Analisis Efektivitas Penerapan A/B Testing dalam Meningkatkan Performa Website pada PT Pamor Putra Mandiri

Hari Noer Fazri ; Ina Najiyah
Intellektika : Jurnal Ilmiah Mahasiswa 📅 2026 Vol 4, No 3 🔗 DOI: 10.59841/intellektika.v4i3.3669
Abstract
. A website is a crucial digital promotion medium for companies to convey information and attract potential customers. However, many websites experience low user interaction despite having high visitor traffic. This study aims to analyze the effectiveness of A/B Testing implementation in improving the performance of the PT Pamor Putra Mandiri website. A quantitative experimental approach was used, applying A/B Testing to two page variations: Variation 1 (Rafting & Outdoor Activity theme) and Variation 2 (Camping & Accommodation theme). The evaluation focused on three main performance metrics: Click, Page Visit, and Engagement. The results show that Variation 1 consistently outperformed Variation 2 across all metrics. Statistical testing using a two-proportion z-test confirmed that these differences were statistically significant (p-value < 0.05). Therefore, A/B Testing proves to be an effective method in identifying superior content strategies and page structures, as well as a relevant tool for data-driven decision-making in corporate website development.
Keywords
A/B Testing; Conversion; Digital Marketing; Performance Evaluation; Website
How to Cite

Hari Noer Fazri & Ina Najiyah (2026). Analisis Efektivitas Penerapan A/B Testing dalam Meningkatkan Performa Website pada PT Pamor Putra Mandiri. Intellektika : Jurnal Ilmiah Mahasiswa, 4(3). https://doi.org/10.59841/intellektika.v4i3.3669

Hari Noer Fazri; Ina Najiyah, "Analisis Efektivitas Penerapan A/B Testing dalam Meningkatkan Performa Website pada PT Pamor Putra Mandiri," Intellektika : Jurnal Ilmiah Mahasiswa, vol. 4, no. 3, 2026.

Hari Noer Fazri; Ina Najiyah. "Analisis Efektivitas Penerapan A/B Testing dalam Meningkatkan Performa Website pada PT Pamor Putra Mandiri." Intellektika : Jurnal Ilmiah Mahasiswa, vol. 4, no. 3, 2026.

Hari Noer Fazri; Ina Najiyah. "Analisis Efektivitas Penerapan A/B Testing dalam Meningkatkan Performa Website pada PT Pamor Putra Mandiri." Intellektika : Jurnal Ilmiah Mahasiswa 4, no. 3 (2026).

Hari Noer Fazri & Ina Najiyah (2026) 'Analisis Efektivitas Penerapan A/B Testing dalam Meningkatkan Performa Website pada PT Pamor Putra Mandiri', Intellektika : Jurnal Ilmiah Mahasiswa, 4(3). doi: 10.59841/intellektika.v4i3.3669.

Hari Noer Fazri; Ina Najiyah. Analisis Efektivitas Penerapan A/B Testing dalam Meningkatkan Performa Website pada PT Pamor Putra Mandiri. Intellektika : Jurnal Ilmiah Mahasiswa. 2026;4(3).

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