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Menampilkan 1–10 dari 28 artikel
Analisis Harga, Inovasi, dan Kualitas Layanan Aplikasi Maxim Terhadap Keputusan Konsumen
Vitha Audya Putri
; Nurbaiti Nurbaiti
; Ayu Nursari
Kajian Ekonomi dan Akuntansi Terapan
Vol 3
, No 1
(2026)
This study was conducted with the aim of identifying and analyzing the influence of price, innovation, and service quality variables on consumer decisions in using the Maxim online transportation service. The background of this research is the increasing competition in the online transportation industry in Indonesia, which encourages companies to continuously improve their marketing strategies to attract and retain customers. As one of the rapidly growing online transportation service providers,...
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Peran Ekonomi Digital dalam Meningkatkan Daya Saing UMKM di Kota Medan
Meri Roito Siregar
; Laisa Asri Nasution
; Mawar Rasimah Br. Dalimunthe
; Mohamad Anouvan Syumantra
; Nurbaiti Nurbaiti
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 3
, No 1
(2026)
This study aims to analyze the role of the digital economy in increasing the competitiveness of MSMEs in Medan City. The rapidly developing digital transformation provides opportunities for MSMEs to expand their markets, improve operational efficiency, and strengthen their competitive position. However, the use of digital technology among MSMEs in Medan remains limited due to low digital literacy, limited capital, lack of training, and minimal use of digital platforms such as e-commerce, social...
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Analisis Pemanfaatan dan Dampak Teknologi Internet dalam Meningkatkan Daya Saing Usaha E-Bisnis
Sri Anggraini
; Tri Damaiyanti
; Maya Rafika Utami
; Eko Prasetyo
; Nurbaiti Nurbaiti
Jurnal Bisnis, Ekonomi Syariah, dan Pajak
Vol 2
, No 4
(2026)
This study aims to analyze the role of internet technology in enhancing the competitiveness of ebusiness in Indonesia, particularly in the sector of small and medium enterprises (SMEs). Based on theoretical reviews, internet technology, e-business, technology adoption (TAM), and the concept of competitiveness serve as the main foundations for understanding the ongoing digital transformation. The research employed a descriptive qualitative method with a purposive sampling technique, involving fiv...
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Persepsi Konsumen terhadap Consumer Review pada Platform E-Commerce Shopee
Aulia Natasya, Shindy
; Muzahra, Nanda
; Baihaqi, Ahmad
; Lesmana, Rendy
; Nurbaiti Nurbaiti
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 3
, No 4
(2025)
This study aims to analyze consumer perceptions of consumer reviews on the Shopee e-commerce platform and to understand how these reviews influence trust and purchasing decisions. The research employs a qualitative approach with a descriptive case study design, using in-depth interviews with one informant an active Shopee user and supported by digital observations of the fake review phenomenon. The findings indicate that reviews play a crucial role in shaping consumers’ perceptions and trust tow...
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Penerapan Perangkat Lunak Inovatif Guna Meningkatkan Efisiensi Sistem Manajemen Informasi pada Bank Syariah Indonesia
Zahir Muhammad Fadhilah Harahap
; Haya Aghnia Azzahra
; Nabila Nasywa
; Nurbaiti Nurbaiti
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi
Vol 3
, No 4
(2025)
This study discusses the implementation of innovative software to improve the efficiency of information management systems at Bank Syariah Indonesia (BSI). The backround of this research begin with growing need for effective and efficient information systems in the digital era, particularly in Islamic banking which requires compliance with sharia principles. The purpose of this study is to identify how software innovation can support better service, data security, and operational effectiveness a...
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Analisis Integritas Akademik dan Pemanfaatan Teknologi AI dalam Keberhasilan Pendidikan Digital
Nazwa Hanifah
; Dinda Audia Syahira
; Alfa Rizi Azhari
; Abdul Kholik Nasution
; Nurbaiti Nurbaiti
Jurnal Transformasi Bisnis Digital
Vol 2
, No 4
(2025)
The rapid development of artificial intelligence technology, particularly through the use of language models such as ChatGPT, has brought about significant changes in educational practices in Indonesia. The use of this technology has contributed to the creation of a more efficient learning process while enriching students' abilities to master and understand material more comprehensively. However, the use of AI in academic activities presents a number of problems, particularly related to scientif...
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Hubungan antara Analitics Data Perusahaan dengan Kinerja Perusahaan Meta Platforms Instagram
Syarifah Aini Br Sinaga
; Nabila Anisa Risca Lubis
; Nurriadoh Nurriadoh
; Nurbaiti Nurbaiti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 3
, No 3
(2025)
This study aims to analyze the relationship between data analytics utilization and the performance improvement of Meta Platforms Inc., particularly through its Instagram platform. In the digital era, data has become a strategic asset that enables companies to understand user behavior, optimize marketing strategies, and develop innovative products and services. Using a qualitative case study approach, this research illustrates how Meta leverages Instagram analytics—through audience segmentation,...
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Persepsi Konsumen Tentang Keamanan Data pada Aplikasi E-Wallet : Studi Kasus Dana
Devita Azwi Nurrahma
; Nibi Nazwa Quinita Tanjung
; Gema Surya Gemilang
; Nurbaiti Nurbaiti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 3
, No 3
(2025)
Data security is a crucial aspect in the use of digital wallet applications, especially in Indonesia where its implementation is increasing. This study aims to explore user perceptions of the level of data security in the DANA e-wallet application through a qualitative approach. Data were obtained through in-depth interviews with a number of active users, then analyzed thematically to identify factors that influence their sense of security in using the application. The results of the study show...
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Menghadapi Badai Digital : Studi Eksploratif Tentang Peran Big Data dalam Komunikasi Krisis
Deva Fitri Zuya
; Mareta Rindiani
; Sri Rapida
; Nurbaiti Nurbaiti
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Vol 3
, No 3
(2025)
This study explores the role of Big Data in crisis communication in the digital age, where information dissemination happens quickly through various platforms. This transformation poses challenges such as the risk of spreading fake news and reputation crises. Big Data plays an important role in detecting potential crises early, as well as in understanding the dynamics of public opinion and designing more responsive and effective communication strategies. Through real-time data collection and ana...
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Analisis Peran Kualitas Data dalam Membangun Kepercayaan dan Kepuasan Konsumen di E-Commerce
Nurul Hidayah
; Hendestri Br Sembiring
; Amelia Putri
; Nurbaiti Nurbaiti
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 4
(2025)
The rapid development of e-commerce in Indonesia makes good data management very important. If the data presented is inaccurate or irrelevant, this can make consumers feel dissatisfied, and even lose trust in the platform. This study aims to see the extent to which data quality affects consumer trust and satisfaction on e-commerce platforms. The method used in this research is a literature study, namely by collecting and reviewing various scientific sources such as journals, books, and articles...
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