Persepsi Konsumen terhadap Consumer Review pada Platform E-Commerce Shopee

Aulia Natasya ; Shindy ; Muzahra ; Nanda ; Baihaqi ; Ahmad ; Lesmana ; Rendy ; Nurbaiti Nurbaiti
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekono... 📅 2025 Vol 3, No 4 🔗 DOI: 10.61132/nuansa.v3i4.2406
Abstract
This study aims to analyze consumer perceptions of consumer reviews on the Shopee e-commerce platform and to understand how these reviews influence trust and purchasing decisions. The research employs a qualitative approach with a descriptive case study design, using in-depth interviews with one informant an active Shopee user and supported by digital observations of the fake review phenomenon. The findings indicate that reviews play a crucial role in shaping consumers’ perceptions and trust toward sellers. The informant perceived honest reviews as those characterized by detailed content, genuine product photos, and a natural writing style. In contrast, reviews that appear overly uniform, exaggerated, or too brief are considered inauthentic and raise doubts. Negative experiences resulting from fake reviews reduce trust in both sellers and the platform. This study highlights the need to improve review verification systems and enhance digital literacy education so that consumers can better distinguish between genuine and fake reviews, thereby fostering a more transparent and trustworthy online shopping environment.
Keywords
Consumer Perception; Consumer Review; E-Commerce; Platform
How to Cite

Aulia Natasya, et al. (2025). Persepsi Konsumen terhadap Consumer Review pada Platform E-Commerce Shopee . Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, 3(4). https://doi.org/10.61132/nuansa.v3i4.2406

Aulia Natasya, Shindy; Muzahra, Nanda; Baihaqi, Ahmad; Lesmana, Rendy; Nurbaiti Nurbaiti, "Persepsi Konsumen terhadap Consumer Review pada Platform E-Commerce Shopee ," Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, vol. 3, no. 4, 2025.

Aulia Natasya, Shindy; Muzahra, Nanda; Baihaqi, Ahmad; Lesmana, Rendy; Nurbaiti Nurbaiti. "Persepsi Konsumen terhadap Consumer Review pada Platform E-Commerce Shopee ." Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, vol. 3, no. 4, 2025.

Aulia Natasya, Shindy; Muzahra, Nanda; Baihaqi, Ahmad; Lesmana, Rendy; Nurbaiti Nurbaiti. "Persepsi Konsumen terhadap Consumer Review pada Platform E-Commerce Shopee ." Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 3, no. 4 (2025).

Aulia Natasya, et al. (2025) 'Persepsi Konsumen terhadap Consumer Review pada Platform E-Commerce Shopee ', Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah, 3(4). doi: 10.61132/nuansa.v3i4.2406.

Aulia Natasya, Shindy; Muzahra, Nanda; Baihaqi, Ahmad; Lesmana, Rendy; Nurbaiti Nurbaiti. Persepsi Konsumen terhadap Consumer Review pada Platform E-Commerce Shopee . Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah. 2025;3(4).

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