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Menampilkan 1–2 dari 2 artikel
Strategi Marketing Mix (4P) dalam Memperkuat Citra Merek pada UMKM Hijab: Studi Kasus pada UMKM Bell.Scraft
Cecilia Indah Hapsari
; Ery Tri Djatmika
; Puji Handayati
Jurnal Manajemen Riset Inovasi
Vol 4
, No 2
(2026)
This study is motivated by the increasing competition in the Muslim fashion industry, which encourages SMEs to develop effective marketing strategies to build brand image. The purpose of this study is to analyze the implementation of the marketing mix (4P) strategy in strengthening the brand image of Bell.Scraft SMEs. This research employs a qualitative approach using a case study design. Data were collected through interviews, observations, and documentation, and then analyzed using the data an...
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The Strategic Role of Job Satisfaction in Shaping Organizational Commitment: A Literature Review
Cecilia Indah Hapsari
; Arief Noviarakhman Zagladi
; Elfia Nora
Systematic Literature Review Journal
Vol 1
, No 4
(2025)
This study examines the strategic role of job satisfaction in shaping organizational commitment in the context of companies by synthesizing empirical evidence published between 2016 and 2025. Although it has been extensively researched, findings related to the consistency and determinants of the relationship between job satisfaction and organizational commitment are still scattered and have not been integrated, thus requiring comprehensive mapping. Therefore, this study aims to identify empirica...
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