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MARKETING STRATEGY PLANNING FOR TAHU BAKSO IN MSMEs THROUGH THE MARKETING MIX FRAMEWORK AND TOPSIS
Jurnal Agrifoodtech
Vol 4
, No 1
(2025)
Micro, small, and medium-sized enterprises (MSMEs) producing tahu bakso face intense market competition and need efficient marketing strategies to maintain competitiveness. This study aims at developing strategy by identifyng criteria and selecting the optimal strategies. The research adopts the 4P marketing mix framework-product, price, place, and promotion-combined with the TOPSIS (Teqnique for Order Preference by Similarity to Ideal Solution) method. Five main criteria were identified: produc...
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Analisis Penerapan Blue Ocean Strategy Pada Koperasi LKMS BTM Artha Surya Dalam Menghadapi Persaingan Bisnis
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
Islamic microfinance institutions (IMFIs) in Indonesia have experienced notable progress in line with the growing public interest in Islamic economic principles. However, the competition between Islamic and conventional microfinance sectors is becoming increasingly intense. The LKMS BTM Artha Surya Cooperative, located in Tegal Regency, is currently facing pressure due to this competitive environment and must formulate an effective strategy to sustain and grow its business. This study aims to fo...
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Harris Hotel Bandung's Strategy in Providing Excellent Service for Guests
An International Journal Tourism and Community Review
Vol 2
, No 2
(2025)
This study aims to explore the strategies implemented by Harris Hotel Bandung in an effort to provide excellent service to guests. The background of this study is rooted in the importance of high service quality in the hospitality industry to increase guest satisfaction and loyalty. The method used is a qualitative approach, with data collection through in-depth interviews and direct observation at the hotel. The research results revealed that Harris Hotel Bandung implements various strategies,...
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Pemanfaatan Kombinasi Daun Kelor Dan Ikan Gabus Mengatasi Anemia Dan Penurunan Protein Pada Lansia Di Panti Lansia
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
Anemia in the elderly often occured chronically. Attention to anemia in the elderly is very lacking compared to women of childbearing age. The condition of the elderly is usually degenerative and food intake decreases, causing the condition of their body protein to decrease. Albumin protein in the elderly is still very much needed to affect the brain, bone and muscle mass, immune system, metabolism, and health of hair, skin, and nails.
The purpose of utilizing local wisdom materials in the form...
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PKM PENGUATAN PROFIL PELAJAR PANCASILA DENGAN MEDIA ECOPRINT BERBASIS TEKNIK POUNDING
Sirait, Syahriani
; Putri Lidiana Permata Sari
; Anim, Anim
; Wati, Herni Wati Julianingsih
; Amelia Putri
; Silvia, Siska Silvia
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
In the Pancasila Student Profile, creativity is defined as a student's ability to modify and create something that is original, meaningful, useful and has a positive impact. In developing student creativity, PKM was held to strengthen the profile of Pancasila students using ecoprint media based on the pounding technique. Dyeing using the ecoprint method based on the pounding technique is an environmentally friendly method, which uses natural ingredients to create patterns on the fabric. Ecoprint...
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Pengembangan Kompetensi Pelaku Usaha Mikro Kecil Menengah Kelurahan Purwodiningratan Surakarta Guna Mewujudkan Digital Preneur
Veronika, Prima
; Ramadhani, Navadilla
; Ragacitta, Nareswari Rineka
; Prabandaru, Nirmana Ratri
; Firdausi, Nabila Nuzulla
; Taib, Nabil Abdurrahman
; Tamelia, Nurdina
; Naharunna, Nana
; Ibrahim, Syahlaa’ Shoofi
; Rahmawati, Aditya Nur
; Djatunnisa, Ifa
Adi Widya: Jurnal Pengabdian Masyarakat
Vol 9
, No 1
(2025)
This UMKM socialization activity aims to develop the digital competence of UMKM actors in order to create digital entrepreneurs who can compete with the complex dynamics of today's market. With the digitalization of UMKM actors, It is anticipated that UMKM owners will recognize the significance of strengthening their understanding of financial management, marketing strategies, and the application of appropriate technology, so that they can position their businesses effectively and efficiently. T...
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Kualitas Produk, dan E-Promosi yang mendukung Keputusan Pembelian Kacamata “SANDEL” di Desa Tembok, Kecamatan Limpung, Kabupaten Batang
Digital Business Intelligence Journal
Vol 1
, No 1
(2025)
The purpose of this research is to know the influence of product quality and e-promotion on purchasing decision of “SANDEL” glasses in Tembok Village, Limpung District, Batang Regency. The population on this research are consumers who bought “SANDEL” glasses in Tembok Village, Limpung District, Batang Regency. There are 80 samples of “SANDEL” consumers who are believed to represent the characters of the population. Determination of sample members using simple random sampling method, while data c...
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Pengaruh Disiplin Belajar Terhadap Hasil Belajar Siswa Pada Mata Pelajaran Ekonomi Dengan Moderasi Lingkungan Sekolah
Hatta: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi
Vol 3
, No 1
(2025)
The problem in this study is the low learning outcomes of students. The purpose is to examine the factors influencing students' low learning outcomes in economics subjects by analys several contributing factors, namely internal factors of learning discipline and external factors of the school environment, which act as moderating variables. The research method used is quantitative, with questionnaires as the data collection technique. The population in this study consists of Grade X and XI studen...
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Optimalisasi Keuntungan Penjualan Produk UMKM ‘Batagor Bandung Tarakan’ Dengan Metode Simpleks dan POM-QM
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
This study aims to optimize sales profit at the MSME Batagor Bandung Tarakan by applying the Simplex method in linear programming, supported by the POM-QM for Windows software. Profit optimization plays a crucial role in strategic decision-making, particularly in determining the optimal daily production quantities to enhance operational efficiency, maximize the use of raw materials, and meet market demand effectively. The Simplex method was chosen for its ability to solve linear optimization pro...
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Pengaruh Infrastruktur Jalan dan Listrik Terhadap Pertumbuhan Ekonomi di Indonesia
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Vol 4
, No 2
(2025)
Penelitian ini bertujuan untuk Untuk mengetahui pengaruh infrastruktur jalan terhadap pertumbuhan ekonomi, pengaruh infrastruktur listrik terhadap pertumbuhan ekonomi dan pengaruh infrastruktur jalan dan listrik terhadap pertumbuhan ekonomi di Indonesia. Jenis penelitian ini menggunaan penelitian kuantitatif. enelitian ini menggunakan data sekunder. Data sekunder yaitu data yang diperoleh dalam bentuk jadi dan telah diolah oleh pihak lainnya yang biasanya dalam bentuk publikasi. Jenis data yang...
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