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Menampilkan 1–6 dari 6 artikel
Pengaruh Beban Kerja terhadap Burnout yang Dimediasi Stres Pekerjaan : Studi pada Pegawai Kantor PT. PLN (Persero) Unit Pelaksana Pelayanan Pelanggan Malang
Survival Survival
; Pradita Wahyuningrum
; Wahju Wulandari
GEMILANG: Jurnal Manajemen dan Akuntansi
Vol 5
, No 4
(2025)
This study aims to analyze the effect of workload on burnout, with job stress as a mediating variable, on permanent employees at the Malang Customer Service Unit (UP3) of PT. PLN (Persero). This study is motivated by the increasing work demands in the public service and energy sectors, which can have an impact on increasing employee burnout. The method used in this study is quantitative, with all 180 permanent employees of PT. PLN (Persero) UP3 Malang as the population. Based on the Slovin formu...
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Pengaruh Word of Mouth, Harga dan Kualitas Produk terhadap Keputusan Pembelian
Dinda Bintang Anjani
; Wahju Wulandari
; Mulyono Mulyono
Jurnal Pemimpin Bisnis Inovatif
Vol 2
, No 3
(2025)
This study aims to analyze the influence of Word of Mouth, price, and product quality on consumer purchasing decisions at Kopi Studio 24 in Malang City, both simultaneously and partially, and to identify the most dominant variables. The approach used in this study is quantitative with the explanatory research method. The population in this study were all customers of Kopi Studio 24, with the sampling technique using purposive sampling. The number of respondents in this study was 100 people. Data...
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Model Kepemimpinan Indigenous dan Penguatan Human Capital di UMKM Perawatan Sepatu
Choirul Anam
; Survival Survival
; Wahju Wulandari
Jurnal Pengabdian Sosial
Vol 2
, No 2
(2025)
SMEs are the backbone of the local economy and require contextualized and adaptive leadership and human capital management strategies. This article aims to describe the indigenous values-based leadership model implemented in Aglaia Shoes Cleaning-a shoe-care SME in Malang City-and how it contributes to strengthening human capital. The service activities were carried out through a participatory and educative approach, including soft skills training, structuring work structures, and preparing simp...
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Pengaruh Kualitas Layanan dan CRM terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Variabel Mediasi : Studi Wewe Travel
Maria Magdalena
; Wahju Wulandari
; Mulyono Mulyono
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 3
, No 2
(2025)
In this area service is very important with many people who use it to travel far or near or just send package. Data analysis using path analysis with the help of SPSS 27 and SmartPLS 4.0 software. The results of the study indicate 1) there is no significant effect of service quality on customer satisfaction 2) there is a significant effect of customer relationship management on customer satisfaction 3) there is a significant effect of customer satisfaction on customer loyalty 4) there is an effe...
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Analisis Event Budaya Sapi Sono dan Karapan Sapi Piala Presiden 2024 Guna Membangun Brand Awareness dan Brand Image Wismilak Diplomat di Madura
Tania Nanda Pangestu
; Survival Survival
; Wahju Wulandari
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 1
(2025)
This research analyzes the effectiveness of Wismilak Diplomat's sponsorship of the 2024 Presidential Cup Sapi Sono and Karapan Sapi cultural events as a marketing strategy to increase brand awareness and brand image in Madura. Using qualitative methods with a case study approach, this research examines the impact of sponsorship on audience engagement and brand perception through branding elements, interactive activities and digital media. The research results show that culture-based sponsorship...
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The Influence of Leadership Style, Organizational Culture, and Rewards on Employee Performance
Claudius Aprilianus Sot
; Wahju Wulandari
; Dharmayanti Pri Handini
International Journal of Entrepreneurship and Management
Vol 1
, No 3
(2024)
For employees, organizational culture consists of a variety of implementation guidelines to technical guidelines. Every leader has his or her own passionate leadership style. Effective leadership requires the ability to adapt to various situations. When employees receive adequate compensation, performance will usually increase, but if compensation is inadequate, employee performance may decrease. This research has the aim of knowing whether the compensation given to employees is equal to the res...
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