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This study aims to determine the effect of product quality and service quality on consumer purchasing decisions, both partially and simultaneously, at Chickenday Restaurant Trenggalek. The method used is a quantitative approach with data processing in numerical form to objectively test the relationship between variables. The research was conducted at Chickenday Restaurant, located on Jl. Soekarno Hatta No. 20 Trenggalek. The research population consists of all consumers during the period of May–June 2025, the exact number of which is unknown. The sampling technique utilized probability sampling with a simple random sampling method, resulting in 96 respondents based on the Lemeshow formula. The data include primary data through questionnaires and observations, as well as secondary data from various sources. Data analysis was performed using multiple linear regression, t-test, and F-test. The results indicate that product quality and service quality have a positive and significant effect on purchasing decisions, both partially and simultaneously, with service quality being the more dominant variable.

This study investigates the influence of discount programs, digital marketing strategies, and service quality on prospective students’ decisions to enroll at STIE Surakarta. The increasingly competitive landscape of private higher education in Indonesia requires institutions to formulate effective marketing strategies that can address the expectations and behavioral tendencies of Generation Z. A quantitative approach was employed using survey data from 36 new students selected through purposive sampling based on their participation in discount-based admission programs. The research instruments were validated through correlation tests and demonstrated reliable internal consistency. Data were analyzed using multiple linear regression to identify both partial and simultaneous effects among the variables. The findings reveal that discount offers are the only variable that significantly affects enrollment decisions, indicating that financial incentives remain a dominant consideration for prospective students evaluating private tertiary education options. Meanwhile, digital marketing and service quality, although yielding positive regression coefficients, do not show significant partial effects. However, the three variables collectively have a significant simultaneous effect, suggesting that enrollment decisions are shaped by a combination of economic, promotional, and perceptual factors. The model explains 45.7% of the variance in enrollment decisions. These results highlight the need for higher education institutions to balance financial incentives with consistent digital marketing execution and improved service delivery. The study contributes to the expanding literature on student decision-making behavior and offers practical insights for strengthening competitive marketing strategies in private higher education.

Business competition in the agribusiness sector demands that every entrepreneur formulates and implements effective marketing strategies to maintain consumer loyalty and increase sales. This study was conducted at UD. Dua Putra Nganjuk with the objective of analyzing the influence of social media, price, and product quality on consumers' purchasing decisions specifically for corn ose products. The research population consisted of 140 consumers, and the sample size was determined to be 84 respondents using a purposive sampling technique, targeting individuals who had made purchases and met specific criteria relevant to the study. A quantitative research approach was adopted, with data collected through a structured questionnaire. Data analysis was conducted using SPSS software, and included validity and reliability tests, classical assumption testing, multiple linear regression analysis, t-tests, F-tests, and calculation of the coefficient of determination (R²). The results showed that all three independent variables—social media, price, and product quality—had a positive and significant effect on purchasing decisions, with respective significance values of 0.006, 0.001, and 0.009. Furthermore, the F-test confirmed a simultaneous significant influence, with an F-statistic value of 534.263 and a significance level of 0.000. The coefficient of determination (R²) was found to be 0.952, indicating that 95.2% of the variation in purchasing decisions is explained by these three variables. The remaining 4.8% is attributed to other factors not examined in this study.

This study aims to determine and analyze the influence of performance expectancy, perceived ease of use, and perceived risk on continuance intention among e-wallet users at Budi Luhur University. The background to this research is based on the increasing use of e-wallets among students, which has prompted the need to understand the factors influencing the continued use of this technology. The independent variables in this study are performance expectancy, perceived ease of use, and perceived risk, while the dependent variable is continuance intention. The research method used is quantitative with a descriptive approach. The study population included all e-wallet users at Budi Luhur University. Sampling was conducted using a non-probability purposive sampling technique, which considers specific respondent criteria, resulting in 98 respondents. The sample size was determined using the Lemeshow formula. The research instrument was a questionnaire that had been tested for validity and reliability. Data analysis was conducted using multiple linear regression analysis to examine the effect of each independent variable on the dependent variable. The results of the study show that performance expectancy has a positive and significant influence on continuance intention, indicating that the higher users' expectations of e-wallet performance, the greater their intention to continue using it. Perceived ease of use was also shown to have a positive and significant influence on continuance intention, indicating that perceived ease of use is a key factor in continued e-wallet use. Conversely, perceived risk did not have a significant influence on continuance intention, indicating that perceived risk is not a major inhibiting factor in students' decisions to continue using e-wallets.  

Entrepreneurial management is a process that involves the ability of individuals to create, manage, and develop businesses effectively in order to survive and compete in the midst of dynamic market changes. In this context, interest, creativity, and connections are important factors that can drive the success of a business, especially in the Micro, Small, and Medium Enterprises (MSMEs) sector. This study aims to analyze the influence of interest (X1), creativity (X2), and connection (X3) on business success (Y) in food MSME actors in Sumberejo Village. This study uses a quantitative approach with a survey method. The main instrument used in data collection is a questionnaire that has been tested for validity and reliability. The number of respondents in this study was 77 people, who were selected using purposive sampling techniques based on certain criteria such as the length of business and the type of food products produced. Data analysis was carried out using multiple linear regression with the help of statistical software. The results of the study show that the variables of interest, creativity, and connection simultaneously or partially have a positive and significant effect on the success of MSME businesses. Thus, MSME actors who have a high interest in entrepreneurship, are able to create product innovations, and have a wide network of relationships, tend to have a greater chance of achieving business success. This research suggests the need for entrepreneurship training that not only focuses on the technical aspects of production, but also the development of soft skills and social networks. Thus, the empowerment of MSMEs in rural areas will be more optimal and sustainable. These findings are expected to be a reference for village governments, training institutions, and other related parties in formulating strategies to strengthen MSMEs in rural areas.

Employee performance, which is a reflection of their competence in completing tasks, is very important for achieving organizational goals. Therefore, improving performance is a top priority for the company.This quantitative research aims to analyze the factors that influence employee performance in the Quality Control division of PT. Hwa Seung Indonesia, Jepara. Of the total 174 employees, 121 were used as research samples selected using the Slovin formula. Data collection was carried out through questionnaires with saturated sampling techniques. The collected data was then analyzed using various statistical methods, including multiple linear regression analysis. The research results show that the variables workload, compensation (t-value 2.865), work discipline (t-value 4.707), and motivation (t-value 4.425) together have a positive and significant influence on employee performance.

The problem in the research is that the work given exceeds the provisions of written regulations, company leaders do not pay enough attention to their employees or do not provide enough motivation to their employees, performance fluctuates from year to year because employees are less careful in their work. The aim of this research is to determine the workload and motivation of employee performance at PT. Mandiri Abadi Permai. The type of this research is quantitative. The population in this research is employees of PT. Mandiri Abadi Permai, totaling 140 respondents. Determining the number of samples using the Slovin formula was 58 respondents, while the sampling technique was carried out randomly. The data sources in this research are primary and secondary data. Then the data collection methods in this research are observation, interviews, questionnaires and documentation. Meanwhile, the data analysis technique used is multiple linear regression analysis. Multiple linear regression test results Y=8.137+0.5221+0.532X2+e. The results of the test (t) or partial test show that workload has a positive and significant effect on employee performance which can be seen from tcount 6.477>ttable 2.004 and the Motivation variable has a positive and significant effect on employee performance where it can be seen tcount 11.166>ttable value 2.004. Then simultaneously (F test), the F value is 83.947> F table 3.16. So that workload and motivation have a positive and significant effect on employee performance at PT. Mandiri Abadi Permai. The results of the coefficient of determination for the Adjusted R square value are 0.744 (74.4%). So it can be said that 74.4% of the variation in the independent variables in workload and motivation contributes to employee performance variables at PT. Madiri Abadi Permai, while the remaining 25.6% is influenced by other variables outside the model.

This research was conducted at PT ADAM DANI LESTARI with the formulation of the problem is how the distribution strategy process of Frisian Flag products. The purpose of this study is to determine the distribution strategies of Frisian Flag products. The data used in writing this journal were collected through interviews and analyzed using qualitative description methods. The results of this study concluded that the distribution strategy process of Frisian Flag Milk products carried out by PT ADAM DANI LESTARI uses a direct distribution strategy to dominate the market and face competitors. However, in order to increase the brand and customer value, the company uses wholesalers and retailers so that products can be sold and delivered to consumers properly and maintain the availability of Frisian Flag Milk products in Medan City.  

To determine the effect of financial inclusion based on the number of savings accounts, the number of ATM machines, and the number of deposit accounts on bank stability in banking sector companies listed on the Indonesia Stock Exchange The data used is secondary data, with data collection techniques using the documentation method. The sample in this study used the purposive sampling method, namely 19 banking sector companies listed on the IDX in 2019-2023. The quantitative analysis technique uses a multiple linear regression model using SPSS Version26.The results of this study indicate that 1) There is a significant influence of financial inclusion simultaneously on bank stability 2) There is an influence of financial inclusion based on savings accounts partially on bank stability 3) There is an influence of financial inclusion based on the number of ATM machines partially on bank stability 4) There is an influence of financial inclusion based on the number of deposit accounts partially on bank stability in banking sector companies listed on the Indonesia Stock Exchange in 2019-2023. The limitations of this study are only banking sector companies listed on the IDX in 2019-2023. This study only covers 19 companies from the banking sector listed on the Indonesia Stock Exchange. This sample only represents 40.4% of the population of companies in the banking sector. Several companies do not meet the criteria because they do not consistently publish and present complete financial reports, so the number of samples used in this study is limited. This research can be used as a consideration for the Company in formulating the Company's strategy to be taken. To improve access to financial services for people in the lower classes through the resilience of the banking funding base. This research update introduces a new method in data analysis using SPSS version 26 and banking data for 2019-2023.

This study provides a new perspective on the influence of social media marketing activities (SMMA) on the purchase intention of students towards the Kahf brand. The use of social media has truly increased massively, and this has led many companies to change the way they engage their brands with consumers. This phenomenon creates a need for this research to further investigate the influence of Social Media Marketing Activities (SMMA) on social brand engagement (SBE), brand equity (BAQ), and purchase intention (PIN). Therefore, the aim of this study is to explore the impact of SMMA on students' purchase intentions regarding the Kahf brand, considering brand equity and social brand engagement. This research uses the SOR (Stimulus Organism Response) theory as the foundation of the study. This research uses a quantitative method with 144 respondents, employing Roscoe's formula and purposive sampling technique. The data in this study was obtained by having respondents fill out a questionnaire. There are 20 questions that respondents must answer through Google Forms. The researcher analyzes the results of the discriminant validity using the Fornell-Larcker Criterion. This research aims to determine the impact of social media marketing activities (SMMA) and purchase intention on the products offered by the Kahf brand. The survey results will be analyzed using descriptive statistics, employing PLS-SEM version 4.0 and SPSS to test the quantitative data. The results of this study indicate that social media marketing activities have a positive and significant impact on purchase intention, while brand equity and social engagement do not have a positive and significant effect on purchase intention. The findings suggest that the effectiveness of marketing is achieved through social media marketing activities that positively and significantly influence respondents' purchase intentions.

This study aims to test and determine the effect of work environment, work motivation, and work discipline on the performance of MSMEs in Demak Regency. This study uses a quantitative method. The population in this study, the author uses the population of MSME actors in Dempet District, Demak Regency in the culinary, fashion, automotive, and agribusiness sectors, totaling 282 MSMEs. Based on the sample calculation using the Slovin formula, it can be seen that the sample in this study is 165 MSMEs. The sampling technique used in this study is the probability sampling method, all elements (eg: people, households) in a population have an equal opportunity to be selected in the sample. The results of this study are that the work environment affects performance, work motivation affects performance, and work discipline affects the performance of MSMEs in Demak Regency.

This study aims to examine “The effect of work motivation and salary on employee productivity performance”. The background of this research is the decline in productivity that occurred at PT Integra Indocabinet in 2012 and during the Covid-19 pandemic. The sample in this study were employees at PT Integra Indocabinet Sedati Sidoarjo East Java, totaling 100 people as respondents taken using the Slovin formula. The sampling technique used in this study is non probability sampling, namely techniques that do not buy opportunities or become samples. By using a questionnaire method 4 Likert scale. From the results of hypothesis testing, it shows that 1) motivation has no significant positive effect on employee performance when the t statistical test is carried out, 2) salary has a significant positive effect on employee performance, 3) motivation and salary on productivity simultaneously have a significant positive effect.

The coffee industry in Indonesia is growing rapidly, especially in Jakarta, which is the center of the economy in Indonesia. This tight competition forces Kopi Janji Jiwa to pay more attention to factors that impact consumer satisfaction in order to maintain and increase market share. This study examines the impact of green products, customer experience, and store atmosphere on consumer satisfaction through purchasing decisions at Kopi Janji Jiwa in Jakarta and uses a quantitative method with primary data obtained from 175 respondents who live in Jakarta and have purchased and consumed Kopi Janji Jiwa products. The sampling method was carried out using non-probability sampling and purposive sampling techniques, and using the Hair formula. The research findings show that all independent variables impact consumer satisfaction and all independent variables also influence purchasing decisions. On the other hand, all independent variables influence consumer satisfaction through purchasing decisions as intervening variables at Kopi Janji Jiwa in Jakarta.

This research aims to analyze advertising and brand image on purchasing decisions for wild bee honey products. This type of research is research with a quantitative approach. The population in this research is all Wild Bee Honey customers. Determining the sample in the study used probability sampling using the Slovin formula so that the number of samples in this study was 97 employees. The data analysis method in this research uses SPSS analysis tools through validity, reliability, classical assumption tests, namely normality test, multicollinearity test, heteroscedasticity test, multiple linear regression, t test, F test and correlation and determination coefficients. The results of this research show that (1) Advertising variables influence purchasing decisions, this is proven by the significance value of 0.000 < 0.05. 2. The Brand Image variable has a significant effect on purchasing decisions, this is proven by the significance value of 0.000 < 0.05. 3. Simultaneous test results show that the advertising and brand image variables influence the decision to purchase wild bee honey. This can be proven by the Fcount result of 113.280 or a significance value of 0.000 < 0.05.

Human Resources plays a very important role in the company and can be used to run other workforce to achieve company goals. This research is to determine the influence of Motivation and Work Environment on Employee Performance at PT. HAHA Indonesian Spectrum. In this research, the research design used by the author uses quantitative methods. The sampling technique in this research used a saturated sampling technique. Data collection on respondents' answers in this research questionnaire used a Likert scale. The number of samples used was 41 employees at PT. HAHA Spektrum Indonesia and tested using SPSS Version 25. In the calculation results of the hypothesis test, an F value of 32.433 > 3.24 F Table was obtained and was supported by a significant value of 0.000, where the conditions accepted in this hypothesis were a significant value of less than 0, 05 and obtained a t value of 2.262 > t table 2.024 with a significant value of 0.029, where the significant value is less than 0.05. So from the test results in the problem formulation in this research, it is stated whether there is an influence on Motivation and Work Environment on Employee Performance at PT. HAHA Indonesian Spectrum, namely the existence of influence and Hypothesis H3 is accepted.

The digital revolution has changed the way of shopping, encouraging the growth of online shopping platforms that offer convenience for consumers. In intense market competition, SWOT analysis becomes important to help online shopping platforms identify strengths, weaknesses, opportunities and threats, and formulate strategies to maintain competitive advantages. The research aims to understand how these platforms can remain relevant and competitive in the digital era. This research uses literature studies to collect data from journals, articles and online sources, in order to analyze strengths, weaknesses, opportunities and threats in the strategic management of online shopping platforms. The results of this SWOT analysis are then used to formulate strategy recommendations that can improve the platform's operations and competitive position in the e-commerce market.

This study aims to test whether the Quality of Laundry Service affects Patient Satisfaction in RSUD Kab. Kediri. This study used a quantitative descriptive approach with a causal research design applied to determine the cause-and-effect relationship between the independent variable (Laundry Service Quality) and the dependent variable (Patient Satisfaction). The study population consisted of 224 non-medical employees of Kediri District Hospital. Non-probability sampling techniques with purposive sampling types are used to determine samples based on certain criteria. Using the Slovin formula and the 5% error standard, a sample of 34 employees was obtained. Data were collected using the Likert scale and analyzed to test hypotheses. The results showed that the calculated value for the Laundry Service Quality variable was 7.970, which was greater than the ttable of 2.037, with a significant value of 0.000 which was smaller than 0.050. This shows that the Quality of Laundry Service has a significant effect on Patient Satisfaction, so the hypothesis (Ha) is accepted. The regression coefficient value of 0.563 indicates that an increase of one unit in Laundry Service Quality will increase Patient Satisfaction by 0.563 units, while a decrease of one unit in Laundry Service Quality will decrease Patient Satisfaction by 0.968 units. An R² value of 0.665 indicates that 66.5% of the variation in Patient Satisfaction is explained by Laundry Service Quality, while the remaining 33.5% is influenced by other variables not studied in this study.  

This research is classified as correlational research consisting of two independent variables, namely Servant Leadership and Job Satisfaction and one dependent variable Teacher Work Effectiveness. The population in the study was 305 teachers of private vocational schools in West Bogor Sub-district, with a sample size of 173 teachers, whose determination used the Slovin formula and used Proportional Random Sampling. Data were collected using instruments in the form of questionnaires and analyzed by descriptive analysis and inferential statistics and analyzed SITOREM. The results showed three positive relationships. First, there is a positive relationship between Servant Leadership and Teacher Work Effectiveness with a correlation coefficient value of 0.373. Second, there is a positive relationship between job satisfaction and teacher work effectiveness with a correlation coefficient value of 0.740. Third, there is a positive relationship between Servant Leadership and Job Satisfaction together with Teacher Work Effectiveness with a correlation coefficient value of 0.750. And based on the results of the SITOREM analysis, it shows that there are several indicators that must be improved and several indicators must be maintained. Indicators that must be improved include the implementation of evaluations, self-adjustment to the environment, humility, trust, courage, the job itself, supervision, promotion. Thus it can be concluded that Teacher Work Effectiveness can be improved through strengthening Servant Leadership and Job Satisfaction both partially and jointly.

The discharge of ballast water by commercial vessels impacted on the development of non-native species and the spread of heavy metal. In this research, descriptive methodology was applied whose research sample was obtained by random sampling method. Questionnaire and interviews were employed as the data collection method. In order to identify the strategy, the data were then analyzed by using SWOT (Strength, Weakness, Opportunity, and Threat). The research was aimed to formulate the model and strategy in the implementation of BWM (Ballast Water Management). BWM had been analyzed and applied to determine an appropriate model for ballast water treatment. In this case, the Harbour Master and Port Authority Office of Tanjung Emas can possibly apply a defensive strategy. This strategy emphasizes on the improvement of Port State Control (PSC) and penalties. In order to maintain the vessel stability, container vessels, passanger vessels, and ro-ro vessels are recommended to apply freshwater within their ballast tanks. Moreover, a ballast water treatment facility has also been provided by the port administrator, Pelindo III, for bulk carrier vessels and tankers to discharge their ballast water.   

Adaptive leadership is about helping people to change and adapt to new situations. Leaders are required to be able to analyze, see and formulate all forms and types of organizational problems. On the other hand, if the leader only has a bad character and does not have a good influence on his members, then it is certain that the organization will not develop well and according to expectations. The aim of this research is to analyze why the role of adaptive leadership is so important in the IPNU and IPPNU organizations, and how the adaptive leadership process plays out in developing the organization. This research method uses qualitative methods. The research will conduct interviews at the IPNU and IPPNU organizations in Sedati District and will conduct interviews with 18 branches. The data analysis technique in this research uses interactive model data analysis techniques. The research results found that not all IPNU and IPPNU leaders in Sedati District implemented adaptive leadership well.