Improving Soft Skills in Business Education to Increase Competitiveness

Sjafty Nursiti ; Nur Hamidah ; Supadi Supadi
Jurnal Pendidikan Bisnis dan Manajemen 📅 2025 Vol 2, No 3 🔗 DOI: 10.63760/jupebima.v2i3.100
Abstract
This research aims to explore ways to improve soft skills in business education to strengthen the competitiveness of graduates in the job market. The method used is qualitative research with an analysis unit of business education programs in universities. The design of this study uses case studies with the main data sources obtained from in-depth interviews with lecturers, students, and study program managers. The data collection technique involves semi-structured interviews and analysis of curriculum documents, while the data analysis is carried out using a thematic analysis approach. The research findings show that despite the awareness of the importance of soft skills, the integration of learning these skills in the curriculum is still limited and needs to be improved. The contribution of this research is to provide recommendations on how business education can develop soft skills systematically, so that graduates can be more competitive in an increasingly competitive job market.
Keywords
Business Education; Competitiveness; Data Collection Techniques; Improve; Soft Skills
How to Cite

Sjafty Nursiti, et al. (2025). Improving Soft Skills in Business Education to Increase Competitiveness. Jurnal Pendidikan Bisnis dan Manajemen, 2(3). https://doi.org/10.63760/jupebima.v2i3.100

Sjafty Nursiti; Nur Hamidah; Supadi Supadi, "Improving Soft Skills in Business Education to Increase Competitiveness," Jurnal Pendidikan Bisnis dan Manajemen, vol. 2, no. 3, 2025.

Sjafty Nursiti; Nur Hamidah; Supadi Supadi. "Improving Soft Skills in Business Education to Increase Competitiveness." Jurnal Pendidikan Bisnis dan Manajemen, vol. 2, no. 3, 2025.

Sjafty Nursiti; Nur Hamidah; Supadi Supadi. "Improving Soft Skills in Business Education to Increase Competitiveness." Jurnal Pendidikan Bisnis dan Manajemen 2, no. 3 (2025).

Sjafty Nursiti, et al. (2025) 'Improving Soft Skills in Business Education to Increase Competitiveness', Jurnal Pendidikan Bisnis dan Manajemen, 2(3). doi: 10.63760/jupebima.v2i3.100.

Sjafty Nursiti; Nur Hamidah; Supadi Supadi. Improving Soft Skills in Business Education to Increase Competitiveness. Jurnal Pendidikan Bisnis dan Manajemen. 2025;2(3).

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