Business Education Curriculum Reform to Match Job Market Demand

This research aims to examine the reform of the business education curriculum to adjust to the demand of the job market. The method used is qualitative research with an analysis unit in the form of a higher education institution that offers business study programs. The research design uses case studies with primary data sources obtained from in-depth interviews with lecturers, students, and industry players. The data collection technique was carried out through semi-structured interviews and analysis of curriculum documents. Data analysis uses thematic analysis techniques to identify the fit between the business education curriculum and the needs of the ever-evolving job market. The findings of the study show that despite efforts to reform the curriculum, there is still a gap between the competencies taught and the skills needed in the world of work. The contribution of this research is to provide recommendations on how the business education curriculum can be more responsive to the dynamics of the job market by adapting learning materials to be more relevant and applicable in the industrial world.