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This study aims to analyze the digital marketing strategies implemented by Racabel, a local fashion accessories brand, to enhance brand awareness through social media and e-commerce platforms. The project includes creating marketing content and paid advertising campaigns across platforms such as Instagram, TikTok, Shopee, and Tokopedia. The strategy focused on content optimization to strengthen audience interaction and increase engagement on social media. The results of these campaigns show a significant increase in followers, engagement rates, and sales conversions on marketplace platforms. With the right content optimization and measurable advertising strategies, Racabel successfully expanded its market reach and improved brand awareness among the target audience.

Human resource management is the development of human resources that functions in carrying out human resource planning, implementation, recruitment, training, employee career development and conducting initiatives for the organizational development of an organization or company. The purpose of this study was to determine the organizational culture and work discipline affect employee performance. In this study, researchers used statistical quantitative analysis, multiple linear regression analysis and coefficient of determination analysis with the help of IBM SPSS 25 software. The sample used in this study was a saturated sample of 40 employees. The results of this study obtained using the t test that organizational culture partially has a positive and significant effect on employee performance with a significant level of 0.002 <0.05 and t test results of 3.316> 2.022. Work discipline partially has a positive and significant effect on employee performance with a significant level of 0.001 <0.05 and t test results of 3.491> 2.022. Organizational culture and work discipline simultaneously have a positive and significant effect with a significant level of 0.000 <0.05 and F test results of 17,066> 3.25 on employee performance.

The process of issuing the Port Health Quarantine Clearance (PHQC) document for vessel health at the Class I Quarantine Health Office by PT. TarunaCipta Kencana Dumai Branch ensures that every ship entering a port is in a healthy condition, free from diseases and pests. The issuance of the vessel health document is handled by the Quarantine Health Office. Before docking at Dumai port, PT. TarunaCipta Kencana acts as an agency representing the ship owner/principal in handling all matters related to the vessel’s interests. The company can also appoint other sub-agents to serve other vessels. PT. TarunaCipta Kencana Dumai Branch collaborates with various related agencies at Dumai port, providing services for the ship and crew (ABK) before, during, and after docking. The issuance of the vessel health quarantine document begins with a submission by the agent to the Quarantine Health Office (BKK), followed by an inspection by health officers, and finally issuing the Certificate of Free Pratique (COP) and PHQC. The data collection methods used were Field Research and Library Research, ensuring that the process of issuing PHQC documents adheres to established procedures.

The performance of an employee is the ability of each employee to perform the tasks assigned to them. Employee performance can affect the stability of the business. Where good employee performance affects the performance of the company. So, companies should pay attention to things that can improve employee performance like work environment and work motivation. This study aims (1) to determine the effect of work environment on employee performance of PT Bumi Asri Pasaman (2) to determine the effect of work motivation on employee performance of PT Bumi Asri Pasaman (3) to determine the effect of work environment and work motivation on employee performance of PT Bumi Asri Pasaman. This study aims (1) to determine the effect of work environment on employee performance of PT Bumi Asri Pasaman (2) to determine the effect of work motivation on employee performance of PT Bumi Asri Pasaman (3) to determine the effect of work environment and work motivation on employee performance of PT Bumi Asri Pasaman. This study uses a quantitative approach method with a sample population of 47 people. The sampling technique uses saturated samples, there are 47 respondents in this study. The data analysis method used is instrument test, test, classical assumptions, multiple linear regression test and hypothesis testing. The results of the research work environment and work motivation have a positive and significant influence on employee performance. The work environment and motivation together have a significant influence simultaneously on employee performance. While the results of the calculation of the coefficient of determination (R²) are known to be 0.419 or 41.9%, which means that the influence of the work environment and work motivation on employee performance is only 41.9% while the remaining 58.1% can be influenced by other variables not explained in the study.

This study aims to determine the effect of commitment and organizational culture on employee engagement at DC Yogya Group Cikoneng Branch, Tasikmalaya. The method used is a case study, data obtained through questionnaires to the number of employees working at DC Yogya Group Cikoneng Branch. Sampling using saturated sample technique and the method of analysis used is multiple linear regression analysis method. From the results of the study indicate that commitment, organizational culture and employee engagement are included in the low classification. Simultaneously commitment and organizational culture have a significant effect on employee engagement at DC Yogya Group Cikoneng Branch. Partially, the commitment variable has a significant effect on employee engagement at the DC Yogya Group Cikoneng Branch, and the organizational culture variable has a significant effect on employee engagement at the DC Yogya Group Cikoneng Branch.  

Customer segmentation plays a pivotal role in driving marketing strategies and improving customer retention across various industries. This study explores the application of the RFM (Recency, Frequency, Monetary) model for customer segmentation in a Software-as-a-Service (SaaS) business, using Python for efficient data processing and analysis. By analyzing one year of customer purchase data, we segmented customers into key groups such as "Champions," "Loyal Customers," and "At Risk." The results highlight that targeted discount strategies significantly affect profitability, especially for high-value customer segments. Furthermore, the research builds upon existing methodologies, demonstrating how Python-based implementations streamline RFM analysis and allow for scalable solutions in business contexts, as illustrated in prior works by Hermawan et al. (2024). This study offers actionable recommendations, including tailored discounting, loyalty programs, and personalized engagement strategies, to enhance customer retention and business profitability. The findings underscore the importance of data-driven marketing approaches for customer segmentation and engagement, reinforcing the relevance of the RFM model in modern business environments.

The objective of this study is to analyze the impact of organizational commitment and job satisfaction on personnel performance, with work discipline as a mediating variable. The study population includes all 115 employees of the Support Company, Yonif 753/AVT Korem 173/PVB Kodam XVII/Cenderawasih, with a sample size of 98 respondents selected using the census method. Data were analyzed using regression analysis and processed with SPSS. The results indicate that organizational commitment and job satisfaction have a positive and significant effect on work discipline. Work discipline also has a positive and significant impact on personnel performance. Furthermore, organizational commitment and job satisfaction positively and significantly influence personnel performance. The Sobel test demonstrates that work discipline can mediate the effects of organizational commitment and job satisfaction on personnel performance

The importance of calculating weight and balance on an aircraft to support flight safety is something that must be done by service providers. Mistakes in calculating weight distribution can cause overloads that risk endangering the safety of passengers, crew, and the aircraft itself. This study was conducted at AirAsia Airlines with a focus on the Airbus A320 aircraft at Husein Sastranegara Airport, Bandung. The study used a quantitative method with primary and secondary data collection. Primary data was collected through direct observation in the field, while secondary data was obtained from documents, journals, and related literature. This study analyzed data related to aircraft weight, fuel, passengers, baggage, and cargo to calculate weight and balance on the loadsheet. The results of this study indicate that calculating weight and balance on loadsheets is an important process in ensuring flight safety. Steps involving calculating the weight of passengers, baggage, cargo, fuel, and the distribution of the aircraft's center of gravity ensure that the aircraft operates within the safe limits set by the manufacturer. Based on the analysis of passenger, baggage, cargo, and fuel data, the Zero Fuel Weight (ZFW) was 60,516 kg, Takeoff Weight (TOW) was 67,516 kg, and Landing Weight (LW) was 62,516 kg. All of these parameters are within the specified safe limits. Load management on an Air Asia A320 aircraft when overloading requires special attention to parameters such as Maximum Takeoff Weight (MTOW), Maximum Landing Weight (MLW), and Maximum Landing Weight (MZFW). If an overload occurs, as recorded on the fourth day in Hold 5, the solution that can be taken is to reduce the cargo load on that Hold. For the situation on the fifth day, where the Landing Weight (LW) exceeds the MTOW, the right step is to reduce the amount of fuel.

The purpose of this study is to find out and analyze the influence of the work environment and work discipline on the performance of PT Pardasyi Cahaya Abadi employees partially and simultaneously. The research method used in this study is a quantitative method. The population in this study is all employees of PT Pardasyi Cahaya Abadi. The sample in this study uses the entire population as a sample of 38 employees of PT Pardasyi Cahaya Abadi. The data collection techniques in this study use interview, observation, and questionnaire techniques. The data analysis technique in this study uses the Instrument Test, the Classical Assumption Test, the Hypothesis Test using the Multiple Linear Regression Analysis Test and the Determination Coefficient Test (R2). Data processing in this study uses the SPSS software program version 27. The results of this study prove that partially the work environment has a positive and significant effect on employee performance, work discipline has a positive and significant effect on employee performance, and simultaneously the work environment and work discipline have a positive and significant effect on the performance of PT Pardasyi Cahaya Abadi employees

The technological revolution accelerated by Artificial Intelligence (AI) has fundamentally changed the paradigm of leadership and human resource management. Digital leadership is now an essential competency for organizations that want to survive and thrive in the face of the challenges of the technological disruption era. This research aims to understand the role of digital leadership in the human capital transformation process, especially in the context of AI adoption by modern organizations.The post-qualitative approach allows research to capture the evolving and diverse dynamics in a digitized organizational environment. It is more open to different forms of data, both structured and unstructured, and recognizes the complexity and ambiguity in digital leadership practices. This research utilizes open-ended interviews and participatory observation, facilitated by interpretive narrative to understand the process of human capital transformation. The main results of the study show that digital leadership plays a key role in facilitating human capital transformation, with an emphasis on adaptive skills development, data-driven decision-making and closer collaboration between people and technology. This transformation is not only technical in nature but also involves changes in organizational culture and structure. This research makes an important contribution by offering a new perspective in leadership studies through a post-qualitative approach.

The objective of this study is to determine the impact of environmental performance on the sustainability reporting of companies in Indonesia, utilizing the PROPER scale as a measurement tool. This research examines whether there is an improvement in sustainability report disclosures associated with the environmental performance assessed through the PROPER scale. The study involves companies listed on the Indonesia Stock Exchange that have published annual and sustainability reports for five consecutive years. The analytical method employed is WarpPLS, with a total of 85 observations. WarpPLS is used to identify statistical relationships between environmental performance and the intensity of sustainability reporting. The findings indicate that there is an enhancement in sustainability report disclosures when the audit committee and board of directors hold regular meetings. Companies without governance committees tend to focus more on governance improvement rather than on disclosing sustainability reports. Good environmental performance, particularly in companies with specific industry types and the presence of governance committees, enhances sustainability reporting. However, companies with strong environmental performance tend to make the audit committee and board of directors focus on other responsibilities, given that the community already understands that these companies manage their environmental impact well. This study underscores the importance of the Indonesian government's support in encouraging, facilitating, and urging companies to achieve the gold category in the PROPER scale. This not only demonstrates good environmental performance but also enhances sustainability report disclosures. This research implies that good environmental performance should be accompanied by increased transparency in sustainability reporting to truly contribute to sustainable development.

The purpose of this study is to determine the influence of motivation on employee performance through employee engagement as an intervening variable in the Surakarta City Investment and One-Stop Integrated Services Office. The sampling method used saturated sampling with a total of 58 respondents. Data collection was carried out by distributing a questionnaire at the Surakarta DPMPTSP office. The analysis technique uses PLS (Partial Least Square) with the SmartPLS 3.0 program. The results of the study show that motivation has a positive and insignificant effect on employee performance, employee engagement has a positive and significant effect on employee performance, motivation has a positive and significant effect on employee engagement, and employee engagement can mediate the influence of motivation on employee performance.

This study wants to find out more about "The Influence between Entrepreneurial Knowledge and Social Media with Entrepreneurial Interest" in accordance with the main problem raised, namely the influence of knowledge about entrepreneurship and social media on entrepreneurial interest in young generation in the Sidoarjo. The background of this research on entrepreneurial interest is that there are still many young who prefer to work as employees in a company, while they also have opportunities in entrepreneurship as an additional income or can be made as the main job. With the social media knowledge that the younger generation has, it can support their business. The purpose of this study is to find out: how the influence between entrepreneurial knowledge and social media on entrepreneurial interest. The method used in this study is a correlational method that aims to measure the relationship between various variables. Meanwhile, to support this research obtained from interviews, observations, making google forms. The target in this study is young generation in the Sidoarjo area, a sample taken by 100% of the population. After conducting several ways of research or data collection, it will be calculated to determine the results. The conclusion of this study is that there is a relationship between entrepreneurial knowledge and social media knowledge in supporting the business itself, so that it can attract the interest of the younger generation in entre.

The purpose of this study was to determine the effect of Workload and Work Life Balance on Employee Work Productivity at the Tasikmalaya Education and Culture Office. The method used in this study is causality, with a research sample of 64 respondents who are structural employees of the Tasikmalaya Education and Culture Office, by using primary data. The analysis tool used in this study was multiple linear regression using SPSS version 25. Based on the results of the study, it can be seen that Workload and Work Life Balance simultaneously have a significant effect on the Work Productivity of Employees of the Tasikmalaya Regency Education and Culture Office. The workload partially does not have a significant effect on the work productivity of employees of the Education and Culture Office of Tasikmalaya Regency and Culture Office Employees and Work Life Balance partially has a significant effect on the Work Productivity of Tasikmalaya Regency Education and Culture Office Employees.

In the era of globalization, public organizations such as the Manpower Office of Tasikmalaya City face complex challenges. Effective human resource (HR) management is key to achieving organizational goals and providing the best possible service. Employee commitment, which is influenced by leadership and organizational climate, is an important factor in achieving this. This research aims to analyze the influence of leadership and organizational climate on employee commitment in the Manpower Office of Tasikmalaya City. This research uses a quantitative method with a survey data collection technique through questionnaires to 45 employees. The data was analyzed using the multiple linear regression analysis technique. The results of the study show that leadership and organizational climate have a significant simultaneous and partial influence on employee commitment. This means that good leadership and organizational climate can increase employee commitment. This research provides important implications for the Manpower Office of Tasikmalaya City in increasing employee commitment through effective leadership and organizational climate. This can contribute to improving performance and achieving organizational goals.

This study aims to examine the effect of compensation, locus of control, and self efficacy on employee performance. The sampling technique used in this study was total sampling. The research sample was employees of the Manpower and Transmigration Office of West Sumatra Province. Where the number of employees at the Manpower and Transmigration Office was 40 people and all samples were sampled in this study. Data collection was carried out using the documentation method and literature study. The data analysis technique used is the Classical Assumption Test and Hypothesis Test using multiple linear regression using SPSS 26. The results showed that: (1) Compensation has a positive and significant effect on employee performance, (2) Locus of control has a positive and significant effect on employee performance. (3) Self efficacy has a positive and significant effect on employee performance.

This research aims to determine the influence of online shopping experiences and trust on repurchase intention at TikTok Shop. The sample objects in this research are consumers who have made at least 3 purchases on the TikTok Shop application. There were 28 consumers who made purchases 3 times, 5 people made 4 purchases, and 67 people made frequent purchases at the TikTok Shop. This study uses a Quantitative Method using non-probability sampling method with purposive sampling. The sample in this study was 100 respondents, processing data using the SPSS 26 application with multiple linear regression analysis testing which included validity test, reliability test, Ttest, Ftest and the coefficient of determination (R²). The research results show that: Hypothsis 1) online shopping experience has a positive and significant effect on repurchase interest at TikTok Shop, hypothsis 2) trust has a positive and significant effect on repurchase interest at TikTok Shop, hypothesis 3) Trust and Online shopping experience have a positive and significant effect on online repurchase interests the determinant coefficient (R²) is 0.156. This means that the variables of online shopping experience and trust influence repurchase interest at TikTok Shop by 15.6%, while the remainder or 84.4% is influenced by other variables not examined in this research.

New businesses face their own challenges due to developments in the current business world. Business is currently experiencing a lot of progress due to the emergence of various companies in various fields, both industry and services. The research carried out by the author is a type of quantitative research. 285 Ravis customers were involved in this research. The purposive nonprobability method was used to find samples in this research. Data is provided directly to data collectors by data sources. Data obtained from questionnaires and interviews in this research were processed through the Likert data processing system. Ho is rejected and ha is accepted, according to the t test results, because the price variable is tcount 8.717 and ttable 1.66660. Based on the results of the coefficient of determination table, ho and ha are accepted.

This research aims to test and analyze the effect of supervision and implementation of a fingerprint attendance system on work productivity among MAN 1 teachers in Bekasi City. The research method used in the research is quantitative methods. The collection technique in this research used observation and distributing questionnaires to 101 teachers in Bekasi City who were used as respondents. The sampling technique in this research used a saturated sampling technique. The data analysis technique in this research uses descriptive and SmartPls 4.0. The results of this research show that there is a significant influence between supervision (X1) on work productivity (Y) = 0.290 (Tstatistics 2.143 > Ttable 1.96). There is a significant influence between fingerprint absence (X2) on work productivity (Y) =0.559 (Tstatistics 5.241 > Ttable 1.96). There is a significant influence between supervision (X1) on fingerprint attendance (X2) = 0.670 (Tstatistics 5.576 > Ttable 1.96). And finally Fingerprint absence (X2) mediates between supervision (X1) and work productivity (Y) = 0.375 significantly (Tstatistics 4.211 > Ttable 1.96).    

Rengat, which is mostly located in the Indragiri River, has great potential in developing fish cultivation and rearing businesses which can be done in various ways, of course by utilizing the availability of water so that it is economically valuable. The research method used is a qualitative descriptive analysis type of research using data collection techniques through interviews, observation and documentation. The results of this research indicate that it is necessary to develop the distribution of cultivation products, especially expanding the freshwater fish market segment so that productivity can be optimized and also protect the waters along the Indragiri River in Indragiri Hulu Regency, Riau Province.