Pengaruh Brand Ambassador, Brand Awareness, Dan Brand Image Terhadap Minat Masyarakat Dalam Berinvestasi Di Ajaib

Febi Ardhani ; Rayhan Gunaningrat ; R. Taufiq Nur Muftiyanto
Jurnal Manajemen Riset Inovasi 📅 2024 Vol 2, No 2 🔗 DOI: 10.55606/mri.v2i2.2474
Abstract
The background to this research is that the author wants to know whether people have an interest in investing or not, especially in the Ajaib application. Apart from that, it aims to determine the influence of brand ambassador, brand awareness and brand image on people's interest in investing in Ajaib. The research method used is quantitative, with probability sampling as data collection. The number of respondents was 100 and data analysis used SPSS software. With the research results, brand ambassadors have no influence on investment interest, brand awareness has no influence on investment interest, and brand image has an influence on investment interest.
Keywords
Brand Ambassador; Brand Awareness; Brand Image; Investment Interest
How to Cite

Febi Ardhani, et al. (2024). Pengaruh Brand Ambassador, Brand Awareness, Dan Brand Image Terhadap Minat Masyarakat Dalam Berinvestasi Di Ajaib. Jurnal Manajemen Riset Inovasi, 2(2). https://doi.org/10.55606/mri.v2i2.2474

Febi Ardhani; Rayhan Gunaningrat ; R. Taufiq Nur Muftiyanto, "Pengaruh Brand Ambassador, Brand Awareness, Dan Brand Image Terhadap Minat Masyarakat Dalam Berinvestasi Di Ajaib," Jurnal Manajemen Riset Inovasi, vol. 2, no. 2, 2024.

Febi Ardhani; Rayhan Gunaningrat ; R. Taufiq Nur Muftiyanto. "Pengaruh Brand Ambassador, Brand Awareness, Dan Brand Image Terhadap Minat Masyarakat Dalam Berinvestasi Di Ajaib." Jurnal Manajemen Riset Inovasi, vol. 2, no. 2, 2024.

Febi Ardhani; Rayhan Gunaningrat ; R. Taufiq Nur Muftiyanto. "Pengaruh Brand Ambassador, Brand Awareness, Dan Brand Image Terhadap Minat Masyarakat Dalam Berinvestasi Di Ajaib." Jurnal Manajemen Riset Inovasi 2, no. 2 (2024).

Febi Ardhani, et al. (2024) 'Pengaruh Brand Ambassador, Brand Awareness, Dan Brand Image Terhadap Minat Masyarakat Dalam Berinvestasi Di Ajaib', Jurnal Manajemen Riset Inovasi, 2(2). doi: 10.55606/mri.v2i2.2474.

Febi Ardhani; Rayhan Gunaningrat ; R. Taufiq Nur Muftiyanto. Pengaruh Brand Ambassador, Brand Awareness, Dan Brand Image Terhadap Minat Masyarakat Dalam Berinvestasi Di Ajaib. Jurnal Manajemen Riset Inovasi. 2024;2(2).

Artikel Terkait

Analisis Perilaku Konsumen terhadap Saluran Digital dan Fisik terhadap Strategi Omnichannel pada Multiple Case Study UMKM Bali

Tesar Librian Priyo Susilo; I Gusti Ngurah Agung Aditya Pramana

Pengaruh Pengembangan Kompetensi Teknis, Customer Relationship Management, dan Kualitas Sistem Prosedural terhadap Keunggulan Bersaing pada Perusahaan PT Spectrum Lintas Service Batam

Safa Hisham Kabbani; Mefri Yudi Wisra; Suyono Suyono

Pengaruh Stres Kerja dan Dukungan Organisasi terhadap Kinerja Karyawan Bank Pembangunan Daerah Jambi Cabang Sengeti

Aqil Rajmico; Adria Wuri Lastari; Mulia Inda Purwati

Pengaruh Ketersediaan Obat, Lokasi, dan Kualitas Pelayanan terhadap Keputusan Pembelian di Toko Obat Zahwa

Zahwa Rahmadina; Yandra Rivaldo; Mohamad Aras

Strategi Marketing Mix (4P) dalam Memperkuat Citra Merek pada UMKM Hijab: Studi Kasus pada UMKM Bell.Scraft

Cecilia Indah Hapsari; Ery Tri Djatmika; Puji Handayati

Pengaruh Live TikTok, Konten Viral, dan FOMO terhadap Pembelian Kuliner di Jombang

Novia Tri Hidayanti; Kusna Djati Pratama
Tren Sitasi Jurnal