This study aims to examine the influence of product quality and brand image on consumer purchasing decisions of Dancow milk in Medan City. The research employs a quantitative approach using multiple linear regression analysis with SPSS version 26. The sample consists of 65 respondents determined using the Hair , method, and data were collected through questionnaires. The t-test results indicate that product quality does not have a significant effect on purchasing decisions Sig. 0.093, while brand image has a significant influence Sig.  0.000. The F-test shows that product quality and brand image simultaneously have a significant effect on purchasing decisions Sig. 0.000. The Adjusted R Square value of 0.218 indicates that 21.8% of the purchasing decision variable is explained by the two independent variables. Therefore, brand image is the dominant factor influencing consumer purchasing decisions for Dancow milk in Medan City.

Innovation strategy is a crucial approach to enhancing organizational competitiveness, especially in the digital era marked by rapid technological advancement and increasingly complex competition. This study aims to analyze how innovation strategies can be effectively implemented to improve organizational competitiveness, while also identifying key supporting factors such as digital transformation, innovative culture, external collaboration, leadership, and data-driven decision-making. The research method employed is literature review, drawing from various theoretical frameworks and previous studies. The findings indicate that integrated innovation strategies—including digital process transformation, development of digitally competent human resources, and the establishment of an adaptive organizational culture—significantly contribute to overall organizational performance improvement. The application of advanced technologies such as artificial intelligence and big data also enhances the organization's ability to understand stakeholder needs and design targeted solutions. This study emphasizes that innovation is no longer an option, but a fundamental necessity to ensure organizational sustainability, relevance, and competitive advantage in the digital age.

Cost theory is one of the fundamental concepts in economics that explains how firms allocate resources to produce goods or services. In economic analysis, costs are categorized into short-run and long-run costs. In the short run, there are inputs that are fixed, limiting the firm's ability to adjust the scale of production. This leads to the concepts of fixed costs and variable costs. In contrast, in the long run, all inputs are variable, giving firms full flexibility to adjust their scale of production, which results in the formation of the long-run cost curve. This curve serves as an envelope of various short-run cost curves and reflects production efficiency at different scales. Understanding the differences between short-run and long-run costs is essential for firms in making decisions, particularly in production planning and long-term investment.

This article discusses efforts to optimize the production process at the motorcycle carburetor company "Mantri Karbu" through the application of transformation methods. In the automotive industry, production efficiency is key to enhancing competitiveness and meeting the ever-growing market demand. This study identifies various challenges faced by Mantri Karbu, including long production times, resource waste, and inconsistent product quality. By implementing transformation methods, which include workflow analysis, waste reduction, and employee skill enhancement, the company can improve productivity and operational efficiency. The results of this implementation show a significant increase in production cycle time, a reduction in operational costs, and an improvement in customer satisfaction. This article aims to provide insights for other companies in similar industries to adopt effective strategies for optimizing their production processes.

The distribution of ice cubes and ice blocks is a crucial aspect of business operations, particularly in tropical climates like Indonesia. Efficient distribution is directly linked to profitability. PT Prima Maesa Putra, a producer and distributor of these products, is focused on optimizing distribution costs. Transportation methods provide a valuable tool for minimizing delivery expenses from factories to their destinations. This can be achieved by, for instance, analyzing using the North-West Corner (NWC) method and Vogel's Approximation Method (VAM) to establish initial solutions. These solutions are then evaluated using the Modified Distribution Method (MODI), yielding a total Rp 14.130.000,

This research aims to analyze the factors that influence mothers' in Tupperware products. The research method used a questionnaire with 100 mother respondents in the city of Cilegon. The research results show that product quality, price, design and promotion are the main factors influencing mothers' interest. In addition, social and psychological factors such as brand trust, friend recommendations, family recommendations and purchase satisfaction also play a significant role. This research contributes to understanding the consumer behavior of mothers and the marketing strategy of Tupperware products.            

Training and career development play a crucial role in improving the performance of health center (puskesmas) employees to deliver optimal healthcare services. This study aims to analyze the influence of training and career development on employee performance at puskesmas and to identify challenges in their implementation. The method used is a literature review with a descriptive-analytical approach based on previous studies related to training, career development, and human resource performance in the health sector. The results show that relevant and continuous training enhances employee efficiency, accuracy, and mental readiness, while clear and sustainable career development increases motivation, loyalty, and employee engagement. The synergy between training and career development is key to successfully improving employee competence and motivation sustainably. However, program implementation faces challenges such as budget constraints, lack of policy support, geographic barriers, and less operational HR development policies. Therefore, strategic and integrated HR management is essential to improve the quality of healthcare services at puskesmas.
 

This research aims to analyze and develop ethical school marketing strategies, which not only attract students but also maintain the integrity and quality of education amidst rampant commercialization in the education sector. This research uses a qualitative method with a case study design, the informants concerned include: school principals, teachers, parents. data collection techniques using: interviews, observation, documentation. Data analysis uses triangulation and data validity uses interactive models. . Data analysis uses triangulation and data validity uses interactive models. The research results show 1) Challenges in Maintaining a Balance between Marketing and Educational Values, 2) Limited Understanding of Ethical Marketing among School Managers, 3) Changes in Parental Behavior in Choosing a School. The world of education faces big challenges in maintaining a balance between marketing and true educational values. Even though marketing is an important aspect in attracting the interest of parents and prospective students, many schools are still trapped in an excessive focus on facilities and visible achievements, without considering the deeper quality of education. This creates tension between the external image of the school and the substance of the education offered.

This research aims to analyze the sustainability strategy implemented by PT Aspirasi Hidup Indonesia Tbk in the face of evolving market trends and consumer preferences. The main issue raised is the importance of adaptation to market changes and increasing the company's commitment to social responsibility. The main problem studied is the reason why Kawan Lama Group has changed the name of ACE Indonesia to PT Aspirasi Hidup Indonesia Tbk (AHI) (ACES) which was agreed at the Extraordinary General Meeting of Shareholders (EGMS) on June 7, 2024. This study aims to analyze the effect of Debt to Equity Ratio (DER) on Return on Equity (ROE) at PT Aspirasi Hidup Indonesia Tbk for the period 2019-2023. This research method uses a quantitative approach with descriptive research type.  The data was analyzed using Statistical Product and Service Solution (SPSS) Version 25 software. The analysis method includes Normality Test, Autocorrelation Test, and t Test (Partial Test). The results of this study are expected to provide insight into the impact of corporate funding decisions on the resulting profitability. Debt To Equity Ratio partially has no effect and is insignificant to Return On Equity where the tcount < ttable value is 1.802 < 2.30600 and a significant value of 0.169.
 
 

The high rate of employee turnover in the café business, along with café Sapa Seduh's record-high turnover of 40% in the past year, prompted the research. The study used a quantitative methodology with an explanatory focus. With complete sampling as the method of selection, the population comprised all eighteen permanent employees. A validated and reliable Likert-scale questionnaire was used to gather data. Multiple linear regression in SPSS version 26 was used to analyse the data. The findings indicated that there was a significant partial effect of the workload variable on turnover intention (significance value 0.000 < 0.05), but no significant partial effect of the compensation variable (significance value 0.481 > 0.05). Nevertheless, the combination of workload and compensation had a notable impact on turnover intention (significance value 0.000 < 0.05), as determined by an Adjusted R Square value of 0.851. These results show that employees' intention to leave is most affected by workload. Consequently, in order to lower turnover rates, management should prioritise the equitable management of staff workloads.

Tiga Putra's workshop, which is located in Bojonegara Banten, still has meetings with the large number of requests for vehicle repairs from customers, making the workshop have to provide various kinds of spare parts. The purpose of making this journal is to find out the existing conditions in the three sons' workshop and we provide solutions on how to increase the supply of spare parts. The aim of increasing the inventory of motorbike spare parts is to ensure the availability of components needed for vehicle maintenance and repair, so as to increase operational efficiency and customer satisfaction. The methodology used is a qualitative case study, with data collection through in-depth interviews, documentation studies and field observations. The results of the research are that there are obstacles in increasing the supply of motorbike spare parts, namely limited resources, be it money, time or labor. And Tiga Putra's workshop also has a strategy to increase spare parts inventory which can help with real-time inventory and plan reorders more efficiently. And there is also a spare parts inventory table so you can find out which spare parts orders are sold out within one year and require delivery.

This research aims to examine the effect of the Debt to Equity Ratio (DER) on the stock value of PT. Ramayana Lestari Sentosa Tbk during the 2019-2023 period. Using quantitative analysis with dependent data obtained from the Indonesia Stock Exchange, the analysis shows that the company's DER was within a moderate range (35%-42%) throughout the study period. The results indicate a negative correlation between DER and stock prices; however, the effect is not significant when viewed partially. The decline in DER in 2023 reflects the company's efforts to strengthen its capital structure and reduce dependence on debt. These findings are expected to enhance investors' knowledge and support the company's operations in developing future financial and investment strategies.
 
 

In this area service is very important with many people who use it to travel far or near or just send package. Data analysis using path analysis with the help of SPSS 27 and SmartPLS 4.0 software. The results of the study indicate 1) there is no significant effect of service quality on customer satisfaction 2) there is a significant effect of customer relationship management on customer satisfaction 3) there is a significant effect of customer satisfaction on customer loyalty 4) there is an effect of service quality on customer loyalty 5) there is an insignificant effect of customer relationship management on customer loyalty 6) there is an insignificant effect of service quality on customer loyalty through customer satisfaction 7) there is a significant effect of customer relationship management on customer loyalty through customer loyalty.

In supporting the progress of an airport, there needs to be infrastructure development and expansion, such as airside expansion. Sultan Muhammad Kaharuddin III Airport has expanded its airside such as runway, taxiway, and apron. The expansion of the airside aims to increase flight capacity, improve flight operational safety, improve flight operational efficiency, and support tourism in Sumbawa Besar. This study uses a qualitative research method with primary data collection through interviews and observations, as well as secondary data through documents related to airside expansion. Data analysis techniques use data collection, data reduction, data presentation, and drawing conclusions. This study was conducted at Sultan Muhammad Kaharuddin III Airport. The results of the study show that there is an expansion of the airside at Sultan Muhammad Kaharuddin III Airport, such as the runway, taxiway, and apron which has been carried out in several years. This airside expansion has a positive impact on flight operations. Where the impact is an increase in the number of passengers, increasing flight capacity and adding flight routes, as well as increasing flight security and safety at Sultan Muhammad Kaharuddin III Airport..

Home industries such as Noga Sari, daily produce processed nuts with original and chocolate flavors. With previous research that obtained information about the composition of many units of each variant in production, as well as determining the maximum profit obtained optimally, to determine this, as a consequence of the analysis, the maximum profit of UMKM Noga Sari must be calculated. To this end, a linear program is used to calculate the maximum profit using the simplex approach through a solver. The quantitative method is applied in this research. Information gathered from talks with the UMKM Noga Sari's owner.

The optimization of distribution costs from the Koe Bluder factory to various branches is the problem in this study, which aims to minimize total delivery costs and maintain service quality and time efficiency. In the context of the food industry, especially the increasingly popular bluder cake, effective distribution management is crucial to meet customer demand without increasing operational costs. This study uses transportation methods to analyze and optimize the distribution process, which includes determining the initial allocation and identifying factors that affect transportation costs. The approaches used include the North West Corner (NWC) and Modified Distribution Method (MODI) methods to allocate and minimize shipping costs. The analysis results show that a total transportation cost of Rp 124.825,000 can be achieved using both methods. This research highlights the importance of efficient distribution planning in improving operational efficiency and customer satisfaction, with an emphasis on reducing costs without sacrificing service quality

Internal communication is one of the important elements in human resource management, playing a role in shaping organizational culture, increasing employee involvement, and supporting overall organizational performance. This article reviews five selected scientific journals that highlight the relationship between internal communication and organizational performance, focusing on employee engagement as an intermediate variable. From the analysis of the five journals, it was found that effective communication has a positive influence on employee loyalty, motivation, and productivity. These studies also highlight the importance of the role of digital technology, communicative leadership, and an open organizational culture in strengthening internal communication.

Employment insurance is an important instrument in the social protection of workers. In Indonesia, BPJS Ketenagakerjaan has launched various insurance programs, including JKK, JKM, JHT, and JKP. However, the effectiveness of these programs in improving the welfare of workers, especially the informal sector which accounts for more than 59% of the workforce, remains a question. This study uses a quantitative approach with descriptive and linear regression methods on secondary data from BPJS and BPS for the last five years. The results show that there is an imbalance in participation between the formal and informal sectors due to low literacy and limited regulations. This research produces a databased participatory recommendation model to improve the effectiveness of the BPJS Ketenagakerjaan program and encourage social inclusion for all workers.

The study aims to determine the condition of discipline and efforts to enforce discipline, such as discipline in work attendance, complying with all regulations in work procedures, obeying superiors, being aware of all work and having a sense of responsibility. The type of research applied in this study is an analysis using a descriptive method that relies on a qualitative approach. Data collection techniques are carried out through observation and interviews. For the research subjects interviewed for data collection, they are employees of the Malang Regency DPRD Secretariat. The data analysis technique used is the Miles & Huberman method, which involves data reduction, data presentation, and drawing conclusions. The results of the study show that work discipline is very important to support employee success. The purpose of the work needs to be in line with the plan, both in terms of discipline in work attendance, complying with regulations in work procedures, obeying superiors, being aware of all work and having a sense of responsibility. The work discipline of state civil servants at the Malang Regency DPRD Secretariat shows quite good results, although there are still some violations of work discipline that occur, therefore work discipline must still be improved.

Marketing management is a planning process. implementing target market control and acquiring, retaining and growing customers through creating, delivering and communicating superior customer value. The aim of this research is to understand consumer needs and behavior, as well as analyze the market environment, increase consumer awareness and recognition of MSME products or services, increase the ability of MSMEs to compete in the market by developing innovative and effective marketing strategies. As for marketing strategies that can help develop MSME businesses and manage wise financial management, strategies can also be described using a SWOT analysis.

Consumer behaviour in modern businesses has been greatly altered by technological advancements, leading to the use of digital marketing strategies and social media. These strategies allow businesses to interact with customers, build personalised relationships, and conduct more effective product promotions. Digital marketing and celebrity endorsements are increasingly used in purchasing decisions in Indonesia, especially in the fashion industry. The purpose of this research is to study how celebrity endorsement and digital advertising influence the decision of Surakarta City consumers to buy Erigo products. For this study, quantitative methods were used, data were collected through questionnaires distributed to 150 consumers of Erigo products in Surakarta City. Structural Equation Modeling (SEM) data analysis with the Partial Least Square (PLS) approach was used. The results showed that celebrity endorsement and digital marketing have a significant positive effect on consumer decisions to buy Erigo products in Surakarta city. The limitation of this research is that it is quantitative in nature and does not thoroughly study how consumers perceive the influence of digital marketing and celebrity endorsements culturally and psychologically. This research can provide broader insights into consumer behavior.

Profit emerges as a pivotal informational cornerstone captivating investor attention, adeptly revealing the intricate dynamics of a company's stock valuation. Through PBV, researchers can discern stock valuation via a rational and concise approach. The research aims to explore the correlation between profitability and stock price within telecommunication enterprises registered at BEI during the 2020-2022 period. Employing purposive sampling, the study selected 16 companies as analytical units. The research methodology implements a descriptive-verifiable approach, leveraging secondary data sourced from BEI. Statistical analysis proceeded through linear regression to uncover inter-variable relational patterns. Research findings demonstrate that profitability contributes significantly to stock price fluctuations, with a 20.6% influence at a moderate correlation level.

This study examines the role of perception in individual and organizational decision-making through a Systematic Literature Review (SLR) and content analysis approach. Perception is understood as an internal process that shapes understanding of objects, influencing preferences and decisions. Contextual factors such as culture, socio-economics, and technology also contribute to shaping perception. This study adopts a theoretical framework in which perception mediates the relationship between external attributes—such as price, quality, and brand image—and final decisions. By analyzing 993 scholarly articles from 2021 to 2025, this research maps perception models in consumer and organizational domains and identifies research gaps related to the integration of digital factors such as algorithms and AI. The validation process was conducted through triangulation between AI-generated prompts and human-based thematic analysis. The results highlight the need for perception models to adapt to digital dynamics and emphasize the importance of ethical integration in modern decision-making systems.
 

The study focuses on the Influence of Emotional Intelligence, Compensation and Competence on Employee Commitment (Case Study of the Ciamis Regency Education Office) the problems that arise in the company are caused by this. The problems faced in this study include: 1) How does emotional intelligence affect employee commitment at the Ciamis Regency Education Office? 2) How is financing for employee commitment at the Ciamis Regency Education Office? 3) How is competence related to employee commitment at the Ciamis Regency Education Office? 4) How does emotional intelligence, competence and competence affect employee commitment at the Ciamis Regency Education Office? The objectives of this study are 1). To find out how emotional intelligence affects employee commitment at the Ciamis Regency Education Office, 2). To find out how compensation affects employee commitment at the Ciamis Regency Education Office; 3). To find out how competence affects employee commitment at the Ciamis Regency Education Office, 4) To find out how emotional intelligence, competence and competence affect employee commitment at the Ciamis Regency Education Office. The study uses a descriptive design analysis method with a survey technique. To process the data used Correlation Coefficient Analysis, Multiple Correlation Coefficient, Determination Coefficient. Emotional intelligence towards employee commitment at the Ciamis Regency Education Office with the results of multiple regression tests for the emotional intelligence variable obtained a regression coefficient or ?1 of 0.893 which has a positive relationship level to employee performance. This is in line with the results of the hypothesis test, it is known that the correlation can be said to be significant if the Sig. Value <a (alpa) the calculation results above with a (alpa) = 5% or 0.05 while the Sig. value for the emotional intelligence variable (X1) is 0.000. So from the results of the calculation it turns out that emotional intelligence has a positive effect on employee commitment.

This study explores the role of logical principles as a scientific foundation in economics, highlighting how logic supports theory development, empirical analysis, and decision-making in this discipline. As the foundation of scientific methodology, logic ensures consistency, validity, and coherence in research, helping to avoid cognitive biases and logical fallacies that often arise in economic analysis. Using the Systematic Literature Review (SLR) method, this study synthesizes findings from various academic sources to explain the importance of logical principles such as deduction, induction, and probability in building economic theories and addressing challenges in modern economic research. In conclusion, the proper application of logic not only improves the quality of research but also the credibility of the resulting economic policies.

This study aims to analyze the relationship between data analytics utilization and the performance improvement of Meta Platforms Inc., particularly through its Instagram platform. In the digital era, data has become a strategic asset that enables companies to understand user behavior, optimize marketing strategies, and develop innovative products and services. Using a qualitative case study approach, this research illustrates how Meta leverages Instagram analytics—through audience segmentation, campaign effectiveness evaluation, and user insight-driven feature development—to enhance operational efficiency and profitability. The findings show that the use of data analytics not only increases advertising effectiveness and return on investment (ROI) but also strengthens Meta’s position as an innovation leader in the social media industry. The study also highlights the importance of data transparency and ethical practices in data usage, and recommends the development of more open and adaptive data infrastructure to meet evolving user needs.

This study investigates how data visualization helps retail companies make Business Intelligence (BI)-based decisions. The study processed one year of sales data with a quantitative descriptive approach to find seasonal patterns, performance by region, and customer consumption tendencies. The analysis results show that BI software such as Microsoft Power BI can visualize data more easily and accelerate understanding of business performance. Strategic decisions such as promotional planning and product inventory management are more effective with interactive visualization, which allows decision makers to see data in a more understandable way. The study found that data visualization in BI systems can help retail businesses make better decisions. These results show the importance of incorporating BI into a company's operational processes and using interactive visualization to improve overall business performance.

Data security is a crucial aspect in the use of digital wallet applications, especially in Indonesia where its implementation is increasing. This study aims to explore user perceptions of the level of data security in the DANA e-wallet application through a qualitative approach. Data were obtained through in-depth interviews with a number of active users, then analyzed thematically to identify factors that influence their sense of security in using the application. The results of the study show that transparency, privacy policies, ease of use of security features, and the reputation of service providers are important elements in building user trust. This study is expected to contribute to the development of data security management strategies in e-wallet applications in order to increase consumer satisfaction and loyalty.

The capital market is an arena where investors can meet issuers who want to offer or obtain securities. For someone who wants to become an investor, having a good understanding of the capital market is very important, so they need to study how this market works carefully. Education regarding the capital market is really needed by potential investors, and this can be done by stock exchange managers to provide great benefits. The more people are interested, the higher the reputation of the capital market. Investments are assets used by companies to increase wealth through the distribution of results, such as interest, royalties, dividends and rent, as well as to increase value or obtain other benefits from trade relationships. Shares and fixed assets are also included in investments. Prospective investors must have a deep understanding of the capital market and special skills in analyzing and understanding market conditions in order to make the right decisions and avoid losses.

Entrepreneurship is a creative and innovative form that is used as a basis, tips and resources for seeking opportunities for success. The research discusses effective management and marketing which will not only increase sales but also strengthen J.Art's brand image in the handicraft market. This research uses data analysis techniques used in this research, namely descriptive qualitative, namely the researcher collects data obtained from observations of the craftsmen. The results of the research are that this business converts waste into high-value goods through the use of natural materials and biochemicals to ensure safety and sustainability. Commitment to quality is realized through team training, strict quality control and responsiveness to customer feedback.

This study aims to analyze the influence of service quality and location on consumer purchasing interest at Alfamart minimarkets in Aceh Barat Regency. The population in this study consists of all consumers shopping at Alfamart Regency, Aceh Barat. The sample selection was conducted using purposive sampling, with a total sample size of 134 respondents. The analytical method used in this study is quantitative descriptive analysis. The results of the study indicate that, partially, service quality has a significant effect on consumer purchasing interest at Alfamart minimarkets in Aceh Barat Regency. Additionally, location also has a significant effect on consumer purchasing interest at Alfamart minimarkets in Aceh Barat Regency. The hypothesis testing results show that, simultaneously, there is a significant influence between the service quality variable (X1) and the location variable (X2) on consumer purchasing interest (Y).

This study was conducted with the aim of finding out how the work safety procedures are in loading/unloading activities at PT. Buana Lintas Lautan Tbk, Batam Branch. The author obtained data using field research methods and library research methods. The company PT. Buana Lintas Lautan Tbk, Batam Branch is a freight forwarding service company engaged in loading/unloading activities. In loading/unloading work, it is closely related to work that can cause work accidents, whatever the work that moves, is stored and transported, has many risks. Work safety procedures in loading/unloading activities at PT. Buana Lintas Lautan Tbk, Batam Branch have been running well. This is done for the good of the company and loading/unloading workers. To ensure the safety and health of workers in carrying out loading/unloading work, work safety procedures are implemented so that all workers feel safe and comfortable in carrying out their work, although there are still workers who do not use personal protective equipment in the loading/unloading process.

Marketing plays a vital role in enhancing business competitiveness, particularly in dynamic market environments. This study investigates the implementation of the marketing mix strategy (7P) in AD Produksi, a garment manufacturing business in Malang specializing in ready-to-wear clothing. The objective is to identify suitable pricing and promotional strategies to address recent sales stagnation. A qualitative descriptive method was employed, using interviews, observations, and documentation as data collection techniques. The analysis was conducted using a SWOT framework to determine a more effective marketing strategy. The findings reveal that AD Produksi's business falls into SWOT quadrant III, indicating the need to minimize internal weaknesses while leveraging external opportunities. The study recommends adopting competitive and flexible pricing strategies, such as volume discounts and bundled offers. In terms of promotion, the use of social media platforms like Instagram and TikTok, alongside e-commerce platforms such as Shopee, is crucial for enhancing product visibility. Allocating budgets for digital advertising is also suggested to maximize promotional impact. The research implies that aligning pricing with competitor analysis, utilizing technology to boost efficiency, and strengthening brand presence through optimized digital marketing are essential for AD Produksi’s business growth.

The study aims to identify factors affecting the success of construction projects and develop effective mitigation strategies using the House of Risk (HOR) approach. The qualitative method used in the study is observation, observation, analysis, and discussion of team members. The Risk Assessment (Agen Risiko) is identified and directed on HOR-1, based on Aggregate Risk Potential (ARP), and HOR-2, focuses on the implementation of mitigation measures. The study demonstrates the effectiveness of the HOR approach in mitigating and reducing risks in construction projects, providing practical guidance to increase risk management and evaluating the effectiveness of mitigation strategies.

Abstract. Human Resource Management (HRM) is essential in today’s digital era to ensure that HR strategies meet the demands of the times. Business transformation driven by digital technology requires an understanding of how HRM responds to these changes and how it impacts employee dynamics. To create strategic initiatives that maximize the integration of technology and HRM, it is essential to understand the implications of technology integration on employee engagement and performance. In the context of the HRM paradigm, this study attempts to unravel the relationship between employee happiness, leadership competencies, and technology adoption. This study aims to explore the dynamics of digital transformation of Human Resource Management (HRM) in startups and examine its impact on employee engagement and performance. This study highlights the significant influence of technology on leadership skills development and the need for adaptive leadership in the digital era. The foundation of engagement is employee satisfaction, and higher levels of engagement are associated with improved organizational performance. These observations underscore the value of developing leadership skills, driving employee satisfaction, and leveraging technology, and provide useful suggestions for HRM practitioners in startups in Indonesia. This study serves as a basis for future research and improvement of HRM methods in different startup ecosystems in Indonesia, which prioritize employee welfare and organizational success in facing challenges in the digital era.

This study aimed to analyze the influence of training and development, employee engagement, learning culture on employee performance at Yogya Group PT. Akur Pratama Regional Priangan Timur, as well as the role of learning culture in moderating the relationship between training, development, and employee engagement on employee performance. This research used a survey method with a quantitative approach, involving 175 staff and supervisors. Data analysis was conducted using Partial Least Square-Structural Equation Model (PLS-SEM), which proved that training and development, employee engagement, and learning culture had a positive and significant influence on employee performance. Learning culture also strengthened the relationship between training, development, and employee engagement on employee performance.

This article discusses the role of the Blue Economy in increasing the income of coastal communities in North Sumatra through the utilization of fisheries resources. With great marine potential, including fishing that reaches more than 1 million tons per year, the North Sumatra region faces several challenges such as, low quality of human resources and limited access to technology. The Blue Economy offers a sustainable approach to managing marine resources, which not only promotes economic growth and community welfare, but also maintains the health of marine ecosystems. Through a qualitative method, we selected sources of articles found in databases in journals spread across various indexes and other sources. The research process began with literature mapping related to the role of the Blue Economy in increasing the income of coastal communities through optimizing fisheries resources, published in the last five years (2020-2024). Furthermore, group discussions were held to deepen the content analysis of the selected literature. The main objective of this research was to provide comprehensive information from the literature related to Blue Economy studies in economics and development. It was found that overall, the Blue Economy in North Sumatra has a significant positive impact on coastal communities. By managing fisheries resources and the environment more sustainably, opening up new opportunities through tourism, and improving the quality of fisheries products, the Blue Economy creates more equitable welfare, preserves nature, and supports the income of coastal communities in the long term.

The study aims to analyze the influence of affiliate marketing sales techniques on product selling power at Toko Pedia. In today's digital era, this technique is increasingly relevant, especially with the increasing number of internet users who prefer to shop online. This study focuses on analyzing the effectiveness of affiliate marketing techniques in increasing product sales in encouraging increased product sales volume and identifying the determining factors that influence it. This study utilizes a qualitative survey method with data collection through questionnaires distributed to affiliates.The method applied is a qualitative survey with data collection through questionnaires addressed to affiliates and consumers at Toko Pedia. The findings of this study are expected to provide important insights for business practitioners in designing more effective marketing strategies and increasing competitiveness in the digital marketplace.

Whale shark boat operators are people or organizations that manage and operate boats for tourism purposes that involve interaction with whale sharks. The basis of this study was conducted to analyze the income earned by whale shark boat operators and their operational challenges. Several factors that need to be considered include the number of tourists, the rates charged by the operator, and the operational costs that must be borne. The purpose of this study is to analyze the income and evaluate challenges faced by whale shark tour boat operators. This study uses descriptive survey and observation methods using primary and secondary data, and quantitative income analysis, to identify respondents using the census sampling method. Based on the results of the study, the average net income of whale shark tour boat operators in Botubarani is Rp. 11,710,000 per year. As for the operational challenges in developing whale shark tourism, there are 3 things that affect income, namely the appearance of whale sharks, weather factors, number of visitors, and when there are fewer or no visitors during the wind and wave season which results in no income because whale sharks do not appear on the surface of the water

The fitness supplement industry in Indonesia is experiencing rapid growth due to increasing public interest in healthy lifestyles. In this competitive market, the Evolene brand faces the challenge of maintaining customer loyalty. This study aims to analyze the effect of price, product quality, and promotion on customer loyalty to the Evolene brand. The research uses a quantitative approach with the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS). Data was collected through a questionnaire distributed to 100 respondents who had purchased Evolene products. The results showed that the three variables price, product quality, and promotion had a significant effect on customer loyalty. Promotion has the greatest influence compared to other variables, followed by product quality and price. In addition, the validity and reliability of the measurement instruments have been tested using outer model analysis, which shows valid and reliable results. Limitations of the study include sampling limited to Evolene customers as well as external factors such as market trends that cannot be fully controlled. This study recommends companies to integrate competitive pricing strategies, maintain product quality, and optimize digital promotions to strengthen customer loyalty.
 

This study aims to analyze the effect of Brand Trust and Product Quality on the Purchase Decision of Bottled Drinking Water (AMDK) brand Le Minerale in Medan Petisah District. The research method used is quantitative with a multiple linear regression approach. The sample consisted of 70 respondents selected using accidental sampling technique. Data were collected through questionnaires and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and determination test (Adjusted R Square). The results show that Brand Trust and Product Quality have a positive and significant effect both partially and simultaneously on Purchase Decision. The Adjusted R Square value of 0.441 indicates that these two variables explain 44.1% of the variation in purchase decisions, while the remaining 55.9% is influenced by other factors outside the research model.

This study aims to determine the effect of work motivation and work discipline on employee performance at PT Tiki Jalur Nugraha Ekakurir (JNE) Kampung Lalang, a logistics and delivery service company. Optimal employee performance is the result of a combination of internal drive (motivation) and compliance with work regulations (discipline). This research uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to respondents who are operational employees at JNE Kampung Lalang. Data were analyzed using multiple linear regression assisted by SPSS software. The results showed that work motivation has a positive and significant effect on employee performance with a coefficient value of 1.000 and a significance of 0.000. Conversely, work discipline has a negative but significant effect on employee performance with a coefficient value of -0.388 and a significance of 0.000. This finding indicates that increasing work motivation can encourage increased employee performance, while negative results from work discipline. This study emphasizes the importance of management in properly understanding the internal factors that influence performance so that the policies implemented do not have a counterproductive impact.
 

A manual attendance system was previously used to manage the attendance list of each employee. However, this application causes attendance fraud. Therefore, the attendance system was changed into a digital form to reduce attendance fraud and improve discipline. This qualitative study was conducted through the phenomenological method by examining the implementation of the Hadirr.com digital attendance system in a 72-branch retail network in Banten-Bogor. Data in this study was collected through in-depth interviews with 45 informants (HRD managers, branch supervisors, and employees) and participatory observation for 6 months. The findings revealed three main themes, namely the absenteeism fraud patterns that developed before and after implementation, changes in work culture related to attendance and discipline post-implementation, and social interaction patterns formed due to implementation. This study provides a conceptual framework on the determinants of a successful digital time attendance system in a multi-site retail environment.

Kertajati International Airport is an international airport located in Majalengka Regency, West Java, this airport is still experiencing problems in the placement of signage that is less strategic. Based on the Minister of Transportation Regulation Number KM 22 Year 2005 and Appendix 9 Facilitation 2018, airport signs must be easy to understand and unobstructed. The application of these standards at the Kertajati International Airport Terminal is still not optimal, causing passenger confusion, especially in the departure area in finding routes after check-in. This study aims to determine the effect of signage placement on passenger satisfaction in finding routes at Kertajati Terminal and also to determine how much influence the placement of signage facilities has on passenger satisfaction at Kertajati International Airport. This research uses a descriptive statistical approach, which describes the numbers obtained from research and is described in the form of a systematic discussion. In this study, the data collection carried out was a survey method using a questionnaire (questionnaire). The survey method used is by distributing questionnaires to passengers directly in the Domestic Departure area at Kertajati International Airport. The data analysis techniques used are validity test, reliability test, simple linear regression test, T test and coefficient of determination (R2) test. Based on the results of analysis and discussion and data processing on the variable placement of signage facilities (X) on passenger satisfaction (Y), it is decided that the significant value obtained is 0.000, which means it is smaller or less than (<) 0.05, it can be concluded that the placement of signage facilities has a significant effect on passenger satisfaction at the Kertajati International Airport Terminal. The magnitude of the value of the effect of the placement of signage facilities on passenger satisfaction is known that the number obtained for the variable placement of signage facilities is 65.9% of the passenger satisfaction variable.

Using a case study of the Food and Beverage industry listed on the Indonesia Stock Exchange (IDX) between 2017 and 2022, this study seeks to examine the partial impact of financial performance on stock prices through Earnings Per Share (EPS). Ratios like Return on Assets (ROA), Return on Equity (ROE), EPS, and share prices are used to gauge financial performance. Using a saturated sampling method, 18 firms were chosen for the sample. Using a quantitative technique with a descriptive approach, this study performs data analysis using Structural Equation Modeling (SEM) with the aid of SmartPLS version 3. 0. According to the study's findings, ROA has a considerable impact on EPS but not on share values. ROE has no discernible impact on stock prices or EPS. Nevertheless, EPS is shown to be a mediating variable between ROA and ROE, both of which have a substantial impact on share values. Improving the efficiency and effectiveness of financial management is one of the recommendations, particularly in areas that have an impact on EPS, such as capital structure and profitability. When making investment decisions, investors should pay attention to financial performance metrics like stock values, EPS, ROA, and ROE. To gain a more thorough analysis, future academics are urged to consider more variables, such the Price to Earnings Ratio, Dividend Payout Ratio, and external elements such as inflation and interest rates.

This research aims to optimize the distribution of goods through the application of transportation methods at UD Kurnia Jaya. The main problem faced is how to minimize transportation costs in delivering rice to various agents. The Northwest Corner (NWC) method is used for the initial solution in processing supply and demand data. The results of the study show that the total minimum cost obtained for rice delivery is Rp 1,480,000 in one transportation. This study underscores the importance of applying transportation methods to improve distribution cost efficiency. It is hoped that this result can be a reference for MSMEs in managing logistics and increasing competitiveness through more optimal distribution management

This research aims to design a new warehouse layout at Alfamart with a dedicated storage method to increase material storage capacity. The instrument cluster assembly process at Alfamart is very dependent on the smooth supply of materials. The increase in production capacity from 2,500 units/day to 3,000 units/day in 2021 causes a larger need for storage space. The main problem identified is the limitation of the material placement area in the old warehouse. In this study, an analysis was carried out on the types of goods placement policies and optimal facility layout. The research method used is a combination of literature study and data collection from the research site. The results of the analysis show that the new layout design can increase the storage capacity up to 30%, from 240 pallets to 312 pallets. The new layout not only improves the placement of goods, but also increases operational efficiency through wider lanes, clear zoning systems, and better lighting. Thus, this research makes a significant contribution to warehouse management at Alfamart, ensuring that all materials can be stored and accessed in accordance with the established standards.

Along with the rapid advances in technology and digitalization in the era of globalization, companies are required to adapt in various operational aspects, including the employee recruitment process. This research aims to analyze the impact of digital e-recruitment and human resource management (HRM) on the level of job satisfaction of new employees in companies that have implemented a structured digital recruitment and HRM system. By using a quantitative approach and involving 100 new employee respondents, the research results show that digital e-recruitment has a positive influence on job satisfaction, with a path coefficient of 0.213. Meanwhile, HRM provides a more significant influence with a path coefficient of 0.497. These findings indicate that the application of these two elements can increase new employee job satisfaction, and has the potential to increase company performance and productivity.

This study aims to determine the effect of Management Information Systems (MIS) on the effectiveness of administrative staff work at SMK Negeri 1 Sangatta Utara in 2025, involving 20 respondents. The method used is quantitative field research with data collection techniques in the form of observation, questionnaires, and documentation. The analysis was carried out through simple linear regression using SPSS 26. The results show a very strong relationship between MIS and work effectiveness with a correlation value of 0.859 and a determination value of 73.8%. The regression equation Y = 13.538 + 0.769X shows that MIS significantly increases work effectiveness, as evidenced by t count 7.116> t table 2.100.

This study aims to analyze the extent to which the production budget and operational budget influence business growth at Gilingan Bakso Margi Utomo in North Bekasi. The research is motivated by the increasing importance of effective financial management and budgeting in navigating the challenges of a highly competitive and dynamic business environment. A quantitative approach was used in this study, with data collected through observation, intervies, and the distribution of questionnaires to 28 respondents directly involved in the business management. The variables analyzed include Production Budget (X1), Operational Budget (X2), and Business Growth (Y). Data analysis was conducted using multiple linear regression, preceded by tests for validity, reliability, and classical assumption testing (normality, multicollinearity, and heteroscedasticity). The results reveal that both production and operational budgets significantly affect business growth, both individually and collectively. These findings highlight the critical role of sound budget management as a fundamental driver of stable and sustainable business development. Moreover, the study provides strategic insights for small business owners seeking to enhance their competitiveness and financial efficiency.

This research was explanatory research with quantitative research. The variables were Brand Image (X1), Lifestyle (X2) and Purchase Decision (Y). The population in this research were the consumers who made direct purchases at Azura Coffee Malang. The Data collection was done throught observation and questionnaires to 80 respondents with the purposive sampling method. The data analysis of this research used descriptive analysis, validity test, reliability test, classical assumption test, and hypothesis test. The results of multiple linear regression analysis showed the equation Y = 4,758 + 0,261X1 + 0,547X2 + e with a coefficient of determination of 0,652. This showed that there was a significant effect of variables X1 and X2 on variable Y of 65,2%, while the remaining 34,8% was influenced by other variables not examined in this research. The results of the partial test of the Brand Image variable obtained was t count 2,146 > t table 1,66488 and Lifestyle variable was t count 5,620 > t ttable 1.66488 while the results of the simultaneous test F count was 75,119 > F table 3.12. Based on the research results, it can be concluded that Brand Image and Lifestyle variables partially or simultaneously have a positive and significant on the purchasing decisions at Azura Coffee Malang. It is suggested that Azura Coffee Malang will retain its current brand image in order that the brand image meets what the consumers want. Azura coffee is also recommended to keep café’s comfort so that it can consumer purchase decisions.

Political events often affect investors' decisions in taking wise steps. This paper analyses the impact of the political event "Emergency Alert" on the abnormal returns of IDX-listed infrastructure stocks using an event study methodology. Using a sample of 55 infrastructure stocks,the secondary data used are stock prices observed during the observation period. The difference in average returns before and after the event was assessed by analysing the estimated average abnormal return (AAR) and comparing the sample t-test statistics. The results of the analysis showed that a one-sample t-test (p < 0.05) indicated that abnormal returns were significant both before and after the event. However, a paired sample t-test showed that the difference between the average abnormal return rates of the two periods was not statistically significant (p > 0.05). This result suggests that although the "extraordinary alert" event has a significant impact on each period, its impact is not strong enough to cause a significant difference between periods. This study provides insights into stock market reactions to political uncertainty and serves as a reference for investors to address similar effects in the future.

The development of information and communication technology in Indonesia has driven the rapid growth of app-based food delivery services, such as ShopeeFood. The ease of using the application and the quality of service are key factors influencing user satisfaction in utilizing this service. This study aims to analyze the influence of application ease of use and service quality on ShopeeFood user satisfaction in Depok. A quantitative approach was used, with primary data collected through questionnaires distributed to 100 respondents. The data was processed using SPSS by conducting data quality tests, classical assumption tests, t-tests, and F-tests. Based on the research findings, it was concluded that both application ease of use and service quality have a significant influence on user satisfaction, both individually (partially) and jointly (simultaneously). The t-value for ease of use was 6.576 and for service quality was 4.929, both exceeding the t-table value of 1.984 with a significance level of 0.000. Simultaneously, the F-value of 37.967 also indicates a significant influence.
 

This research discusses the importance of talent management as a key element in improving employee performance and maintaining an organization's competitive advantage. Using a literature review approach, this research examines theory and empirical results that are relevant to understanding the impact of talent management on company productivity and competitiveness. The analysis results show that talent management makes a positive contribution to improving the quality of recruitment, employee retention and work productivity through training, career development and mentoring programs. Research also finds a significant relationship between talent management and the creation of unique organizational capabilities that are difficult for competitors to imitate.

Thesis Program Study Management STIM-LPI Makassar ( Supervised by Dr. Andi Nuryadin, S.E., M.Si. and Dr. Andi Hendra Syam, S.E., M.Si.). This line of research aims to determine the effect of work environment on teacher performance at SMK Negeri 3 Takalar. The method used in this line of research is Quantitative method with number of respondents 56 Teachers which made as sample with descriptive method with quantitative approach, where Data collection technique used questionnaires. The analysis  used  in the research line is  simple linear regression  test.  The results of  testing on a persial basis  variable  work environment  on  teacher performance  there is a  significant influence  on  teacher performance  which  is proven  based on the  results of persial  test  with  significant value 0.006  < 0.05.

This study aims to determine the effect of work stress, social jealousy and work environment on work life balance in employees of PT. Tri Adi Bersama Hub Halim Cargo Transport Division, East Jakarta. Sampling using non-probability sampling technique with saturated sampling type totaling 50 people. Data were collected through questionnaires and analysis using multiple linear regression analysis. The results of the study showed that work stress had a significant negative effect on work life balance and the work environment had a significant positive effect on work life balance while social jealousy did not have a significant effect on work life balance in employees of PT. Tri Adi Bersama Hub Halim Cargo Transport Division, East Jakarta.

This study analyzes the employee performance assessment system at the Malang Regency Transportation Office, based on observations and interviews with several employees. Performance assessments are carried out annually with quarterly evaluations by the head of the sub-division. Evaluations include employee performance, financial administration, and staffing. The assessment process involves several stages: Annual Work Plan (RKT), Performance Agreement, Employee Performance Targets (SKP), and the use of the "SIAP KERJA" Application. The RKT is prepared as an elaboration of the Agency's strategy and facilitates program evaluation. A Performance Agreement is a commitment document between leaders and subordinates related to the implementation of tasks with performance indicators. SKP includes targets that must be achieved in a certain period, measured based on quantity, quality, time, and cost. The results of this assessment are then summarized in the "SIAP KERJA" Application, which experiences technical problems such as frequent errors or maintenance. The suggested solution is to fill in daily activities regularly. This performance assessment aims to improve the integrity, accountability, transparency, and performance of the apparatus, as well as be the basis for evaluation, awards, and sanctions to employees.

This research aims to determine the analysis of increasing customer engagement with brand experience and visual brand communication (survey of Scarlett Whitening users in Tasikmalaya City, West Java). The method used in this research is causality through a survey approach. With a research sample of 100 Scarlett Whitening users in Tasikmalaya City, West Java. The data used is primary data. The analytical tool used in this research is multiple regression using SPSS 26.0. The research results show that the Brand Experience obtained from the Brand Experience of Scarlett Whitening Users in Tasikmalaya City, West Java has good criteria. Visual Brand Communication at Scarlett Whitening di Kota Tasikmalaya Jawa Barat has good assessment criteria, Customer Engagement for Scarlett Whitening Users in Tasikmalaya City, West Java has good criteria. Together Brand Experience and Visual Brand Communication have a significant influence on Customer Engagement. Partially, Brand Experience has a significant influence on Customer Engagement. Partially, Visual Brand Communication has a positive and significant effect on Customer Engagement.

This study aims to determine the effect of segmenting, targeting and positioning on purchase intention at the Dadaha cell prime counter. The dependent variable in this study is purchase intention (Y) while the devendent variables include segmenting (X1), targeting (X2), positioning (X3). The method used in this research is quantitative method. The population in this study were consumers of the dadaha cell prime counter in the dadaha area of tasikmalaya city. The sampling technique in this study used random sampling so that a sample of 100 respondents was obtained. The data collection technique is to use a questionnaire distribution. The results of this study indicate that: 1) segmenting variables have a positive and significant effect on buyer interest. 2) targeting variables have a positive and insignificant effect on purchase intention. 3) positioning variables have a positive and significant effect on purchase intention. From the results of the f test it can be concluded that together or simulatan segmenting, targeting and positioning variables have a positive and significant effect on purchase intention.

This research aims to analyze the significance of the influence of taste, price and promotion on purchasing decisions at Burjo Bro, Surakarta city. The types of data used are quantitative data and qualitative data. The data source in this research is primary data using a questionnaire distributed to respondents. The population in this research are all Burjo Bro consumers in Surakarta. The sampling method is purposive sampling or sampling with certain characteristics with a sample size of 100 people. The data analysis methods used are descriptive analysis, multiple linear regression analysis, t test, F test, and coefficient of determination test (R2). The results of this research using multiple linear regression analysis show that taste, price and promotion have a significant influence on purchasing decisions at Burjo Bro. The results of the F test calculation have an F count of 77.921 with a p-value of 0.000 < 0.05, so Ho is rejected and Ha is accepted, meaning the model is correct. The coefficient of determination (R2) for this model is 0.700, meaning that the contribution of the independent influence (taste), X2 (price) and X3 (promotion) to Y (purchasing decision) is 42.2%.

This study aims to determine the effect of perceived value and price on interest in subscribing to Spotify Premium in Indonesia and to test the moderating effect of user age on the model. This study uses a quantitative approach with a non-probability sampling technique (purposive sampling method), involving a total of 118 respondents from Spotify Premium users in Indonesia who belong to the millennial generation and generation Z. For data analysis, this study uses SmartPLS software version 4. The results showed that the variables of perceived value and price can influence the interest in subscribing to Spotify Premium, and the variable of user age (millennial generation and generation Z) can moderate the relationship between the three variables.

The research was conducted with the aim of knowing the effect of motivation and job satisfaction on the work discipline of UPTD employees in brackish water and marine fisheries in the northern region of West Java province. The method used in this research is descriptive design analysis using survey techniques. The results showed that work motivation in the UPTD of brackish water and sea fisheries in the northern region of West Java Province was in the very high category, so that work motivation had a positive and significant effect on employee work discipline. Job satisfaction in the UPTD of brackish water and sea fisheries in the northern region of West Java Province is in the very high category, so that job satisfaction has a positive and significant effect on employee work discipline. Work discipline in the UPTD of brackish water and marine fisheries in the northern region of West Java Province is in the very high category, so that motivation and job satisfaction have a positive and significant effect on employee work discipline.

This research aims to determine the influence of education, business scale, work motivation, length of business life and accounting training on the use of accounting information. This research was conducted by distributing questionnaires to Micro, Small and Medium Enterprises (MSMEs) in South Pekalongan District, Pekalongan City. With a population of 126 and samples taken using the saturated census method were 126 MSMEs. The data collection method in this research used a questionnaire. The results of this research show that Business Scale (X2) and Work Motivation (X3) have a significant positive effect on the use of accounting information in District MSMEs, while Education (X1), length of Business Age (X4) and Accounting Training (X5) have a significant negative effect on the use of information accounting in MSMEs, South Pekalongan District, Pekalongan City.

Human Resources are the main calculation in achieving organizational goals strongly and efficiently. Organizations must be able to carry out supervision well to achieve ideal business implementation. Every organization generally expects achievements from its representatives because the organization is given the authority to make presentations. The aim of this research is to find out and analyze whether career development and discipline moderated by rewards have an effect on the performance of Informa Queen City Semarang employees. The method used is a quantitative method. The data collection techniques used were literature and questionnaires. The results of this research are that career development has no effect on the performance of Informa Queen City Semarang employees, discipline has a positive effect on the performance of Informa Queen City Semarang employees, career development and discipline simultaneously influence employee performance through rewards.

This study aims to analyze the business development of mas tri meatball stalls using the Break Even Point (BEP) approach during January to February. The location of the tri mas meatball stall is located at Kilo meter 10 Sorong, Southwest Papua.The data analysis method used is quantitative descriptive analysis. The data collection technique used was a question and answer interview technique for meatball stall owners. The results of the research obtained are: The January 2024 Break Even Point is IDR 8,13,387,298. The February 2024 break even point is IDR 12,647,059. The results of this study show that profit planning has increased in February 2024.

This study aims to determine how the influence of work motivation, work ability, and work environment on employee performance. The number of samples used was 79 employees. Data collection was carried out using interview, observation and questionnaire methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS). The results of this study indicate that the quality of motivation (X1) partially has a positive and significant effect on employee performance. Ability (X2) partially provides a positive and significant influence on employee performance. The work environment (X3) partially does not have a significant effect. And simultaneously the three independent variables have a significant effect on employee performance..

The rapid technological developments also have an impact on the financial industry in Indonesia. Financial service providers issue a variety of products to support their business activities and also to serve consumers who use their product services. One of the products they offer to consumers is Fintech. The Fintech innovations offered include Peer to Peer Lending (P2PL), crowdfunding, Payment Gateways, and risk and investment management. From these technological developments, new challenges arise for financial service supervisors and the government to monitor these practices in order to create an environment that is not detrimental between financial service providers and consumers. This study aims to explore the role of existing legal regulations in Indonesia in dealing with technological developments in the financial sector. The research was conducted by means of descriptive analysis and collecting review literature studies to compare and analyze consumer protection in the development of Fintech. The results of this study indicate the need for supervision by financial supervisory institutions in practice to oversee the activities carried out by financial service providers in offering their products to consumers, so that there are no violations that can harm consumers.

Social, environmental, and governance issues are crucial for businesses today. Companies need to report their environmental concern activities in Environmental, Social, and Governance (ESG) reports. This research aims to understand the implementation of ESG in infrastructure programs in Indonesia. It employs a bibliometric approach based on international publication data sourced from the Google Scholar database, accessed via Harzing’s Publish or Perish. The findings of this study indicate that ESG serves as a fundamental framework for infrastructure companies in Indonesia to guide sustainable business practices. By integrating environmental, social, and governance aspects, companies can act as agents of positive change in society.
 
 

Banking is an important sector for a country's economy, therefore maintaining banking stability is very important because if there is a problem it can have a direct impact on economic conditions in that country. One of the factors that influences growth stability is competition. This research aims to determine the effect of competition on banking stability in Indonesia. This research was carried out with data samples from 43 banks in the 2018-2021 period. The analytical tool used was Z-score value analysis, the Leaner Index with Stata 17.0 panel data regression. The research results show that competition can explain the dependent variable, namely stability of 5.20%.

Corruption in Indonesia is a chronic problem that damages the social and economic structure of the country. This paper explores the history of corruption from feudal times to the modern era, highlighting corrupt practices as part of the culture of government. The government has taken serious steps by establishing anti-corruption regulations and institutions to eradicate corruption that harms society and the state. This research uses the literature study method with a focus on improving governance and increasing transparency as an effort to prevent corruption. Through qualitative analysis, this research evaluates the effectiveness of existing anti-corruption regulations and institutions, as well as understanding the impact of corruption on people's social and economic rights. The results show that the government has taken concrete steps, such as establishing the Corruption Eradication Commission (KPK) and encouraging the use of information technology. However, the fight against corruption is faced with structural, cultural, instrumental and management barriers. Measures to improve governance and increase transparency are key to preventing corruption. Challenges include organized corruption, corrupt practices in the private sector, and non-compliance with regulations. Lack of resources is a constraint, and corruption in complex bureaucratic systems complicates case handling. Improving coordination, transparency, and public participation is needed to overcome these challenges. The government needs to continuously monitor and evaluate the effectiveness of corruption-fighting measures. Regular evaluation, public participation, and human resource capacity building are key to creating a strong and resilient system against corrupt practices. Collective awareness and cooperation between the government, anti-corruption organizations, and society are essential to build an Indonesia that is clean from corruption and just for all its people.
 

This study aims to determine the effect of mobile banking and services on BRI Bank customer satisfaction. The sampling technique used in this study was purposive sampling technique, which was chosen because the researcher used his own judgment in selecting members of the population who were considered to be able to provide information, and the number of samples used was 150 respondents. The research results were collected through a questionnaire which was processed and analyzed using multiple regression analysis. The data quality test in this study is the Person Correlation validity test, the reliability test uses Cronbach Alpha. For the classic assumption test using the normality test,. For the hypothesis test used in this study, namely multiple linear regression, t test and determination coefficient (R2 test). The results of this study indicate that mobile banking and service have a positive and significant effect on BRI Bank customer satisfaction.

This research aims to learn more about "the impact of Tokopedia online store and Facebook marketplace on digital buying and selling media", answering the main problem at hand, namely how the impact of Tokopedia online store and Facebook marketplace on digital buying and selling media. The main idea of this research is how technological advances can be utilized to increase the profitability of MSMEs. The purpose of this research is to find out how the impact of Tokopedia e-commerce and Facebook marketplace on the sales of products owned by MSME players will increase. The method used in this research is a quantitative descriptive method that aims to determine the relationship between different variables. At the same time, this research should be supported by questionnaires and documentary studies. The basic population of this research is Tokopedia and Facebook Marketplace users. The least number of samples was taken from the SEM analysis, so the technique used was probability sampling with simple random sampling technique. The conclusion of this study is how the use of Tokopedia and Facebook Marketplace affects the level of product sales.

Study aims to determine the effect between the variables perspective of treatment rates (X1) health facilities (X2) and service standards (X3) on patient satisfaction (Y) at Gambiran Hospital, Kediri City. Type of research. This is quantitative research. The data collection techniques used are primary data and secondary data. Sample selection using purposive sampling method, the number of samples in the study obtained as many as 91 respondents at Gambiran Hospital, Kediri City. This research data was obtained through questionnaires, interviews, and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classic Assumption Test, Multiple linear regression analysis, t test, Classical Assumption Test, Multiple linear regression analysis, Classical Assumption Test Classical Assumption Test, Multiple linear regression analysis, Test t, Test F and Test the coefficient of determination. Determination. From the results conducted in the study, it shows that the variables perspective of treatment rates, health facilities and service standards on patient satisfaction. patient satisfaction at Gambiran Hospital, Kediri City. The results of the study obtained a multiple linear regression equation Y = 11.078 + 0.233X1 + 0.426X2 + 0.718X3 and the results of the t test of the perspective variable of treatment rates partially significant effect on patient satisfaction. Health facilities partially significant effect on patient satisfaction. Service Standards partially significant effect on patient satisfaction. F test results obtained Fcount results with a significance value of 0.000 <0.05. From the results of the analysis it can be concluded that the perspective of treatment rates, health facilities and service standards simultaneously and significantly affect patient satisfaction at Gambiran Hospital, Kediri City.

This project carries a unique branding identity called Australian Living of Malang, which reflects the theme of Australian design and architecture, offering a comfortable and quality living experience. In an effort to strengthen its brand identity, PT Graha Bukit Utama realizes the importance of implementing consistent brand guidelines. Currently, the company faces challenges in terms of the use of logos and other branding elements that are inconsistent across various promotional platforms, both online and offline. This inconsistency has an impact on the trust of potential customers and reduces the impression of professionalism that should be presented by the brand. Therefore, the creation and implementation of brand guidelines is a crucial step that needs to be taken to overcome this problem. This project is planned to last for three months, starting from March 2024 to May 2024. During this period, this project is carried out in collaboration with the company to compile comprehensive brand guidelines. This design process will include several stages, starting from collecting relevant data, compiling the brand guidelines document itself, and socializing all stakeholders regarding the significance of having and implementing brand guidelines. Furthermore, an evaluation will be carried out to ensure that the company can implement the brand guidelines that have been designed properly. During the project implementation, it successfully carried out activities optimally and even exceeded the achievement of the KPI that had been set. This can be proven through the formation of brand guidelines that are compiled in print media format and soft files, which are ready to be used by the company in various marketing activities

This study aims determine the influence of work discipline, compensation and job satisfaction towards employee performance.. This study used associative method. The population is emplyees of BANK BRI KC CIREBON KARTINI. The sample collection amount 125 respondents. Data analysis method used validity test, reliability, classical assumption, regression analysis, and t test and f.
The result of research show that partially work discipline, compensation and job satisfaction give significant effect to employee performance. By Simultaneous variable of work discipline, compensation and job satisfaction give significant effect equal to 90,3% towards employee performance and the remaining 9,7% influenced by other factors. And the implications in this research is BANK BRI KC CIREBON KARTINI must more focused on job satisfaction than work discipline and compensation cause job satisfaction has the lowest impact between the other two variables.

Employee competency development is a key aspect in increasing performance productivity within the State Civil Service Agency (BKN). This research aims to identify the influence of competency development on employee performance productivity at BKN. The research method used is a survey and data analysis using linear regression techniques. This research was carried out in 2024, with the research locus at the Deputy for Supervision and Control of BKN. The research sample consisted of employees involved in the competency development program at BKN. The independent variable is competence, while the dependent variable is employee performance productivity. The results of the analysis show that there is a significant positive relationship between competency development and employee performance productivity. It is known that the coefficient of determination or R²  value is 57,1%. This figure means that the competency variable (X1) has an effect on the work productivity variable (Y) by 57.1%. Meanwhile, the remainder (100% - 57.1% = 42.9%) is influenced by other variables outside this equation or variables that were not studied. These findings highlight the importance of investing in competency development as a strategy to increase employee performance productivity at BKN. Managerial implications and policy recommendations are presented to support efforts to develop human resources and increase BKN organizational efficiency. This research provides an important contribution in understanding the dynamics of the relationship between competency and employee performance productivity in the government context.

Business ethics play an important role in creating and maintaining a healthy work culture in a company. PT Link Net Tbk is a company that operates based on the principles of business ethics. This research discusses how the application of business ethics principles can influence a company's internal dynamics.
The Research was conducted through direct observation. Research shows that business ethics have become the basis for internal policies, decision-making, and management-employee relations.
Researchers took two divisions as samples for comparison, namely the construction division and the marketing division. There are differences between the two divisions in maintaining the work environment. Considering that the marketing division has tighter competition between sales some business ethics are not paid attention to, which causes frequent conflicts in the work environment.
The results of this research indicate that ethical business practices are critical to maintaining a fair, inclusive, and productive work environment, which will ultimately support the company's long-term success.

The background of this research is that the performance of field technical officers at the Animal Husbandry and Fisheries Service is still not optimal. The contributing factors are office facilities, work motivation and work discipline of Animal Health Technical Officers which also do not support performance implementation. Thus, the purpose of this study was to find out and describe office facilities, work motivation and work discipline on the performance of Animal Health Technical Officers. The method used is quantitative descriptive with the results of the study showing that office facilities have a positive and significant effect on the performance of Animal Health Technical officers. This means that if the office facilities increase, it will be followed by an increase in the performance of Animal Health Technical officers. work motivation has a positive and significant effect on the performance of Animal Health Technical officers. This means that if work motivation increases, it will be followed by an increase in the performance of Health Technical officers. Work discipline has a positive and significant effect on the performance of Animal Health Technical officers. This means that if work discipline increases, it will be followed by an increase in the performance of Animal Health Technical officers. Office facilities, work motivation and work discipline have a positive and significant effect on the performance of Animal Health Technical Officers. This means that if office facilities, work motivation and work discipline increase, it will be followed by an increase in the performance of Animal Health Technical officers

The purpose of this study is to analyze the influence of work motivation and work environment on the performance of employees in an organization. Work motivation and work environment are important factors that can affect staff performance levels. In the context of human resources management, it is important for organizations to take these factors into account in order to improve productivity and achieving the goals of the organization as a whole. Through an empirical and theoretical study approach, the study highlights the importance of creating a conducive working environment and increasing employee motivation in an effort to optimal performance. The results of this research are expected to provide useful insights for managers and organizational leaders in managing human resources more effectively.

The current modern era brings various opportunities and new business opportunities. This causes more and more prospective entrepreneurs to be interested in taking advantage of existing infrastructure advances to support their business. Apart from that, it has an impact on increasing the level of competition in the industry, which can be indicated by the increasing number of competitors from similar companies that present alternative choices for consumers with different promotions and quality. In fact, each company has its own unique way of holding promotions to attract consumer attention. Therefore, entrepreneurs need to prioritize efforts to implement effective product quality, prices, promotions and services to maximize sales levels. This research is aimed at analyzing the influence of product quality, price, promotion and service on repeat purchase decisions. The approach is a qualitative approach, by collecting data through literature study from previous articles and literature. Research findings reveal that product quality, price, promotions, and service have a significant influence on repeat purchases by consumers. Satisfactory product quality and affordable prices can increase consumers' interest in repurchasing. Apart from that, attractive promotions and quality service also play an important role in influencing consumer satisfaction and encouraging repeat purchases.

The era of industrial revolution 4.0 has had a major impact on the digitalization process in all fields. Including the use of social media which has dramatically changed marketing trends in the world from conventional to digital. Business people are targeting increasing brand awareness by utilizing digital marketing. The aim of this research is to determine the influence of digital marketing variables in increasing brand awareness about coral products among users of the @coraledukasi account. This research uses a quantitative approach, data obtained from a questionnaire distribution with 37 respondents and then analyzed using multiple linear regression analysis with the help of the SPSS version 22 application. The results of this research show that digital marketing simultaneously has a significant influence on brand awareness and partially on the variables accessibility and informative has a significant effect while the interactivity variable has no significant effect.

This study to determine the effect of product, proce, and location on customer satisfaction either partially or simultaneously. The location of this research was conducted at UD. Guna Karya Grogol, Kediri Regency. The objects in this research are rice cutomers from UD. Guna Karya Grogol, Kediri Regency. This research is quantitative research. Data cllection was carried out using questionnaires, interviews, observation, documentation and literature, Data analysis was perfomed usuing validity test, realibility test, classic assumption test., multiple linear test, hypothesis test, determination test. From the result of the research that has been done, it shows that the first problem formulation regarding the product partially has a significance level effect on customers satisfaction. This is evidenced by the t count value of 2.850 with a significance level of 0,009. Price partially has a significance effect on consumer satisfaction. This is evidenced by the t count value of 1.948 with a significance level of 0,044. Place partially has a significant effect on customer satisfaction. Product,price and Place on customer satisfaction simultaneously have a significant effect on customer satisfaction. F count is 3.968 with a sig level of 0.021 where the figure is <0.05.

This artichle is entitled: EMPLOYEE PERFORMANCE EVALUATION IN BANJAR DISTRICT OFFICE, BANJAR CITY, which aims to determine the weaknesses and strengths of employee performance at the Banjar District Office, as well as to describe the work process based on employee performance indicators included in this thesis. Employee performance evaluation is carried out periodically, which is an effort to improve employee performance deficiencies and strengths so that employee performance becomes optimal. Evaluation of employee performance is also a motivation for employees to continue to improve skills and develop productivity at work so that they can meet predetermined work standards. Employee performance evaluation is one of the drivers of increasing employee human resources through employee performance evaluation. So in this way employee human resources can continue to increase accompanied by continuously better performance in order to achieve the objectives of the Banjar District Office, Banjar City. This study uses qualitative methods to determine the search, collection and processing and analysis of data. This qualitative research is descriptive in nature, namely explaining events or activities at the time of research or actual. By describing, describing, recording, analyzing, interpreting events and facts into research results. The results of the study show that employee performance evaluation has been carried out routinely through SKP (Employee Performance Targets). Thus so far, the evaluation itself has been running effectively and quickly

This research aims to investigate ethical business practices in sustainable digital marketing among Micro, Small, and Medium Enterprises (MSMEs). The research model adopts a qualitative approach to delve into the intricacies of ethical decision-making processes within digital marketing strategies. Sampling techniques involve purposive sampling to select MSMEs known for their sustainable practices. Data analysis employs thematic analysis, allowing for the identification of patterns and themes related to ethical considerations in digital marketing. Preliminary findings indicate a growing consciousness among MSMEs towards adopting ethical principles in their digital marketing endeavors, contributing to the sustainability of their businesses while fostering consumer trust and loyalty. This study sheds light on the importance of ethical conduct in digital marketing for the long-term viability of MSMEs in the contemporary business landscape.

Differences in previous research regarding the influence of liquidity and company size on a company's capital structure. The focus of this research is to examine and analyze how liquidity affects the capital structure of a company. Apart from that, it will also be analyzed how company size affects the capital structure of the same company. This research focuses on testing and analyzing how liquidity and the size of a company affect the structure of a company's capital. A technique where multiple linear regression is used to process data using this technique to estimate the value of the dependent variable using multiples of the independent variables. Liquidity has a positive and significant influence on the structure of a company's capital. 2. The size of a company has a positive and significant influence on the structure of a company's capital.

Inventory is an important factor in carrying out a production. Many companies experience problems in terms of inventory control, one example is inventory scarcity. The purpose of this study is to optimize the need for goods so that the company will not experience problems with inventory shortages or inventory buildup. This study uses  the Min-Max method  by collecting data in the form of inventory of goods needs, ordering costs, and storage costs. The result of this study  is that the safety stock value  of 80,887-tons is useful for protecting and anticipating inventory shortages, so companies must be on guard when they are at that value. Then, the Reorder Point value was obtained at 108,165 tons. Furthermore, the value of the Minimum Inventory  is 269,879-tons and the Maximum Inventory is  378,044-tons so that companies are not recommended to have more inventory than that value.
 
 

This research aims to analyze the influence of communication competence, organizational culture, and professionalism of public relations officers on the quality of public service in the era of artificial intelligence. The study employs a quantitative method through descriptive analysis, and data collection is conducted online by distributing questionnaires using the Microsoft Forms platform with a Likert scale ranging from 1 to 5. Purposive Sampling is used as the sampling technique, and a total of 100 respondents aged 17-30 who have undergone internship or are currently employed were obtained. The data is processed using the SmartPLS application program with SEM. The research findings indicate that communication competence has a significant impact on the quality of public service. When someone chooses words carefully and treats others with courtesy, it can build trust, respect, and comfort in social interactions. Organizational culture also plays a crucial role in the quality of public service by fostering trust, mutual respect, and cooperation among employees. The study concludes that the professionalism of PROs influences the quality of public service. If the professionalism of PROs improves, the level of service quality will be high, and conversely, if it decreases, the level of service quality will also decline..
 
 
 

The purpose of this study was to determine the influence of Tiktok Content Marketing (X1) and Conformity (X2) on Consumptive Behavior (Y1) and Purchase Decisions (Y2). This study uses an explanatory research approach with quantitative methods. The collection of research data is through distributing questionnaires or questionnaires.  The population in this study are consumers of the @deliwafa tiktok account. While the sample used was 100 respondents with the purposive sampling method. The data analysis technique uses SPSS version 22 software, in which the data will be processed, described and discussed to answer and prove the hypotheses proposed. The research results are as follows: (1). Tiktok Content Marketing (X1) has a positive and significant effect on consumer behavior (Y1). (2). Conformity (X2) has a positive and significant effect on consumer behavior (Y1). (3). Tiktok Content Marketing (X1) has a positive and significant effect on Purchase Decision (Y2). (4). Conformity (X2) has a negative and significant effect on Purchase Decision (Y2). (5). Consumptive behavior (Y1) has a positive and significant effect on purchasing decisions (Y2).

Sustainable Tourism management in the Narmada Park faces significant challengers related to adequate human reseourch. This challenge is one of thr most prominent aspect and needs to be overcome with this right strategy. The research method used is qualitative with case study data analisysis tecniques, then conducting interviews and observation as well as sselecting informants using the purposive sampling technique where the informant is taken with the consideratinon that the informant can represent the research’s goal to obtain accurate information. The results of study show that there are several main challenges, such as inadequate infrastructure and facilities, environmental hygiene problems, and lack of awareness and participation of local communitites. Improvements efforts have been made, but a more targeted staregy is still needed to overcome shese challenges.

Mitsubishi Chemical Indonesia is a producer of Purify Terepthalic Acid (PTA) in Indonesia with an important role in meeting the primary needs of the Indonesian population by managing raw materials to produce purified terepthalic acid. Purified terepthalic acid is the main raw material for polyester fiber. The problem that occurs is the phenomenon of the bullwhip effect, namely the occurrence of fluctuations between orders and demand which results in a shortage of raw materials or low inventory which can cause production to stop. So the purpose of this study is to calculate the value of the bullwhip effect, determine the causes of the bullwhip effect, and determine solutions to reduce the bullwhip effect. This study begins by calculating the value of the bullwhip effect at the two echelons. The method used in this research is FMEA. The results of this study are the value of the bullwhip effect at echelon 1 (suppliers and PPIC) = 1.27 and echelon 2 (PPIC and distributors) = 0.93. This value indicates the occurrence of a bullwhip effect in echelon 1 while echelon 2 does not indicate the occurrence of a bullwhip effect. The dominant causes of the bullwhip effect are market competition, rising material prices, demand forecasting that is not close to accurate and the number of orders for raw materials in large quantities. The proposed improvement is to collaborate with suppliers and customers to get guaranteed orders and demand that are fixed and sustainable. This value indicates the occurrence of a bullwhip effect in echelon 1 while echelon 2 does not indicate the occurrence of a bullwhip effect. The dominant causes of the bullwhip effect are market competition, rising material prices, demand forecasting that is not close to accurate and the number of orders for raw materials in large quantities. The proposed improvement is to collaborate with suppliers and customers to get guaranteed orders and demand that are fixed and sustainable. This value indicates the occurrence of a bullwhip effect in echelon 1 while echelon 2 does not indicate the occurrence of a bullwhip effect. The dominant causes of the bullwhip effect are market competition, rising material prices, demand forecasting that is not close to accurate and the number of orders for raw materials in large quantities. The proposed improvement is to collaborate with suppliers and customers to get guaranteed orders and demand that are fixed and sustainable.

 
 
 

Dardiri. Business Administration Study Program, Yudharta University Pasuruan. July 2023. The effect of work facilities, work environment, and job satisfaction on study turnover intention of production employees of PT. Intimate Harmonic Food Sukorejo

This study aims to determine the effect of work facilities, work environment, and job satisfaction on turnover intention in production employees at PT. Intimate Harmonic Food Sukorejo. This type of research is a quantitative research. The population in this study are production employees throughout PT. Intimate Harmonic food Sukorejo, the sample of this research is 150 Respondents. The data source in this research is primary data source. Data collection techniques using a questionnaire. The data analysis tool used is multiple linear regression analysis with the help of SPPS 24 software. The results of this study show (1). Work facilities have a significant effect on turnover intention. (2). The work environment has a significant effect on turnover intention. (3). Satisfaction has a significant effect on turnover intention. (4). work facilities, work environment and job satisfaction simultaneously influence turnover intention

Leaders are simply defined as someone who can move. This definition is increasingly complex in meaning when the leader is considered the top leader in higher education because one of the influences on the transformation of higher education is futuristic leadership, especially visionary leaders who have foresight for the development and improvement of campus quality to be competitive at the global level. This is where relationships, connections, and continuous improvement are needed, driven by higher education leaders who involve all stakeholders.The aims of this research are: 1) To describe the futuristic leadership of IAIDA Blokagung Banyuwangi; 2) Describe the transformation of IAIDA Blokagung Banyuwangi; 3) The influence of futuristic leaders on the transformation of IAIDA Blokagung Banyuwangi. This research approach is quantitative research with a descriptive research type. The data collection methods used in this study were interviews, questionnaires, observation, and documentation testing in research uses data validity tests using the product moment formula, fota reliability tests using the CornbaCronbach formula, for normality tests using the Kolmogorov-Smirnov formula. In data analysis using simple linear regression analysis. After conducting data analysis, it was found that: 1) the futuristic leadership implemented at IAIDA Blokagung was relatively good; 2) The institutional transformation of IAIDA Blokagung as a large pesantren-based campus in Banyuwangi district is also quite good by its efforts to periodically change its form; 3) The influence of futuristic leadership on the transformation of the IAIDA Blokagung Banyuwangi tertiary institution is 21%, while the other 79% is influenced by other factors outside of futuristic leadership. This shows that futuristic leadership is in a low category in influencing the transformation (change in shape) of IAIDA Blokagung Banyuwangi as a pesantren-based campus.

SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis has become a common strategy in business development, especially in the culinary industry. Warung Makan Fun Balunijuk Village is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of Warung Makan Fun Balunijuk Village in the culinary industry and identify strengths, weaknesses, opportunities and threats related to its business. Based on the results of the SWOT analysis, Warung Makan Fun can continue to develop, but it requires a combination of SWOT analysis, such as implementing SO strategies, one example of which is holding local events by utilizing lots of seating; WO strategy, one example of which is improving financial management by using local events as a promotional tool; ST's strategy, one of which is maintaining affordable prices and fresh ingredients to face competition; and WT strategies, such as increasing menu innovation to remain competitive amidst competition, and so on.

Sinar Niaga Sejahtera is a company engaged in the distribution of food and beverages specifically from Garudafood products. Founded by Mr. Sudhamek as the owner of SNS in 1994, SNS's role is very decisive for the development of Garudafood. Because of its role, various kinds of Garudafood products can be obtained by consumers in remote areas throughout Indonesia. SNS already has a number of depots serving hundreds of thousands of customer outlets throughout Indonesia. The aim of this research is to determine the marketing strategy implemented based on the internal and external environment in increasing the sales volume of Garuda Brand products at PT. Sinar Niaga Sejahtera. The types of data used are quantitative data and qualitative data. Quantitative data is calculated data or data in the form of numbers based on the results of questionnaires from respondents which include opportunities, threats, strengths and weaknesses of Garuda Brand products at PT Sinar Niaga Sejahtera. Based on the results of the analysis, it can be concluded that judging from the internal and external factor indicators, the position of the company PT. Sinar Niaga Sejahtera is based on Growth Strategy, namely a strategy aimed at stabilizing the company or a strategy implemented without changing the direction of the marketing strategy. The strategies that can be used are: Market diversification strategy, namely a strategy that uses its strengths to take advantage of long-term opportunities. The suggestions given are that the company should also try to improve its strengths to reduce the weaknesses it has so far so that the company's position can be raised and able to compete competitively. And by anticipating weaknesses so that they do not become threats, companies should be careful with the current situation, by understanding the market more seriously to try to rise through exploiting existing opportunities and minimizing the threats they face through new breakthroughs to find and enter market opportunities. existing ones, for example by marketing new products that are more acceptable to consumers in accordance with current consumer buying interests.

In recent years, companies engaged in technology have experienced significant growth in various countries, including in indonesia, PT Hartono is a company that sells technological goods to faciliate/fulfill the needs of society in this modern era, with various technologies that have been specifically designed so that consumers feel interested in what consumers need or what consumer want, the data analysis technique that will be used for this research is quantitative research using multiple linear regression methods. And the data collection design was a questionnaire, the population in this study were all warehous employes at PT Hartono, which totaled 68 people, because each branch had a different procedure so that researchers took samples of branch that were in the Bukit Darmo Surabaya Branch. Data analysis used multiple linear regression analysis, classical assumption test, model feasibility test, hypothesis testing (T-test). How consumer see and perceive the company.

Management Information Systems (MIS) are an integral part of modern enterprise operations. This article discusses the application of SIM in improving company efficiency. This research uses a qualitative approach to analyze how SIM can optimize management processes, decision making, and operational control. The results show that effective implementation of SIM can help companies to increase productivity, reduce operational costs, and improve customer satisfaction. In addition, this article also discusses the challenges and barriers that may be faced in SIM implementation as well as strategies to overcome them.

This journal discusses the impact of TikTok's $1.5 billion USD acquisition of Tokopedia shares. Following the closure of TikTok Shop in Indonesia due to licensing issues, ByteDance (TikTok's parent company) re-entered the Indonesian e-commerce market through an investment in Tokopedia. This acquisition has sparked speculation about the collaboration and its impact on Indonesia's digital industry. Tokopedia will manage TikTok Shop in Indonesia, while TikTok will continue to operate as a social media platform. Concerns have arisen about potential monopoly and China's geopolitical influence, given ByteDance's close ties with the Chinese government. Issues of data ownership and security have also been highlighted as serious threats. This article emphasizes the importance of vigilance against foreign influence and its impact on Indonesia's economic sovereignty, drawing parallels to historical experiences such as the Trojan Horse, which illustrates the dangers of complacency.

This research uses a qualitative descriptive approach, namely by describing and analyzing the problems found. Qualitative research is based on primary data and secondary data. Primary data in this research was obtained by conducting observations, interviews, and documentation, while secondary data was obtained through books, previous research, and articles related to research. The aim of this research is to determine the performance at PT XYZ which includes performance factors, obstacles and solutions in building good performance. From the results of this research, it can be seen that employee performance at PT XYZ tends to decline due to lack of enthusiasm and work motivation. However, overall work implementation continues to be carried out well in accordance with applicable regulations and SOPs. Employee performance at PT XYZ is good, especially in the human capital division. The performance of employees in the human capital division is relatively good. This can be seen from the achievements of the Human Capital team which has succeeded in increasing sales of the company's products, as well as introducing these products to the general public. The high quality of work and dedication of the Human Capital team has helped the company achieve success in this regard.

Financial management is one of the main courses at the Faculty of Economics and Business. However, this course is often considered a difficult subject for some students. This study is a qualitative study with a theoretical perspective by constructing a financial management visualization scheme. The aim is to provide illustrations that provide a complete view to make it easier to understand financial management. The discussion is given in a comprehensive manner regarding the function of financial management, namely seeking funds in an efficient composition, making investments effectively, and dividing profits (dividends) strategically as shown in a brief financial report. This financial management function is carried out to achieve company goals, namely the value of the firm in the form of stock prices. The results show that it does not only provide benefits for shareholders or owners, but also long-term benefits for stakeholders or related parties in the form of corporate social responsibility.

Human resources are one of the important assets in a company. Therefore, so that employees obey and feel comfortable at work, companies need to do something to improve employee performance at work, namely by providing support in the form of work discipline and work environment. The method used is descriptive quantitative method. The sampling technique in this research was a saturated sample with a sample size of 65 people. Data collection techniques are carried out by observation, questionnaires and documentation. Based on the results of the simultaneous test, the F test is (57,140) > F table (3.15), proving that the Work Discipline and Work Environment variables together have a positive and significant influence on employee performance with the multiple linear regression equation Y = 3.639 + 0.173 X1 + 0.759.X2 and the coefficient of determination value is 0.648, it can be concluded that Work Discipline (X1) and Work Environment (X2) together have an influence contribution of 65% on Employee Performance (Y) or formula.

This study aims to determine the effect of price, product quality and brand image on purchasing decisions of cassava crackers at UMKM Bintang Anugrah, Mojokerto City. The type of research used is quantitative research, namely to test hypotheses and show the relationship between the variables analyzed. The data sources used in this study are primary and secondary data, in which the primary data is the result of an online questionnaire using a Likert scale, while the secondary data is obtained from analyzing books, information and sources that already exist and are related to research information. The population in this study were consumers who had bought Cassava Crackers at UMKM Bintang Anugrah. The sample in the study consisted of 85 respondents using the Hair at al formula with a sampling technique using a non-probability sampling technique with a purposive sampling method, namely a method where researchers select samples based on research knowledge about the sample to be selected. Processing of this research data includes validity test, reliability test, classic assumption test, multiple linear regression test, coefficient of determination test (R2), T and F test. The results of this study can be concluded that price has a significant and positive effect on purchasing decisions of (2.446 > 1.989), product quality has a significant and positive effect on purchasing decisions (3.020 > 1.989) and brand image has a significant and positive effect on purchasing decisions (4.223 > 1.989). And all independent variables have a significant and positive effect on purchasing decisions of (25.250 > 2.72).

The purpose of this research is to understand and evaluate the marketing strategies implemented by the UMKM Juragan Pisang 99. This research uses a qualitative approach with SWOT analysis, and data collection is conducted through interviews with the company's manager and direct observation. The results are then analyzed using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the marketing strategies faced by the UMKM Juragan Pisang 99.

Physics is a branch of science that requires more cognitive abilities, while the ability to receive information from each person is different. One effective way to deliver information is to use simulations.This research was conducted at SMA Veteran Purwokerto, research participants were students of class X, a case study that explored a group of students, with the method of observation and literature study. This study aims to find out the increase in students' understanding of concepts that are specifically related to Regular Straight Motion and Straight Changed Irregular Motion through learning media, and to determine student involvement in the learning process. To find out whether or not there was an increase in students 'understanding of the concept of Straight Motion Straight Motion Irregularly Changed, researchers compared students' understanding before and after learning with learning media.The results showed that overall there was an increase in understanding of the concepts of Irregular Straight Motion and Irregularly Changed Straight Motion, overall student involvement was very active.

This study aims to explore the effect of social media marketing and celebrity endorsement on consumer buying interest in Wardah Beauty products. The research was conducted from April to June using a quantitative approach. The research sample consisted of 100 respondents. Data analysis techniques include data quality test, classical assumption test, hypothesis testing, multiple regression analysis, and coefficient of determination test using IBM SPSS 25 software. Partial test results show that social media marketing (X1) has a significant influence on consumer buying interest (Y), with a calculated T value of 4.092> 1.661 and a significance of 0.000 <0.05. Meanwhile, celebrity endorsement (X2) has no significant effect on consumer buying interest (Y), with a T value of 1.469 < 1.666 and a significance of 0.145 > 0.05. Simultaneously, the effect of social media marketing (X1) and celebrity endorsement (X2) on consumer buying interest (Y) has been tested using the F test, which shows a significant effect with an F value of 12.771> F table 3.090 and a significance of 0.000 < 0.05. These results indicate that social media marketing (X1) and celebrity endorsement (X2) together have a positive influence on consumer buying interest (Y) in Wardah Beauty products.

This study is entitled to determine the effect of Work Discipline, Work environment and Leadership Models on Work Loyalty. In this research using quantitative methods. The sample in this study were Proseecing employees at PT Syngenta Seed Indonesia PIER, Pasuruan Regency with a sample size of 106 respondents who were taken using a purposive sampling saturated. The analytical method used is multiple linear regression analysis. To obtain the test results in this study, validity and reliability tests were carried out, classical assumption tests were normality and heroscedasticity tests, and then hypothesis testing was carried out. The results of this study show that the results of the Determination Test (R2) for the variable Work Motivation, Work Discipline, Work Environment and Leadership Model have an effect on Work Loyalty of 0.446 or the equivalent percentage value of 46.3%, while the remaining 55.4% is influenced by other variables . For the significant level, namely the the Work Environment variable has a nt significant effect  Work Loyalty, while the Work Discipline variable has significant effect on Work Loyalty, and the Leadership Model variable has significant effect on Work Loyalty,

The incentive is a reward or retribution provided the company to employees who perform as a form of reward. Incentives as a means of motivation that encourages employees to work with optimal ability, which was intended as an extra income outside of salary or wages have been determined. The incentive is a driving factor for the employees to work better so that the employee's performance can be increased. The granting of incentives are intended to meet the needs of the employees. This research using qualitative research methods. As for the independent variable Incentive (X) and the dependent variable (Y) Performance. The population in this research is the Production Department glass manufacturing company. The sample used in this dipenelitian is saturated sample in which every Member of the population serve as samples. In this study, data gathering is carried out using a questionnaire. Based on the results of the determination of the calculation can be seen that the value of R2 is 0.907 Adusted. This can indicate the magnitude of the role or contribution that independent variable (X1), namely incentive can explain or influence the dependent variable (Y) the performance of employees amounted to 95.2%, while the rest is affected by other factors that do not researched. And based on the results of testing linearity obtained value p value of 0.05 0.00 < Sig. This indicates acceptance of the H1 so that the relationship can be inferred variable x with y Linear.

Over time, it is not only the tourism industry that has the potential to support the MICE industry, one of which is educational institutions such as vocational schools and equivalent. However, there are three factors that need to be considered, namely Hall management, supporting facilities, and work programs, so that good MICE services are obtained and are able to gain profits for the institution. Trisakti Ngawi Vocational School (SMK Trisakti Ngawi) has professional Hall management, adequate Hall support facilities and a suitable work program to carry out MICE (Meeting, Incentive, Conference and Exhibition) activities

The aims of this research are (1) to determine whether there is a significant influence between total asset turnover on return on equity at PT. Nippon Indosari Corpindo Tbk. (2) To determine whether there is a significant influence between cash turnover on return on equity at PT. Nippon Indosari Corpindo Tbk. (3) To determine whether there is a significant influence between Inventory turnover on Return on equity at PT. Nippon Indosari Corpindo Tbk. (4) To determine whether there is an effect of Total asset turnover, Cash turnover, and Inventory turnover Simultaneously on Return on equity at PT. Nippon Indosari Corpindo Tbk. This type of research is associative research, where the population is the financial statements of PT. Nippon Indosari Corpindo Tbk for 12 years with a sample of 10 years. Samples were taken by purposive sampling technique. The data analysis method used is the classical assumption test, multiple linear regression analysis, correlation coefficient, determination coefficient, T test and F test. Based on the results of data analysis using the t test and f test, it shows that (1) Total assets turnover partially does not have effect on Return on equity at PT. Nippon Indosari Corpindo Tbk. (2) Cash turnover partially has no effect on Return on equity at PT. Nippon Indosari Corpindo Tbk. (3) Inventory turnover partially has no effect on Return on equity at PT. Nippon Indosari Corpindo Tbk. (4) Total assets turnover, Cash turnover, and Inventory turnover simultaneously have an influence on Return on equity at PT. Nippon Indosari Corpindo Tbk.

This research aims to investigate and analyze the influence of financial knowledge, financial attitude and locus of control variables on personal financial management behavior of undergraduate students in the Management Study Program at Primagraha University class of 2021. This research applies a quantitative approach using primary data with a non-probability sampling method using purposive techniques sampling.. Data collection technique by distributing questionnaires to 50 undergraduate students of the Management Study Program at Primagraha University class of 2021. The test results show that financial knowledge towards personal financial management behavior shows a calculated t value = -4.683 and a sig probability value of 0,000. The financial attitude variable towards personal financial management behavior shows a t value = 8.956 and a sig probability value of 0,000. And the locus of control variable on personal financial management behavior shows a t value = 3.180 and a sig probability value of 0,003. The results of this research partially show that the variables financial knowledge, financial attitude, and locus of control have a significant influence on personal financial management behavior.

This research was conducted to analyze the application of Activity Based Management to improve cost efficiency in manufacturing companies. The method used in this research is qualitative method. Based on the analysis that has been done by applying Activity Based Management has a positive impact on the company in order to obtain the expected cost efficiency so as to increase the profits generated by the company. To achieve this goal, the company must carry out several stages, besides that by applying Activity Based Management the company can save costs incurred by the company. Activity Based Management emphasizes activity management, or activity analysis, in its application.

This study examines the influence of female directors on agency costs, which is an important issue in corporate governance. And Management Discussion and Analysis as moderator. Female directors on agency costs. Using a sample of manufacturing companies registered in Indonesia in 2019-2021. In this study, it was measured using regression. Our findings provide evidence that the appointment of female directors can improve corporate governance, but does not affect or reduce agency costs. Meanwhile, the Management Discussion and Analysis variable is not able to moderate or strengthen the influence of the female director variable on agency costs, so that in further research we can add other variables related to corporate governance.
 
 

PT Bank Aceh Syariah Kutacane Branch. Companies engaged in finance, in the form of capital, namely the provision of savings and loan capital. The number of employees is 22. In this study, the background to the problem is that the recruitment carried out by PT Bank Aceh Syariah has not fully paid attention to needs, so it is difficult to get professional employees which results in low employee performance. This research is descriptive qualitative, data collection method with field research using methods, direct observation and interviews on research objects to obtain an overview of research subjects. The recruitment system run by the company is not fully appropriate, in accordance with the company's goals, where there are still a number of employees who have educational backgrounds and concentrations, who have not been able to demonstrate and contribute to the company. 11 of 2002, regarding the withdrawal system (recruitment) which must use the media as a medium of information. From these conclusions it can be suggested that the recruitment system for the future must be in accordance with the objectives in accordance with standard operating procedures (SOP) so that it is easy to evaluate and measure employee performance. To see the effectiveness of the company's achievements.

One of the assets owned by the company is employee work productivity, in order to produce good productivity for the company. To increase employee productivity, a good communication is needed in the company. A leader provides direction for his employees to communicate well and create a sense of comfort at work. This research was conducted to determine the relationship between work communication on employee work productivity at PT. Pelabuhan Indonesia (Persero) Regional I . This study used a quantitative method with data obtained by distributing questionnaires to 31 respondents who were the sample. Based on the values ??obtained, it states that the T test with a significant value of work communication 0.000 <0.05 means that work communication has a positive and significant effect on work productivity in the HR & General services division for employees, so that the hypothesis Ho is rejected and Ha is accepted, and the results of the coefficient test determination is 82% while the remaining 17% is influenced by other variables outside of this study. So the advice that can be given is to improve work communication so that employees have good work productivity and understand the goals desired and trusted by the company.

Penelitian ini bertujuan menganalisis pengaruh dari strategi marketing digital melalui program Shopee Affiliate terhadap minat beli pelajar pada jurusan Sistem Informasi di Institut Teknologi Sepuluh Nopember (ITS). Marketing digital telah menjadi aspek integral dalam era e-commerce yang berkembang pesat, dan program afiliasi Shopee merupakan salah satu metode yang menonjol dalam mencapai audiens target. Minat beli mahasiswa, sebagai variabel kunci, menjadi fokus utama dalam pemahaman perilaku konsumen. Penelitian ini menggunakan metode regresi linear untuk mengukur sejauh mana dampak dari pemasaran digital Shopee Affiliate terhadap minat beli mahasiswa. Hasil penelitian ini menunjukkan bahwa menunjukkan bahwa marketing Shopee Affiliate memiliki pengaruh positif dan signifikan  sebesar 31,7% terhadap minat beli mahasiswa Sistem Informasi ITS. Penambahan nilai dalam marketing Shopee Affiliate akan meningkatkan minat beli secara statistik signifikan, yakni 0,257 satuan.

Family business, businesses owned and inherited by family members, play an importantrole in the Indonesian economy. Despite its long-term benefits and legacy potential, familybusinesses are also challenging. In carrying it out, maintaining the good name of the family,providing business knowledge to family members, and overcoming difficulties in reachingagreements are key factors. Several figures such as Moores and Barrett, Marpa, Dussault, andPoza provide different views regarding the definition of a family company. However, thepoint is that this company is family owned, involved in management, and has the potential tobe sustainable across generations. In the Indonesian context, several successful familycompanies include PT. DJARUM, PT. Indofood Sukses Makmur, Trans Corp, Bakrie Group,and Sampoerna. Knowing the various types of promising family businesses, such asrestaurants, learning courses, plantation industries, automotive businesses, and eventorganizers, can be a guide for starting a sustainable family business.
 
 
 

The aim of this research is to determine the influence of payment administration service efficiency factors on customer satisfaction at the State Electricity Company in Makassar, South Sulawesi Province. To find out which payment administration service efficiency variables have a more dominant influence on customer satisfaction at the State Electricity Company in Makassar, South Sulawesi Province. The research method used is a quantitative research method. Research results on the influence of Payment Administration service efficiency on customer satisfaction at the State Electricity Company in Makassar. In this research, results have been obtained that the hypothesis proposed is acceptable, because the results show that the efficiency of payment administration services has an effect on customer satisfaction at the State Electricity Company in Makassar. The research results also explain that the most dominant variable influencing customer satisfaction is the efficiency of payment administration service funds, where the results show that in general customers experience satisfaction because their expectations are the same as the implementation results (reality).

X is one of the distribution agents of PT. Y whose main focus is on the distribution of BBM (Fuel Oil). The phenomenon in the company is that employee performance decreases because the workload received by employees is too heavy and employee turnover is quite high.This research uses quantitative descriptive research. The total population in the study was 93 employees with the sampling technique using saturated samples so that there were 93 samples.Simultaneously there is a significant effect between workload and employee turnover variables on the performance of PT. X. While partially found the workload variable has no significant effect on the performance of employees of PT. X. Partially it was found that the employee turnover variable had no significant effect on the performance of the employees of PT. X.

Quality Service Telephone Operator implementation is quite good, but in some dimensions of service indicators are still not satisfactory in serving guests or customers who visit and stay . The lack of speed in serving guests so that guests wait long to be serve, guests often have to try and repeat phone calls to get a response from officers operators in this case guests do not feel the comfort and satisfaction with the services provided by staff. The qualitative method used to examine the condition of natural objects, where the researcher as the key instrument and using data collection by observation, interviews and document research. In terms of responsiveness is still lacking due to the lack of speed in serving guests who need assistance. So is the form of direct services that there are still obstacles in communication , technical issues weak telecommunications network is the main thing for in hibitor maximum service. From these results it can be concluded that should be directed to improving the quality of service to guests or customers .

The Republic of Indonesia Government Goods and Services Procurement Policy Agency or LKPP RI for short. LKPP has made a big leap in the development of the e-catalog system by starting to involve SOEs. This research focuses on discussing the requirements and steps for business actors to become e-catalog providers. This research uses the literature study method. The results of this study found that the requirements for business qualifications for electronic catalog providers have six qualifications whose final decision is made by the head of LKPP. There are several criteria that must be met by business actors if they want to register their business in the LKPP e-catalog. There are two types of goods and services received, namely, first general goods and services including goods and services needed by K / L, standard or standardizable goods / services, and recurring goods / services needs. The second type of innovation products, namely products determined by the Minister / Head of the Institution in charge of government affairs in the field of research, development, assessment, and application as well as integrated invention and innovation.

The development of technology in the digital era is currently so rapid that all kinds of human activities are very dependent on technological advances. Digitalization has penetrated all sectors of modern human life, including data archiving activities. Archives are very important for an organization or government if the archives are managed properly and correctly. Because the completeness of data and information is very dependent on the filing system. The purpose of this study is to determine the effect of implementing digital archives for storing digital documents. This type of research uses a qualitative approach. This qualitative research seeks to explore and understand different truths by different people. In a qualitative approach, one type of approach that is often used is the case study approach. The data analysis technique used is an interactive model data analysis technique. The results of this study explain the effects of implementing digital archives for storing digital documents.

Work loyalty is an employee's loyalty to the company and the responsibility given by the company in the form of trust that keeps company secrets and the employee's willingness to advance the company Communication is a process of delivering messages from a person who gives or sends messages to the recipient of the message in the form of ideas or information transfer. Organizational climate is a condition, condition and characteristic of the work environment that characterizes an organization which is formed from the attitudes, behavior and personality of all members of the organization.This research uses quantitative descriptive research. The sampling technique uses a saturated sample where the entire population will be used as the research sample. The measurement scale used is a Likert scale.Partially and simultaneously there is a significant influence between communication variables and organizational climate on work loyalty.
 
 

This study explains the effect of word motivation and organizational culture on the performance of employees of PT Lexxa Data Indonusa Tulungagung. The analysis technique in this study used validity test, reliability test, classical assumption test, multiple linear regression test and hypothesis test and the samples used in this study were 46 employees at PT Lexxa Data Indonusa Tulungagung. From the results of the analysis that has been done, it shows that work motivation has no partial and significant effect on employee performance, but organizational culture has a partial and significant effect on employee performance. Work motivation and organizational culture simultaneously influence the performance of PT Lexxa Data Indonusa Tulungagung employees.

Waskita Beton Precast is a company engaged in manufacturing. The products produced include Spun Pile diameter up to 1200mm and other girder products. Every company must have Personal Protective Equipment (PPE). Personal Protective Equipment (PPE) is an effort made to protect or prevent the risk of accidents and also as a complete form of other accident prevention efforts. Therefore, logistics management is needed to meet the needs of personal protective equipment in companies. The purpose of this research is to find out the process of obtaining raw materials and knowing inventory control. The method used is descriptive analysis. The results of this study are that companies obtain personal protective equipment from distributors who have worked with the company. PT. Waskita Beton Precast pre-orders personal protective equipment and completes payment so that personal protective equipment can be sent immediately.

Jenis penelitian ini bersifat asosiatif, yaitu penelitian yang bertujuan untuk mengetahui pengaruh peran manajemen pengelolaan sumber daya manusia dalam meningkatkan kualitas pelayanan publik pada Dinas Perpustakaan dan Kearsipan Daerah Kabupaten Bima. Instrumen penelitian yang digunakan adalah angket yang berisi sejumlah pertanyaan dengan pengukuran skala likert. Populasi yang digunakan adalah seluruh pegawai pada Dinas Perpustakaan dan Kearsipan Daerah Kabupaten Bima yang berjumlah 46 orang dengan sampel sebnayak 46 orang. Teknik pengambilan sampel menggunakan jenuh yaitu seluruh populasi sampel dijadikan. Berdasarkan hasil analisis data yang telah dilakukan dapat disimpulkan bahwa manajemen peran pengelolaan sumber daya manusia secara parsial berpengaruh terhadap peningkatan kualitas pelayanan publik pada Dinas Perpustakaan dan Kearsipan Daerah Kabupaten Bima.
 

This research aims to analyze the influence of promotions and customer experience on purchasing decisions with ratings as an intervening variable among Lazada marketplace users among BP 22 UPI "YPTK" Padang management students. The method used is Structural Equation Modeling (SEM) with SmartPLS based on data collected through questionnaires from 100 respondents. The research results show that a). promotion has a positive and significant effect on ratings, b). customer experience has a positive and significant effect on ratings, c). Promotion has a positive and insignificant effect on purchasing decisions. d). customer experience has a positive and significant effect on purchasing decisions, e). ratings have a positive and significant effect on purchasing decisions, f) ratings are able to mediate the relationship between promotions and purchasing decisions. g) ratings are able to mediate the relationship between customer experience and purchasing decisions..

In this millennial era, skincare has become a priority need that must be met by women and men, various skincare brands have emerged from within and outside the country, making competition even tighter. Marketing via internet media has also developed rapidly. This makes digital marketing the key to marketing because a passive promotional system can help business and expand the market. The purpose of this research is to find out how Fabil Natural's strategy is in implementing digital marketing and how the use of this strategy has an impact on Fabil Natural's sales. This research uses qualitative methods with interview, observation and documentation techniques. The research results show that the application of digital marketing is carried out by utilizing websites, blogs and social media including Instagram, Tiktok, Youtube and WhatsApp Business to post products and share content, as well as using the Shopee and Tokopedia websites and marketplaces as a place for easy, safe buying and selling transactions. and fast. Even though there are several obstacles, digital implementation has a positive impact in increasing product sales.
 
 
 

This research aims to find out the influence of organizational culture on employee performance at PT. Bank Sulselbar Pare-Pare Branch. The type of research used is quantitative with primary data sources and data collection through questionnaire instruments from a simple randomly drawn sample of 36 respondents, and analyzed using simple regression. The research results show that organizational culture has a positive and significant influence on employee performance at PT Bank Sulselbar Pare-Pare Branch. Therefore, the hypothesis proposed in this research is proven and accepted.

This research aims to analyze the level of consumer satisfaction with service quality in the beauty services industry, especially in the nail painting business. The factors that are the focus of the research are improving service quality and time efficiency in the nail painting process. The research method used is qualitative with data collection techniques in the form of observation, interviews and documentation. The research results show that Angelnailartpky business owners have made various efforts to improve service quality and time efficiency, such as monitoring work, updating knowledge, and receiving input from consumers. Improving service quality and time efficiency is expected to increase consumer satisfaction and business profitability. The advice given is that Angelnailartpky continues to increase consumer satisfaction and strengthen its position in the beauty services market.

The purpose of this research is to determine the simultaneous and partial influence as well as the dominant variables of the marketing mix consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) on the Purchase Decision (Y) of Baked Bolu Cake in Mother's Home Business Yuli in Pepara Village, Tanah Grogot District. The sample in this study were consumers who coincidentally met the researcher during the research period to buy Bakar Bolu Cake at Mrs. Yuli's home business in Pepara Village, Tanah Grogot District from June to July 2023 with an incidental sampling technique and a sample size of 50 respondents. The results of the validity test calculation show that 28 statement items have a value of rcount > rtable, which means that all statements are considered valid, because rcount is greater than rtable. The results of the reliability test showed that a result of 0.944 was obtained, which means that the 28 questionnaire items were said to be reliable because Cronbach'alpha was > 0.6. The results of multiple linear analysis are Y= 1.117 + 0.308X1 + 0.042X2 + 0.283X3 + 0.175X4, meaning that the marketing mix variables have a positive effect on purchasing decisions. The correlation coefficient (R) value is 0.898 which is in the range of 0.80-1.000, meaning this number shows a very strong relationship between the variables Product (X1), Price (X2), Promotion (X3), Place (X4) on Purchasing Decisions ( Y). The value of the Adjusted R Square Determination Coefficient of 0.790 or 79.0% means that 79.0% of the purchasing decision variable (Y) is influenced by the variable factors Product (X1), Price (X2), Promotion (X3), Place (X4 ). The remaining 21% is influenced by other factors not examined in this research. The results of the f test calculation (simultaneous) show the value of fcount > ftable (47.080 > 2.58) which means that the marketing mix variables consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) have a simultaneous effect or together on the Purchase Decision (Y) Bakar Bolu Cake at Mrs. Yuli's Home Business in Pepara Village, Tanah Grogot District. The results of the t test calculation (partial) by looking at this t calculate each marketing mix variable consisting of Product (X1), Price (X2), Promotion (X3), Place (X4) with a t test result of 3.318; 0.311; 2.465; and 2.614 which, when compared with the ttable value of 2.014, means that the dominant influence on purchasing decisions is Product (X1) because the Product variable (X1) has the highest value, namely 3.318 > 2.014. From the conclusion of the t test results obtained, the second hypothesis is that it is suspected that the Product variable (X1) has a dominant influence on the Purchasing Decision (Y) of Bakar Bolu Cake can be accepted or H0 is rejected Ha is accepted.

The rise of the trade in fake cosmetics and skincare in various well-known e-commerce makes consumers more selective in purchasing cosmetic and skincare products. However, Sociolla as the number one well-known beauty store in Indonesia comes with its e-commerce platform that specifically sells cosmetic and skincare products from various well-known product brands and is able to stay in first place in the beauty product category in Top Beauty-Commerce. This trend can be seen from the increasing frequency of repeated transactions on the Sociolla platform. This study aims to determine the effect of the relationship between electronic service quality (E-Service Quality) and repurchase intention (Repurchase Intention) through electronic satisfaction (E-satisfaction) as a mediation variable. This research is quantitative. The data collection technique was carried out by distributing a 4-level linear scale statement questionnaire. Samples were taken using Non-Probability Sampling techniques with data analysis techniques using Smart PLS tools. The respondents involved were 160 respondents who met the criteria for having made purchases on the Sociolla platform twice. The results showed that good E-Service Quality skills increased E-Satisfaction which led to Repurchase Intention by Sociolla platform users. This shows that E-Satisfaction effectively acts as a mediation between E-Service Quality and Repurchase Intention.

Communication is very important thing in the life of humans. In society, individuals are required to be able to communicate well with each other. Communication is intended so that all messages and conversations within the organization can be understood by leaders and members of the organization. Communication in the Dharma Wanita organization between leaders, administrators still needs to be improved. Therefore good communication skills must be honed and added. It is all because the quality of good human resources depends on the ability to communicate. Activities at Dharma Wanita such as regular Dharma Wanita coordination meetings, trainings, counsellings, routine internal meetings of DWP Dinpertan KP have increased knowledge and understanding in communication, both held face to face and in social media groups. This increase in ability is correlated with an increase in the quality of human resources, in this case the Dharma Wanita members.

McDonald's is one of the largest franchises that has rapidly expanded in Indonesia and internationally, becoming one of the fast-food restaurants that is still favored by people both from Indonesia and abroad. Despite the emergence of numerous competitors, McDonald's continues to thrive and excel with various strategies and innovations. One of them is the BTS Meal project, which resulted in a 57% increase in net sales. The research method used is a quantitative type with a descriptive nature, involving the distribution of questionnaires to 96 respondents who have purchased McDonald's products in Jakarta at least once. The sample for this research was determined using the Lemeshow Formula. This study utilizes multiple linear regression analysis and has fulfilled tests for instruments and classical assumptions, processed using the Statistical Package for Social Science (SPSS) version 25 software. The results of the regression analysis show that the variables of product innovation and sales promotion have significance values of <0.001. Product innovation and sales promotion together have a significance value of 0.000, contributing 62.9% to competitive advantage, while the remaining 37.1% is influenced by other factors. The conclusion drawn from the research is that product innovation significantly affects competitive advantage. Meanwhile, sales promotion significantly influences purchasing decisions. Product innovation and sales promotion, when considered together, significantly impact competitive advantage.

Abstract: Indonesia, which consists of thousands of islands, reaching 17,001 islands, is known as a maritime country because the ocean area is larger than the land area, around 2/3 of the total area of ??Indonesia. Sea transportation as part of the National Transportation System needs to unite all regions of Indonesia. Maritime transportation accidents occur due to 3 (three) important factors, namely human error, technical factors and weather (natural) factors.
The purpose of this research is to analyze the influence between the independent variables, namely the Role of Harbor Master, Communication Ability and ISM Code, for the dependent variable, namely Shipping Safety. The population in this study was 130 people consisting of ship crew and employees of the PT. ASDP Indonesia Ferry (Persero) Padang Bai Branch who had knowledge classification about shipping safety and the sample in this study was 100 respondents with the technique used was non-probability sampling technique namely by using quota sampling. The analytical method used is descriptive analysis and quantitative analysis, data is analyzed using multiple linear regression analysis with the help of the Statistical Package For Social Science (SPSS) software.
The results of this research by testing the t-test hypothesis show that the variables Role of Harbormaster, Communication Ability and ISM Code have a positive and significant effect on shipping safety at the Padang Bai Bali Ferry Port. Based on the results of the research, it can be seen that the research model of the multiple linear regression equation is Y = 2.898 + 0.436X1 + 0.214X2 + 0.189X3 + µ. From the regression results, it can be seen that the variable that has the most dominant influence on shipping safety is the role of the harbor master variable with a regression coefficient of 0.436. With the r square test of 0.526 or 52.6%, which means that the increase in shipping safety at the Padang Bai Bali Ferry Port is influenced by the Role of the Harbor Master, Communication Ability and ISM Code, namely 52.6% and other factors that influence the increase in shipping safety at the Padang Ferry Port Bai Bali was 47.4%.

This study aims to examine the effect of Earning Per Share (EPS) and Dividend Per Share (DPS) on Stock Prices at PT. Elnusa Tbk. This type of research includes associative research using secondary data obtained from financial reports on the idn financial.co.id website. The population in this study is the financial statements at PT. Elnusa Tbk for 15 years (2008-2021). The method used in selecting the sample was purposive sampling and determining the sample based on the criteria set by the researcher with a sample of 10 years (2012-2021). Based on the results of secondary data processing using the F test analysis method and t test, it is known that the variables Earning Per Share (EPS) and Dividend Per Share (DPS) simultaneously have no significant effect on stock prices. Partially, the results of this study indicate that the Earning Per Share (EPS) variable has no significant effect on stock prices, Dividend Per Share (DPS) has no significant effect on stock prices.
 

This study is to investigate the implementation of Good Corporate Governance (GCG) in the Indonesian banking industry through a bibliometric approach. Through bibliometric analysis, this study explores trends, patterns and research focus related to GCG in the Indonesian banking context. This research utilizes bibliographic data from various academic and professional sources relevant to the topic. Bibliometric methods are used to analyse the number of publications, related journals, the most productive authors, and the keywords most commonly used in literature related to GCG in the Indonesian banking sector. The results of the analysis prove that the implementation of good corporate Governance in banking in Indonesia is not running optimally. There are several factors which encourages good corporate governance not to be implemented in banking in Indonesia maximally, such as implementing transparency, accountability, responsibility, fairness and independence are not fully implemented in banking in Indonesia. The implications of these findings can provide guidance for practitioners, regulators and researchers to improve GCG practices and strengthen the stability and sustainability of the banking industry in Indonesia.
 
 

The development of the business world has increased rapidly in the modern era like today. This causes intense competition between business actors in developing their products in the face of developments in the business world. Micro, small and medium enterprises or MSMEs now play a very important role in the growth of the economy in Indonesia. Mrs. Maubah's porridge business is one of the MSMEs in Cilegon City, Banten which operates in the food sector. This business can provide jobs for the local community. My mother's porridge business itself is a type of food business which sells various variations of porridge and various other fried foods. This research aims to find out what marketing strategies are implemented by Ibu Majadi's porridge business to increase sales. Carrying out a SWOT (Strength, Weakness, Opportunity, and Threat) analysis in determining the marketing strategy. This research is included in qualitative descriptive research, because it aims to describe the situation of phenomena in the field. Researchers used data collection methods in research, namely observation and interviews. To find out how the strategy is used, the Swot Analysis Method (Strength, Weakness, Opportunity and Threat). From the results of the SWOT analysis, it was concluded that the results of the IFAS (Internal Factor Analysis Summary), for the strength and weakness variables, each obtained a strength value of 1.89, while a value of 1.00 was obtained for weaknesses. This means that the strengths of Mrs. Matahu's porridge business are greater than the weaknesses. Meanwhile, the value obtained for the EFAS (External Factor Analysis Strategy) Matrix was 1.47 for opportunities, while the value for threats was 0.64. This means that for Mrs. Matahu's porridge business, the opportunity value is greater than the threat value. From the results of the SWOT analysis, it was found that Ibu Ma's porridge business has strengths and opportunities so that it will be able to take advantage of existing opportunities. The strategy that must be implemented in this condition is to support the policy of growing aggression.

Digital marketing has changed MSME players to continue to develop their business so that they are not left behind and are able to utilize this digital media, as an effort to market their products so that consumers are more familiar with the products produced by these MSMEs. Batik Tedjo is one of the MSMEs that plays a role in preserving written batik, which is one of the cultural heritages of the Indonesian nation. This study aims to determine how Batik Tedjo SMEs implement digital marketing and whether the implementation of digital marketing has obstacles. The problems faced by Batik Tedjo MSME players in implementing digital marketing show that there are problems in the form of a lack of understanding of social media operators at Batik Tedjo and the imbalance of consumer demand with human resources or a very minimal number of employees in managing Batik products which are quite a lot every month, reaching 200-300 pcs. The sample used in this study is the UMKM actor Father Tedi Sumantri Almargono, S.Pd. The results obtained from this study are digital-based marketing strategies carried out by Batik Tedjo to market its products using digital marketing. Its use is to post batik on social media such as Tiktok, Instagram, and Whatsapp. Making it easier for consumers to buy and get information about Batik Tedjo is through social media. Based on the analysis and results of the discussion, he

This study is motivated by the competition of seblak business actors in the Tirtayasa area. This study aims to determine how influential the Electronic Word of Mouth variable is on price perceptions, on purchasing decisions. The population in this study were all buyers who bought Seblak in the Tirtayasa area. The research methodology used quantitative with respondents in this study were the Tirtayasa community, 64 community respondents who had bought Seblak Tirtayasa were obtained. Then the data was obtained using a questionnaire. The results showed that Electronic Word of Mouth (X1) 57.8% has a significant effect on purchasing decisions (Y) 73.4% price perception (X2) 57.8% has a significant effect on purchasing decisions (Y).

This research has the objective of analyzing the relationship between the work environment, work culture and workload related to employee performance in an agency or company. This research uses quantitative methods through descriptive analysis, as well as online data collection using the Microsoft Forms Platform with a Likert scale of 1 to 5 with the Purposive Sampling method, there are 150 respondents with the age criteria 18-30 and currently working. Processed using the SmartPLS 4.0.9.2 application program. with Structural Eqution Modeling (SEM). The results showed that, the work environment is influential in supporting or improving the performance of its employees for the better and can produce quality work done by its employees. The work environment can be maximized when a company can implement or create a conducive, collaborative environment, and pay attention to all aspects such as the physical and psychological of its employees. Such factors as sufficient facilities, social support, and job security can increase employee performance productivity. Organizational work culture also plays an important role in shaping employee performance. Organizations with a culture that encourages innovation, collaboration, and employee motivation have better performance. Conversely, a work culture that does not support employees can hinder employee performance. Workload in accordance with individual capacity also affects employee performance. Too high a workload can lead to excessive stress and fatigue, which negatively impacts productivity. Therefore, wise management in determining workload is essential. From this study, it can be concluded that a good work environment, positive work culture, and workload adjustment can significantly improve employee performance. A company or an agency needs to pay attention to these factors to achieve optimal productivity and job satisfaction in the midst of intense competition between agencies.