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Menumbuhkembangkan Jiwa Wirausaha Melalui Kegiatan Mini Festival UMKM Desa: Studi Kasus di Desa Datar Kec.Warungpring Pemalang
Hendri Sucipto
; Slamet Bambang Riono
; Muhammad Syaifulloh
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 3
, No 3
(2024)
This research aims to evaluate the impact of the MSME mini festival activities on the development of an entrepreneurial spirit in Datar Village, Warungpring District, Pemalang Regency. This mini festival is designed to promote local Micro, Small and Medium Enterprises (MSME) products and provide a platform for MSME players to interact with visitors and participants. By involving various activities, such as product exhibitions, entrepreneurial workshops, and art performances, this festival is exp...
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Pengaruh Citra Merek, Kualitas Produk, Harga, Serta Celebrity Endorser Terhadap Keputusan Pembelian Pada Produk Scarlet Di Yogya Mall Brebes
Sulisti Zulia Aprilianti
; Yumna Nada Salsabila
; Slamet Bambang Riono
; Hendri Sucipto
; Akbar NPD Wahana
CiDEA Journal
Vol 2
, No 2
(2023)
This research aims to explore the consequences of brand image, product quality, price, and celebrity endorsers on consumers' tendency to buy Scarlet Whitening Body Lotion products again. Survey participants included consumers who bought and used Scarlet Whitening Body Lotion products from Yogya Mall Brebes, with a total of 464 people. The research sample was taken as much as 25% of the population, namely 116 respondents, with the implementation of random selection procedures. The information col...
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Pemberdayaan UMKM Tempe dan Kerupuk Aci melalui Legalitas Usaha Di Desa Randusanga Wetan, Kabupaten Brebes
Angga Saddam S
; Hendri Sucipto
; Amelia Sholeha
; M. Badrun Zaman
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia
Vol 2
, No 1
(2023)
The government is committed to empowering Micro, Small and Medium Enterprises (MSMES) in Indonesia, MSMES are a form of small business whose existence plays a very important role in empowering the community to have independence in the economic sector. MSMEs that are used as partners in community service activities are people who are members of the home industry in the village of Randusanga Wetan, Brebes Regency. This article at least describes the results of the community service process carried...
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