Analisis Penerapan Social Media Marketing di Lafera Space Pekanbaru

Syarifah Serfika ; Syarifah Serfika ; Meyzi Heriyanto
EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 📅 2025 Vol 18, No 2 🔗 DOI: 10.51903/e-bisnis.v18i2.3010
Abstract
Lafera Space is a coffee shop located in Bangau Sakti, Pekanbaru. This study aims to obtain clear information and insights into the implementation of social media marketing strategies at Lafera Space Pekanbaru. The research approach used is a descriptive qualitative method that describes how Lafera Space conducts social media marketing. Data collection was conducted through interviews with seven informants, documentation study, literature review, and data source triangulation. The research findings indicate that the implementation of the dimensions of context, communication, and collaboration in social media marketing at this coffee shop is already well-established. However, for the dimension of connection, consumers still perceive some challenges that need to be addressed and improved by Lafera Space Pekanbaru
Keywords
Marketing Strategy Social Media Marketing; Marketing Strategy; Social Media Marketing;
How to Cite

Syarifah Serfika, et al. (2025). Analisis Penerapan Social Media Marketing di Lafera Space Pekanbaru. EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS, 18(2). https://doi.org/10.51903/e-bisnis.v18i2.3010

Syarifah Serfika; Syarifah Serfika; Meyzi Heriyanto, "Analisis Penerapan Social Media Marketing di Lafera Space Pekanbaru," EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS, vol. 18, no. 2, 2025.

Syarifah Serfika; Syarifah Serfika; Meyzi Heriyanto. "Analisis Penerapan Social Media Marketing di Lafera Space Pekanbaru." EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS, vol. 18, no. 2, 2025.

Syarifah Serfika; Syarifah Serfika; Meyzi Heriyanto. "Analisis Penerapan Social Media Marketing di Lafera Space Pekanbaru." EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS 18, no. 2 (2025).

Syarifah Serfika, et al. (2025) 'Analisis Penerapan Social Media Marketing di Lafera Space Pekanbaru', EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS, 18(2). doi: 10.51903/e-bisnis.v18i2.3010.

Syarifah Serfika; Syarifah Serfika; Meyzi Heriyanto. Analisis Penerapan Social Media Marketing di Lafera Space Pekanbaru. EBISNIS : JURNAL ILMIAH EKONOMI DAN BISNIS. 2025;18(2).

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