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Menampilkan 1–2 dari 2 artikel
Strategi Komunikasi Pemasaran PT. Nojorono International Tobacco dalam Meningkatkan Brand Awareness
Refky Genta Saputra
; Arfian Suryasuciramdhan
; Agil Hari
; Ehan Farhan
; Ehan Farhan
; Muhammad Farhan Hidayatullah
JISPENDIORA: Jurnal Ilmu Sosial, Pendidikan Dan Humaniora
Vol 4
, No 2
(2025)
This study aims to analyze the sponsorship strategy implemented by PT Nojorono Tobacco Internasional in building brand awareness among generation Z through Community support events to Events organized by Authenticity. With the main target market of generation Z and Millennials, Authenticity utilizes music events as a platform to introduce products such as Clas mild Purple Duo and Clas mild Red Max that are relevant to their needs. This study uses a qualitative approach with a case study method a...
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Strategi Komunikasi dalam Citra Merek Kepercayaan Konsumen pada Keunggulan Produk MS Glow
April Laksana
; Ehan Farhan
; Muhammad Farhan Hidayatullah
; Hana Zulfia
; Siti Dhifah Umairah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial
Vol 2
, No 4
(2024)
Techniques Offer assistance with Intriped for communication that showcases products can lead to more offers and increased brand awareness. The main objective of this study was to determine how MS Glow uses effective communication strategies for product marketing to improve consumer trust and brand image, both of which can significantly increase sales and brand awareness. This scientific paper was written using a literature review and qualitative methodology (Research Library). Online resources s...
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