Digitalisation Trends in Business Management: Implications for Educational Institutions

This study aims to analyse the implications of digitalisation trends in business management on curriculum and teaching methods in educational institutions. Using a qualitative research design with a case study approach, the unit of analysis is a business management education program at several universities in Indonesia that have adopted technology in teaching. Data sources were obtained through interviews with education managers, lecturers, and students, as well as analysis of related policy and curriculum documents. The data collection techniques used were semi-structured interviews, classroom observations, and document analysis, while the data were analysed by thematic analysis methods to identify key themes related to digitalisation in education. The research findings show that despite the awareness of the importance of digitalisation, many educational institutions struggle to integrate technology thoroughly into their business management curriculum. The contribution of this research is to provide insight into the challenges and opportunities faced by educational institutions in adopting digitalisation, as well as offer recommendations for the development of technology-based curricula that are relevant to the needs of the digital business world.