Analysis of the Application of Franchising Systems on Business Performance in the Beverage Franchise Business: A Case Study of Ready-to-Drink Beverage Partners

Beny Ariyanto ; Sudarmiatin Sudarmiatin ; Puji Handayati ; Naswan Suharsono
International Journal of Management Science and Bu... 📅 2025 Vol 2, No 4 🔗 DOI: 10.70062/harmonymanagement.v2i4.491
Abstract
This study aims to analyze the application of the franchising system on business performance in the beverage franchise business through a case study of Mitra Minuman Siap Saji. The approach used is qualitative with a case study design, with data collection techniques in the form of in-depth interviews, operational observations, and supporting documentation. The results show that the implementation of standardized Standard Operating Procedures (SOPs), franchisor support in the form of training, raw material supplies, and periodic monitoring contribute significantly to improving business stability, product quality consistency, and customer satisfaction. However, there are limitations in flexibility and several communication obstacles that have the potential to affect the effectiveness of the partnership. The relatively strict contract structure also impacts partners' perceptions of local innovation space, although it is generally still viewed as providing business security and business model clarity. These findings emphasize that a balance between franchisor control and partner autonomy, accompanied by open communication and fair contract design, is a key factor in creating sustainable business performance in a franchising system.
Keywords
Beverage Franchise; Business Performance; Franchising System; Franchisor; Relationship
How to Cite

Beny Ariyanto, et al. (2025). Analysis of the Application of Franchising Systems on Business Performance in the Beverage Franchise Business: A Case Study of Ready-to-Drink Beverage Partners. International Journal of Management Science and Business, 2(4). https://doi.org/10.70062/harmonymanagement.v2i4.491

Beny Ariyanto; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono, "Analysis of the Application of Franchising Systems on Business Performance in the Beverage Franchise Business: A Case Study of Ready-to-Drink Beverage Partners," International Journal of Management Science and Business, vol. 2, no. 4, 2025.

Beny Ariyanto; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono. "Analysis of the Application of Franchising Systems on Business Performance in the Beverage Franchise Business: A Case Study of Ready-to-Drink Beverage Partners." International Journal of Management Science and Business, vol. 2, no. 4, 2025.

Beny Ariyanto; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono. "Analysis of the Application of Franchising Systems on Business Performance in the Beverage Franchise Business: A Case Study of Ready-to-Drink Beverage Partners." International Journal of Management Science and Business 2, no. 4 (2025).

Beny Ariyanto, et al. (2025) 'Analysis of the Application of Franchising Systems on Business Performance in the Beverage Franchise Business: A Case Study of Ready-to-Drink Beverage Partners', International Journal of Management Science and Business, 2(4). doi: 10.70062/harmonymanagement.v2i4.491.

Beny Ariyanto; Sudarmiatin Sudarmiatin; Puji Handayati; Naswan Suharsono. Analysis of the Application of Franchising Systems on Business Performance in the Beverage Franchise Business: A Case Study of Ready-to-Drink Beverage Partners. International Journal of Management Science and Business. 2025;2(4).

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