Marketing mix ??used achieve marketing goals. Using a qualitative research method, a descriptive approach. The findings show that the implementation of the marketing mix increases the sales volume at the Kita Family Building Store, namely in terms of products it still focuses on building equipment such as cement, sand, bricks, etc. Marketing it using media is very simple and according to the Islamic Economics Perspective, the implementation of the marketing mix for the Our Family Building Store seems to be in accordance with Islamic marketing. To a large extent, the concept of Islamic marketing is in accordance, namely in terms of products, always being honest and prioritizing product quality. In terms of price, set the price according to the quality of the product. then in terms of promotion, always emphasize ethics in business, don't cheat, don't sell products that are forbidden by religion, never force consumers to buy their product.

This research aims to measure the strength of the correlation between inflation and economic growth in North Sumatra. Employing a quantitative methodology based on primary data obtained from the website sumut.bps.go.id. Inflation does not significantly affect economic growth, according to data analysis using tests for determination, correlation coefficients, simple linear regression, and partial testing (t tests). Since the probability value is not statistically significant (0.139>0.05), we may conclude that H1 is not valid. This means that there is not enough evidence to say that inflation has a significant impact on economic growth. In addition, the low correlation between inflation and economic growth indicates a weak relationship between the two variables. It can be said that the research results show that the inflation rate does not have a significant correlation with the rate of economic growth.

Qualitative research with the aim of seeing the role of Tofu and Tempe Micro, Small and Medium Enterprises (Mumkm). The results of the research show that the existence of Ibuk Iis tofu and tempe micro, small and medium enterprises (MSMEs) has a very big role for Bangun Seranten Village, especially in increasing employee income in these Micro, Small and Medium Enterprises (UMKM). The results of the interview show that this MSME not only provides permanent employment for the local community, but also provides a stable income for them or even greater than their income before working for this MSME. And also Ibuk Iis's tofu and tempe Micro, Small and Medium Enterprises (MSMEs) also face a number of challenges. One of the main problems is the difficulty of getting quality and affordable raw materials, coupled with tight competition for similar products. Complicated business licensing, complex financial administration, and so on.

This research aims to find out what factors cause more women to sell at the Aurduri market, how women contribute to helping their family's economy, and to find out the obstacles faced by women traders at the Aurduri market. This research uses qualitative methods, with data collection techniques through observation interviews and documentation. The results of the research show that there are three factors that cause women to sell more at the Aurduri market, namely: first, the family economic factor, where the husband's income is insufficient for daily living needs. The second factor is education and age, where female traders who have low education and are quite old and do not have the qualifications to work in other places, because they are old, but they are still fit and productive to work, decide to become traders at the Aurduri market. The three self-actualization factors from the research show that the informants admitted that they enjoyed selling at the market because apart from being able to meet friends, filling in their free time also increased their income. The contribution of female traders to the family is classified as medium to high, which can be seen from the results of their sales which are used for daily needs, to increase family income, and also for savings. There are two obstacles faced by women traders, namely the weather conditions when it falls, secondly, the large number of home-scale vegetable sellers competes with the prices and completeness of goods which are available in almost every neighborhood and housing complex, especially on the road to the Aurduri market.

This research aims to identify strategies and implementation results
carried out by the Indonesian government to restore economic conditions during and especially after the pandemic. This type of research is included in quantitative-qualitative research with the qualitative variables in this research being the level of achievement of economic growth and economic recovery strategies, respectively. Primary data is data from interviews and secondary data is existing publication sources. The results show that the strategy implemented by the government, namely protecting, implementing PEN, capital participation, placing funds, and guarantee schemes has succeeded in restoring the condition of the Indonesian economy, especially entering the digitalization of the post-pandemic economy.
 
 
 

Tujuan dari penelitian ini adalah untuk mengevaluasi bagaimana kinerja trend kinerja keuangan PT Adaro Energy Tbk dalam hal solvabilitas, profitabilitas, dan likuiditas. dalam engukur kinerja keuangan, laporan keuangan PT Adaro Energy Tbk dari tahun 2017 hingga 2022. Digunakan sebagai sumber, dan rasio yang digunakan adalah rasio solvabilitas, profitabilitas, dan likuiditas. Studi tersebut menemukan bahwa selama empat tahun, rasio profitabilitas perusahaan menunjukkan tren penurunan. Ini ditunjukkan oleh penurunan GPM (Gross Profit Margin), OPM (Operating Profit Margin), NPM (Net Profit Margin), ROA (Return on Assets), ROE (Return on Equity), dan rasio likuiditas, seperti yang ditunjukkan oleh penurunan rasio proxy CR (Current Ratio). Hanya rasio solvabilitas keuangan yang menunjukkan kemajuan yang ditunjukkan oleh tingkat solvabilitas proxy yang menurun.

Di era modern, konsumen semakin memperhatikan aspek etis dan lingkungan dari produk yang mereka beli, terutama konsumen Muslim yang mematuhi prinsip-prinsip Islam seperti sertifikasi halal. Sertifikasi halal dan label ramah lingkungan menjadi faktor penting yang mempengaruhi perilaku pembelian konsumen, khususnya di Indonesia. Penelitian ini bertujuan untuk menilai pengaruh halal label, eco label, pengetahuan lingkungan, dan religiositas terhadap niat pembelian produk makanan dan minuman Starbucks melalui kesadaran halal hijau dan sikap, terutama dalam konteks boikot di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian kausal, mengumpulkan data melalui skala likert dari 385 konsumen Starbucks di Indonesia menggunakan metode non-probability sampling dan analisis SEM-PLS dengan SmartPLS 4.0. Hasil penelitian menunjukkan adanya hubungan langsung antara halal label, pengetahuan lingkungan, dan religiositas dengan kesadaran halal hijau, serta antara religiositas dengan sikap, dan antara kesadaran halal hijau dan sikap dengan niat pembelian. Namun, tidak ada pengaruh langsung eco label dan pengetahuan lingkungan terhadap kesadaran halal hijau.

Kegelisahan akademis terkait dengan Produk Non Agunan (PRONA) dalam pembiayaan musyarakah di KSPPS BMT Al Hikmah Semesta Jepara menjadi fokus penelitian ini. Metode penelitian melibatkan wawancara, observasi, dan dokumentasi untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman produk tersebut. Analisis lingkungan internal perusahaan dilakukan untuk menganalisis fungsi-fungsi perusahaan. Matriks IFAS dan EFAS digunakan untuk merumuskan faktor strategis internal dan eksternal perusahaan. Hasil penelitian mengidentifikasi kekuatan dan kelemahan produk non garansi (PRONA), serta peluang dan ancaman yang dihadapi. Analisis SWOT digunakan untuk merumuskan strategi perusahaan berdasarkan faktor internal dan eksternal yang mempengaruhi kinerja perusahaan. Kesimpulannya, Produk Non Agunan (PRONA) memiliki potensi untuk meningkatkan kemampuan ekonomi masyarakat dan membantu anggota pengguna produk tanpa agunan. Penelitian ini memberikan pemahaman yang komprehensif tentang produk tersebut dan memungkinkan penelitian strategis yang efektif.

Tujuan dari penelitian ini adalah mengetahui apakah terdapat pengaruh antara rekrutmen, pelatihan dan pengembangan karir terhadap kinerja pegawai pada CV. Sumber Baru. Penelitian ini menggunakan pendekatan kuantitatif dengan kuesioner dalam mendapatkan data dari responden yang berjumlah 39 karyawan, dan seluruh populasi digunakan sebagai sampel. Metode analisis statistik menggunakan software SPSS V.24. Pengujian di dalam penelitian ini menggunakan teknik uji validitas, reliabilitas, uji normalitas, uji heteroskedastisitas, uji multikolinearitas, uji T, uji F, serta koefisien determinasi. Berdasarkan dari hasil penelitian yang telah dilakukan, mampu ditarik kesimpulan bahwa rekrutmen, pelatihan dan pengembangan karir secara bersamaan berpengaruh positif signifikan terhadap kinerja pegawai. Secara parsial variabel rekrutmen berpengaruh positif signifikan terhadap kinerja pegawai. Variabel pelatihan berpengaruh positif dan signifikan terhadap kinerja pegawai. Variabel pengembangan karir berpengaruh positif signifikan terhadap kinerja pegawai.

Penelitian ini bertujuan menguji pengaruh kualitas pelayanan dan citra Kantor Camat Kuta Selatan terhadap kepuasan masyarakat di wilayah Kecamatan Kuta Selatan. Penelitian ini merupakan penelitian survey. Teknik pengambilan sampel dalam penelitian menggunakan teknik purposive sampling yang melibatkan 100 responden. Metode pengumpulan data menggunakan kuesioner. Pengujian kualitas instrumen dilakukan dengan analisis validitas serta reliabilitas instrumen. Teknik analisis yang digunakan adalah regresi berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa 1) secara parsial kualitas pelayanan pada Kantor Camat Kuta Selatan berpengaruh signifikan terhadap kepuasan masyarakat; 2) secara parsial citra Kantor Camat Kuta Selatan berpengaruh signifikan terhadap kepuasan masyarakat; 3) secara simultan kualitas pelayanan dan citra Kantor Camat Kuta Selatan berpengaruh signifikan terhadap kepuasan masyarakat. Kontribusi simultan variabel kualitas pelayanan dan citra Kantor Camat Kuta Selatan terhadap kepuasan masyarakat adalah sebesar 94,3%.