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Menampilkan 1–4 dari 4 artikel
Pengaruh Kualitas Produk dan Kualitas Pelayanan terhadap Kepuasan Pelanggan dengan Keputusan Pembelian sebagai Variabel Mediasi: Studi pada Konsumen Alfamart Wilayah Singosari
Muhammad Bagas Pradana
; Adya Hermawati
; Survival Survival
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 3
(2025)
This study aims to empirically analyze the influence of product quality and service quality on customer satisfaction, with purchase decisions as a mediating variable, specifically among Alfamart consumers in the Singosari area, Malang Regency. The background of this research stems from the increasing competition in the modern retail sector, which requires companies to understand the key factors influencing customer satisfaction and loyalty. In this context, product quality and service quality ar...
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Pengaruh Harga dan Atmosfer Toko terhadap Keputusan Pembelian Ulang yang Dimoderasi Kepuasan Pelanggan: (Studi pada Konsumen Beocca Coffee Kabupaten Malang)
Akhmad Samsu Rijal
; Survival Survival
; Mulyono Mulyono
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 3
, No 4
(2025)
This study aims to examine the influence of price and store atmosphere on repurchase decisions, with customer satisfaction as a moderating variable among Beocca Coffee consumers in Malang Regency. A quantitative explanatory approach was employed, involving 130 respondents selected through purposive sampling. Data were collected via an online questionnaire and analyzed using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results show that price, store atmosphere, and customer sa...
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Analisis Event Budaya Sapi Sono dan Karapan Sapi Piala Presiden 2024 Guna Membangun Brand Awareness dan Brand Image Wismilak Diplomat di Madura
Tania Nanda Pangestu
; Survival Survival
; Wahju Wulandari
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 1
(2025)
This research analyzes the effectiveness of Wismilak Diplomat's sponsorship of the 2024 Presidential Cup Sapi Sono and Karapan Sapi cultural events as a marketing strategy to increase brand awareness and brand image in Madura. Using qualitative methods with a case study approach, this research examines the impact of sponsorship on audience engagement and brand perception through branding elements, interactive activities and digital media. The research results show that culture-based sponsorship...
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The Influence Of Job Characteristics On Organizational Citizenship Behaviour And Job Engagement And Its Implications For Employee Performance
Sarah Ladita
; Survival Survival
; Choirul Anam
International Journal of Entrepreneurship and Management
Vol 1
, No 2
(2024)
This study aims to analyse the influence of job characteristics on Organizational Citizenship Behaviour and Job Engagement, and its implications for employee performance. This study uses a quantitative approach with a survey method. Data were collected through questionnaires distributed to 78 employees from the Faculty of Social and Political Sciences, Universitas Brawijaya. Data analysis was conducted using path analysis techniques with the Smart-PLS3 tool to test the relationship between the v...
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