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Pengaruh Dukungan Organisasi, Pengembangan Karir, Kepuasan Kerja, Budaya Organisasi, dan Work Life Balance terhadap Retensi Karyawan Produksi pada PT. Lucky Textile Semarang
Koko Harry Widayat
; Hawik Ervina Indiworo
; Ratih Hesty Utami Puspitasari
Jurnal Manajemen Bisnis Digital Terkini
Vol 3
, No 1
(2026)
Employee retention is a crucial aspect in maintaining smooth operations and the quality of human resources within an organization. This study aims to analyze the influence of organizational support, career development, job satisfaction, organizational culture, and work-life balance on production employee retention at PT. Lucky Textile Semarang. The study employed a quantitative approach with a survey method, distributing questionnaires to 307 respondents, selected using the Slovin formula, from...
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Pengaruh Iklan dan Citra Merek terhadap Keputusan Pembelian Sabun Mandi Lifebuoy di Kota Semarang dengan Minat Beli sebagai Variabel Intervening
Munaya Ayu Prasasti
; Mochamad Fadjar Darmaputra
; Ratih Hesty Utami Puspitasari
Jurnal Manajemen Kewirausahaan dan Teknologi
Vol 2
, No 4
(2025)
The personal care product industry, particularly bath soap, is becoming increasingly competitive as public awareness of health and hygiene grows. Lifebuoy is a long-trusted bath soap brand, but according to data from the Top Brand Index 2021–2024, Lifebuoy is experiencing a significant downward trend. This situation indicates a problem in consumer purchasing decisions, making it crucial to examine the factors influencing it. This study aims to analyze the influence of advertising and brand image...
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Pengaruh E-learning, Knowledge Sharing, dan Job Rotation Terhadap Kinerja Karyawan dengan Pengembangan Diri sebagai Variabel Intervening [Studi pada Generasi Z di Kota Semarang]
Prasetyo, Ramadhan
; Hawik Ervina Indiworo
; Ratih Hesty Utami Puspitasari
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 2
, No 6
(2024)
The study aims to analyze the effect of e-learning, knowledge sharing and job rotation on the performance of generation Z employees in Semarang City mediated by self-development. This research is quantitative type using PLS-SEM data analysis technique with SmartPLS 3.2.9 software. The results of this study prove that: (1) E-learning affects employee performance; (2) Knowledge sharing has no effect on employee performance; (3) Job rotation has no effect on employee performance; (4) Self-developme...
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