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Menampilkan 1–10 dari 19 artikel
Pengaruh Influencer Marketing dan Harga terhadap Minat Pembelian Ulang pada Produk Skincare Glad2Glow di Kota Surakarta
Adelya Ardhana
; Etika Indah
; Nindia Mayerli
; Velani Nur Kholifah
; Rayhan Gunaningrat
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Vol 3
, No 1
(2026)
The increasingly fierce competition in the skincare industry is driving companies to implement effective marketing strategies to increase consumer repurchase intention. This study aims to analyze the influence of influencer marketing and price on repurchase intention of Glad2Glow skincare products in Surakarta City. This study used a quantitative approach with a survey method of fifty respondents who had purchased and used Glad2Glow products. The sampling technique used purposive sampling, while...
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Pengaruh Pendidikan Kewirausahaan, Manajemen Keuangan Dan Pemasaran Digital Terhadap Minat Berwirausaha Online: Studi Kasus Pada Mahasiswa Di Kota Surakarta
Yoseph Adi Nugroho
; Krisna Yusuf Anggoro
; Rayhan Gunaningrat
Riset Ilmu Manajemen Bisnis dan Akuntansi
Vol 2
, No 2
(2024)
Entrepreneurial, financial management, and digital marketing involve people rising and falling in their entrepreneurial interests online. Variables that affect the interest in online entrepreneurship include financial management, entrepreneurship education, and digital marketing. The study is aimed at seeing how entrepreneurial, financial management, and digital marketing affect entrepreneurship interests online. A sample used of 101 respondents from communities in the city of surakarta, obtaine...
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Pengaruh Brand Image, Harga Dan Produk Terhadap Loyalitas Pelanggan Dimsum Uma Yumcha
Anita Nurul Cahyani
; Olivia Stephanie Sarwono Putri
; Rayhan Gunaningrat
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 2
(2024)
The purpose of this research is: (1) to find out what Dimsum Uma Yumcha is in the popular dimsum market in Solo. (2) to find out the affordable prices offered which influence customer loyalty. (3) to find out the product provided has an effect on customer loyalty. In research it is known that Brand Image, Price and Product influence customer loyalty. This research method is quantitative. The data collection technique used in this research is Probability Sampling. The population in this study wer...
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Pengaruh Brand Ambassador, Brand Awareness, Dan Brand Image Terhadap Minat Masyarakat Dalam Berinvestasi Di Ajaib
Febi Ardhani
; Rayhan Gunaningrat
; R. Taufiq Nur Muftiyanto
Jurnal Manajemen Riset Inovasi
Vol 2
, No 2
(2024)
The background to this research is that the author wants to know whether people have an interest in investing or not, especially in the Ajaib application. Apart from that, it aims to determine the influence of brand ambassador, brand awareness and brand image on people's interest in investing in Ajaib. The research method used is quantitative, with probability sampling as data collection. The number of respondents was 100 and data analysis used SPSS software. With the research results, brand amb...
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Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen KAI Di Solo Raya
Dinnova Ryo Kristanto
; Rayhan Gunaningrat
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 2
(2024)
PT Kereta Api Indonesia (KAI) is a company that monopolizes unrivaled rail transport services, but on Java Island it is vulnerable to competitors in other transport services sectors in the world. The purpose of this study was to find out whether the influence of price and quality of service on the satisfaction of railway consumers in the city of Solo Raya. Sampling technique using quota sampling and random sampling techniques with respondent criteria is consumer satisfaction in using railway ser...
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Pengaruh Promosi Dan Testimoni Terhadap Minat Beli Produk Hijab Buttonscraves
Latifatun Nikmah
; Wina Yuniarti
; Rayhan Gunaningrat
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 2
(2024)
In the modern era, Muslim fashion, one of which is the hijab, is experiencing developments every year. Hijab is Muslim clothing that is very popular with Muslim women in Indonesia. This incident happened because Muslim women in Indonesia are aware that wearing the hijab is an obligation. This provides an open space for companies to produce Muslim clothing, especially hijabs, to become the main target market in the country. The purpose of this research is to find out whether promotions and testim...
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Pengaruh Citra Merek, Kualitas Produk dan Harga Terhadap Keputusan Pembelian Mie Instan Indomie
Hesti Widyastuti
; Leny Septyawati
; Rayhan Gunaningrat
; R. Taufiq Nur Muftiyanto
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 2
(2024)
The aim of this research is to evaluate the influence of brand image, product quality and price on purchasing decisions for Indomie instant noodle products. The research method used is quantitative and uses a population of all Indomie instant noodle consumers. A total of 102 respondents from the city of Surakarta were selected as samples using a non-probability method with purposive sampling technique. Data collection was carried out using Google Forms by distributing questionnaires personally....
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Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Iphone Pada Masyarakat Kota Surakarta
Niken Vera Kusumawati
; Saskia Anggun Choirunnisa
; Rayhan Gunaningrat
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 2
(2024)
This observation was made to determine the influence of product quality on the purchase decision of Iphone products among Surakarta residents. This observation used quantitative methods using manual data obtained by distributing documents or questionnaires and collecting responses from a sample of 59 participants. This observation uses Intelligent Partial Least Squares (PLS) analysis to evaluate the hypothesis, as well as using a quantitative approach. Based on the results of the Smart PLS analy...
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Pengaruh Harga, Promosi Dan Rating Terhadap Keputusan Pembelian Di Marketplace Shopee
Yana Kumara Kristanti
; Rayhan Gunaningrat
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 2
(2024)
This research aims to determine the influence of price, promotion and rating on purchasing decisions in the Shopee marketplace. The approach used in this research is a quantitative approach with an explanatory research type. The sampling technique in this research was a purposive sampling technique with the sample used amounting to 100 respondents. The data collection technique uses online questionnaire distribution with the help of Google forms. Data analysis techniques in this research are val...
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Pengaruh Kepuasan Konsumen dan Citra Merek, Kualitas Pelayanan Terhadap Keputusan Pembelian Produk Kosmetik Wardah
Rita Haju Kaesti
; Puput Melati
; Rayhan Gunaningrat
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 2
(2024)
Wardah has built a reputation for itself as a manufacturer of premium, halal cosmetics in an effort to attract a wider audience and increase sales. Finding out how BPOM and Halal labels affect product quality and customer happiness among Wardah cosmetics customers is one goal of this study; another is to determine whether factors related to price influence the buying decision of those who purchase Wardah cosmetics. As part of the research, 105 people who regularly use Wardah cosmetics were asked...
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