Pengaruh Online Customer Review dan Trust terhadap Keputusan Pembelian Produk Erigo pada Marketplace Lazada

Risnaldi Nur Aulia Hikmah ; H. Ari Arisman ; Suci Putri Lestari
Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 📅 2024 Vol 3, No 3 🔗 DOI: 10.58192/ebismen.v3i3.2491
Abstract
This research aims to find out: (1) Online Customer Reviews, Trust, and Purchasing Decisions at the Lazada Marketplace in the city of Tasikmalaya. (2) The relationship between Online Customer Reviews through Trust. (3) The influence of partial online customer reviews and trust on purchasing decisions for Erigo products at the Lazada Marketplace in Tasikmalaya city. (4) Simultaneous influence of Online Customer Review and Trust on purchasing decisions for Erigo products at the Lazada Marketplace in Tasikmalaya city. The research method used is a quantitative method with a survey approach. The data analysis technique used is Path Analysis with an interval measurement scale. Partial and simultaneous hypothesis testing with a significant level (α= 0.05). The research results show that: (1) Online Customer Reviews, Trust, and purchasing decisions for Erigo products on the Lazada Marketplace are included in the very good category. (2) Online Customer Review has a relationship with Trust in Erigo Marketplace Lazada products. (3) Online Customer Reviews and Trust have a positive and significant effect on Partial Purchase Decisions for Erigo products on the Lazada Marketplace. (4) Online Customer Reviews and Trust have a positive and significant effect on Simultaneous Purchasing Decisions for Erigo products on the Lazada Marketplace.
 
Keywords
Online Customer Reviews; Trust and Purchasing Decisions; Purchasing Erigo Products
How to Cite

Risnaldi Nur Aulia Hikmah, et al. (2024). Pengaruh Online Customer Review dan Trust terhadap Keputusan Pembelian Produk Erigo pada Marketplace Lazada. Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), 3(3). https://doi.org/10.58192/ebismen.v3i3.2491

Risnaldi Nur Aulia Hikmah; H. Ari Arisman; Suci Putri Lestari, "Pengaruh Online Customer Review dan Trust terhadap Keputusan Pembelian Produk Erigo pada Marketplace Lazada," Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 3, no. 3, 2024.

Risnaldi Nur Aulia Hikmah; H. Ari Arisman; Suci Putri Lestari. "Pengaruh Online Customer Review dan Trust terhadap Keputusan Pembelian Produk Erigo pada Marketplace Lazada." Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), vol. 3, no. 3, 2024.

Risnaldi Nur Aulia Hikmah; H. Ari Arisman; Suci Putri Lestari. "Pengaruh Online Customer Review dan Trust terhadap Keputusan Pembelian Produk Erigo pada Marketplace Lazada." Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 3, no. 3 (2024).

Risnaldi Nur Aulia Hikmah, et al. (2024) 'Pengaruh Online Customer Review dan Trust terhadap Keputusan Pembelian Produk Erigo pada Marketplace Lazada', Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN), 3(3). doi: 10.58192/ebismen.v3i3.2491.

Risnaldi Nur Aulia Hikmah; H. Ari Arisman; Suci Putri Lestari. Pengaruh Online Customer Review dan Trust terhadap Keputusan Pembelian Produk Erigo pada Marketplace Lazada. Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN). 2024;3(3).

Artikel Terkait

Pengaruh Tingkat Pendidikan Terhadap Kualitas Laporan Keuangan Berbasis SAK EMKM Dengan Sistem Informasi Akuntansi Sebagai Variabel Moderasi : Studi Kasus Pada Coffee Shop Kota Kediri

Sinky, Sita Prasti; Luayyi, Sri; Fauziyah, Fauziyah

Pengaruh Rasio Keuangan Terhadap Earning Per Share: Studi Sektor Makanan dan Minuman di Indonesia

Hidayat, Famelia Widya; Zaman, Badrus; Kurniawan, Andy

Strategi Pengelolaan Keuangan Pada Online Shop di Pare-Pare

Ar, Andi; Adhiwijaya, Adhiwijaya; Anisafitri, Anisafitri; Mukriani, Mukriani

Implementasi E-Commerce dan QRIS Dalam Peningkatan Pendapatan Pada UMKM Cemilan Sultan di Kota Parepare

Damis, Sariana; Nuryadin, Rusmin; Masnawati, Masnawati; Intan, Nur

Strategi Manajemen Operasional, Pemasaran, dan Evaluasi Keuangan UMKM Bolu Kambu Daeng Rosi Dalam Meningkatkan Daya Saing Produk Tradisional di Kabupaten Barru

Arfianty, Arfianty; Tarawiru, Yasri; Yusuf, Nur Hidaya; Khaima, Husnul

Strategi Pemulihan UMKM di Kelurahan Lapadde, Kota Parepare Pasca Pandemi Covid-19 Sejak 2022-2025

Yusuf, Syarifuddin; Parman, Parman; natasia, Dita; Andini, Andini
Tren Sitasi Jurnal