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Menampilkan 1–4 dari 4 artikel
Demographic Factors, Psychographic Factors, and Digital Promotion on Golf Participation Decisions: The Mediating Role of Sport Commitment
Lestari Wuryanti
; Siti Auliya Putri
; Ayu Nursari
International Journal of Economics and Management Sciences
Vol 3
, No 2
(2026)
Golf participation has increasingly become a lifestyle-oriented recreational activity that combines physical exercise, social interaction, and personal identity. However, participation decisions are not only shaped by individual interest, but also by demographic readiness, psychographic orientation, digital promotional exposure, and psychological commitment to the sport. This study aims to examine the influence of demographic factors, psychographic factors, and digital promotion on golf particip...
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The Role of Facebook Pro in Marketing Efforts: The Influence of Copywriting, Visual Marketing Promotion, and Community Management on Campaign Success Local Brand in Bandar Lampung
Wulandari Wulandari
; Lestari Wuryanti
; Ayu Nursari
International Journal of Management Science and Entrepreneurship
Vol 3
, No 2
(2026)
This study aims to analyze the influence of copywriting, visual marketing promotion, and community management on the success of local brand campaigns in Bandar Lampung through the Facebook Pro platform. The research is based on the increasing use of social media as a digital marketing tool by local brands in the fashion and culinary sectors; however, campaign outcomes remain inconsistent. This study employs a quantitative approach using a survey method by distributing questionnaires to business...
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The Role of Word of Mouth, Peers, and Promotion on the Decision to Exercise at Gymnasiums in Bandar Lampung City with Hedonic Motivation as a Mediating Variable
Utami Pratiwi
; Lestari Wuryanti
; Ayu Nursari
International Journal of Economics and Management Sciences
Vol 3
, No 2
(2026)
This study examines the effects of word of mouth, peer influence, and promotion on exercise decisions at gymnasiums in Bandar Lampung City, with hedonic motivation as a mediating variable. Drawing on the Theory of Planned Behavior and consumer behavior perspectives, the research employed a quantitative causal-associative design. Data were collected through structured questionnaires from 100 active members of four gymnasiums and analyzed using Partial Least Squares - Structural Equation Modeling...
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Analisis Harga, Inovasi, dan Kualitas Layanan Aplikasi Maxim Terhadap Keputusan Konsumen
Vitha Audya Putri
; Nurbaiti Nurbaiti
; Ayu Nursari
Kajian Ekonomi dan Akuntansi Terapan
Vol 3
, No 1
(2026)
This study was conducted with the aim of identifying and analyzing the influence of price, innovation, and service quality variables on consumer decisions in using the Maxim online transportation service. The background of this research is the increasing competition in the online transportation industry in Indonesia, which encourages companies to continuously improve their marketing strategies to attract and retain customers. As one of the rapidly growing online transportation service providers,...
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