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Menampilkan 1–4 dari 4 artikel
Pengaruh Citra Merk dan Harga Terhadap Loyalitas Pelanggan pada Mie Gacoan Lippo
Yasin Yasin
; Asih Susanti Putri
; Wanda Nabilatuzzahro
; Pupung Purnamasari
Akuntansi Pajak dan Kebijakan Ekonomi Digital
Vol 2
, No 1
(2025)
The purpose of this study was to analyse the effect of brand image and price on customer loyalty of Mie Gacoan in Lippo. The method used was a questionnaire distributed to 100 respondents. The results of the analysis show that brand image is good for price and customer loyalty. This research recommends Mie Gacoan to maintain its brand image and consider an attractive pricing strategy.
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Strategi Trend Fashion, Promosi Online dan Brand Image Terhadap Minat Beli Fashion Thrifting (Studi Kasus pada Akun Instagram Bassecondstuff_)
Enay Sila
; Teguh Hadi Saputra
; Nurul Hikmah
; Pupung Purnamasari
Jurnal Publikasi Ekonomi dan Akuntansi
Vol 3
, No 1
(2025)
This research aims to analyze the influence of fashion trends, online promotions, and brand image on interest in buying fashion thrifting among followers of the Bassecondstuff_ Instagram account. We ran a case study using data from the Bassecondstuff_ Instagram account as a research sample. The results of this research reveal that the fashion trends followed by the account have a significant impact on the buying interest of its followers. Apart from that, effective online promotion and a strong...
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Pengaruh Harga dan Kulitas Pelayanan terhadap Kepuasan Pelanggan : Studi Kasus pada Mixue cabang Pasar Bersih, Jababeka
Rafi’ah Kumalasari
; Anang Lukmana
; Jamaludin Jamaludin
; Pupung Purnamasari
Jurnal Ekonomi dan Pembangunan Indonesia
Vol 3
, No 1
(2025)
The aim of this research is to determine the impact of the influence of price and quality of service on customer satisfaction (case study at Mixue Pasar Bersih branch, Jababeka). The research method used is quantitative using hypothesis testing to analyze the relationship between the variables studied. The population used as research objects are consumers who buy Mixue products at the Jababeka Clean Market. Data analysis was implemented in the form of a questionnaire using the SPSS application w...
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Analisis Work Life Balance, Internal Branding Empolyee dan Budaya Organisasi Terhadap Organizational Citizenship Behavior
Muhammad Kosim
; Dian Rachmawati Afandi
; Pupung Purnamasari
; Fiqih Maria Rabiatul Hariroh
Jurnal Ekonomi dan Keuangan
Vol 2
, No 4
(2024)
This study aims to evaluate the impact of Work-Life Balance, Employee Internal Marketing, and Corporate Culture on Organizational Citizenship Behavior (OCB) among employees of PT XYZ Cikarang. OCB is a voluntary action taken by employees to improve organizational performance beyond their official responsibilities. An optimal work-life balance can improve employee well-being and strengthen their commitment to the company. Internal Employee Branding serves to strengthen employees' identity and rel...
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