources. This study aims to determine the effect of work discipline, motivation and loyalty on employee performance partially and simultaneously. This study uses a type of quantitative research through an associative approach with a Likert scale. The sampling technique used is purposive sampling technique with a sample of 105 respondents from PT Majau Inti Jaya employees. This study uses Statistical Package for the Social Science (SPSS Version 26) software to test the hypothesis. The results of this study indicate that there is a significant effect on motivation and loyalty while work discipline has no significant effect on employee performance. However, simultaneously the three variables have a significant influence on employee performance

Juhandi Juhandi

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

One topic that is often discussed in marketing management is service quality. Service quality is an indicator of the service provided by the service provider to the service recipient. Service quality is also an early indicator of customer satisfaction. The aim of this research is to find out what types of service sectors have been researched in the marketing sector, especially service quality in Serang City. This service quality research method uses qualitative methods originating from journals that have been previously researched with research questions including year of publication, field of service studied, dimensions of service quality used, and research methods. It is hoped that the results of this research can intensify research in Serang City, especially service quality related to marketing management. Considering the limited data available and the breadth of the service quality sector for the size of Serang City.

Faisal Riza Rahman; Yulius Wahyu Setiadi

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The objective of this study is to determine the impact of environmental performance on the sustainability reporting of companies in Indonesia, utilizing the PROPER scale as a measurement tool. This research examines whether there is an improvement in sustainability report disclosures associated with the environmental performance assessed through the PROPER scale. The study involves companies listed on the Indonesia Stock Exchange that have published annual and sustainability reports for five consecutive years. The analytical method employed is WarpPLS, with a total of 85 observations. WarpPLS is used to identify statistical relationships between environmental performance and the intensity of sustainability reporting. The findings indicate that there is an enhancement in sustainability report disclosures when the audit committee and board of directors hold regular meetings. Companies without governance committees tend to focus more on governance improvement rather than on disclosing sustainability reports. Good environmental performance, particularly in companies with specific industry types and the presence of governance committees, enhances sustainability reporting. However, companies with strong environmental performance tend to make the audit committee and board of directors focus on other responsibilities, given that the community already understands that these companies manage their environmental impact well. This study underscores the importance of the Indonesian government's support in encouraging, facilitating, and urging companies to achieve the gold category in the PROPER scale. This not only demonstrates good environmental performance but also enhances sustainability report disclosures. This research implies that good environmental performance should be accompanied by increased transparency in sustainability reporting to truly contribute to sustainable development.

Berta Berlianda; R. Taufiq Nur Muftiyanto; Agus Suyatno

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

New businesses face their own challenges due to developments in the current business world. Business is currently experiencing a lot of progress due to the emergence of various companies in various fields, both industry and services. The research carried out by the author is a type of quantitative research. 285 Ravis customers were involved in this research. The purposive nonprobability method was used to find samples in this research. Data is provided directly to data collectors by data sources. Data obtained from questionnaires and interviews in this research were processed through the Likert data processing system. Ho is rejected and ha is accepted, according to the t test results, because the price variable is tcount 8.717 and ttable 1.66660. Based on the results of the coefficient of determination table, ho and ha are accepted.

Warnadi Warnadi; Muhklas Adi Putra; Said Afriaris

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Rengat, which is mostly located in the Indragiri River, has great potential in developing fish cultivation and rearing businesses which can be done in various ways, of course by utilizing the availability of water so that it is economically valuable. The research method used is a qualitative descriptive analysis type of research using data collection techniques through interviews, observation and documentation. The results of this research indicate that it is necessary to develop the distribution of cultivation products, especially expanding the freshwater fish market segment so that productivity can be optimized and also protect the waters along the Indragiri River in Indragiri Hulu Regency, Riau Province.    

Lailatul Fitri Dwi Rahmawati; Indah Respati Kusuma Sari

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In Indonesia, the use of inorganic fertilizers is one area that is produced continuously to be used to increase crop yields, especially vegetables. Organic fertilizer and compost also have long-term benefits because they can increase the fertility of plants such as coffee. Indonesia is a coffee producer with unique characteristics. There is one type of coffee that is not widely known by the Indonesian people, namely Excelsa coffee. Excelsa coffee has very distinctive characteristics and aroma. Most of Wonomerto's residents have agricultural land and livestock that can produce coffee and livestock. However, villages that have cattle farms are still unable to utilize animal waste properly, and also residents who have coffee production only process it into ground coffee. Therefore, educational events and new programs for the Bokashi compost coffee market are being held. Apart from that, agricultural products and animal products that cannot yet be processed can be used as organic fertilizer using EM4 technology. The benefits of bokashi fertilizer are that it can increase the nutrient content of plants, reduce organic waste, and encourage the growth of plant microorganisms.

Fika Arum Septiana; Erwin Syahputra; Rike Kusuma Wardhani

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine partially and simultaneously the independent variables Product Completeness, Price and Service Quality on the dependent variable customer loyalty at Dina Swalayan (Cv. Anugerah Maju Sejahtera) Plosoharjo Pace Nganjuk. The type of research used is quantitative research with a survey method which is carried out to find numerical data as a medium for processing research data using statistical tests. The research population is all customers who have made purchases with a total population over three months, namely an estimated 870 customers. The sampling technique used was the Non Probability sampling method with a sample size of 90 respondents. The data sources for this research are primary data and secondary data by taking questionnaires directly to customers. The methods used in carrying out the analysis are validity, reliability, classical assumptions, multiple regression, T test, F test, coefficient of determination R2. The results of the research show: There is a partial influence of product completeness (X1) on customer loyalty (Y) by showing that the t test results obtained a Sig value. 0.000 < 0.005 then H0 is rejected and Ha is accepted. The partial influence of price (X2) on customer loyalty (Y) by showing the results of the t test obtained a Sig value. 0.000 < 0.05 then H0 is rejected and Ha is accepted. The partial influence of service quality (X3) on customer loyalty (Y) shows that the t test results obtained a Sig value. 0.000 < 0.05 then H0 is rejected and Ha is accepted. The simultaneous influence of product completeness (X1), price (X2), and service quality (X3) on customer loyalty by showing the F test results obtained a Sig value. 0.000 < 0.05.    

Luthfi Wahyu Priambudi; Moh. Saleh Udin; Heru Sutapa

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of the variables product quality (X1), price (X2) and service quality (X3) on customer satisfaction (Y) at the Sicepat Express Delivery Service, Nganjuk District Branch. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the research was 175 respondents at the Sicepat Express Delivery Service, Nganjuk District Branch. This research data was obtained through questionnaires, interviews and literature studies. The data analysis technique was carried out by describing the research data and analysis used, namely Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The results of the research obtained the multiple linear regression equation Y = 3.185 + 0.278 0.000 < 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that product quality (X1), price (X2) and service quality (X3) simultaneously and significantly influence customer satisfaction.    

Endang Hutabarat; Milda Handayani; Rini Wijayaningsih; Tyna Yunita; Hasanuddin Hasanuddin

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The aim of this research is to determine the influence of Motivation, Organizational Culture and Discipline on Employee Performance at PT Ardisal Jasa Utama. The type of research used in this research is Quantitative Research. The sampling technique in this research was a saturated sample, namely 57 respondents. The data processing tool used in this research is SPSS software version 26. Based on the results of the research, it shows that motivation variables have a significant effect on the performance of PT. Ardisal Jasa Utama employees, organizational culture variables have a significant effect on the performance of PT.Ardisal Jasa Utama employees, discipline variables have an effect significant impact on the performance of PT Ardisal Jasa Utama employees. The research results also show that the variables of motivation, organizational culture and discipline simultaneously have a positive and significant effect on the performance of PT Ardisal Jasa Utama employees.

Cristiana Vicensia Aritonang; Milda Handayani; Rini Wijayaningsih

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The Influence of Work Environment, Workload, and Motivation on Employee Performance at PT. Sun Hope Indonesia. This research aims to find out how much influence the work environment, workload and motivation have on employee performance which has an impact on PT. Sun Hope Indonesia This type of research is quantitative. The population in this study were all employees of PT. Sun Hope Indonesia in Jakarta. The sampling technique used Probability Sampling, data collection through distributing questionnaires directly and via Google from to 60 respondents, with data processing using SPSS version 27. Data that met the requirements was obtained using validity and reliability tests and classic assumption tests. The data analysis techniques used are multiple linear regression, t statistical test (partial), F test (simultaneous) and determatic test (R2). Based on the results of this research, it is stated that the Work Environment, Workload and Motivation simultaneously have a significant effect on the performance of PT employees. Sun Hope Indonesia. As well as the Work Environment variable partially having a positive and significant influence on employee performance and the Workload variable having a positive and significant influence on Employee Performance, the Motivation Variable having a positive and significant influence on Employee Performance. Based on this, it can be concluded that it is proven that the work environment, work load and motivation have a positive influence on employee performance. Each and every level of Work Environment, Workload, and Motivation has a positive influence on employee performance.   

Moh. Fatur Gifahri; Harifuddin Thahir; Syamsul Bahri Dg. Parani; Suryadi Samudra

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effectiveness of social media marketing instagram in the dimensions of content creation, content sharing, connecting, and community building on customer decisions Dezato BrowniesThe type of research used is descriptive qualitative. Sedarmayanti and Hidayat (2011: 33) define qualitative descriptive research as a method in finding facts about the status of a group of people, an object, a condition, an event in the present with the right interpretation. This is in line with the test results which show that social media marketing with the variables Content Creation, Content sharing, Connecting, Communitiy Building is very effective on Dezato Brownies' customer decisions. It can be concluded that social media marketing effectively increases customer awareness, interaction, and purchasing decisions, making a positive contribution to business growth. Keep in mind that customer purchasing decisions are influenced by complex factors beyond the variables studied, confirming the complexity of market dynamics and consumer behavior.

Rini Porwati

Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan 2023 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the influence of CPO prices, inflation rates and the Rupiah exchange rate on share prices of companies in the palm oil plantation sub-sector listed on the Indonesia Stock Exchange in 2017-2021. The type of research used is quantitative research with the data source used is secondary data. The sample in this research was 12 oil palm plantation companies using a purposive sampling technique, namely a sampling technique that sets certain criteria. This research uses panel data regression with the selected model, namely the random effect model. The classical assumption tests used include normality tests and multicollinearity tests with t-statistic hypothesis tests, F-statistics and coefficient of determination. The partial research results show that CPO prices have a significant effect on stock prices, the inflation rate has a significant effect on stock prices and the rupiah exchange rate has a significant effect. Meanwhile, the research results simultaneously show that CPO prices, inflation rates and the rupiah exchange rate have a significant effect on stock prices.