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This study aims to analyze the influence of product quality (X1), price (X2), and location (X3) on consumer satisfaction (Y) at UMKM Abon Farda Kediri. The research uses a quantitative approach with both primary and secondary data. The sample consists of 64 respondents, and the data were collected through questionnaires, literature reviews, and documentation. The analytical methods applied include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t-test, F-test, and the Coefficient of Determination test. The results of the analysis show the multiple linear regression equation: Y = 5.464 + 0.297X1 + 0.280X2 + 0.165X3 + e. Based on the t-test, the product quality variable has a t-value of 2.132 with a significance level of 0.037, indicating a significant effect on consumer satisfaction. The price variable has a t-value of 2.284 with a significance level of 0.026, also showing a significant influence. However, the location variable records a t-value of 1.176 with a significance level of 0.244, meaning it does not significantly affect consumer satisfaction. The F-test results show an F-value of 8.223 with a significance level of 0.000, confirming that product quality, price, and location simultaneously have a significant effect on consumer satisfaction. Therefore, product quality and price play an important role in increasing consumer satisfaction at UMKM Abon Farda Kediri.

This study aims to analyze the marketing strategies implemented and customer perception of MSMEs of Various Muzzaki Chips in Subang Regency. This study uses a qualitative descriptive approach with a case study method. Data is collected through interviews with MSME owners, employees, and customers, which are then analyzed to identify the effectiveness of marketing strategies and customer perception of the products and services provided. The focus of the research includes the implementation of marketing strategies based on the concept of Segmenting, Targeting, and Positioning (STP), as well as the 4P (Product, Price, Place, Promotion) marketing mix. In addition, the evaluation of customer perception is carried out based on five dimensions of service quality, namely Tangibility, Empathy, Responsibility, Responsiveness, and Assurance. The results of the study show that MSMEs Aneka Keripik Muzzaki have implemented the STP strategy on target, namely targeting consumers aged 15-45 years, including students, employees, and housewives. The marketing mix strategy used is quite effective, starting from the development of innovative and quality products, affordable pricing, distribution through direct and online channels, and promotion through social media such as WhatsApp and Instagram. Customer perception of MSMEs tends to be positive, as can be seen from their satisfaction with the taste, packaging, price, and service provided. These results reflect the success of the marketing strategy implemented in building customer loyalty and increasing business competitiveness. It is recommended that MSMEs continue to improve the quality of products and services and expand their marketing reach through digital platforms to achieve sustainable growth.

This study aims to examine the influence of price and store atmosphere on repurchase decisions, with customer satisfaction as a moderating variable among Beocca Coffee consumers in Malang Regency. A quantitative explanatory approach was employed, involving 130 respondents selected through purposive sampling. Data were collected via an online questionnaire and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results show that price, store atmosphere, and customer satisfaction have a positive and significant effect on repurchase decisions. However, customer satisfaction was not proven to moderate the relationship between price and repurchase decisions, nor between store atmosphere and repurchase decisions. These findings indicate that price and store atmosphere influence repurchase decisions directly, regardless of customer satisfaction levels. The practical implication is that coffee shop managers should focus on offering competitive prices and creating a pleasant store atmosphere. Although customer satisfaction does not act as a moderator, it remains a crucial direct factor affecting loyalty. Future studies are encouraged to expand the research scope geographically and include additional variables such as customer loyalty, perceived quality, or digital marketing strategies to deepen the understanding of repurchase behavior in the local coffee shop industry.

This research aims to find out how much influence price and digital marketing have on consumer satisfaction with the decision to visit as an intervening variable at Puncak Lawang. The method used was accidental sampling, namely visitors to Puncak Lawang. The research results showed that: there is an influence of price on the decision to visit, digital marketing has a significant positive influence on the decision to visit, price has a positive and insignificant influence on consumer satisfaction, digital marketing has a significant positive influence on consumer satisfaction, the decision to visit has a significant positive influence on customer satisfaction, price has a positive and significant influence on consumer satisfaction through the decision to visit as an intervening variable, digital marketing has a positive and insignificant influence on consumer satisfaction through the decision to visit as an intervening variable at Puncak Lawang.

This study aims to analyze the influence of Brand Image and Social Media Promotion on Purchase Decisions, with Consumer Satisfaction as an intervening variable in Balisijuk.id in Payakumbuh. In the digital era, a strong Brand Image and effective promotion strategies through social media are important factors in attracting interest and increasing Consumer Satisfaction, which ultimately influences purchase decisions. This research method uses a quantitative approach with purposive sampling techniques. Data was collected through questionnaires distributed to Balisijuk.id consumers. Data analysis was carried out using multiple linear regression models and path analysis to test the direct and indirect relationships between variables. The results of the study show that Brand Image and Social Media Promotion have a significant effect on Consumer Satisfaction. Furthermore, Consumer Satisfaction proved to be an intervening variable that strengthened the relationship between Brand Image, Social Media Promotion, and Purchase Decision. In other words, the more positive the Brand Image and the more effective the Social Media Promotion, the higher the Consumer Satisfaction, which ultimately drives the Purchase Decision. This research provides practical implications for business actors, especially Balisijuk.id, in designing more effective marketing strategies through strengthening Brand Image and optimizing Social Media Promotion to increase consumer satisfaction and purchase decisions Balisijuk.id.

The objective of this research is to evaluate the impact of brand image and product quality on consumer purchasing decisions regarding MS Glow products in Solo. A positive brand image can enhance consumers' trust in a particular brand; however, product quality remains the primary determinant of satisfaction and choice among consumers. Using qualitative methodology with phenomenological approach, the study aims to understand consumers’ experiences and perspectives towards MS Glow products. The findings indicate that strong brand images, such as reliable reputation and consumer confidence, significantly influence purchase decisions. Additionally, product qualities including durability, performance, design, and innovative features play crucial roles in consumer decision-making processes. This research is expected to help companies develop better marketing strategies to meet individual customer needs effectively.

The coffee industry in Indonesia is growing rapidly, especially in Jakarta, which is the center of the economy in Indonesia. This tight competition forces Kopi Janji Jiwa to pay more attention to factors that impact consumer satisfaction in order to maintain and increase market share. This study examines the impact of green products, customer experience, and store atmosphere on consumer satisfaction through purchasing decisions at Kopi Janji Jiwa in Jakarta and uses a quantitative method with primary data obtained from 175 respondents who live in Jakarta and have purchased and consumed Kopi Janji Jiwa products. The sampling method was carried out using non-probability sampling and purposive sampling techniques, and using the Hair formula. The research findings show that all independent variables impact consumer satisfaction and all independent variables also influence purchasing decisions. On the other hand, all independent variables influence consumer satisfaction through purchasing decisions as intervening variables at Kopi Janji Jiwa in Jakarta.

The purpose of this research is to determine and analyze the influence of segmenting and targeting on consumer satisfaction through purchasing decisions as an intervening survey variable for consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikmalaya. The research method used is survey and quantitative methods. This research used a sample of 220 consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikalaya. The sampling technique used was purposive sampling. Meanwhile, the data analysis technique uses Structural Equation Model (SEM) analysis. The results of the research show that there is an influence of Segmenting and Targeting on Consumer Satisfaction through Purchasing Decisions as an Intervening Variable in Consumers of Cio Herbal, Syakira Herbal and Salma Herbal Tasikmalaya both partially and simultaneously, meaning that the more focused segmenting and targeting is applied to CIO Herbal, Syakira Herbal and Salma Herbal Tasikmalaya, purchasing decisions will increase so that consumer satisfaction will also increase

PT Kereta Api Indonesia (KAI) is a company that monopolizes unrivaled rail transport services, but on Java Island it is vulnerable to competitors in other transport services sectors in the world. The purpose of this study was to find out whether the influence of price and quality of service on the satisfaction of railway consumers in the city of Solo Raya. Sampling technique using quota sampling and random sampling techniques with respondent criteria is consumer satisfaction in using railway services, which is 51 respondents. Data collection is done using questionnaires distributed online or electronically using Google Form support. The results of the study showed that the influence of price and quality of service has a significant influence on consumer satisfaction.

Wardah has built a reputation for itself as a manufacturer of premium, halal cosmetics in an effort to attract a wider audience and increase sales. Finding out how BPOM and Halal labels affect product quality and customer happiness among Wardah cosmetics customers is one goal of this study; another is to determine whether factors related to price influence the buying decision of those who purchase Wardah cosmetics. As part of the research, 105 people who regularly use Wardah cosmetics were asked to fill out a survey. Consumer satisfaction with Wardah cosmetics was shown to have a favorable and statistically significant effect on overall satisfaction. Furthermore, customer satisfaction with Wardah cosmetics was positively and significantly affected by the brand image variable. A similar favorable and statistically significant relationship existed between service quality and customer happiness with Wardah cosmetics. In addition, customer satisfaction with Wardah cosmetics was positively and significantly impacted by the following factors: product quality, brand image, and service quality.

This scientific article discusses the implementation of 5 key aspects to meet e-fullfillment standards in a company. Consumer Management, Catalog Management, Order Management, Delivery Management, and Inventory Management. These five things are key processes to meet the "e-fulfillment" standard, which starts from ordering the product until the product is received by the consumer. This article aims to examine the theoretical basis, research methods, and findings related to the application of these five aspects in the printing company, namely Akai Print, which is also the case study object of this article. In this article, the type of research method used is qualitative, using an inductive approach. The unit of analysis in this research is the Akai Print printing company, where the data sources in this research are documents and direct information. The data collection technique used in this research is direct observation and literature study, then the method used is descriptive analysis. The results of our research found that these 5 key aspects really are the most important aspects in a company, especially companies that are oriented towards customer satisfaction, such as the printing company Akai Print. Then from that, Akai Print has also fully implemented these five key aspects in its business so that the e-fullfillment standard is achieved and can improve the quality of the company.              

This study aims to analyze the effect of service quality and product quality on repurchase intention with consumer satisfaction as an intervening variable at UD. Rizqi Food Supplier Yogyakarta. The impact of Covid-19 has caused a decrease in meat shipments, but extra services and promos during the pandemic have increased interest in repurchasing. After the pandemic, expansion into restaurants and hotels resulted in a significant increase in sales. The research sample consisted of 100 respondents. Data analysis used multiple regression and Sobel's test to test consumer satisfaction as an intervening variable. The results showed that service and product quality had a significant effect on consumer satisfaction and repurchase intention. However, customer satisfaction does not mediate the relationship between service quality and repurchase intention, as well as the relationship between product quality and repurchase intention. Improving the quality of services and products at UD. RizqiFood Supplier is expected to increase consumer satisfaction and encourage repurchasing interest. This is important for company management to retain loyal customers and achieve business success.

The aim of this research is to determine the partial and simultaneous influence of employee service variables, airline programs, customer satisfaction, where this research uses a quantitative research approach with a sample size of 100 PT consumers. Sriwijaya Air using the multiple regression analysis method with the help of the SPSS.26 application. The findings of this research show that the employee service variable has a positive and significant effect on customer satisfaction, the work program variable also has a positive and significant effect on customer satisfaction, while simultaneous testing shows that employee service and airline programs have a positive and significant effect on customer satisfaction at PT. Sriwijaya Air.

Business people in Indonesia, especially in Mojokerto, have a high demand for the cafe industry. The number of cafes that have sprung up resulted in business owners trying to win the competition. Each cafe experiences different updates and improvements in cafe atmosphere, experiential marketing, and product quality. In addition, this level of competition encourages cafes to compete with each other to get the best, which can have an impact on consumer satisfaction. This study aims to determine and analyze the effect of cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentias. This research is a research with quantitative methods. The population in this study are consumers who make purchases at Cafe House Of Essentias. The sample of this research was 125 respondents using accidental sampling technique. The data collection technique uses a questionnaire by distributing Google Forms to consumers. The data analysis technique uses the SPSS 25 program. The results of this study indicate that the cafe atmosphere variable has a positive and significant influence on customer satisfaction, experiential marketing has a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction. And the consumer satisfaction variable is able to mediate the influence of the cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentials.  

Conventional Ojek is one form of alternative transportation in Indonesia. Sikka Regency has rapid development in all sectors and has several airports and ports to support the movement of people and goods. Conventional ojek meets the biggest competitor, namely the emergence of online ojek. Although various competitors appear conventional ojek in Sikka Regency is still the main choice of public transportation mode. This study analyzes the effect of service quality and price on consumer satisfaction of students who use conventional ojek services at Nusa Nipa University. The population in this study were all students who use conventional ojek at Nusa Nipa University. This study uses purposive sampling method, namely the technique of determining the sample using certain considerations with the number of respondents 100 people. The research instrument used a questionnaire with the data collection technique used was to use a Likert scale and analyzed using SPSS 25 software. The results show that partially service quality has a significant effect on customer satisfaction. Price has a significant effect on customer satisfaction. Simultaneously service quality and price have a significant effect on customer satisfaction. Conventional ojek has become a means of transportation that is needed by people in Maumere city. Government advice needs to take care of legalization, conventional ojek data collection, infrastructure management and price regulations and to ojek drivers pay attention to safety, comfort and completeness of vehicles.  

In Indonesia, more and more individuals are doing business activities. Business is an activity carried out by one individual. Micro, Small and Medium Enterprises (MSMEs) are businesses engaged in trade, which involve entrepreneurial activities. UMKM Kitchen Keyra is one of the businesses engaged in the field of food that is easy to develop, which is located on Jalan Kebonagung Village, Kec. Kab. Castle Mojokerto. The purpose of this study was to determine the effect of product quality on customer satisfaction, to determine the effect of service quality on customer satisfaction, to determine the effect of corporate image on customer satisfaction and to determine the effect of product quality, service quality and corporate image on customer satisfaction. This study uses quantitative methods, with a sample of 100 respondents with the help of IBM SPSS version 25. The results show that product quality variable (X1) partially and significantly influences consumer satisfaction (Y) with t count 7.801 > 1.98498 and a sig value of 0.000 <0.05, service quality (X2) has a partial and significant effect on customer satisfaction (Y) with t count 2.531 > 1.98498 and a sig value of 0.013 <0.05, and corporate image (X3) has a partial and significant effect on consumer satisfaction (Y) with t count 16.567 > 1.98498 and a sig value of 0.000 <0.05, while simultaneously product quality (X1), service quality (X2) and corporate image (X3) have a positive and significant effect on consumer satisfaction ( Y) Keyra Kitchen SMEs with f count 292.834 > 2.70 and a sig value of 0.000 <0.05

Procurement of goods has a very important role for an organization, because obtaining the goods needed to fulfill the mission of the organization with a significant budget. So that companies will always try to act professionally and strive to continue to develop different innovations in order to achieve goals and aspirations. The Make to Order method is a process in which the company will carry out production when orders come from consumers, this method has been implemented by PT. Waskita Beton Precast. in running the production process. The direct procurement system is used to provide satisfaction to consumers because there is no need to wait a long time to complete consumer requests. Companies must adjust to production needs so as not to leave unused items. Procurement of goods to meet during production activities can be brought in according to the needs of the company. From the direct procurement method used by the company, it has a good impact, the production process is on schedule and is not hampered by the arrival of the goods needed during the production process and can complete consumer requests in a timely manner.