Alih Kode dan Campur Kode dalam Interaksi Digital Generasi Z Indonesia: Kajian Sosiolinguistik pada Media Sosial Instagram

Muhammad Nurahmad ; Nurasia Natsir
Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 📅 2026 Vol 4, No 3 🔗 DOI: 10.59024/bhinneka.v4i3.1811
Abstract
This study examines the phenomena of code-switching and code-mixing in the digital interactions of Indonesian Generation Z on Instagram. Using a sociolinguistic approach with virtual ethnography, data were collected from 1,200 posts and comments published between January and June 2024, complemented by in-depth interviews to explore the factors influencing language choice. The findings reveal that code-switching occurred in 68.4% of the data, with intrasentential switching as the dominant pattern (47.3%), followed by intersentential switching (38.6%) and external switching (14.1%), indicating Generation Z’s high multilingual competence. Code-mixing appeared in 82.1% of the data, primarily through the insertion of English vocabulary into Indonesian (63.2%), followed by regional languages such as Javanese, Sundanese, and Betawi (27.1%), particularly in nostalgic, culinary, and emotionally expressive content. The main factors influencing these practices include social identity, community affiliation, communicative efficiency, emotional expression, and audience context. The study concludes that code-switching and code-mixing function as deliberate communicative strategies that reflect Generation Z’s hybrid identity in digital spaces, offering important implications for digital sociolinguistics, language education, language policy, and digital content development.
Keywords
Code-Mixing; Code-Switching; Generation Z; Instagram; Social Media
How to Cite

Muhammad Nurahmad & Nurasia Natsir (2026). Alih Kode dan Campur Kode dalam Interaksi Digital Generasi Z Indonesia: Kajian Sosiolinguistik pada Media Sosial Instagram. Bhinneka: Jurnal Bintang Pendidikan dan Bahasa, 4(3). https://doi.org/10.59024/bhinneka.v4i3.1811

Muhammad Nurahmad; Nurasia Natsir, "Alih Kode dan Campur Kode dalam Interaksi Digital Generasi Z Indonesia: Kajian Sosiolinguistik pada Media Sosial Instagram," Bhinneka: Jurnal Bintang Pendidikan dan Bahasa, vol. 4, no. 3, 2026.

Muhammad Nurahmad; Nurasia Natsir. "Alih Kode dan Campur Kode dalam Interaksi Digital Generasi Z Indonesia: Kajian Sosiolinguistik pada Media Sosial Instagram." Bhinneka: Jurnal Bintang Pendidikan dan Bahasa, vol. 4, no. 3, 2026.

Muhammad Nurahmad; Nurasia Natsir. "Alih Kode dan Campur Kode dalam Interaksi Digital Generasi Z Indonesia: Kajian Sosiolinguistik pada Media Sosial Instagram." Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 4, no. 3 (2026).

Muhammad Nurahmad & Nurasia Natsir (2026) 'Alih Kode dan Campur Kode dalam Interaksi Digital Generasi Z Indonesia: Kajian Sosiolinguistik pada Media Sosial Instagram', Bhinneka: Jurnal Bintang Pendidikan dan Bahasa, 4(3). doi: 10.59024/bhinneka.v4i3.1811.

Muhammad Nurahmad; Nurasia Natsir. Alih Kode dan Campur Kode dalam Interaksi Digital Generasi Z Indonesia: Kajian Sosiolinguistik pada Media Sosial Instagram. Bhinneka: Jurnal Bintang Pendidikan dan Bahasa. 2026;4(3).

Artikel Terkait

Localized English in Indonesian Social Media: Implications for English Language Learning

Miftahush Shalihah

Analisis Konflik Batin Tokoh Utama dalam Novel Hati Suhita Karya Khilma Anis: Prespektif Psikologi Karen Horney

Haniyah Kamilah Az-Zahra; Sugiarti Sugiarti

Teks Anekdot dalam Certa Lisan Dayak Ngaju “Palui” sebagai Pembelajaran Bahasa Indonesia di SMA

Yulina Mingvianita; Benny Irawan; Syarah Veniaty; Jumadi Jumadi

Analisis Implementasi Nilai-nilai Kearifan Lokal Dayak dalam Kurikulum Merdeka di Sekolah Dasar Negeri Kabupaten Pulang Pisau Kalimantan Tengah

Cynthia Cynthia; Ahmad Syari; M. Fatchurahman

Analisis Persepsi Siswa dan Guru terhadap Implementasi Kurikulum Merdeka pada Pembelajaran PAI di MTS Tanada

Rifqiya Zahara; Hanifah Sabrina Aulia; Fathur Rohman

Kajian Nilai Sosial dan Moral pada Film Jumbo sebagai Materi Ajar Menulis Teks Drama di SMK

Fransisca Diah Ayu Putri Risma; Kundharu Saddhono
Tren Sitasi Jurnal