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Menampilkan 1–6 dari 6 artikel
Pengaruh Live Music, Store Atmosphere dan Social Media Marketing terhadap Keputusan Pembelian Generasi Z pada Merci Café Sidoarjo
Hellen Andini Arieza Rokhani
; Ni Made Ida Pratiwi
; Diana Juni Mulyati
Jurnal Bisnis Kreatif dan Inovatif
Vol 2
, No 2
(2025)
At this time the coffee shop business is growing in various cities, the phenomenon of the mushrooming of cafes in Indonesia has become a common sight in various big cities to small cities, one of which is the city of Sidoarjo. Coffee shops not only function as a place to enjoy coffee drinks, but also become a social space for young people, especially generation Z. As in the city of Sidoarjo as one of the cities with quite rapid cafe growth, cafes that are always crowded with visitors because of...
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Pengaruh Persepsi Nilai, Kualitas Produk, dan Inovasi Layanan terhadap Pengguna Selfphoto Studio – Potokita Prapen di Surabaya
Shaluna Mei Ardhana
; Awin Mulyati
; Diana Juni Mulyati
Lembaga Pengembangan Kinerja Dosen
Vol 2
, No 3
(2025)
Self-photo studio is a modern photography trend that is growing rapidly among the younger generation, because it offers a private, flexible, and aesthetic photo experience without the help of a photographer. One of the business actors in this field is Selfphoto Studio - Potokita Prapen Surabaya, which has attracted the attention of many users. However, customer satisfaction is not always met because of the gap between expectations and the reality of the services provided. This study aims to dete...
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Pemasaran Digital dan Harga Tiket : Pengaruhnya terhadap Keputusan Berkunjung Konser Sounds of Downtown Surabaya dengan Customer Review sebagai pemoderasi.
Madist Yura Aritonang
; Diana Juni Mulyati
; Agung Pujianto
Akuntansi dan Ekonomi Pajak: Perspektif Global
Vol 2
, No 2
(2025)
The purpose of this study is to determine the influence of Digital Marketing and Ticket Prices on Visit Decisions with the Customer Review moderation variable at the Sounds of Downtown Surabaya Concert. This study uses a quantitative method with a strategy using a survey, which has a total of 100 respondents with the result of distributing an e-questionnaire using a non-probability sampling technique with incidental sampling as the method. The analysis was carried out using statistical methods u...
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Pengaruh Gaya Hidup dan Kelompok Referensi terhadap Keputusan Pembelian Macbook di Universitas 17 Agustus 1945 Surabaya
Indira Sarah Rachmawati
; Diana Juni Mulyati
; Agung Pujianto
Jurnal Manajemen Bisnis Era Digital
Vol 2
, No 2
(2025)
The development of digital technology has brought major changes in various aspects of human life, especially in the fields of education and the world of work. In this modern era, laptops have become one of the essential devices, especially for students who also work. Laptops are not only used to complete academic assignments, but also to support professional work and daily social activities. One of the most popular laptop brands is the Apple MacBook, which is known for its elegant design, high p...
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Pengaruh Lingkungan Bisnis dan Karakteristik Kewirausahaan Terhadap Kinerja Usaha Mikro Kecil di Pasar Kodam Brawijaya Surabaya
Anastasya Pramono
; Diana Juni Mulyati
; Ute Chairuz M. Nasution
Jurnal Kewirausahaan Cerdas dan Digital
Vol 1
, No 6
(2024)
This study aims to investigate whether business environment (X1) and entrepreneurial characteristics (X2) influence the performance (Y) of micro-small enterprises (MSEs) in Pasar Kodam Brawijaya Surabaya. A newly established MSE may find it challenging to navigate in a competitive environment, necessitating anticipation of various possibilities to maintain business performance. The research adopts a quantitative approach with a sample of 287 respondents among business operators in Pasar Kodam Br...
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Upaya Meningkatkan Literasi Dan Numerasi Di Era Digital Pada Siswa Smk Dharma Bhakti Surabaya Melalui Program Kampus Mengajar Angkatan 6
Reicha Artha Maudia
; Diana Juni Mulyati
Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat
Vol 2
, No 1
(2023)
As the times evolve and consumption rates increase, waste management has become one of the primary challenges faced by communities, particularly in the Rw 02 Gunungsari Surabaya area. In an effort to address the negative impacts of production and waste disposal, the city government, especially the Dinas Lingkungan Hidup Surabaya, has initiated the MBKM KZW ( Zero Waste Village ) as an innovative and sustainable solution. Zero Waste is not just a slogan, it is a lifestyle that teaches us to chang...
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