Peran Tiktok Dalam Meningkatkan E-Commerce Global

Yolanda Br.Sihaloho ; Vini Andayani Manik ; Daniel Martinus ; Lenti Susanna Saragih ; Aurora Elise Putriku
Intellektika : Jurnal Ilmiah Mahasiswa 📅 2024 Vol 2, No 4 🔗 DOI: 10.59841/intellektika.v2i4.1326
Abstract
The popular short video platform TikTok, has emerged as a major player in the global e-commerce landscape. This research aims to understand the role of TikTok in increasing global e-commerce through a literature study. The main aim of this research is to understand how Tik Tok can improve global e-commerce. This research uses a qualitative approach with a literature study method. Data was collected from a variety of sources, including scientific journals, news articles, and industry reports. Data was analyzed using qualitative content analysis techniques. This research found that TikTok can increase global e-commerce through several mechanisms, including: Increasing brand awareness and consumer engagement. Driving impulse purchases and conversions Building community and customer loyalty and Facilitating influencer marketing and brand collaborations TikTok is a powerful tool that businesses can use to scale global e-commerce. Businesses looking to capitalize on TikTok must develop an effective strategy that leverages the power of the platform.
Keywords
TikTok; e-commerce; digital marketing; consumer behavior; globalization
How to Cite

Yolanda Br.Sihaloho, et al. (2024). Peran Tiktok Dalam Meningkatkan E-Commerce Global. Intellektika : Jurnal Ilmiah Mahasiswa, 2(4). https://doi.org/10.59841/intellektika.v2i4.1326

Yolanda Br.Sihaloho; Vini Andayani Manik; Daniel Martinus; Lenti Susanna Saragih; Aurora Elise Putriku, "Peran Tiktok Dalam Meningkatkan E-Commerce Global," Intellektika : Jurnal Ilmiah Mahasiswa, vol. 2, no. 4, 2024.

Yolanda Br.Sihaloho; Vini Andayani Manik; Daniel Martinus; Lenti Susanna Saragih; Aurora Elise Putriku. "Peran Tiktok Dalam Meningkatkan E-Commerce Global." Intellektika : Jurnal Ilmiah Mahasiswa, vol. 2, no. 4, 2024.

Yolanda Br.Sihaloho; Vini Andayani Manik; Daniel Martinus; Lenti Susanna Saragih; Aurora Elise Putriku. "Peran Tiktok Dalam Meningkatkan E-Commerce Global." Intellektika : Jurnal Ilmiah Mahasiswa 2, no. 4 (2024).

Yolanda Br.Sihaloho, et al. (2024) 'Peran Tiktok Dalam Meningkatkan E-Commerce Global', Intellektika : Jurnal Ilmiah Mahasiswa, 2(4). doi: 10.59841/intellektika.v2i4.1326.

Yolanda Br.Sihaloho; Vini Andayani Manik; Daniel Martinus; Lenti Susanna Saragih; Aurora Elise Putriku. Peran Tiktok Dalam Meningkatkan E-Commerce Global. Intellektika : Jurnal Ilmiah Mahasiswa. 2024;2(4).

Artikel Terkait

Analisis Pencemaran Lingkungan sebagai Penyebab Banjir di Kawasan Jalan Pekapuran Kota Depok

Syamsa Azilla; Aprillia Intan Nur Cahya; Adrianus Rebon Piran

Pemanfaatan Media Multimodal dalam Pembelajaran Keterampilan Membaca Teks Berita

Asra Fania; Syahrul Ramadhan

Simbol Relegius Spiritual dalam Film “Titip Surat Untuk Tuhan” Analisis Semiotika Roland Barthes

Dinar Thahira Handatika; Salma Rosyida Nur Hanifah; Ulul Fadli Zakiyatul Badriyah

Eksplorasi Media Loose Parts dari Bahan Alam Dalam Menstimulus Kreativitas Anak Usia Dini di Pos Paud Pelita Mandiri Kertek

Dina Zuhda Syauqia; Siti Rohmatun; Ani Sofiana Istiqomah; Fatiatun Fatiatun

The Massuru' Tondok Ritual as a Space for Encountering the Transcendent: An Analysis Based on the Thought of Ninian Smart

Agustinus Abraham

Analisis Efektivitas Penerapan A/B Testing dalam Meningkatkan Performa Website pada PT Pamor Putra Mandiri

Hari Noer Fazri; Ina Najiyah
Tren Sitasi Jurnal