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Pengaruh Content Marketing, Price Discount, dan Online Customer Review Terhadap Impulse Buying Parfum ''Saff & Co'' Melalui Tiktok di Surabaya
Shila Radasahila
; Ni Made Ida Pratiwi
; Ayun Maduwinarti
Jurnal Manajemen dan Pendidikan Agama Islam
Vol 3
, No 4
(2025)
The advancement of information technology has shifted marketing strategies from conventional to digital platforms, with TikTok emerging as a key driver of modern consumer behavior, including impulse buying. This phenomenon is evident in the local perfume industry, such as SAFF & Co, which has successfully captured a significant market share through strong content strategies. This study aims to analyze thej nfluence of Content Marketing, Price Discount, and Online Customer Review on Impulse B...
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Pengaruh Live Music, Store Atmosphere dan Social Media Marketing terhadap Keputusan Pembelian Generasi Z pada Merci Café Sidoarjo
Hellen Andini Arieza Rokhani
; Ni Made Ida Pratiwi
; Diana Juni Mulyati
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 2
(2025)
At this time the coffee shop business is growing in various cities, the phenomenon of the mushrooming of cafes in Indonesia has become a common sight in various big cities to small cities, one of which is the city of Sidoarjo. Coffee shops not only function as a place to enjoy coffee drinks, but also become a social space for young people, especially generation Z. As in the city of Sidoarjo as one of the cities with quite rapid cafe growth, cafes that are always crowded with visitors because of...
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Pengaruh Store Atmosphere, Sales Promotion, dan Diversity Product terhadap Keputusan Pembelian di Jelita Cosmetic Store Cabang HR Muhammad Surabaya
Aprilia Putri Damayanti
; Ni Made Ida Pratiwi
; Diana Juli Mulyati
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 2
(2025)
Indonesia's cosmetics industry has experienced rapid growth, leading to heightened competition and necessitating consumer-oriented marketing strategies. Jelita Cosmetic Store, located on Mayjend HR. Muhammad Street in Surabaya, faces these challenges by focusing on key marketing aspects such as Store Atmosphere, Sales Promotion, and Product Diversity. This study aims to examine the influence of Store Atmosphere, Sales Promotion, and Product Diversity on consumer purchasing decisions at the afore...
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Peranan Pengembangan Karier Dalam Meningkatkan Kinerja Karyawan Di PT PLN Nusantara Power Service
Nadyah Amelia Putri
; Ni Made Ida Pratiwi
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 3
(2024)
This research found that there is a positive relationship between career development and employee performance. Career development, both individual and organizational, has a positive impact on employee motivation, loyalty and productivity. This journal also highlights the importance of career planning for both individuals and organizations, and discusses the stages of career development and the factors that influence them. This journal concludes that career development is an important aspec...
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Analisis Kebutuhan Sertifikasi Pelatihan Karyawan Untuk Pengembangan Karyawan Pada PT PLN Nusantara Services
Fitri A'isya
; Ni Made Ida Pratiwi
; Rachmat Risanto Tiesa
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 3
(2024)
This research aims to analyze the certification training needs of employees for their development at PT PLN Nusantara Power Services. In the context of increasing industry competition and rapid technological advancements, the need for relevant certifications and training has become crucial to enhance employee competence and competitiveness. The research employs a qualitative approach, collecting data through interviews and observations. The findings indicate several key areas where training cert...
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Pengabdian Masyarakat Msib6: Optimalisasi Program Kalimasada Pendamping Layanan Administrasi Kependudukan Di Kelurahan Rangkah Kota Surabaya
Yessi Rachmawati
; Ni Made Ida Pratiwi
FUNDAMENTUM : Jurnal Pengabdian Multidisiplin
Vol 2
, No 2
(2024)
The KALIMASADA program is an abbreviation for Adminduk Aware Community Environmental Area. This program is present as one of the efforts made by the Population and Civil Registration Service of the City of Surabaya to increase the awareness of the people of Surabaya City regarding Population Administration. This program is implemented in every sub-district of Surabaya City, supported by the Head of RT/RW, KSH, and MSIB 6 Internship Students as service assistants who go directly to the field (pic...
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Peningkatan Inovasi Olahan Buah Menjadi Produk Yang Memiliki Daya Saing Tinggi Pada UKM Pejuang Rasa
Nathania Ariyani Paramesti Anindya
; Ni Made Ida Pratiwi
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 2
, No 1
(2023)
Small and Medium Enterprises (SMEs) are one of several pillars that support the economy in Indonesia. The aim of community service through the Merdeka Entrepreneurial Internship activity is to provide assistance to SME partners, regarding innovation menus, flavors, products, as well as marketing methods via social media. With this service, it is hoped that it can be a solution in improving the welfare of SMEs. The partners who receive assistance in this service are UKM Pejuang Rasa which is loca...
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