Kualitas Produk, dan E-Promosi yang mendukung Keputusan Pembelian Kacamata “SANDEL” di Desa Tembok, Kecamatan Limpung, Kabupaten Batang

The purpose of this research is to know the influence of product quality and e-promotion on purchasing decision of “SANDEL” glasses in Tembok Village, Limpung District, Batang Regency. The population on this research are consumers who bought “SANDEL” glasses in Tembok Village, Limpung District, Batang Regency. There are 80 samples of “SANDEL” consumers who are believed to represent the characters of the population. Determination of sample members using simple random sampling method, while data collection using questionnaire method. Furthermore, data analysis using multiple linear regression analysis.
Based on analysis of research result showed that the product quality, and e-promotion can be used to predict purchasing decision of “SANDEL” glasses. Product quality has a positive and significant effect on purchasing decision, while the e-promotion variable has a positive and significant effect on purchasing decision. Thus, it can be concluded that product quality, and e-promotion variables have a positive and significant effect on purchasing decision of “SANDEL” glasses in Tembok Village, Limpung District, Batang Regency.