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Analisis Pengaruh Digital Marketing terhadap Nilai Perusahaan dengan Profitabilitas sebagai Variabel Mediasi: Studi pada Perusahaan Kosmetik yang terdaftar di Bursa Efek Indonesia
Nugrah Leksono Putri Handayani
; Poppy Fitrijanti Soeparan
; Mohammad Hidayatul Holili
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 4
, No 1
(2026)
This study aims to analyze the effect of digital marketing on firm value and to examine the mediating role of profitability. The research employs a quantitative approach with an explanatory research design. The sample consists of six cosmetic companies listed on the Indonesia Stock Exchange (IDX) during the 2021–2024 period, selected using purposive sampling based on data availability. The analytical technique used is Structural Equation Modeling with the Partial Least Squares approach (SEM-PLS)...
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Pengaruh Literasi Keuangan, Inklusi Keuangan, dan Locus of Control terhadap Kinerja Keuangan UMKM di Jawa Tengah
Mohammad Hidayatul Holili
; Sri Heneng Prasastono
; Widodo Wibisono
Jurnal Riset dan Publikasi Ilmu Ekonomi
Vol 3
, No 3
(2025)
The aim of this research is to explore the impact of financial literacy, financial inclusion, and locus of control on the financial performance of Micro, Small, and Medium Enterprises (MSMEs) active in Central Java. This study follows a quantitative research approach, which involves testing hypotheses and determining the relationships between variables, allowing for generalization of the results from the sample to the broader population. Quantitative research collects data in the form of numbers...
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Pengaruh Variabel Risk Tolerance Dan Overconfidence Terhadap Pengambilan Keputusan Investasi
Dwi Astutik
; Mohammad Hidayatul Holili
; Susilo Adi
; Didik Sofian Haryadi
; Heni Dwi Listyaningrum
; Henny Kumalasari Widodo
Jurnal Penelitian Manajemen dan Inovasi Riset
Vol 1
, No 2
(2024)
Where There Are Differences in the Influence of Overconfidence and Risk Tolerance on Making Investment Decisions. Where this research will carry out tests and carry out analyzes on Risk Tolerance and also Overconfidence in making decisions regarding Investment. In the research conducted by the author to determine the influence of Overconfidence and Risk Tolerance on Making Investment Decisions. This research uses data in the form of numbers. According to Sujarweni, quantitative data is dat...
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Analisis Strategi Pemasaran Online Pada CV. Artamas Konveksi Purwokerto
Widodo Wibisono
; Mohammad Hidayatul Holili
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 1
, No 3
(2023)
This research aims to find out the online marketing strategy implemented by CV. Artamas Konveksi Purwokerto. Data collection techniques are by means of scientific observation, interviews and documentation. The data analysis technique is carried out through data reduction, data presentation, and drawing conclusions. The research results stated that CV. Artamas Konveksi in its marketing strategy uses an electronic device called Gadged and uses social media Facebook, Instagram, Whatsapp, Shopee, Ti...
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Rancangan Aplikasi Penjualan Tunai Komputer Pada Dony Komputer Purwokerto
Sri Heneng Prasastono
; Mohammad Hidayatul Holili
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Vol 1
, No 3
(2023)
The problem with Dony Computer is that sales transactions still use a manual system using ledgers for each recording, so that errors often occur which will cause losses for Dony Computer and inefficient reporting to shop owners. The aim of designing a sales information system is to make it easier for the administration to process existing data. Application tools that have been created with PHP and a MySQL database can provide a smooth process for inputting and storing data and reports prov...
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Media Pembelajaran Gerak Lurus Beraturan Dan Gerak Lurus Berubah Beraturan Dengan Adobe Flash : Studi Kasus : SMA Veteran Purwokerto
Sri Heneng Prasastono
; Mohammad Hidayatul Holili
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 1
, No 2
(2023)
Physics is a branch of science that requires more cognitive abilities, while the ability to receive information from each person is different. One effective way to deliver information is to use simulations.This research was conducted at SMA Veteran Purwokerto, research participants were students of class X, a case study that explored a group of students, with the method of observation and literature study. This study aims to find out the increase in students' understanding of concepts that are s...
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Analisis Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Rumah Makan Sambel Layah Cabang Kendal
Widodo Wibisono
; Mohammad Hidayatul Holili
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Vol 1
, No 2
(2023)
This study aims to determine the effect of service quality on customer satisfaction at the Sambel Layah Restaurant, Kendal Branch. The data collection technique used a questionnaire instrument with 105 respondents, then collected and checked for validity and then presented in an informative and scientific manner. After that the data is processed in a comprehensive and descriptive-analytic manner. Then the data is tested with SEM (Structural Equation Model) statistics to determine the relationshi...
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Pengaruh Dari Dampak Manajemen Laba Rill Dan Akrual Serta Penghindaran Pajak Terhadap Nilai Perusahaan Dengan Mekanisme Tata Kelola Perusahaan Sebagai Moderasi
Sri Yulianingsih
; Mohammad Hidayatul Holili
; Pindo Asti
GEMILANG: Jurnal Manajemen dan Akuntansi
Vol 3
, No 2
(2023)
Main Problem: Real and Accrual Profit Management and Tax Avoidance in Companies Affect Company Value with Corporate Governance Mechanisms as Moderating. Objectives: 1. To determine the impact of real and accrual profit management and tax avoidance on the influence of company value; 2. To find out the impact of real and accrual profit management and tax avoidance on the influence of company value with the Corporate Governance Mechanism as Moderation. Originality: Testing the Effect of the Impact...
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Sistem Informasi Inventarisasi Sarana Dan Prasarana Berbasis Web Di Sekolah Menengah Atas Veteran Purwokerto
Sri Heneng Prasastono
; Mohammad Hidayatul Holili
Transformasi: Journal of Economics and Business Management
Vol 1
, No 3
(2022)
The process of collecting data on facilities and infrastructure that is done manually will not run optimally. Conditions like this make an agency need an information system that is able to record all existing facilities and infrastructure, namely an inventory information system. The purpose of this research is to design and build a website-based inventory information system that is used to facilitate the process of inventorying or collecting data on goods at the Purwokerto Veteran High School.
T...
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